2016 Online Media Planner. The leading online publisher providing cost-effective advertising solutions across multiple platforms!

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1 Website Daily enews Blast Weekly Deal Blast Monthly idata Blast The leading online publisher providing cost-effective advertising solutions across multiple platforms! 2016 Online Media Planner

2 Advertising Platforms is the leading online publisher providing cost-effective advertising solutions! Online Advertising abladvisor.com A commercial finance focused, search engine optimized and social media enriched website. Daily enews Blast A daily industry-focused news blast delivered to 6,000+ commercial finance professionals. Weekly Deal Blast A weekly blast delivered to 6,000+ subscribers providing a detailed overview of the current week s asset-based and senior secured transactions. Monthly idata Blast An exclusive monthly data blast providing current sector and economic data to 6,000+ subscribers. abladvisor.com A resource rich website delivering highly visible and actionable banner advertising products that meet the most current IAB standards. abladvisor.com combines unique resources and content with highly effective brand exposure an unmatched experience for both our readers and advertising partners. Features include: Website exclusive articles authored by leading subject matter experts updated weekly Blogs featuring the views of industry experts in numerous fields NEW! Videos featuring thought leadership topics from industry leaders Commercial finance industry news updated daily ABL Deal Tables updated daily Sector/Economic Data updated monthly Lender and Service Provider Directory Listings Advisor Professional Network an exclusive online network designed to engage and connect over 1,000 commercial finance executives nationally. ABL Advisor delivers strategically positioned advertising options across all platforms providing maximum brand visibility. 2 Contact Denise Finegan for advertising details. Phone: / dfinegan@abladvisor.com

3 Advertising Platforms delivers cost-effective advertising solutions across multiple online platforms. ABL Advisor Delivers Measurable Results Via Multiple Online Advertising Platforms! Daily enews Blast ed daily to over 6,000 subscribers, the ABL Advisor enews Blast reaches decision makers in the asset-based lending industry. This unique daily blast features the news of the day, articles, blogs, videos, and sector/ economic data. Our readers include asset-based lending professionals and lending specialists from national, regional and community banks; commercial finance companies; consultants and professionals working within the assetbased lending industry including turnaround management and bankruptcy professionals, attorneys, accountants, service and product providers and more. Weekly Deal Blast ed every Friday to over 6,000 subscribers, the Weekly Deal Blast provides a detailed snapshot of asset-based and senior secured transactions. This blast provides commercial finance professionals the weekly transaction information needed to compete in today s lending market. Monthly idata Blast Delivered monthly to over 6,000 subscribers, this industry exclusive platform delivers the most current sector and economic data aggregated by the ABL Advisor editorial staff. Each monthly edition features numerous data sources providing an up-to-date view of the U.S. economy and the various industry sectors most watched by commercial finance professionals. Demographics Reader Profile Geographic Profile Business Type Executive/Senior Mgt.- 72% Other - 28% Northeast - 36% Midwest - 21% Southeast - 17% West - 16% Southwest - 10% Commercial Banks - 43% Commercial Finance Companies/Independents/Factors - 25% Accountants/Attorneys/Consultants - 20% Other - 12% Contact Denise Finegan for advertising details. Phone: / dfinegan@abladvisor.com 3

4 Website Banner Advertising abladvisor.com Leaderboard Banner BANNER ADVERTISING Banner advertisements rotate throughout the entire abladvisor.com website and also appear on enews Blast news story pages ed to 6,000+ subscribers daily. Large Box Banner Banner sizes and contract terms are structured to meet all advertising budgets and provide the brand building power advertisers demand. Banner Advertising Options: Leaderboard Banner Limited to only seven (7) advertisers in the ad rotation. Prominently displayed top and center on every website page providing the highest level of visibility to our advertisers! Skyscraper Banner The largest banner available, this banner is certain to catch the attention of all visitors! Skyscraper Banner Horizontal Banner Large Box Banner A highly visible and prominently displayed box banner strategically positioned above the fold. No scroll required! Horizontal Rectangle Banner A unique, highly effective banner positioned within the daily news section of the home page and every interior page of the entire website. ONLINE BANNER ADVERTISING Banner Type Leaderboard Skyscraper Large Box Horizontal Rectangle $5,700 2,650 2,245 1,950 All advertising rates are subject to change. CONTRACT TERM/COST $3,420 1,665 1,470 1,270 3 Months $1,995 1, Dimensions 728 X X X X 80 BANNER SUITE PROGRAM PAGE OWNERSHIP BANNER SUITE PROGRAM PAGE OWNERSHIP Here s your opportunity to showcase your company with multiple banners appearing simultaneously on ABL Advisor s home page, interior pages and enews story pages! Ultimately, you can own the page with ONLY your ads appearing in the rotation. Suite Options Top Half Page - Leaderboard & Box Banners Full Page - Leaderboard, Box, Skyscraper & Horizontal Banners CONTRACT TERM/COST 3 Months $9,500 $5,840 $3,525 15,000 9,350 5,765 Banner and Text advertising guidelines, specifications and recommendations, including Flash coding/scripting requirements are available. For details contact Denise Finegan. 4 Contact Denise Finegan for advertising details. Phone: / dfinegan@abladvisor.com

5 Website Directory Advertising abladvisor.com PREMIER PARTNER LISTING UPGRADE! Industry Directory advertisers can expand their brand awareness campaigns even further with the Premier Partner Listing**. Upgrade to this Listing and your company logo and hotlink will be featured on the home page of abladvisor.com the most active page and the highest point of entry of the entire website! INDUSTRY DIRECTORY COMPANY PROFILES ABL Advisor s Industry Directory company profiles are the most detailed and innovative source of information available online for companies of all types and sizes. Our company profile pages funnel all critical information about your company, key contacts, products/services, and social media links into one easy-to-navigate page! Company profiles include highly detailed company information along with your company logo and hotlink to your website. Plus, ABL Advisor s search engine optimization and social media links provide an unmatched level of visibility for your company on the Internet. Social media links include your company s Linkedin, Google+, Facebook and Twitter pages. INDUSTRY DIRECTORY Listing Type Premier Partner Listing Standard Company Listing All advertising rates are subject to change. $ Maximum Exposure! ** Premier Partner Program participants logos and hotlinks will rotate on the home page with other program participants. Contact Denise Finegan for advertising details. Phone: / dfinegan@abladvisor.com 5

6 Daily enews Blast Advertising delivers the industry s most cost-effective Daily enews advertising options! DAILY enews BLAST Delivers more than just news! The Daily enews Blast is delivered to over 6,000 subscribers in the asset-based lending industry nationwide. This unique daily blast features the news of the day, articles, blogs, videos, and sector/economic data. The enews Blast delivers highly effective advertising options featuring Showcase, Rectangle and Logo/Text banners strategically positioned adjacent to news stories limiting the need to scroll through multiple news stories to see your ad! Subscribers include asset-based lending professionals and lending specialists from multiple sectors of the banking industry and commercial finance companies, as well as consultants, turnaround management and bankruptcy professionals, attorneys, accountants, service/product providers and more. SHOWCASE BANNER - TOP POSITION Term POSTING PER WEEK / COST 1X 2X 3X 4X 5X $4,375 $7,750 $11,250 $13,500 $15,850 2,725 4,850 6,850 8,475 10,250 SHOWCASE BANNER - MIDDLE POSITION Term 1X 2X 3X 4X 5X $3,940 2,450 $6,980 4,415 $10,130 6,235 $12,165 7,655 $14,285 8,990 Showcase Banner Our exclusive Showcase banners provide the highest level of visibility and opportunity for action! These banners are center positioned above the news stories and within the press release section of the Daily enews Blast. RECTANGLE AND LOGO/TEXT BANNERS POSTINGS PER WEEK / COST Term 3 Months 1X 2X 3X 4X 5X $3,595 2,250 1,425 $6,595 4,150 2,625 $9,750 5,950 3,675 $11,750 7,380 4,595 $13,800 8,850 5,600 Rectangle and Logo/Text Banners Rectangle and Logo/Text banners provide advertisers with a highly visible and fully actionable advertising solution. These banners are positioned alongside the news stories of the day. All advertising rates are subject to change. Banner advertising guidelines, specifications and recommendations, including Flash coding/scripting requirements are available. For details contact Denise Finegan. 6 Contact Denise Finegan for advertising details. Phone: / dfinegan@abladvisor.com

7 Weekly Deal Blast Advertising s exclusive weekly deal blast delivers maximum exposure for advertisers! WEEKLY DEAL BLAST ABL Advisor is the exclusive publisher of the industry s only Weekly Deal Blast a must have weekly report summarizing the week s asset based and secured loan transaction activity. Deals are the fuel of the asset-based lending industry and keeping a pulse of deal activity in this highly competitive landscape is critical to success. The Weekly Deal Blast offers highly effective advertising solutions featuring Showcase banners strategically positioned throughout the entire blast providing maximum visibility to each advertising partner. This weekly source of market data is ed every Friday to over 6,000 subscribers nationally and provides commercial finance professionals highly detailed and timely information needed to compete in today s lending market. DEAL BLAST SHOWCASE BANNERS Term 3 Months Cost $5,250 3,300 2,080 Space is limited for this exclusive advertising opportunity! Contact Denise Finegan for advertising details. Phone: / dfinegan@abladvisor.com 7

8 Monthly idata Blast Advertising delivers the industry s only sector and economic data blast! MONTHLY idata BLAST No more searching for sector and economic data every month! The ABL Advisor idata Blast is ed to over 6,000 subscribers each month, delivering numerous data sources providing an up-to-date view of the U.S. economy and the various industry sectors most watched by commercial finance professionals from multiple lending specialties. Each monthly blast is limited to ONE EXCLUSIVE ADVERTISER positioned top and center of each idata Blast! PLUS, idata Blast sponsors also benefit from highly visible bonus sponsorship exposure on the ABL Advisor website home page and idata landing pages for an ENTIRE MONTH! idata BLAST BANNER Banner Term Cost per Month Showcase Monthly $1,295 Banner advertising guidelines, specifications and recommendations, including Flash coding/ scripting requirements are available. For details contact Denise Finegan. All advertising rates are subject to change. CONTACT INFORMATION ABL Advisor Director Sales & Marketing 975 Mill Road, Suite G Denise Finegan Bryn Mawr, PA dfinegan@abladvisor.com Phone: Fax: Executive Editor Publisher/Editor-in-Chief Stuart P. Papavassiliou Michael A. Toglia papavas@abladvisor.com mtoglia@abladvisor.com