2018 Sponsorship & Exhibitor Opportunities

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1 2018 Sponsorship & Exhibitor Opportunities

2 TRANSFORM YOUR BRAND INTO A DESTINATION EXPERIENCE FOR TRAVEL CONSUMERS Hartford Courant s Spring & Summer Travel Show is Connecticut s largest consumer summer planning travel expo, hosting more than 5,000 attendees and over 100 exhibiting destinations. The show serves as a summer travel planning guide, with show-only deals, giveaways, sampling and fun! Connecticut residents also had the opportunity to apply for or renew their passports directly at the show with processing services offered by the Connecticut Passport Agency. The Taste for Travel Pavilion was back again this year and gave attendees the chance to sample some local foods, spirits, wines and craft brews. May 5, 2018 Connecticut Convention Center 5,500 Attendees

3 Leveraging print, social, digital and event assets through an exclusive partnership with Hartford Courant Media Group we offer clients a fully integrated, 360 approach to consumer engagement that reaches over 80% of Greater Hartford. OUR PORTFOLIO 1.9 MILLION WEEKLY READERS 9 MILLION ONLINE MONTHLY PAGE VIEWS 3.2 MILLION MONTHLY UNIQUE VISITORS 24 MILLION ONLINE MONTHLY PAGE VIEWS 135,000 THURSDAY DISTRIBUTION 1.5 MILLION ONLINE MONTHLY PAGE VIEWS 70,000 MONTHLY DISTRIBUTION 111,000 MONTHLY READERS 2 MILLION MONTHLY READERS 17 HYPER-LOCAL EDITIONS Sources: 2016 Release 1, Nielsen Scarborough, Adobe Analytics (Omniture), May 2017

4 MARKETING INCLUSION Multi-Channel Advertising: Opportunity for Advertising within Hartford Courant Media Group s publication portfolio. Digital Engagement: Production of Exclusive Digital Content to be Distributed via Social Media Platforms. Experiential: Fully Customized activation space at events that bring the brand experience to your target consumer. Servicing/Fulfillment: Dedicated staff assuring comprehensive, 360-degree strategic integration of your brand s sponsorship program. Newspapers and Magazines: 100 s of ads Radio advertising and on air promotion Outdoor billboards & Newsletter campaigns: Targeted and tracked Online units: Millions of impressions Social: Reach more than 37,000 through Twitter and FB Sweepstakes: Amplified promotions Street teams: Wide distribution Focused targets Program guide: #1 resource for event attendees Experiences: Once-in-alifetime opportunities Direct Mail: To 45,000+ targeted homes

5 PROMOTION Digital Online display ads Digital lift over 250,000 impressions targeted to travel enthusiasts 2 weeks prior to show Travel Unraveled newsletter leaderboard ad targeted travel enthusiasts Marketing - extensive targeted campaign to 133,000 subscribers Hartford Courant All Hartford Courant publications Feb-May Hartford Courant 2-Page Spread Hartford Courant Spadea Hartford Courant Special Section Program Guide Hartford Magazine Ads in March, April and May issues of Hartford Magazine with 60,000 distribution New Haven Visitors Guide on 4/24 Social 50+ Daytrips & Destinations related Facebook & Twitter posts Geo-targeted campaign within 30 mile radius o Outdoor I-84 rooftop billboard Digital billboards throughout Connecticut Onsite Early Bird Incentives - Guests lined up for great offers supplied by various sponsors Event Bags Onsite distribution of promotional materials inserted into event bag Sponsor Logo Loop - sponsor recognition throughout the day on 3 screens Seminars - cruise and travel seminars held throughout the day Prominent visibility and recognition throughout marketing, collateral and onsite placement Event Tickets Direct Mail Targeted to Travel Enthusiasts in Connecticut

6 ATTENDEE SNAPSHOT 85% are college educated All ages: 36% are 18-54, 32% are % are planning a trip of 7 days or longer 64% have children ages 17 or younger living in the household 85% of attendees live in the Greater Hartford, Middlesex and the Shoreline area Source: BGV Marketing Service Survey

7 Print Advertising Travel Show Program Guide ad SPONSORSHIP OPPORTUNITIES PRESENTING $25,000 MAJOR $15,000 SUPPORTING $10,000 CONTRIBUTING $5,000 ENHANCED $1,150 Full Page Half Page Half Page Quarter Page Sixteenth Page - Travel Show Back Cover Spadea Ad Quarter Page Hartford Magazine event section June Issue Full Page Half Page Quarter Page Sixth Page Twelfth Page - Listing in the exhibitor directory of the show guide Digital Advertising Company name, description and link on Travel Show website Rotating logo and link on above scroll cube ad on Travel Show website - - Courant.com Targeted Impressions 350,000 imps 180,000 imps 180,000 imps 180,000 imps - - Weather.com custom package Hartford Courant Digital Edition 150,000 imps 150,000 imps 150,000 imps 70,000 imps - - Programmatic (1) month premium tactics with video Branded Content Package Advertiser content landing page Fixed cube & leaderboard on client brand pub page ROS native unit on courant.com ROS display ads on courant.com Handshake tool distro Custom Content Story (1) Native Network Targeted Reach Extension On-Site - Booth space(s) Logo inclusion on the sponsor loop running throughout the day - - Product insertion opportunity into event bags Logo inclusion on event tickets Logo on entrance signage Logo on event bags Promotion - - Logo inclusion on all print promotion Logo inclusion on banner and cube ads on courant.com and ctnow.com Logo inclusion on all blasts - - BOOTH ONLY $600

8 RECHARGE LOUNGE SPONSOR Print Advertising Travel Show Program Guide ad CHARGING STATION $15,000 Half Page Hartford Magazine event section June Issue Quarter Page Listing in the exhibitor directory of the show guide Digital Advertising Company name, description and link on Travel Show website Rotating logo and link on above scroll cube ad on Travel Show website Courant.com Targeted Impressions 180,000 imps Weather.com targeted campaign 150,000 imps Branded Content Package Advertiser content landing page Fixed cube & leaderboard on client brand pub page ROS native unit on courant.com ROS display ads on courant.com Handshake tool distro Custom Content Story (1) Native Network Targeted Reach Extension On-Site Category Exclusivity Custom Logo wrap on official event charging station 2 Energy drinks and bars/snacks for all attendees Logo inclusion on recharge lounge signage Branded wrapped energy bars Sponsor provided company branded pull-ups placed within area Sponsor provided materials to include within area Premier onsite booth space 1 Logo inclusion on the sponsor loop running throughout the day Logo on entrance signage Logo on event bags Promotion Prominent logo inclusion on all print promotion Logo inclusion on blasts

9 AUTOMOTIVE SPONSOR AUTOMOTIVE $15,000 Print Advertising Travel Show Program Guide ad Hartford Magazine event section June Issue Listing in the exhibitor directory of the show guide Quarter Page Quarter Page Back Cover of Travel Show Spadea 5 x 10.5 Digital Advertising Company name, description and link on Travel Show website Rotating logo and link on above scroll cube ad on Travel Show website Courant.com Targeted Impressions Weather.com targeted campaign On-Site Category Exclusivity 160,000 imps 100,000 imps Opportunity to display vehicles outside in front of venue 3 Tented space outside near vehicles or inside expo hall Logo inclusion on the sponsor loop running throughout the day Product insertion opportunity into event bags Opportunity to host giveaway promotion at vehicle Logo on entrance signage Logo on event bags Promotion Prominent logo inclusion on all print promotion Logo inclusion on blasts

10 COFFEE BAR SPONSOR COFFEE BAR $10,500 Onsite Exclusive Coffee Lounge Onsite Branding Premier Booth Space 1 Black and white company identification sign Logo inclusion on sponsor loop running throughout day Product insertion opportunity into event bags Access to exhibitor lounge and complimentary refreshments during event Promotion Logo inclusion on select print promotion Logo inclusion on select digital promotion Company name, description and link on official Travel Show Website Print Advertising Program Guide Special Section Company listing in exhibitor directory of program guide Digital Courant.com Targeted Impressions Programmatic (1) month premium tactics Half Page 100,000 imps

11 ENGAGE THE CROWD WITH ONSITE ACTIVATIONS Massage Break Lounge Health Profiles Water Bar Virtual Reality Theater Providing a pampering experience is a great way to engage guests! Complimentary massage lounges give attendees a chance to retreat, relax, and recharge in a branded space that is sure to be remembered. Offer a live branding experience that associates your brand with good health and positive living! Conducting attendee Health profiles is a high traffic 10-minute activity that includes cholesterol, glucose, and blood pressure testing. Emerge guests in your brand while providing a hydrating guest service! Water bars create high traffic areas where brands can connect with guests and deliver powerful brand messaging while serving healthy and refreshing fruit-infused water. Create a fully integrated high tech experience that will wow your audience! VR Theater is fantastic tool for showcasing and touring properties, manufacturing processes, travel destinations, and action adventure. Oxygen Golf Challenge T-Shirt Press Drive traffic to your booth and promote good health! Oxygen bars are a unique engaging guest experience that allows sponsors to deliver their message and collect leads while guests enjoy breathing fresh oxygen in a variety of aromatic scents. Get attention and keep attendees coming back! Immerse attendees in your branded space through a fun interactive activity like the Golf Challengewhere guests test their skills and accuracy against one another to play in the finals and win a prize. Guests will keep coming back all day to check scores and eligibility to participate in the finals. Make a lasting impression on attendees with a t- shirt press activation. Guests can custom build their own promotional merchandise professionally printed in under 60 seconds. This creative activity delivers your specific messaging through a unique and creative interaction that allows the guest to become a part of the process as a designer.

12 OUR PARTNERS

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