BioOptics. Business & Education Intelligence for Lasers, Optics and Photonics.

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1 Business & Education Intelligence for Lasers, Optics and Photonics BioOptics WOR LD Prices effective January 1, 2012.

2 What s New at OptoIQ Mission Statement OptoIQ.com is the global source for photonics business news and analysis and for resources in education. In addition, OptoIQ.com provides a community forum in which to share information and seek answers with other industry engineers, scientists, educators, and students. Together in a digital network comprising Laser Focus World, BioOptics World, and Industrial Laser Solutions, OptoIQ.com engages our audience with in-depth coverage of the latest from business, academia, and the professional societies, and a host of thoughtful columns and blogs from leaders in the venture capital world and educational organizations. It also delivers access to the technical depth of the full OptoIQ digital network. OptoIQ.com offers a host of innovative sponsorship opportunities for your company to reach our audience: thousands of key decision makers and the next generation of leaders studying photonics. 33 NEW this year a focus on education!

3 Online Advertising Traffic Traffic Thought SEO Push Reach influential decision makers researching purchasing decisions every day Homepage-Plus online sponsorships generate broad visibility for your brand and product messaging among photonics and optoelectronics professionals worldwide. These prominent banner positions align your company with the most respected content serving the information needs of thousands of industry professionals. 34 Homepage-Plus advertising appears on pages throughout the OptoIQ, LFW, ILS, and BOW websites, including: Homepage Magazine archive pages Video Library landing page White Paper and Webcast landing pages Registration and Log-in pages Industry Events and links pages And other pages not included in Topic Centers Homepage-Plus Advertising Options: Page Peel Pushdown Top erboard Rectangle Banner Skyscraper Banner Welcome Ad Exclusive Opportunity on OptoIQ: Community erboard Awareness Strengthens your company s visibility with prominent advertising surrounded by content serving the information needs of photonics and optoelectronics professionals. Traffic Driver Pushes users to your website or other online offerings.

4 Online Advertising Traffic Traffic Thought SEO Push Specifications AD UNIT Page Peel Pushdown CREATIVE SPECIFICATIONS The peel expands from the upper right corner of the page down and to the left Ad dimensions: Peel is 900 x 650 pixels; Dog ear is 75 x 75 pixels Max file size: 100k Format: non animated gif, jpeg, swf (flash) Collapsed: 970 x 66 pixels (40kb) Expanded: 970 x 418 (100k) (3rd party tags also accepted) erboard Ad dimensions: 728 x 90 pixels Rectangle Ad dimensions: 300 x 250 pixels or 180 x 150 Skyscraper Ad dimensions: 300 x 600 pixels or 180 x 600 Content Rotator Text links can include up to 45 characters, including spaces Social Media Tools 2 Banners (1) 88 x 31 graphic ad and click-through URL up to 10k (1) 468 x 60 graphic ad and click-through URL up to 40k IQ Test Text links can include up to 20 characters, including spaces Welcome Ad Ad dimensions: 800 x 600 pixels Max file size: 80k Can accept video; ask for details Search Box Sponsor 1 text line (32 characters including spaces) 1 linking URL Search Results erboard Search Results Rectangle Search Results Skyscraper Ad dimensions: 728 x 90 pixels Ad dimensions: 300 x 250 pixels Ad dimensions: 300 x 600 pixels Rates (net per month) Ad Unit OIQ LFW BOW ILS Page Peel $2,500 $2,575 $2,575 $2,755 Pushdown $4,000 $4,000 $4,000 $4,000 erboard $1,620 $1,805 $1,650 $1,405 Rectangle $1,620 $1,805 $1,650 $1,405 Skyscraper $1,620 $1,805 $1,650 $1,405 Content Rotator n/a $1,030 $1,055 $1,105 Article Toolbar n/a $1,030 $ 825 $ 880 IQ Test n/a $3,090 $2,575 $2,755 Welcome Ad (pricing is per WEEK) $1,500 $1,545 $1,030 $ 935 Search $3,785 $3,900 $3,675 $3,675 Search Results erboard $1,080 $1,280 $1,210 $1,210 Search Results Rectangle $1,245 $1,115 $1,050 $1,050 Search Results Skyscraper $1,080 $1,115 $1,050 $1,050 Community erboard $3,605 n/a n/a n/a OptoIQ Exclusive 35 Rates are subject to change.

5 Topic Centers Traffic Traffic Thought SEO Push A Topic Center sponsorship delivers brand exclusivity and targeted content alignment on erboard/anchor 36 Topic Centers make it easier than ever for users to find the information they need. Topic Centers house all relevant content for each interest area regardless of type (i.e., articles, news, new products, video, white papers, webcasts, etc.). Your advertising message will reach only those professionals who want more information on your specific products and services target marketing at its very best. Topic Center Categories*: Lasers & Sources Optical Components & Systems Detectors & Imaging Fiber Optic Components & Systems Test & Measurement Positioning, Support & Accessories Biophotonics Science & Research Software Awareness Strengthens your company image by aligning your message with targeted Laser Focus World content, helping to create an affinity for your company and products among photonics and optoelectronics professionals. Traffic Driver Pushes professionals from the photonics and optoelectronics industry to your website or other online offerings to learn more. Rates and Specifications Banner 1 (or text links) Banner 2 (or text links) Banner 3 (or text links) erboard Rate: $2,885 net per month Ad dimensions: 728 x 90 pixels Animation: 3 loops max, animation must stop after 15 seconds Format; gif, jpeg, swf (flash) Categories and rates are subject to change. Four sponsorship positions are available per Topic Center; one (1) erboard/anchor and three (3) Rectangle Banners. Banners 1, 2 OR 3 Rate: $2,885 net per month Ad dimensions: 300 x 250 pixels Animation: 3 loops max, animation must stop after 15 seconds NOTE: Any banner position may be replaced with six (6) text links to the content of your choice. Up to 50 characters, including spaces, per text line. Banners 1, 2, and 3 rotate position equally

6 Topic Centers Traffic Traffic Thought SEO Push Drive traffic to your site and increase your brand visibility with Topic Center sponsorships on Topic Centers make it easier than ever for users to find the information they need. Topic Centers house all relevant content for each interest area regardless of type (i.e., articles, news, new products, video, white papers, webcasts, etc.). Your advertising message will reach only those professionals who want more information on your specific products and services target marketing at its very best. Topic Center Categories*: Laser Cutting Laser Welding Laser Marking & Engraving Rapid Manufacturing Laser Micromachining Medical Device Processing Laser Drilling Laser Safety Awareness Strengthens your company image by aligning your message with targeted Industrial Laser Solutions content, helping to create an affinity for your company and products among laser materials processing professionals. Traffic Driver Pushes professionals from the laser materials processing industry to your website or other online offerings to learn more. 37 Rates and Specifications erboard Banner Nine (9) Text Links Ad dimensions: 728 x 90 pixels Format; gif, jpeg, swf (flash) Ad dimensions: 300 x 250 pixels Up to 50 characters, including spaces, per text line Banner and text links can be replaced by one (1) 300 x 600 pixel graphic Choose 100% or 50% Share of Voice! 100%: Your content and advertising dominates the page 100% of the time. Rate: $2,310 net per month 50%: Your content and advertising display 50% of the time. Rate: $1,735 net per month Categories and rates are subject to change.

7 Topic enewsletters Traffic Push Traffic Thought SEO Push Targeted/Topic-based enewsletter sponsorships are your opportunity to target an audience that has indicated an interest in specific topic categories. Summary: enewsletters are your direct link to photonics and optoelectronics professionals who have chosen to stay up-to-date on breaking news, product information and hot topics. Filled with trusted technical content by the industry s most knowledgeable experts, enewsletters are a simple and effective way to drive traffic and push your marketing message to a target audience as they make strategic purchasing decisions. 38 Awareness Gives your brand exposure around relevant content with your sponsorship. Traffic Driver Pushes optoelectronics and photonics professionals to your website or other online offerings through graphic ad or text links. Reach: Our enewsletters reach thousands of key decision-makers in the optoelectronics & photonics, biophotonics, and laser materials processing communities with interest in a wide variety of application areas! Specifications Top Banner or Text Links Middle Banner Bottom Banner or Text Links Ad dimensions: 300 x 100 pixels Format; gif, jpeg Three (3) text links; Up to 50 characters, including spaces, per text line Ad dimensions: 300 x 250 pixels Format: gif, jpeg Ad dimensions: 300 x 100 pixels Format; gif, jpeg Three (3) text links; Up to 50 characters, including spaces, per text line Net Rates See our Editorial Calendars for deployment dates and topics each month. Sponsorship LFW BOW ILS Top 300 x 100 banner $1,290 $1,135 $1,105 or 3 text links Middle 300 x 250 banner $1,290 $1,135 $1,105 Bottom 300 x 100 banner or $1,290 $1,135 $1,105 3 text links Exclusive: All 3 positions $3,090 N/A N/A Rates subject to change

8 Industry News enewsletters Push Traffic Thought SEO Push Providing broad reach at a low cost, these enewsletters deliver the latest news and technology information in optoelectronics, biophotonics, and laser materials processing to thousands of opt-in subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, and technical white papers on the Laser Focus World, BioOptics World, and Industrial Laser Solutions websites. Specifications Top erboard Middle 1 Skyscraper Middle 2 Anchor erboard Ad dimensions: 728 x 90 pixels Format: gif, jpeg Ad dimensions: 180 x 150 pixels Format: gif, jpeg Ad dimensions: 160 x 600 pixels Format: gif, jpeg Ad dimensions: 468 x 60 pixels Format: gif, jpeg Ad dimensions: 728 x 90 pixels Format: gif, jpeg 39 Net Rates Sponsorship LFW (News & Products) BOW (Alert) ILS (Industry WATCH) ILS (Product WATCH) OptoIQ Community Top erboard $2,060 $1,135 $1,105 $825 n/a Middle 1 $1,700 $1,030 $880 $550 n/a Middle 2 $1,235 $1,030 $825 $550 n/a Middle 3 n/a n/a n/a $275 n/a Skyscraper $1,235 $1,030 $770 n/a n/a Anchor erboard $1,340 $515 $605 $275 n/a Exclusive n/a n/a n/a n/a $3,245 ILS Product Watch enewsletter Spots Specs & Rates Specs: 50 words max Image 140 x 170 pixels Company name, address, phone URL link Rates: $685 per Product Spot (12 spots max.) Rates subject to change

9 Technical Digests Traffic Thought Traffic Thought SEO SEO Push Push 40 SPONSORED BY: EDITORIAL DIGEST Power supplies: quality design leads to best laser-diode performance To achieve its best output, a laser requires a source of power that is matched to that particular laser s characteristics. Laser diodes in particular are very delicate, and are easily destroyed or degraded by a poor power source. Beyond merely keeping a laser running, though, a welldesigned power supply is essential for both short- and long-term output stability. This e-digest covers laser-diode power supplies and controllers, with an eye to maximizing the optical output quality of laser diodes. POWER SUPPLIES: DIODES: 2 laser-diode power-supply 8 LASER Laser-diode outdo power supplies in controllers basics: performance depends on specification diode protection Online Posting Promotion POWER SUPPLIES: 15 Performance factors characterize highpower laser-diode drivers Technical Digests allow you to align your brand around featured editorial content relevant to your business Technical Digests are a compilation of 2-3 complementary editorial feature articles and/or news stories that are designed to provide our audience with a downloadable PDF format of in-depth, valuable content on a key industry topic. Garnered from the pages of our highly respected magazines and websites, Technical Digests are posted to our website to generate leads not only from our audience but from online search as well. Awareness Your sponsorship includes your logo prominently displayed on every page of the Technical Digest and aligned with trusted editorial content. Generation Sponsorship of an Technical Digest offers a unique lead generation vehicle, while aligning your brand with original editorial content from Laser Focus World, BioOptics World, or Industrial Laser Solutions. The exclusive, single sponsor for each topic has 24/7 access to leads generated from a targeted audience of users who download the PDF of the Technical Digest. Traffic Driver Sponsors receive a customized resource page which includes your company overview and highlighted links to related topics on your website a great way to drive users back to your own site. Thought ership/education Your company differentiates itself from the competition with its unique and proven expertise in the topic you have chosen to sponsor. Search Engine Optimization Increase your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience from links on our websites to your website. Sponsorship Package Includes: Sponsor logo on each page of the Technical Digest One full page ad included in the PDF Resource page at the end of the Digest includes sponsor company overview and links to related topics on sponsor website (5 links max.) One exclusive promotion will be sent to targeted users, promoting the Technical Digest and highlighting the sponsor The Digest and sponsor logo will be featured on the LFW, BOW, or ILS website home page for one week (min.) Sponsorship Rates (net per month; 3 month minimum) LFW BOW ILS Exclusive Sponsorship $2,500 $2,500 $2,500 Rates subject to change

10 White Papers Thought SEO Push Traffic Thought SEO Push Drive more leads with your expert content using our promotional capabilities Summary: Decision makers in the photonics and optoelectronics industry are constantly evaluating new vendors and products. White Papers ensure that your content is visible where they go to conduct purchasing research and create vendor short lists. Online White Paper sponsorships leverage our sites content depth and SEO expertise, resulting in a powerful marketing tool to educate your next potential customer. Sponsorships include exposure for your White Paper on the online homepage, in outbound promotions to subscribers, and in our topic-specific White Paper libraries. Awareness Position your brand as an industry expert on a specific technology or service. Generation Generate sales leads as photonics and optoelectronics professionals access your White Paper, including full reporting and contact information from anyone who downloads the White Paper. Thought ership/education Educate decision makers as they begin research on upcoming projects. Search Engine Optimization Increase your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience from links on our websites to your website. 41 Details/Specs Your White Paper with logo (gif or jpg file) and brief abstract are posted in the online White Paper library. Users who click on the link must register to download the White Paper resulting in instant leads for you. We will also deploy a special targeted promoting your White Paper to our subscribers. White Paper 3-month Sponsorship Rates: LFW BOW Per White Paper $1,710 $1,545 Rates subject to change

11 Webcasts/ Podcasts Thought SEO Push Traffic Thought SEO Push 42 Webcasts Sponsored webcasts provide detailed leads and branding opportunities. Summary: Sponsoring a webcast provides you an opportunity to align your company s brand with a technology-rich presentation delivered to a captive global audience. Whether you sponsor an industry expert webcast or develop your own content, we guarantee detailed leads from senior engineers, engineers, R&D professionals and scientists in the optoelectronics and photonics industry. Awareness Sponsors build their brand awareness to thousands of photonics and optoelectronics strategists and professionals before, during and after the webcast with a promotion plan that includes s and house ads that promote the sponsor as well as the webcast. Generation Detailed registration information (name, title, company, , phone, address) from each of the registrants is provided. Plus, sponsors can provide two questions for each webcast registrant to answer as part of the registration process. You ll gather even more detailed information to aid your marketing research efforts! Thought ership/education Sponsoring a webcast positions your company as a forwardthinking market leader that educates an active and engaged audience of decision makers. Search Engine Optimization Increase your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience from links on our websites to your website. See Editorial Calendars for 2012 Topics Your sponsorship package includes: Company mention in three promotional s (2 pre-event and 1 on demand) Your company logo prominently displayed on the industry-relevant home page website for one month Webcast posted on the industry relevant website and linked to sponsor s website for six months after webcast Reminder message to all registrants 24-hours before webcast Reminder message to all registrants 30 minutes before webcast Rates (per sponsor) Sponsorship LFW BOW ILS Webcast Shared (4 sponsors available) $5,665 $4,630 $4,955 Webcast Exclusive $12,360 $7,725 $8,270 Podcast Interview $3,605 $2,100 $2,205 Podcasts Podcast sponsorships allow you to reach your sales prospects while they are in their car, on a plane, or in their office. Podcasts are a simple way to reach your target audience. With just a script and a telephone, our staff can help you create a thought-provoking podcast that reaches professionals in the optoelectronics and photonics industry while they are on the go. Rates subject to change

12 Video Sponsor Thought Traffic Thought SEO SEO Push Push Drive viewership and leads for your video content Video is an ideal medium for showcasing and demonstrating new products, creating visibility for senior executives and technology experts, and extending the life of your face-to-face event presentations to reach a much larger audience of optoelectronics, biophotonics, and laser materials processing professionals and generate additional sales leads. Our SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other sites can offer. Awareness Positions your brand as a market leader to an engaged audience of professionals involved in purchasing photonics and optoelectronics products. Thought ership/education Sponsoring a video is a unique opportunity to educate customers and prospects in the photonics and optoelectronics community with your unique industry and product knowledge. Your valued information and insights elevate the perception of your company and products. Search Engine Optimization Increase your site s ranking among search engines by taking advantage of a linking strategy that pushes your target audience from links on our websites to your website. Video Showcase Bring your marketing message to life! Take advantage of our Video Showcase programs and announce your new products and technologies LIVE ON CAMERA at some of the industry s most important events. The Video Showcase package includes: Pre-show product announcement enewsletter Video filmed, produced, and edited by PennWell s experienced video staff and posted on our websites. We ll also give you the video to post on your own site or to use as you wish. Post-show video messaging enewsletter with a link to your video 43 Video Sponsorship Rates (Net): Rates subject to change Sponsorship LFW BOW ILS Video erboard n/a $1,545 $1,655 Vendor Video/ $1,030 $1,290 $1,380 Vendor Video/ $2,575 n/a n/a Video Preroll $1,030 $1,030 $1,105 Video Showcase enl (Pre-Show) $1,080 $1,025 $1,095 Video Showcase enl (Post-Show) $1,080 $1,025 $1,095 Video Clip n/a $515 $515