1/13 FACING OUTWARD POSITION YOUR BRAND AT EUROPE S LARGEST INTERNATIONAL HIGHER EDUCATION CONFERENCE PROMOTIONAL OPPORTUNITIES

Transcription

1 1/13 FACING OUTWARD POSITION YOUR BRAND AT EUROPE S LARGEST INTERNATIONAL HIGHER EDUCATION CONFERENCE PROMOTIONAL OPPORTUNITIES

2 2/13 CONFERENCE DATA FIGURES ORGANISATION TYPE JOB TYPE 6000 attendees 18+ networking events 175+ sessions & workshops 5% 8% 10% 62% 13% 4% 6% 35% 250+ exhibition stands 45+ country pavilions 4600 m 2 net sold exhibition space 15% 14% 28% AREAS OF ACTIVITY Admission/Credential evaluation Alumni relations Career service/placements Development cooperation Guidance and counselling Inclusion/Diversity Intercutural competencies and languages Internationalisation of the curriculum Management of an international office Marketing Policy advising Programme management Research in internationalisation Strategic partnerships and networks Student services Summer schools University University of Applied Sciences Private sector Governmental Non-governmental TOP COUNTRIES 1. Netherlands 2. Spain 3. United Kingdom 4. France 5. Germany 6. USA 7. Sweden 8. Finland Administrative staff Head of Office Project/Programme manager Academic staff Rector, Vice-rector, Dean Policy Advisor 9. Norway 10. Turkey 11. Belgium 12. Japan 13. Canada 14. Denmark 15. Switzerland

3 3/13 EVENTS BRANDED ITEMS BUILDING YOUR SPONSORSHIP PACKAGE ADVERTISING TECHNOLOGY

4 4/13 EVENT SPONSORSHIP LET PARTICIPANTS HEAR WHAT YOUR BRAND HAS TO SAY OPENING PLENARY OPENING RECEPTION EXPERT COMMUNITY RECEPTION The EAIE President will give your brand a special mention during the welcome address. Opportunity to deliver a short welcome speech. Display your corporate logo on the digital slideshow at the beginning and end of the Opening Plenary. Flexible options for exclusive branding (eg flyer on every chair/corporate gift provided by sponsor). Branded signage at the reception. Personalise the reception with branded napkins, waiter t-shirts, etc (to be provided by the sponsor). Promotional table with branded items. Opportunity to hand out a small giveaway to over 2500 international participants. Organise a prize draw. Receive public acknowledgment of corporate sponsorship at the reception. Display your logo on the reception invitation. Display literature and promotional materials at the Expert Community table during the reception. Organise a draw or other activities and provide the prize. Three sponsor levels available: sole, main and supportive

5 5/13 EVENT SPONSORSHIP LET PARTICIPANTS HEAR WHAT YOUR BRAND HAS TO SAY CLOSING PLENARY MEMBER LOUNGE MORNING RUN The EAIE President will give your brand a special mention during the Closing Plenary. Opportunity to deliver a short speech. Display your corporate logo on the digital slideshow at the beginning and end of the Closing Plenary. Flexible options for exclusive branding (eg flyer on every chair/corporate gift provided by sponsor). Engage with EAIE members. Position your brand in an exclusive and sought-after area. Provide a giveaway to over 3000 members. Branded signage and video options within the Member Lounge available. Display your logo and URL on the runners t-shirts. Exposure when winners are announced. Opportunity to provide a small gift to the winners of the run.

6 6/13 SOLD SOLD BAGS LANYARDS COFFEE CUPS STOOLS BRANDED ITEMS HAVE YOUR BRAND VISIBLE THROUGHOUT THE VENUE, AND OFFER A TAKE-HOME GIFT TO 6000 PARTICIPANTS SOLD SOLD NOTEPADS FOLDERS PENS CONFERENCE ASSISTANTS T-SHIRT

7 7/13 TECHNOLOGY SPONSORSHIP SHOWCASE YOUR BRAND ON SOME OF THE MOST VITAL CONFERENCE SERVICES SOLD EAIE EVENTS APP SOCIAL MEDIA WALL INTERNET ZONE

8 8/13 PRINT SPONSORSHIP SAY A LITTLE MORE ABOUT YOUR BRAND Flyer 2500 Brochure CONFERENCE BAG INSERT Print run circa Price on request CONFERENCE COMPANION Print run circa Outside back cover 5500 SOLD Inside front cover 4250 Full page 2000 Half page 1200 Multiple booking discount available

9 9/13 DIGITAL ADVERTISING INCREASE TRAFFIC TO YOUR WEBSITE Multiple booking discount available ADVERT ADVERT ADVERT CONFERENCE HOMEPAGE 1100 per month Available May October Up to 195,000 page views/ month CONF. E-NEWSLETTER 850 per month Available June September Sent second half of the month recipients MEMBER E-NEWSLETTER 700 per month Available January December Sent last week of the month Up to 3000 recipients

10 10/13 SPONSORSHIP LEVELS RECEIVE EXTRA EXPOSURE SPONSORSHIP LEVELS AND BENEFITS PLATINUM GOLD SILVER BRONZE Prominent location of Exhibition stand - - Discount when booking Exhibition stand Acknowledgment on the conference website sponsor page Logo, description & link Logo, description & link Logo Logo - Acknowledgment in the Conference Companion Logo Logo Logo Logo Acknowledgment during the plenary sessions Logo Logo Logo Logo Standard on-site acknowledgment (signage) Logo Logo Logo Logo Prominent acknowledgment in entrance foyer of venue (signage) Logo Invitations to the President s VIP Reception Conference fee waivers , , ,

11 11/13

12 12/13 SUBMISSION GUIDELINES LET THE ARTWORK TELL YOUR BRAND STORY WHAT? Dimensions (w x h) Bleed Format Resolutions File size URL link WHEN? Conference Companion Reservation Delivery Full page 160 mm x 230 mm None PDF, PSD, EPS 300 dpi - - Mid-June 2018 End of June /2 page 160 mm x 112,5 mm None PDF, PSD, EPS 300 dpi - - Mid-June 2018 End of June 2018 Conference folder & bag insert 213 mm x 313 mm 5 mm PDF, PSD, EPS 300 dpi - - Conference homepage 310 px x 270 px None JPG, PNG, GIF 72 dpi Max. 50 kb Yes E-newsletter 650 px x 139 px None JPG, PNG 72 dpi Max. 25 kb Yes 2 weeks before publishing date 2 weeks before publishing date HOW TO SAVE YOUR ADVERT? The file name of your advertisement should include: Your company name The dimensions of your artwork The channel it will appear in (eg mycompany_160x230_eaieconferencecompanion.pdf) ADVERT REPORTING To track the success of your banner, you will receive a report with the following information: Impressions (number of times your banner has appeared on someone s screen) Banner clicks (number of times your banner was clicked on) Clickthroughs (ratio between times viewed and times clicked)

13 13/13 Find out how the EAIE can help you to deliver your brand with maximum impact at the largest international education conference and exhibition in Europe. Please contact STAY CONNECTED