Sponsorship Opportunities

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Tracey Fitzgerald
6 years ago
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1 2014 NWFA EXPO Sponsorship Opportunities

2 Expo Partner SponsorSHIPS

3 Wood Floor of the Year Awards Dinner & Closing Concert E x p o P a r t n e r S p o n so r Leave a long-lasting impression by sponsoring this highly anticipated closing event concert and annual Wood Floor of the Year Awards. The evening event will begin with the Wood Floor of the Year Awards dinner and end with an unforgettable live performance by a celebrity musical entertainer. In addition to all the advance promotion and on-site publicity your company will receive, we will help drive traffic to your booth throughout the entire show with an opportunity to win the Expo s Grand Prize: an autographed guitar by the closing concert s celebrity performer. To qualify for the Grand Prize, attendees must visit each Expo Partner Sponsor s booth to have their pre-printed ticket validated. A representative from your company will present the prize to the lucky winner at the closing event. This sponsorship opportunity is exclusive to only 3 companies and includes the following recognition for each company: > Pre-promotion highlighting the closing event with your company logo in the preliminary program to be mailed to all NWFA members, previous Expo attendees, and to more than 24,000 Hardwood Floors magazine subscribers > Advance promotion featured on the NWFA Expo web site, promotional e-blasts and newsletters with your logo and link to your company web site > On-site promotion with your logo in the Expo Guide > Expo Partner listing on the Expo Partner Sponsor Banner and the Expo T-shirts > Company logo included on signage at the closing event and the welcome screen on stage > Company representative to present Grand Prize to winners on stage at the closing event > Podium mentions during the event > Ribbons with sponsor recognition for your company s exhibitor badges Cost: $10,000 Limit: 3 companies (or $30,000 exclusive sponsorship) > Booth signage recognizing your company as a sponsor > Opportunity to provide company literature/materials (up to 2 items) at the Closing Event and inside the Expo tote bags provided to all attendees during registration > Autographed guitar prominently displayed inside your booth with ticket receptacle > Sponsor signage prominently displayed over your booth for all attendees to see on the exhibit floor > Announcements in exhibit hall reminding attendees to visit your booth for Grand Prize drawing > Sponsor signage at cash bars during the closing event > Three-course dinner, Wood Floor of the Year Awards master(s) of ceremony and live concert entertainment

4 Welcome Reception E x p o P a r t n e r S p o n so r Kick off the opening of the Wood Flooring Expo in style by sponsoring Wednesday night s Welcome Reception in Music City s brand-new Omni Hotel that includes networking, food, cash bar and live music. This sponsorship package is built to increase your brand awareness in advance and at the Expo, as well as drive traffic to your booth during the trade show. This sponsorship opportunity is exclusive to only 3 companies and includes the following recognition for each company: > Pre-promotion, with your logo, in the preliminary program that will be mailed to all NWFA members, previous Expo attendees, and to more than 24,000 Hardwood Floors magazine subscribers > Advance promotion featured on the NWFA Expo web site, promotional e-blasts and newsletters with your logo and link to your company web site > On-site promotion with your logo in the Expo Guide > Expo Partner listing on the Expo Partner Sponsor Banner and the Expo T-shirts Cost: $5,000 Limit: 3 companies (or $15,000 exclusive sponsorship) > Company logo included on welcome signage at the reception and in the registration lobby area on Tuesday & Wednesday, when all attendees are picking up their badges for the week > Invitation to VIP Reception taking place before the Welcome Reception > Company welcome announcement opportunity at the Welcome Reception > Ribbons with sponsor recognition for your company s exhibitor badges > Booth signage recognizing your company as a sponsor > Opportunity to provide company literature/materials (up to 2 items) at the Welcome Reception and inside the Expo tote bags provided to all attendees during registration > Drum sticks branded with your company name will be provided to each attendee at the reception. > Attendees will be provided a printed sponsor playlist contest entry form that includes your company name and booth number. Attendees are encouraged to visit the sponsors booths listed on the playlist for a chance to win a pair of Beats by Dr. Dre Solo HD Headphones. Winner will be announced during the final hour of the trade show. > Announcements in the exhibit hall reminding attendees to visit the Welcome Reception sponsored booths with their playlist contest entry form for the Beats prize drawing.

5 Opening General Session E x p o P a r t n e r S p o n so r Make an impactful first impression by sponsoring Thursday s Opening General Session and dynamic keynote speaker that is guaranteed to set the tone for the Expo. This sponsorship package is built to increase your brand awareness in advance and at the Expo, as well as drive traffic to your booth during the trade show. This sponsorship opportunity is exclusive to only 3 companies and includes the following recognition for each company: > Pre-promotion, with your logo, in the preliminary program that will be mailed to all NWFA members, previous Expo attendees, and to more than 24,000 Hardwood Floors magazine subscribers > Advance promotion featured on the NWFA Expo web site, promotional e-blasts and newsletters with your logo and link to your company web site > On-site promotion with your logo in the Expo Guide > Expo Partner listing on the Expo Partner Sponsor Banner and the Expo T-shirts Cost: $5,000 Limit: 3 companies (or $15,000 exclusive sponsorship) > Company logo included on signage placed at the entrance of the ballroom and displayed on the AV screens on stage at the Opening General Session > Podium mentions during the event > Ribbons with sponsor recognition for your company badges > Booth signage recognizing your company as a sponsor > Opportunity to provide company literature/materials (up to 2 items at the Opening General Session and inside the Expo tote bags provided to all attendees during registration > A Strike A Cord branded guitar pick will be affixed to a sponsor contest entry form and placed at each seat at the Opening General Session. Attendees will need to bring the guitar pick with completed entry form to the sponsored booths for a chance to win a once in a lifetime experience for a private tour of Dark Horse Recording Studio. Winner will be announced during the trade show. > Announcements in the exhibit hall reminding attendees to visit the Opening General Session sponsored booths with their guitar pick and contest entry form for the prize drawing.

6 EVENT BRANDING SponsorSHIPS

7 Cyber Café Lounge Sponsor E V E NT B RAN D I N G S p o n so r The Cyber Café Lounge will be located inside the front entrance of the exhibit hall and is sure to attract a great deal of attention while providing your company with maximum exposure. The Cyber Café will provide all Wood Flooring Expo attendees the opportunity to check and connect with colleagues and friends during the Expo. Cost: $20,000 Limit: 1 participant (SOLD) SOLD Cyber Café Sponsor benefits include: > Your company logo and information displayed on the screensaver of every monitor in the Cyber Café > Your company logo prominently displayed throughout the café with center kiosk display and counters > Opportunity to provide your company s fliers/promotional material throughout the café > Opportunity to place your company sales and marketing personnel in the café to meet Expo attendees > Included in all pre-promotion material and Expo web site at Cyber Café Lounge Flooring Sponsor E V E NT B RAN D I N G S p o n so r Promote your product where every attendee will step the Cyber Café Lounge. SOLD Internet Café Sponsor benefits include: > Your company logo prominently displayed on signage throughout the Cyber Café Lounge > Opportunity to provide your company s fliers/ promotional material throughout the café Cost: Wood flooring product & labor donation (1,000 s/f) Limit: 1 participant (Sponsor will be responsible for all drayage, shipping, labor and set-up costs.) > Included in Expo Guide and on Expo web site at

8 Morning Beverage Break Sponsor E V E NT B RAN D I N G S p o n so r Maintain market visibility by hosting a morning beverage break featuring coffee, decaf, hot tea, soda and pitchers of ice water on either Thursday or Friday morning. While providing attendees an opportunity to wet their whistles in the Music City Center, you will receive the following sponsorship recognition: Cost: $3,500 each Limit: 2 participants > Recognition on signage at the beverage break > Opportunity to welcome the Expo attendees and network with them during the morning break > Opportunity to provide logo coffee mugs or another type of giveaway for additional exposure (giveaway item provided by sponsor) > Opportunity to provide company literature/materials at the buffet tables and/or inside the Expo tote bags provided to all attendees during registration (limit 2 items) > Recognition in Expo Guide and on Expo web site at (available on Thursday morning before the Opening General Session and/or Friday morning before the education sessions) Afternoon Beverage Break Sponsor E V E NT B RAN D I N G S p o n so r Maintain market visibility by hosting an afternoon beverage break featuring coffee, decaf, hot tea, soda and pitchers of ice water on Friday afternoon. While providing attendees an opportunity to wet their whistles in the Music City Center, you will receive the following sponsorship recognition: > Recognition on signage at the beverage break > Opportunity to welcome the Expo attendees and network with them during the afternoon break > Opportunity to provide imprinted napkins or a giveaway for additional exposure > Opportunity to provide company literature/materials at the buffet tables and inside the Expo tote bags provided to all attendees during registration (limit 2 items) > Recognition in Expo Guide and on Expo web site at Cost: $4,000 each Limit: 1 participant (available at the Wood Flooring University education sessions on Friday)

9 Demo Theater Sponsor E V E NT B RAN D I N G S p o n so r Be front and center at this extremely popular attraction on the trade show floor. The Demo Theater will feature demonstrations from NWFA and other exhibiting industry professionals. As the theater host and sponsor, you will receive: > Recognition on event signage prominently displayed on the overhead signage and behind the demo stage > Opportunity to provide company literature/materials on a table at the demo theater and inside the Expo tote bags provided to all attendees during registration (limit 2 items) > Choice of 30 minute time-frame to demonstrate your company s products/services at the demo theater. Show Management will provide sponsor the schedule of available demonstration times. > Recognition in Expo Guide and on Expo web site on Cost: $2,000 Limit: 3 participants (Sponsor(s) will be responsible for all drayage, shipping, labor and set-up costs associated with their demonstration) Bar Sponsor at Wood Floor of the Year Awards Dinner & Closing Concert E V E NT B RAN D I N G S p o n so r Strike A Cord for your company at this highly anticipated event. This sponsorship opportunity includes a company-named signature cocktail, your company logo branded on the cocktail napkins, signage at one of the cash bars available at the Wood Floor of the Year Awards Dinner & Closing Concert and recognition in the Expo Guide. Cost: $1,500 Limit: 6 participants

10 Beer Sponsor at Expo Trade Show E V E NT B RAN D I N G S p o n so r Bring the traffic straight to your booth by serving beer. During the final hour of the trade show on Thursday (5:00-6:00pm), your company will have an opportunity to play host to thirsty customers. Your company s booth location will be highlighted on the trade show floor plan printed in the Expo Guide as a beer location sponsor. Sponsor will have the opportunity to provide logo branded cups for giveaways (not included in sponsorship price). (Sponsor will be responsible for the necessary space and electrical requirements for keg service in the booth with your choice of imported or domestic beer. *Power requirements are 110 volt/20 amp power supply per keg. If you don t have space inside your booth to provide beer service, show management will work with you to create a nearby location.) Cost: $1,000 Limit: 12 participants

11 ATTENDEE GIVEAWAY SponsorSHIPS

12 Name Badge Lanyards SOLD ATT E N D E E G I V E A W A Y S p o n so r Lanyards are a great way to get your company noticed and will be visible throughout the Wood Flooring Expo. Your branded lanyards will be distributed to all attendees with their badges upon registration. Water Bottles ATT E N D E E G I V E A W A Y S p o n so r BE GREEN! Provide engaged attendees with a water bottle at the trade show grand opening on Thursday, April 17 at noon that everyone can fill up at the water coolers inside the Music City Center and use throughout the Expo. This is a great opportunity to increase your company s exposure at the Expo...and when they get home. Cost: $10,000 Limit: 1 company Cost: $3,500 Limit: 2 participants Hotel Room Keys/Cards Expo T-Shirts ATT E N D E E G I V E A W A Y S p o n so r ATT E N D E E G I V E A W A Y S p o n so r SOLD Put your message in attendees hands throughout the Expo with branded hotel room key cards. Everyone will be sure to see your company promotion throughout their stay, and will remember your company long after the Expo is over. Make a long-term impression with attendees by sponsoring the always-popular NWFA Wood Flooring Expo T-shirts. As a sponsor, your logo will appear on the sleeve of the shirts that are given to all attendees. Other Expo Partner Sponsors will be listed on the back of the T-shirts. Cost: $7,500 Limit: 1 company Cost: $2,000 Limit: 1 participant

13 Attendee Bags ATT E N D E E G I V E A W A Y S p o n so r All attendees will receive a tote bag or briefcase to carry their belongings and information they collect on the show floor and education sessions. Your company will have exclusive rights to have your logo and branding on the bag provided. Sponsor is responsible for providing the attendee bags with their printed sponsor logo or message. Cost: $5,000 Limit: 1 company Attendee and Registration Pens ATT E N D E E G I V E A W A Y S p o n so r Maximize visibility by placing your message right in attendees hands at the registration counters, inside education sessions and throughout the Expo. Sponsor is responsible for providing the pens with their printed sponsor logo or message. Estimated quantity needed is 5,000 pens. Cost: $500 Limit: 1 participant

14 Trade Show SponsorS

15 Trade Show Prize Sponsor TRA D E S H O W S p o n so r Prizes will be awarded to lucky winning attendees during the Wood Flooring Expo s education sessions and/or trade show hours. As a prize sponsor, your company can donate a wood flooring product or service valued at more than $250 to be raffled off to attendees only. Attendees will be instructed to visit each sponsor s booth to submit their business card or prize drawing entry ticket to be eligible to win your prize. Your company will also receive the following recognition: Cost: FREE Unlimited (Sponsor(s) will be responsible for all drayage, shipping, labor and set-up costs associated with the prize donation. For larger prize donations, NWFA recommends providing a certificate for redemption from their preferred distributor.) > Recognition in advance on Expo website on > Recognition on event signage at Expo trade show > Company listed in Convention Guide with donated prize and booth number location to visit to enter into prize drawing > Opportunity to submit preferred location of when prize will be awarded (trade show or education session)

16 SIGNAGE SponsorSHIPS

17 Banners Column Wraps S I G NA G E S p o n so r S I G NA G E S p o n so r Set your company apart at the Expo with a hanging banner or column wrap displayed at the Music City Center. A variety of indoor and outdoor locations are available. Sponsorship fee includes production and rigging costs. Ensure your marketing is noticed in the Music City Center by branding columns with your company logo, booth location, product launches, and more. Sponsorship fee includes production and rigging costs. Cost: Call for pricing Varies by location and size Limited availability Cost: Call for pricing Varies by location and size Limited availability Mini-Billboard Aisle Sign Banners S I G NA G E S p o n so r S I G NA G E S p o n so r Increase your presence at the NWFA Expo by strategically placing your branded message on a mini-billboard in high-traffic areas throughout the Music City Center. Single-sided or double-sided 1 meter, free-standing billboards will feature your four-color art and be placed in a high visibility area of the show for all attendees to see. Sponsorship fee includes production and labor costs Cost: $2,000 for single-sided or $2,500 for double-sided Limited availability Highlight your branding on the bottom of an aisle sign displayed prominently overhead on the trade show floor. Attendees will be looking up at your company logo as they navigate their way through the exhibit hall aisles. Cost: $2,000 each Limited availability (Rigging costs included)

18 COMMUNICatION & MARKETING SponsorSHIPS

19 Preliminary Expo Brochure Online Registration & Housing Sponsor C O M M U N I C AT I O N & M AR K E T I N G S p o n so r C O M M U N I C AT I O N & M AR K E T I N G S p o n so r A great way to promote your presence at the show is inside the Preliminary Expor Brochure that is sent to all past attendees and prospects, and includes details of the entire show with registration and housing information. Sent five months before the show, your ad on the inside front cover will receive maximum visibility. This high-visibility sponsorship links the nearly 3,000 attendees that register for the 2014 Wood Flooring Expo to your site, while offering exclusive recognition on the Wood Flooring Expo s registration online confirmation page. Cost: $2,000 Limit: 1 participant Cost: $7,500 Limit: 1 participant Mobile App Sponsor C O M M U N I C AT I O N & M AR K E T I N G S p o n so r Expo Web Site Banner Ads C O M M U N I C AT I O N & M AR K E T I N G S p o n so r Expand your reach as the exclusive Mobile App sponsor and maximize the impact of your messaging 365 days a year with this interactive tool for the Wood Flooring Expo. Designed to provide up-to-date information on the Expo s conference highlights including the trade show floor plan, exhibitor listings, education sessions and much more, the Mobile App offers a direct line to the majority of the attendees. Cost: $6,000 Limit: 1 participant Attendees and potential attendees visit the web site frequently to see the schedule of events, review show updates, registration, housing and travel information. A banner ad displayed on the side bar of the Wood Flooring Expo web site at is a great way to promote your presence at the Expo and trade show. Cost: $1,750 Limit: 3 participants

20 Floor Plan Sponsor C O M M U N I C AT I O N & M AR K E T I N G S p o n so r Attendee Bag Insert Sponsor C O M M U N I C AT I O N & M AR K E T I N G S p o n so r As the floor plan sponsor, your logo banner will be included on the interactive floor plan posted on the Expo web site, in the Expo Guide, on the Mobile App and at the Locator Kiosks inside the Cyber Cafe on the trade show floor. The floor plan is reviewed time after time by attendees, providing the sponsors with tremendous exposure. Cost $1,500 Limit: 3 participants Showcase information on your product(s), services or show specials directly to meeting attendees by inserting a promotional flyer or giveaway in the Attendee Bags. The bags are distributed to all attendees at the registration area and carried by each attendee throughout the Expo. Sponsor is responsible for providing the attendee bag insert or giveaway. Cost: $500 Unlimited (NWFA is responsible for having your fliers/inserts stuffed inside of the attendee bags in advance.) Expo Guide Advertisement Basic Expo Marketing Sponsorship Package C O M M U N I C AT I O N & M AR K E T I N G S p o n so r C O M M U N I C AT I O N & M AR K E T I N G S p o n so r The complete information guide to exhibits, events and education, the Expo Guide reaches 2,500+ full-conference and trade show-only attendees. All ads are full-page, four-color. Participants must have an ad in the April/May Expo Issue of Hardwood Floors magazine to be eligible. Size: 4 1/2 wide x 7 1/2 deep, 4-color. Space closing: March 1. This package provides pre-show, at-show and post-show visibility for one price. Sponsorship package includes company name recognition on: > Expo web site on > All promotional s and newsletters > Sponsor signage displayed at the Expo > Expo T-shirts Cost: $600 Limit: 30 participants Cost: $925 gross Unlimited

2014 NWFA Expo Sponsorship Opportunities

2014 NWFA Expo Sponsorship Opportunities Expo Partner Sponsorship Packages Closing Concert & Wood Floor of the Year Awards Dinner - Expo Partner Sponsor Leave a long-lasting impression by sponsoring this highly anticipated closing event concert