Media Strategy and Plan JZJ Agency
|
|
- Loreen Thomas
- 6 years ago
- Views:
Transcription
1 Media Strategy and Plan JZJ Agency Client: Australia Zoo JZJ Agency presenter: Jina Kim, Jenny Chan and Zuyi Zhang Date: 22 October 2015 Tutor Name: Hannah Rowe Media Brief Recap Campaign Marketing objective Communication Objectives Timing Australia Zoo and September 2015 school holiday Drive sales over the holiday period Awareness of the program of events on at the park during the school holidays September School Holidays theme: The Great Australia Zoo Mystery. Australia Zoo is the perfect location to be able to host hunt style activities given their size and layout. This is major of difference to other places. September School Holiday Period Sun Sunday Target audience Families with Pre-teens School-aged children Markets SEQ: Sunshine Coast, Brisbane and Gold Coast Budget $200,000 Other considerations All creative options are available 1
2 Demographics 19% 18% Parents with children 6-8 years Married Employed full time Sometime Grocery buyers 27% 36% Psychographics Busy Life Watch TV Difficult to switch off work Responsibility in the job 2
3 Media Consumption % % % of audience have been to cinema in last 4 weeks 80.00% % 60 v% 89.7% read magazine ix 40.00% % 20 97% of audience read newspaper in last 7 days 0.00% Newspaper Magazine FTA TV Radio Internet Cinema Outdoor Advertising 0 Internet = Facebook, Twitter and YouTube 75% of audience listen to radio 88.4% of audience watched FTA TV in the last 7 days Number of target audience seen outdoor advertising of 60.5% Key Insights The Australia Zoo insight is to bring the family together and to have a special memories time together with a family. 3
4 Media Objective Reaching 60% of family with pre-teen school-aged children at least twice over a month through flighting schedule by $200,000 budget Media Strategy 4
5 QR code Access information quickly and immediately Expand promotional reach Integrate more than one medium Increase participation or consumers (Allegra, 2011 ) Activities Provide a great physical experience Increase people to spend time with family, friends or colleges. (Conceptis Puzzles, 2013; Shofali, 2015; Robinson, Smith & Segal, 2015 ) 5
6 Media Channels Options Television FTA TV = 88.4% Channel 9 (QTQ 9) has the most station shares according to Roy Morgan data Use the medium commercial TV (2-<3 per day) = 29% at home Creativity and impact, coverage and costeffectiveness, captivity and attention Costs and lack of selectivity 6
7 Radio 75% listen to radio of families with pre-teen schoolaged 7.5% listen to 97.3 Medium commercial radio (1-<3 hrs per day) during drive time Cost and efficiency and selectivity for radio creative limitations and limited listener attention Newspapers 97% of audience read the newspaper 52% of using light newspaper Geographic selectivity reader involvement and acceptance Reproduction quality Lack of selectivity and decline circulations 7
8 Digital According to Roy Morgan, 71% use the internet in last days Social network is 42.5% and stream video is 32.6% Medium internet (>9-24 hours a week) =24.6% Social media Facebook or Twitter Stream video - YouTube Media Schedule 13 September 3 October QTQ 9 $ FM 97.3 ( ) $21360 Courier Mail ( ) $ Internet Facebook $6000 Internet Twitter $6000 Internet Online Video $
9 Budget for TV ad Reach 60% Frequency 2+ Budget for Radio ad FM 97.3 W25-54 Monday-Friday $534 -Light campaign: 20 spots per week -20 spots*$534*2weeks=$21360 Budget for Courier-Mail PRICE (MON-FRI) GST TOTAL Full Page (12*6) $ $ $ $ *1 week=$ Budget for digital CPM Facebook $15 Twitter $15 YouTube $ impression*($15+$15+$40) 1000=$
10 Budget Media Investment % of Investment ($200000) Television-QTQ 9 $ % Radio-97.3 $ % Newspaper-Courier Mail $ % Digital-Internet $ % Totally $ % Summary Target audience Family with pre-teen school-aged children Objective Reach the 60% target audience at least twice over a month through flighting schedule by $ Consumer insight The Australia Zoo insight is to bring the family together and to have a special memories time together with a family. Media strategy QR code Activities such as showing pictures or word puzzles Media option TV ad at QTQ9 Radio ad at FM97.3 Newspaper-Courier Mail Digital-internet (Facebook, Twitter and YouTube). Budget This campaign uses 97.39% of $
AMB319: Media Planning
AMB319: Media Planning Media Strategy and Plan Team Name: JZJ Agency Name: Jenny Chan n8738254 Jina Kim n8421901 Zuyi Zhang n9076701 Tutor Name: Hannah Rowe Tutor Number: 1 Due Date: 22 October 2015 Word
More informationTRADITIONAL MEDIA CHANNELS. Chapter 8
TRADITIONAL MEDIA CHANNELS Chapter 8 Chapter Objectives 1. What activities are involved in creating a media strategy? 2. How do roles played by media planners and media buyers differ from others in the
More informationSession Two Building Demand Promotions, Marketing and Customer and Consumer Trends and Expectations
Session Two Building Demand Promotions, Marketing and Customer and Consumer Trends and Expectations New Zealand and Australia Avocado Grower s Conference 05 20-22 22 September 2005 Tauranga,, New Zealand
More informationAMB339: ADVERTISING CAMPAIGN
AMB339: ADVERTISING CAMPAIGN Media Strategy Report Name: Jenny Chan Student number: n8738254 Due Date: 13 October 2016 Table of Contents Introduction... 1 Exploration of Media Channels... 1 Online... 1
More informationChapter 19. advertising. Section 19.1 Advertising Media. Section 19.2 Media Rates
Chapter 19 advertising Section 19.1 Section 19.2 Media Rates CONNECT What effective advertisements have you seen recently? Explain the concept and purpose of advertising in the promotional mix. Identify
More informationNEW BUILDS. NEW STYLES. NEW TRENDS.
NEW BUILDS. NEW STYLES. NEW TRENDS. D e v e l o p e r A d v e r t i s i n g R a t e s E f f e c t i v e J a n u a r y, 2 0 1 7 The Courier-Mail & Brisbane News Part of Queensland s most trusted property
More informationDIGITAL LANDSCAPE. AUSTRALIAN
AUSTRALIAN DIGITAL LANDSCAPE. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file
More informationAustralia Zoo. Matteah Ackers-Porter
Australia Zoo Matteah Ackers-Porter Summary of Media Research Document Introduction Target Market Analysis Market Analysis Product Analysis 1. Summary of Brief 2. Entertainment and Leisure 1. Demographic
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More information12/10/2012. Disney Marketing ROI Case Study DMA Conference. Defining A Marketing ROI Solution. Presentation Agenda
Disney Marketing ROI Case Study DMA Conference Presented by Disney & SAS October 2012 Defining A Marketing ROI Solution Reach the right audience Maximize Return on investment for marketing spend Through
More informationCSU and You ABN AMRO. June 2007
CSU and You 1 1 ABN AMRO June 2007 Fairfax Media Strategy Defend and grow our newspapers Build a strong online business Build an integrated, digital media company 2 2 From metro publisher to leading multi-media
More informationDream Media. Bringing you closer. Anushka, Georgia, Li Shan, Clara, Farisia
Dream Media Bringing you closer Anushka, Georgia, Li Shan, Clara, Farisia Universal Studios in Singapore (USS) is the first from its franchise to launch in Southeast Asia. Ranked the number 1 amusement
More informationGAMER. Interpreting the data. Cross-platform activities Index comparisons
The GAMER With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally connected
More informationExpansion of Media Choices affects how you use advertising to build your brand
in partnership with Expansion of Media Choices affects how you use advertising to build your brand 2 two-thousand six two-thousand seventeen Source: https://www.nielsen.com/us/en/insights/news/2017/when-itcomes-to-advertising-effectiveness-what-is-key.html
More informationExpansion of Media Choices affects how you use advertising to build your brand
in partnership with Expansion of Media Choices affects how you use advertising to build your brand 2 two-thousand six two-thousand seventeen Source: https://www.nielsen.com/us/en/insights/news/2017/when-itcomes-to-advertising-effectiveness-what-is-key.html
More informationSocial. The. Interpreting the data. Cross-platform activities Index comparisons
The Social Butterfly With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally
More informationAustralia State of the Video Industry
Australia State of the Video Industry 2013 SOI_AU_2013_final.indd 1 9/6/13 3:32 PM + SOI_AU_2013_final.indd 2 9/6/13 3:32 PM Buyers and sellers poised for growth in digital video. This report looks at
More informationClick here to advance to the next slide.
Click here to advance to the next slide. Chapter 14 Advertising Section 14.1 Advertising Media The Main Idea Businesses must find ways to reach potential customers. Advertising is one type of promotion
More informationMedia Measurement. and Rates. Chapter 14 Advertising. Section Read to Learn List the components of media measurement.
Chapter 14 Advertising Section 14.2 Media Measurement and Rates Read to Learn List the components of media measurement. Identify how advertising costs are measured. Describe how media rates are determined.
More informationMedia Research Document
Media Research Document Michael Hill Jewellers AMB319 Assessment 1, Semester 1 2015 Date: 2 nd April 2015 Name: Jacinta Rebelo (8858501) Tutor: Hannah Tutorial Time: Tuesday 5pm 6pm Introduction Michael
More informationMedia Planning and Strategy
The Traditional Landscape Planning and Strategy Satellite radio stations 2 Broadcast networks (TV and cable) 100 TV stations 3,510 Prof. Pierre Xiao LU, Fudan University Consumer magazines 5,340 Newspapers
More informationREACH BEYOND IMPRESSIONS
REACH BEYOND IMPRESSIONS 50% OF ONLINE ADS MISS THEIR INTENDED AUDIENCE 2 CONSUMERS ARE AHEAD OF THE CURVE 3 ENGAGING MORE BEIJING 2008 LONDON 2012 1.5bn internet users worldwide 2.3bn 130m total Facebook
More informationGetting started To meet media and other deadlines, you will need to start promoting your programs at least six weeks to two months in advance.
Promotion guide To draw the audience you seek and create awareness about your exhibit and related programs, your organization needs to plan and implement an effective promotional campaign. The following
More informationResults from Borrell s 2018 Local Agency Survey
Tomorrow s Media, Understood Today Results from Borrell s 2018 Local Agency Survey This is a summary of Borrell s annual survey, conducted in Spring/Summer 2018. The material and graphics in this report
More informationWinter 2018 Co-op Recommendation. Presented by: Tina Klassy & Kristin Spear KGW Media Group
Winter 2018 Co-op Recommendation Presented by: Tina Klassy & Kristin Spear KGW Media Group tklassy@kgw.com kspear@kgw.com 503-226-5009 May, 2017 GOALS STRATEGY Reach leisure travelers 25-64 Showcase the
More informationAN OMNI-CHANNEL SEMINAR?
INTRODUCTION Why do we organise AN OMNI-CHANNEL SEMINAR? CLIENT ROI RELEVANCE OMNI- CHANNEL DATA BISNODE OMNI-CHANNEL JOURNEY Email BISNODE DATA Your own media Direct Mail Other Social Networks BUSINESS
More informationATV.com is recognized as the #1 online destination for ATV enthusiasts.
v.02-2009 Site Overview ATV.com is recognized as the #1 online destination for ATV enthusiasts. ATV.com is the most visited source of ATV new model reviews, product information and industry news on the
More informationIMC PLAN AVEENO BABY MONDAY JANUARY Humber College Brent Barr. Agency: C.A.M.E.L. Marketing Corp.
IMC PLAN AVEENO BABY MONDAY JANUARY 22 2018 Humber College Brent Barr Agency: C.A.M.E.L. Marketing Corp. Report by: Andrea Colina, Marta Didyk, Camila Osorio, Lervin Pacheco and Erin Robinson. CONTENTS
More informationSPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES IN 2015, TAKE YOUR BRAND TO A NEW, GLOBAL AUDIENCE: LONDON, UK Sponsorship of the Dubai Property Show offers an unrivalled opportunity to be featured as the key player within
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationDefining and Understanding Communications Platform Trends and Implications to the Print Value Chain
Defining and Understanding Communications Platform Trends and Implications to the Print Value Chain J Zarwan Partners Sherburne & Associates 902-892-7272 603-430-5463 www.johnzarwan.com www.sherburneassociates.com
More informationCPM. The Common Denominator in Media Buying NDSU Research Circle North Fargo, ND
CPM The Common Denominator in Media Buying 1854 NDSU Research Circle North Fargo, ND 58102 701.499.3620 www.avenueright.com CPM The Common Denominator in Media Buying Back in the 1950s and 60s, media buying
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.
The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,845 PR IMPRESSIONS 4,142,892 NUMBER OF EXHIBIT SPACES
More informationFY 16 Additional Budget Recommendations
FY 16 Additional Budget Recommendations Budget Level: $500K Budget levels include $500K: Production Adara Paid Search Destination Network Beach TV Facebook with Additional Video Production Adara Adara
More informationCase Study: Station Promotion (Secret Keyword)
STATION PROMOTIONS Case Study: Station Promotion (Secret Keyword) Our station partner in Portland ran a Sam Smith Seattle Giveaway during the month of January. The campaign leveraged our secret word technology,
More informationBranding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community
Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the Charlotte area, was widely embraced by the market.
The Southern Women s Show, known as the premier women s event in the Charlotte area, was widely embraced by the market. TOTAL AD CAMPAIGN $149,870 PR IMPRESSIONS 261,152,909 NUMBER OF EXHIBIT SPACES 393
More informationCNRC Marketing Strategy
CNRC Marketing Strategy 1 Mission To maximize marketing dollars to positively impact the Medicare short term bed count in the rehabilitation unit, while continuing to promote the Claremont Nursing and
More informationOVERVIEW. The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market.
The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market. TOTAL AD CAMPAIGN $391,971 PR IMPRESSIONS 30,949,147 NUMBER OF
More informationMILITARY BASE POSTERS
MILITARY BASE POSTERS Sample military base posters pictured are located on Shaw Air Force Base. Military base posters are able to provide great coverage throughout many locations including: shops, dining
More informationMarketing Update Operations Committee April 5, 2016
Marketing Update Operations Committee April 5, 2016 Vital Few Objective: Strengthen existing customer relationships by improving our customer s overall riding experience. Satisfaction with Service 100%
More informationYacht Sail Billboards. sailingbillboards.com.au Copyright All rights reserved 2003
Yacht Sail Billboards sailingbillboards.com.au Copyright All rights reserved 2003 Overview Outdoor Advertising is commonly associated with ubiquitous billboards, the reality is that outdoor media covers
More informationMarketing and Outreach Overview. March 10, 2016
Marketing and Outreach Overview March 10, 2016 Traditional Media - Recap Impressions = estimated number of people an ad is reaching Reach = individuals within a defined target audience that will see/hear
More informationWhat do we do? 1. Radio. 2. Digital. 3. Mobile. 4. Events & activations 5. TV. 6. Gamification. 7. Branded Content. 8. Retargeting. 9.
Media Kit What do we do? 1. Radio 2. Digital 3. Mobile 4. Events & activations 5. TV 6. Gamification 7. Branded Content 8. Retargeting 9. Podcasting 1 032000 people are listening to East Coast Radio Station
More informationA STUDY OF DMO VISITOR GUIDES
A STUDY OF DMO VISITOR GUIDES User Profile, Usage & Conversion Research conducted for the WACVB Education & Research Foundation by Destination Analysts, Inc. PROJECT OVERVIEW & METHODOLOGY BACKGROUND In
More informationNorth Sound Media. Classiccountrykxa.com Everettpost.com Krko.com
North Sound Media Classiccountrykxa.com Everettpost.com Krko.com 425-304-1381 Effective: 5/15/2017 North Sound Media County Coverage Snohomish County Skagit Island OVER 1 MILLION PEOPLE! *There are over
More informationAn Overview of Mass Market Advertising
An Overview of Mass Market Advertising Presented by T. Graham Morris Vice President Newcomer, Morris & Young, Inc. A rack of letterpress tiles. Invaluable Lessons Strive for Accuracy Know Your Employer
More informationPAYBACK STUDY FULL-INDUSTRY REPORT. DOES ADVERTISING GROW BUSINESS AND BRANDS? 14 th September 2017
PAYBACK STUDY FULL-INDUSTRY REPORT DOES ADVERTISING GROW BUSINESS AND BRANDS? 14 th September 2017 THE PAYBACK STUDY 21 Brands $500m+ ad spend Industry Report FMCG* Automotive E-Commerce Finance 10 Brands
More informationAndrew Moore. National Marketing & CRM Manager Suzuki Australia
Andrew Moore National Marketing & CRM Manager Suzuki Australia Segment Marketing How the car industry engages with 35-55 year olds Change Changing Markets Your Business Changing Customers Changing Technology
More informationPromoting my event through media
Promoting my event through media Media planning for an event What a media plan looks like? Media types and costs Media for events? What is media? me di a 1 [mee-dee-uh] noun 1. a pl. of medium. 2. (usually
More informationWhat do we do? 1. Radio. 2. Digital. 3. Mobile. 4. Events & activations 5. TV. 6. Gamification. 7. Branded Content. 8. Retargeting. 9.
Media Kit What do we do? 1. Radio 2. Digital 3. Mobile 4. Events & activations 5. TV 6. Gamification 7. Branded Content 8. Retargeting 9. Podcasting 1 010 000 people are listening to East Coast Radio Station
More informationSTATE FAIR OF TEXAS SPONSOR OPPORTUNITIES
STATE FAIR OF TEXAS SPONSOR OPPORTUNITIES 2019 our mission Since its inception in 1886, the State Fair of Texas has celebrated all things Texan by promoting agriculture, education, and community involvement
More informationAccountability and Action
Accountability and Action 19 Readers respond to magazine ads anywhere in the book 20 Magazine readers are social networkers 21 Magazine readers are super influencers 22 Magazines drive consumers online
More informationHearst Connecticut Media Group Strategic Marketing Made Simple
Hearst Connecticut Media Group Strategic Marketing Made Simple 2 Our print & online products reach more than a half-million area decision-makers each week. The Hearst Connecticut Media Group is publisher
More informationAn introduction to Audience Research. Christine Wilson Senior Director, Strategy & Planning Canadian Broadcasting Corporation
An introduction to Audience Research Christine Wilson Senior Director, Strategy & Planning Canadian Broadcasting Corporation Audience Research: What is it good for? Meaningless statistics were up one-point-five
More informationWhat do we do? 1. Radio. 2. Digital. 3. Mobile. 4. Events & activations 5. TV. 6. Gamification. 7. Branded Content. 8. Retargeting. 9.
Media Kit What do we do? 1. Radio 2. Digital 3. Mobile 4. Events & activations 5. TV 6. Gamification 7. Branded Content 8. Retargeting 9. Podcasting 1 010 000 people are listening to East Coast Radio Station
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.
SHOW IN REVIEW The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,299 PR IMPRESSIONS 4,095,430 NUMBER OF
More informationSocial Media. Engaging Consumers Through
Engaging Consumers Through Social Media Danette Amstein, Principal December 2010 The way consumers send and receive information is changing rapidly. In today s branded digital world, consumers no longer
More informationSheril Vergara RH Power & Associates, Inc.
Sheril Vergara RH Power & Associates, Inc. Are you maximizing the correct social media sites to reach the RV buyer? Are you reaching enough RV buyers? Are you engaging your social community? If not, you
More informationFIVE KEYS TO EFFECTIVE ADVERTISING
FIVE KEYS TO EFFECTIVE ADVERTISING MRC Luncheon: January 26, 2018 Edward Kim Vice President, Strategy Nielsen Catalina Solutions Who Is Nielsen Catalina Solutions? All Outlet Purchase TV Viewership Verified
More informationSHIFT Happens. Audience Retargeting & Development. Presented To:
General Market Reach Premium Placement Premium Preferred Contextual Alloy Education Network Site Retargeting Search Retargeting SHIFT Happens Audience Retargeting & Development Presented To: IACAC Annual
More informationSYLLABUS MARKETING COMMUNICATIONS
SYLLABUS MARKETING COMMUNICATIONS PURPOSE Marketing Communications is a subject with much depth, as it explores this one element of the marketing mix in great detail. Students should be able to apply their
More informationCALL FOR ENTRIES 2018
CALL FOR ENTRIES 2018 1 CALL FOR ENTRIES Entries are now open for the second Mumbrella Travel Marketing Awards 2018. These awards recognise companies and teams that deliver outstanding work and results
More informationThe. on In- House Advertising and Avoiding the. Vicki C. Gavalas Georgia Department of Transportation
The on In- House Advertising and Avoiding the Vicki C. Gavalas Georgia Department of Transportation In-house advertising or not? Benefits Savings Control Pitfalls Knowing your limitations ID-ing target
More informationPatent Pending. All Rights Reserved NetStairs.com, Inc.
Patent Pending. All Rights Reserved. 2013. NetStairs.com, Inc. FACT Source: Small Talk, Big Results Blog Face-to-Face and Virtual Meeting Require Captive Time and Audience. FULL REPORT: http://content.imex-frankfurt.com/templates/content/documents/meetologylabimex-finalreport.pdf
More informationMarketing & Communications
Marketing & Communications October 2016 Contents Before you begin Building a campaign Inbound v Outbound Public relations Social media Before you begin Determine your audience Members Swimmers Parents
More informationBuy One, Get One Free Sale Campaign News. Monday, 27 th March Sunday, 9 th April
Buy One, Get One Free Sale Campaign News Monday, 27 th March Sunday, 9 th April 1 Contents BOGOF Sale Campaign Summary 3 Media schedule 4 TV storyboard 5 Key numbers Radio scripts 7 Point of Sale 9 Press
More informationTHE AGE Audience Personas
THE AGE Audience Personas OBJECTIVES AND METHODS DEVELOP A DEEPER UNDERSTANDING OF OUR AUDIENCE OBJECTIVES Bring The Age readers to life to inspire advertisers on the power, potential and influence of
More informationMedia Influence on Telecom Purchases
Media Influence on Telecom Purchases Nearly 1 in 3 Americans is planning to switch mobile providers or buy a new phone. What influences their choices of mobile phones and plans? Where does digital media
More informationUsing Single-Source to Refine Multimedia Strategies
Using Single-Source to Refine Multimedia Strategies Linda Dupree Senior Vice President, Portable People Meter New Product Development Arbitron Inc. Leslie Wood President, Leslie Wood Research portable
More informationLSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14
LSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationBeyond Advertising: Opportunities for creativity and growth Karen Feldman Global M&E Lead, IBM Institute for Business Value.
September, 2009 Beyond Advertising: Opportunities for creativity and growth Karen Feldman Global M&E Lead, IBM Institute for Business Value This report is solely for the use of Client personnel. No part
More informationAgency viewpoint on mobile
Agency viewpoint on mobile paid media @jonhook @MediaComUK What often happens in mobile Whilst this kind of information is helpful to start the conversation We need to approach mobile with as much relevant
More informationWE PROVIDE SOLUTIONS
MEDIA KIT WE PROVIDE SOLUTIONS We are a leader in strategic thinking and unique content to provide the most engaging out of home experiences in Western Canada. WE VE GOT YOU COVERED HIGH REACH AND FREQUENCY
More informationCASE STUDY #4: MEDNET MRK519-MT. Travis Beitler SN# Professor Duncan Reith
MRK519-MT Travis Beitler SN# 054 579 131 tbeitler@myseneca.ca Professor Duncan Reith Table of Contents 1. What does an advertiser want? Sales, leads and/or brand awareness? What are the best metrics for
More informationO U T S M A RT WHY OUT-OF-HOME IS A CLEVER INVESTMENT
O U T S M A RT WHY OUT-OF-HOME IS A CLEVER INVESTMENT Econometrics What does it mean? The Out-of-Home (OOH) industry in partnership with BrandScience brings you this independent econometric data to help
More informationMarketing Solution with Entercom
2017-2018 Marketing Solution with Entercom WNVZ-FM WPTE-FM Norfolk-Virginia Beach-Newport News, VA Metro WVKL-FM WWDE-FM Campaign Background Chanello s is a 40 location locally owned Pizza company spending
More informationCampaign Report & Analytics for Contact Internet.
Campaign Report & Analytics for Contact Internet. Introduction Welcome to your latest Campaign Analytics Report. Now that the web has made the world local, your online advertising should be, too. Whether
More informationDriving Influence and Purchase in a Multichannel World
Driving Influence and Purchase in a Multichannel World John Ross President, Promotion Network Radha Subramanyam President of Insights, Research and Data Analytics We Need to Fundamentally Rethink Data
More informationEthnocast. Global Marketing Solutions For a changing world
Ethnocast Global Marketing Solutions For a changing world Ethnic & Diversity Experts We deliver the message required to your client s target audience through the most effective platforms Digital Banner
More informationLearning Objectives. Media Terms and Concepts 17/03/2016. Chapter 10 Media Planning and Strategy
Chapter 10 Media Planning and Strategy Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives
More informationEconomic Systems 18/02/2016 PROMOTION. What to produce? When? Where? For whom? MARKETING MIX
MidAtlantic Women in Agriculture Conference Dr. Kim Morgan, Extension Economist Allyssa Mark, Ag. & Applied Econ. M.S. 11 February 2016 PRICE PROMOTION MARKETING MIX PRODUCT PLACE Economic Systems What
More informationWhy Use Consumer Advertising Materials With Members?
Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members
More informationTHE FLOWER READER AFFLUENT AUDIENCE HIGHLY ENGAGED
THE FLOWER READER AFFLUENT AUDIENCE Flower magazine delivers a niche audience passionate about elegant living from décor to entertaining to travel with the means to do so in style. Educated woman who leads
More informationSME DIRECT! Welcome to SME DIRECT! Making Your Business Visible! A Subsidiary of Kingdom Coaching Company.
Welcome to SME DIRECT! Welcome to SME DIRECT! We are your trusted Small Business Advertising and Marketing Service in Trinidad and Tobago. Through SME DIRECT! we utilize In-Store Digital Advertising, An
More informationDiane Williams Senior Media Research Analyst Arbitron Inc
Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Arbitron Out-of-Home Advertising Report 2013 1 Table of Contents Introduction... 2 Methodology... 2 Terms
More informationKGL Media Group, Inc. dba Sesh Communications
KGL Media Group, Inc. dba Sesh Communications The Cincinnati Herald The Northern Kentucky Herald The Dayton Defender seshprime Magazine www.thecincinnatiherald.com Like The Cincinnati Herald on FaceBook
More informationENTERTAINMENT MARKETING CHAPTER 1.3
ENTERTAINMENT MARKETING CHAPTER 1.3 OPENING ACT Television networks are desperate to attract male viewers ages 12 to 34. Age and gender are demographics used by television researchers to determine the
More informationKey Research Findings
Table of Contents Goals Target Audiences SWOT Analysis Marketing Strategies Paid Media Higher-Priced Markets Recruitment Events Publications Measuring Outcomes College Recommendations Key Research Findings
More informationDiamond Multimedia. A Total Marketing Solution to Grow Your Business Cost Effectively! Local. Mobile. Print. Local. Online
Diamond Multimedia A Total Marketing Solution to Grow Your Business Cost Effectively! Mobile Local Print Local Online Local Print & Online keeps you competitive! The Gazette = 48,000+ Monthly Readers *
More informationElements of a Successful Marketing Plan Part 2. Outbound Marketing Strategies
Elements of a Successful Marketing Plan Part 2 Outbound Marketing Strategies 4 Main Considerations 1. Identify your marketing strategy 2. Understand which tactics will help you achieve your marketing goals
More informationThe Outdoor Advertising Experts
The Outdoor Advertising Experts Who We Are Billboard Connection is an advertising agency that specializes in out-of-home media. We help advertisers and advertising agencies of all sizes tap into the huge
More informationMedia Analysis: Red Bull. By: Sam Mangan
Media Analysis: Red Bull By: Sam Mangan Background Red Bull was founded in 1984 Offers four primary types of drinks: Red Bull Energy Drink, Red Bull Sugar Free, Red Bull Energy Shot and Red Bull Cola There
More informationJohn Edman Explore Minnesota Tourism
John Edman Explore Minnesota Tourism Brainerd Lakes Annual Meeting 2013 Regional Tourism and Online Marketing Summit April 30, 2013 Agenda State of the Industry Explore Minnesota Marketing and Partnerships
More informationTHE FLOWER READER AFFLUENT AUDIENCE HIGHLY ENGAGED
THE FLOWER READER AFFLUENT AUDIENCE Flower magazine delivers a niche audience passionate about elegant living from décor to entertaining to travel with the means to do so in style. Educated woman who leads
More informationChoosing the Right Promotional Medium
Choosing the Right Promotional Medium Business Information Factsheet BIF056 March 2015 Introduction Many small business owners struggle to choose which promotional or advertising medium to use and, instead
More informationLSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14
LSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationWest Kentucky Star is Western Kentucky's online newspaper, covering local news, sports, weather, and community events.
West Kentucky Star is Western Kentucky's online newspaper, covering local news, sports, weather, and community events. Better than a traditional newspaper, West Kentucky Star covers breaking news immediately.
More informationHigher National Unit specification: general information
Higher National Unit specification: general information Unit code: DV73 34 Superclass: BA Publication date: November 2014 Source: Scottish Qualifications Authority Version: 03 Unit purpose This Unit is
More information