North Sound Media. Classiccountrykxa.com Everettpost.com Krko.com
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1 North Sound Media Classiccountrykxa.com Everettpost.com Krko.com Effective: 5/15/2017
2 North Sound Media County Coverage Snohomish County Skagit Island OVER 1 MILLION PEOPLE! *There are over 1 million people living and working in Snohomish, Skagit, and Island Counties. According to the 2012 Radio Format Profiles from Gfk MRI Doublebase 20% of the 18+ population listens to country music every week (201K0 and 6% of the 18+ listens to sports radio every week (57K). Source: RAB Radio Format Profiles, Gfk MRI Doublebase Wight to Population.
3 Now on FM!
4 Social Media KXA Classic Country AM 1520 & 101.1FM: Facebook: 3,802 Likes KRKO Fox Sports AM1380 & 95.3FM: Facebook: 2,747 Likes Everett Post Facebook: 784 Likes Put Our Social Network To Work For You Effective 12/2015
5 The Facts: Radio reaches an impressive 93% of all Americans age 12 or older every week. Radio advertisers on average see a $6 increase in gross sales for every dollar spent on radio advertising.* Radio reached more than 77% percent of adults daily compared to 64% for Web or Internet users, 35% percent for newspaper readers and 27% percent for magazine readers. 32% of Radio listeners have initiated an online search based on hearing something on radio. Daily Reach by Medium Magazine Newspaper Web / Internet (excluding ) Radio Television 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 76.00% 74.00% 72.00% 70.00% 68.00% 66.00% 64.00% 62.00% 60.00% 58.00% 56.00% Average Daily Reach: Persons Source: Radio Advertising Bureau 2015 * Nielsen Catalina Solutions, 2014
6 Classic Country KXA 1520 AM & FM The only radio station in Western Washington playing Classic Country. Stitch N Sean in the AM play legendary country artists, and keep North Sound commuters up to date on the traffic. If it s happening in Everett and the surrounding communities you can bet North Sound listeners are informed and entertained! Source: Radio station listener Survey, 2012 KXA 1520 Listeners Household Income Less than $25,000 $25,000-49,999 $50,000-74,999 $75,000-99,999 $100,000 or more Renting or Buying Buying or Own Renting Most Often Listen Car Home Work 10% 21% 22% 20% 27% 78% 19% 69% 20% 10%
7 FOX Sports 1380 AM & 95.3 FM Fox Sports 1380AM & 95.3FM is the exclusive carrier for Fox Sports Radio programming in Western Washington. Listeners tune in from 3-6pm to hear legendary sports talk show host, The Fish Jeff Aaron and Tom Lafferty talk all things sports on the local and National scene. We are the exclusive broadcast affiliate for Aquasox Baseball, Everett Silvertips Hockey, NAVY Football & Wesco High School Sports. Source: Radio station listener Survey, 2012 Fox Sports Listeners Household Income Less than $25,000 11% $25,000-35,000 11% $36,000-50,000 22% $51,000-75,000 26% $75,000 or more 30% Renting or Buying Buying or Own 85% Renting 15% Most Often Listen Car 45% Home 42% Work 13% Effective 12/2015
8 On-Air Rate Card M-F 6a - 10a :60 $55 :30 $36 M-F 10a 3p :60 $41 :30 $27 M-F 3p 7p :60 $55 :30 $36 M-F 7p 12m :60 $9 :30 $6 M-F 12m- 6a :60 $7 :30 $5 Prime Time M-F 6a 7p :60 $41 :30 $27 M-F 6a 10p :60 $30 :30 $20 M-F 5a 12m :60 $20 :30 $13 M-F 12m 12m :60 $15 :30 $10 Weekday Sa-Su 6a 7p :60 $21 :30 $14 Sa-Su 6a 10p :60 $15 :30 $10 Sa-Su 5a 12m :60 $11 :30 $7 Weekend Sa-Su 12m 12m :60 $9 :30 $6 Effective 12/2015
9 Traffic Sponsorships Title Sponsorship $2,500/Month We name the traffic report after your business! Receive a minimum of 500 mentions per month during key drive-times both stations. Rush Hour Traffic Rush Hour Full Day $225/Day Choose your day, up to 20 live 10 second spots Rush Hour Half Day $125/Day Choose you day, up to 10 live 10 second spots Rush Hour Individual Reports - $15/Spot Effective 12/2015
10 Digital Geo Targeting - dmap dmap (Digital Marketing Advertising Platform) is a unique marketing tool that targets potential customers based on their location, then delivers a banner ad to their smartphone or device with verifiable results. Find Geofencing reaches prime customers in a defined area and targets your potential clients where no other ads can go. Deliver Our exchange has over 15,000 apps and mobile websites that complement the tastes of your customer and delivers your message to a captive audience while they use their device. Engage Take your message further with a call to action that lets customers click, call or learn more about you! Track your progress as we go to measure the results. o o o o o Campaign Features $5,000 (200,000 impressions) $2,750 (100,000 impressions) Unlimited Geofence Locations Monitored campaign optimization Full reporting of measured results
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