OVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.

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2 The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,845 PR IMPRESSIONS 4,142,892 NUMBER OF EXHIBIT SPACES 291 ATTENDANCE 12,000+ women OVERVIEW

3 SCENES FROM THE SHOW

4 The 27th annual show attracted MOTHERS, DAUGHTERS, GIRLFRIENDS AND CO-WORKERS who packed the aisles throughout the three day event. Our show surveys indicated that women came to the show to shop, attend cooking demonstrations and sample food, watch fashion shows and stage presentations, register for promotions and prizes, get health screenings, meet special guests, and have fun. DEMOGRAPHICS

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6 Laurie Hernandez Olympic Gymnast Girls Night Out Mother Daughter Look Alike Contest Painting with a Twist Cooking Presentations Throughout the three days, exciting and educational activities were held on three different stages. The stages featured innovative COOKING programs, MUSICAL entertainment, FASHION shows and more all designed to attract, captivate and entertain the target audience. FEATURES & PROMOTIONS

7 A comprehensive marketing and advertising campaign promoted the show for three weeks through TELEVISION, RADIO, PRINT and numerous DIGITAL PLATFORMS as well as SOCIAL MEDIA and GRASSROOTS MARKETING initiatives. The show was promoted with signage in 70 Walgreens stores and hundreds of retail locations, increasing sponsor awareness in high traffic locations, as well as media contesting and promotions. ADVERTISING EXPOSURE

8 The Southern Women s Show received comprehensive television coverage and exposure. In addition to a two week paid schedule on two network stations and local cable programming, the show s extended reach was enhanced through promotions, contests and live shots. NUMBER OF TV SPOTS 547 TOTAL TV CAMPAIGN $39,532 Click here for TV Spot TELEVISION ADVERTISING

9 Seven radio stations promoted the show to listeners through different formats, including: ADULT CONTEMPORARY, URBAN, COUNTRY and POP. Numerous spots were produced to highlight the show and ran in paid and promotional schedules across the region. Additional live spots and endorsements were run on key stations featuring sponsors and promotions. Click here for Radio Link NUMBER OF STATIONS 7 NUMBER OF RADIO SPOTS 3,403 TOTAL RADIO CAMPAIGN $99,048 RADIO ADVERTISING

10 A digital media campaign was integrated into the marketing plan to reach women on-the-go and target a younger demographic (25-40 years) and included advertising through FACEBOOK, and geo-targeting video ads through WREG.com and Memphisflyer.com. IMPRESSIONS 315,920 VALUE $6,736 DIGITAL ADVERTISING

11 The Southern Women s Show was advertised through an extensive print campaign that included several weekly and monthly REGIONAL PUBLICATIONS in order to saturate the market. SHOW PROGRAM DISTRIBUTION 2,500 NUMBER OF PRINT ADS 17 TOTAL PRINT SCHEDULE $7,379 TOTAL PRINT REACH 93,813 NEWSPAPERS & MAGAZINES

12 A dedicated Public Relations Firm generated buzz with women in the market through scheduled live TV & RADIO INTERVIEWS, PRINT EDITORIAL in THE COMMERCIAL APPEAL, magazines and numerous ONLINE CALENDAR LISTINGS. They delivered extensive media coverage through all advertising platforms. IMPACT 4,142,892 Impressions PR IMPRESSIONS

13 A social media campaign was integrated into the marketing plan to reach busy women through FACEBOOK updates, promotions on LIVING SOCIAL, TWITTER, and INSTAGRAM. Show Updates through the OFFICIAL SHOW WEBSITE and E-NEWSLETTERS kept fans engaged. E-NEWSLETTER SUBSCRIBERS 10,821 FACEBOOK FANS 8,954 UNIQUE PAGEVIEWS 35,921 LIVING SOCIAL REDEMPTIONS 118 INSTAGRAM FOLLOWERS 187 TWITTER FOLLOWERS 125 TOTAL VALUE $1,557,996 SOCIAL MEDIA & E-NEWS

14 Show sponsors enhanced the success of the Southern Women s Show and created exciting and interesting features, promotions and activities within the show. SPONSORS

15 It is a privilege to bring the very best in health, beauty, home, fashion and more to the greater Memphis Thank area. you With for the helping help of us our bring sponsors, the very partners best in health, and exhibitors, beauty, home, the 2017 fashion Southern and more Women s to Show the was Nashville a huge region success. and making Plans are the underway Southern for Women s next year s Show event a huge and success. response Plans is already are underway strong. Reserve your for space next today! year s event and response is already strong. Reserve your space today! Elisha Jernigan TISH ATKINS Show Manager Executive Show Manager SHANNA STEWART Assistant Show Manager Brittany Meehan Show Manager GENEVA GREENE Assistant Show Manager