NEW BUILDS. NEW STYLES. NEW TRENDS.
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1 NEW BUILDS. NEW STYLES. NEW TRENDS. D e v e l o p e r A d v e r t i s i n g R a t e s E f f e c t i v e J a n u a r y,
2 The Courier-Mail & Brisbane News Part of Queensland s most trusted property magazine, HOME features expert editorial, the best in home trends and the luxe list of properties across South-East Queensland. The Courier-Mail s HOME magazine, Monday to Wednesday EGN and Brisbane News advertising packages together deliver powerful integrated marketing solutions, essential for selling your development to quality investors and property buyers. Reach up to 1.7 million people on an average of 9.72 times per person^ with one of our best value 13 week packages.* HOME provides a targeted audience of active buyers, and EGN Monday-Wednesday connects you with a passive, astute business audience of potential investors and home buyers. Brisbane News is a high-quality, gloss lifestyle magazine, delivered to the most affluent suburbs in and around Brisbane city, connecting you with investors and luxury property buyers. THE COURIER-MAIL (SAT - HOME HOST) THE COURIER-MAIL (MON - FRI) BRISBANE NEWS COMBINED READERSHIP TOTAL READERSHIP^ (AVG. ISSUE) 579, , , , , ,000 35, ,000 $91,205 $91,757 $107,900 $93,210 66,000 72,000 14, ,000 33,000 39,000 12,000 56,000 ACCESS OUR WORLD CLASS MARKETING SOLUTIONS Prime positions Give your project the exposure it deserves by accessing one of our exclusive prime positions. Social media & amplification packages Amplify your marketing message online using our Facebook and search engine marketing tools. Creative shapes Highlight your project using our creative shapes to deliver cut-through. Need video? Our News Corp Studios QLD team is able to develop dynamic video solutions using standard or drone videography at competitive prices. Need market insight? Access our in-depth media and market insights at no charge. Our expert team can provide you with media solutions to suit your market and audience. Access our audience-led solutions Across newsprint, magazines, digital and social media, we can target your desired audience wherever they may be. Sources: ^emma conducted by Ipsos MediaCT, 12 months ending September 2016, All people 14+. Social Grade A = highest socio-economic status. *Reach of up to 1.7 million people is based on The Courier-Mail HOME, The Courier-Mail (Monday Wednesday) Early General News and Brisbane News packages.
3 DEVELOPER ADVERTISING S HOME Single Insertion Ex GST $12, $7, $7, $4, $3, Inc. GST $14, $7, $7, $4, $4, Week Package Ex GST $38, $21, $21, $13, $11, Inc. GST $42, $23, $23, $14, $12, Value Inc. GST $57, $31, $31, $19, $16, Savings Inc. GST $14, $7, $7, $4, $4, Cost /ad Inc.GST $10, $5, $5, $3, $3, Week Package Ex GST $126, $70, $70, $44, $36, Inc. GST $139, $77, $77, $48, $39, Value Inc. GST $185, $103, $103, $64, $53, Savings Inc. GST $46, $25, $25, $16, $13, Cost /ad Inc.GST $10, $5, $5, $3, $3, SAVE up to 25% with the 13 Week Package! HOME + The Courier-Mail Mon-Wed EGN Single Insertion Ex GST $33, $17, $17, $9, $5, Inc. GST $36, $19, $19, $10, $6, Week Package Ex GST $113, $58, $58, $31, $18, Inc. GST $124, $64, $64, $34, $20, Value Inc. GST $223, $115, $115, $61, $37, Savings Inc. GST $99, $51, $51, $27, $16, Cost /ad Inc.GST $31, $16, $16, $8, $5, Week Package Ex GST $321, $165, $165, $88, $53, Inc. GST $353, $182, $182, $97, $58, Value Inc. GST $727, $373, $373, $200, $120, Savings Inc. GST $373, $191, $191, $102, $61, Cost /ad Inc.GST $27, $14, $14, $7, $4, SAVE up to 51% with the 13 Week Package! Note: Ads are positioned best possible in EGN, The Courier-Mail Monday-Wednesday. Please speak to your News Corp Australia account manager to secure specific page positions - loads will apply.
4 DEVELOPER ADVERTISING S HOME + Brisbane News Single Insertion Ex GST $23, $11, $11, $6, $4, Inc. GST $25, $13, $13, $7, $4, Week Package Ex GST $69, $36, $36, $21, $13, Inc. GST $76, $40, $40, $23, $14, Value Inc. GST $153, $75, $75, $44, $28, Savings Inc. GST $76, $35, $35, $20, $13, Cost /ad Inc.GST $19, $10, $10, $5, $3, Week Package Ex GST $203, $106, $106, $61, $39, Inc. GST $223, $117, $117, $67, $43, Value Inc. GST $498, $246, $246, $143, $92, Savings Inc. GST $274, $129, $129, $75, $48, Cost /ad Inc.GST $17, $9, $9, $5, $3, SAVE up to 52% with the 13 Week Package! HOME + Brisbane News + The Courier-Mail Mon-Wed EGN Single Insertion Ex GST $43, $21, $21, $11, $6, Inc. GST $48, $24, $24, $12, $7, Week Package Ex GST $134, $69, $69, $37, $21, Inc. GST $148, $76, $76, $40, $23, Value Inc. GST $319, $373, $373, $85, $49, Savings Inc. GST $171, $297, $297, $44, $25, Cost /ad Inc.GST $37, $19, $19, $10, $5, Week Package Ex GST $275, $141, $141, $105, $60, Inc. GST $303, $156, $156, $116, $66, Value Inc. GST $1,039, $517, $517, $278, $159, Savings Inc. GST $736, $361, $361, $162, $93, Cost /ad Inc.GST $23, $12, $12, $8, $5, SAVE up to 70% with the 13 Week, Half Page Spread and Full Page Packages! Note: Ads are positioned best possible in EGN, The Courier-Mail Monday-Wednesday. Please speak to your News Corp Australia account manager to secure specific page positions - loads will apply.
5 ADVERTISING SIZES DOUBLE (M12X12) (M6X12) (M12X6) Prime Position Load % Double Page Spread 1 40% Double Page Spread 2 30% Double Page Spread 3 30% First right hand page 40% Second right hand page 30% Third right hand page 25% Fourth right hand page 20% First left hand page (after editorial) 35% WANT TO REACH YOUR LOCAL MARKET? Lift-over your HOME advertising into your local Quest Communtiy Newspaper and receive a 50% discount off the chosen Quest Newspaper casual EGN rate card. ADVERTORIAL OPPORTUNITES Speak to your News Corp Australia account manager for more information.
6 To be influential, an advertising campaign needs to be trusted. To be effective, advertising must drive belief and action. The Courier-Mail delivers on all of these critical elements, including: SCALE News Corp Australia s newspapers reach 69% of Queenslanders every 4 weeks, and when combined with News Corp Australia online, that reach is 89% of Queenslanders every 4 weeks. * INFLUENCE To have influence, a campaign must be in a trusted environment. Newspapers are THE most trusted paid medium^, delivering the perfect environment for influential advertising. ENGAGED & ATTENTIVE AUDIENCE 7.9 million Australians read newspapers every week and they spend 32 minutes of dedicated newspaper reading time each day no skipping ads, scrolling, or dual screening. This 32 attention-filled minutes is 63% more than the average Facebook session and 375% more time than spent Googling. 3 TEAM PLAYER Studies show that adding newspapers to online campaigns increases ad recall up to 47% (from 38%) 1, plus newspapers are key players in driving word of mouth: with 92% of word of mouth originating offline newspapers drive 31% more conversations than their digital counterparts. 2 Booking and Material Deadlines To book newsqldrealestate@news.com.au Bookings and cancellations Must be advised in writing to: newsqldrealestate@news.com.au by 12noon, Friday, one week prior to publication. Complete artwork Deadline 5pm, Tuesday prior to publication. Ad creation by News Corp Australia High res photos, content and a brief must be ed to myqldre@news.com.au by Friday, 8 days prior to publication together with your ad booking. Final ad needs to be approved by material deadline. If you require this service, please advise at time of booking. Terms and conditions These rates are for new residential developments, house and land, and builder advertising only. Refer to our standard advertising guidelines. AD SPECIFICATIONS: Please ask your News Corp Australia account manager for The Courier-Mail Realestate & HOME Synergy Specifications document, effective from 9th July, Sources: *emma conducted by Ipsos MediaCT, 12 months ending September 2016, Nielsen Digital Ratings September 2016, all people 14+, ^2015 Nielsen Global Trust in Advertising Report, Australian data; News Corp Australia Campaign Effectiveness Studies, 3 Campaign Average Results / Conducted By Ipsos March % WOM offline conversations - Word of Mouth Marketing Association US; Newspaper Time Spent emma conducted by Ipsos MediaCT / Digital Time Spent Nielsen Online Ratings.
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