2018 Digital Media Planner

Transcription

1 2018 Digital Media Planner Targeted Solutions Our unique audience, our people and process drive successful marketing campaigns for our clients. The intelligence of our audience targeting capabilities applied to our industry-leading products are what make us your best marketing partner. The benefits of each product and service are vast, but they all come back to one thing telling a compelling story that will reach your target audience. Minnesota Wisconsin Michigan Pennsylvania New York Ohio Illinios

2 Investment in digital advertising is only as valuable as the audience who sees it Your message must connect with a high-value audience to be effective saying the right thing to the right person at the right time will increase your chances of achieving your marketing goals. OutdoorNews.com draws a unique, diverse audience which allows us to create a custom campaign that matches your business needs, maintaining frequency and ROI throughout your campaign. Hunters, anglers and outdoor enthusiasts across the Great Lakes States and beyond rely on OutdoorNews.com to provide the most up-to-date outdoor information available. Our highly engaged print and digital audience has allowed our clients to target the right audience and achieve their marketing objectives. OutdoorNews.com: Over 3.7 Million Page Views Over 1.7 Million Visitors Average Income $88,000+ Our 96% Hunt Digital 89% Fish Audience: 68% are Archers Over 22,000 Double-Opt-In Subscribers Social Media: Over 92,000 Followers on Facebook, Twitter, and Instagram combined Reaching a geography where $21 Billion is spent annually in sport fishing and hunting

3 WHY OUR CAMPAIGNS WORK We pair an engaged audience + targeted messaging at every state of the path-to-purchase cycle. SEE THINK DO LOVE Awareness Consideration Conversion Advocacy Frequency Engagement Call-to-Action Reinforce Credibility Consistency Differentiation Ease of Purchase Share and Incent The buying cycle graphic above guides our process for building a marketing strategy and is based on this principle that marketing messages should be tailored to meet the intention of the consumer. Our solution paired with this consumer-centric process will guide your most valuable target audience to see, think, do, and love. Our audience, data, people and process are at the core of our influence. This foundation is combined with a selection of cutting-edge products and services that best fit your business goals. Plus, we re local, making communication and collaboration easy. Experince what it s like to have us in your court.

4 Our Audience Targeting Tools make it easier to find and connect with customers. Print & Digital Display: Increase Awareness of your product or service with simple, eye-catching interactions that maintain a presence with a targeted audience. Ability to segment audience by state (7 editions) in both print and online. Our weekly and biweekly print editions reach a paid audience of over 740,000 readers. Marketing: Achieve Conversions as well as Advocacy with the ODN suite of solutions. Our opt-in lists allow you to target by geo and/or audience interest. Customize your own target with our data, or sponsor our weekly ODN enewsletter reaching over 22,000 opt-in subscribers. Front Page Sticky Note: Increase Impact & Awareness of your product or service with your message on the front page of any of the state editions. This exclusive advertising solution is designed to have extreme impact with the audience you wish to reach. Directory Listing/SEO Campaign: Reach a targeted audience at a time when they are ready to buy (Conversion) with a listing in the ODN Marketplace. Program also includes SEO optimization, Click to Call technology as well as comprehensive reporting. Outdoor News Radio Sponsorship: Create Awareness and Consideration with your message reaching listeners in the greater Minnesota region. Sponsor a news segment or run your campaign on this weekly hour long program. Event Marketing: Increase Awareness and Conversions by being part of the Outdoor News Deer & Turkey Classic. This March event draws attendees from the entire Upper Midwest region. Reach this audience as an exhibitor or as a sponsor. Go to for more information. Native/Sponsored Content: Create Awareness and Consideration with your expanded message reaching a targeted audience on OutdoorNews.com. Programs include landing pages, boosted Facebook posts and more. Video also available. Social Media: Increase Awareness, Consideration, and Advocacy of your product or service with our full suite of Facebook advertising options. Let us manage your campaigns in order to reach the right audience that fits with your campaign goals and objectives. For additional information on any of these opportunities please contact your sales representative or go to

5 OutdoorNews.com Display Banners - Standard Package (Includes Mobile Delivery) 728x90 ($125), 300x250 ($150), 300x600 ($250) Monthly ROS Pricing. Add $25/month to target specific state or add $75/month to target specific interest targets. OutdoorNews.com Audience Average Monthly Uniques 144,000 Median Age 43.8 Average HH Income $89,000 Male % 72 % Children in HH % 57 % Annual Page Views 3,790,500 Average Time Spent 1:56 Pages Per Session 1.6 Traffic from Mobile/Tablet Device 66.1 % enewsletter Subscribers 22,176 Social Media Followers 92,248 Responsive Design Advertising changes based on browser window size. Native (Sponsored Content) Advertising Base Rate $400/month. Add one or more months for 25% discount. Content is KING. And for your business it can help tell your story or provide entertainment for your desired audience. No matter how you utilize content, you will need distribution models outside of your website or your own social media pages. We place your content in the news feed on OutdoorNews.com where it fits naturally with our content. We distinguish paid content from editorial content so as to not deceive our readers. Your campaign package includes a landing page wrapped with your own banner ads along with two posts to Outdoor News over 90,000 Facebook, Twitter, and Instagram followers.

6 OutdoorNews.com MARKETPLACE/SEO We turn your print ads into innovative digital marketing campaigns that increase brand exposure and increase your SEO Google results. Use your Business Profile Page as a stand-alone digital marketing page and attract loyal customers across PC s, tablets, and mobile. WHAT YOU GET Search Engine friendly Business Profile Page Enriched data set includes interactive map, content info, URL, coupons & specials We synch up your social media links with Facebook, Google+, Twitter, Pinterest, etc. Visitors can save and print your ads and content info Featured & Premium options available for extra exposure Expert Search Engine Optimization Each SEO campaign is created from scratch using the latest best-practice methods, SEO friendly code and keyword phrases relevant to your business. Fully Mobile Optimized with click-to-call technology. Performance Reports You ll receive comprehensive and easy-to-read reports on the performance of your marketing campaign. We track your ad impressions, click-through and Google search ranking. Ask your sales representative how you can take advantage of this powerful platform

7 SOLUTIONS Marketing Our version of Marketing uses an opt-in list of SPAM compliant users of . Our highly engaged audience result in higher than industry average open rates and click-through rates. List segmentation available by state or by subscriber interest (Ice Fishing, Archery, Open Water Fishing, Hunting, Habitat & Recreation, and more). Featured Product Starts at $50 CPM minimum send of 5,000 addresses Exclusive opportunity to feature your product or service to our engaged audience. Include graphics or video to help drive engagement. See your Sales Representative for options to extend into a Outdoor News enewsletter Starts at $40 CPM larger audience. minimum send of 10,000 addresses Drive brand and product awareness when you take advantage of the opportunity to exclusively sponsor the weekly Outdoor News enewsletter. You are 6x more likely to get a click-through from an campaign than you are from a tweet. is 40 times more effective at acquiring new customers than Facebook or Twitter. 81% of online shoppers who receive s based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted . When it comes to purchases made as a result of receiving a marketing message, has the highest conversion rate (66%) when compared to social, direct mail and more. subscribers are 3 times more likely to share your content via social media than visitors from other sources. * 2016 Campaign Monitor

8 CONTACT US Outdoor News Home Office st Avenue North, Suite 130, Plymouth, MN Phone (763) Toll Free (800) Fax (763) Glenn A. Meyer Publisher Rob A. Drieslein President/Managing Editor Phil Frebault Director of Sales & Marketing Evy Gebhardt Director of Business Development Ad Production (763) /(800) Billing Questions Classified Ads (763) /(877) Subscriber Services Minnesota Sales Glen Schmitt (320) /(877) Eric Meyer (763) /(877) Wisconsin Sales Jeff Bast (262) /(800) Dan Durbin (262) /(800) Christopher Jennings (715) Illinois Sales Kristen Monroe (262) Michigan Sales Case Allen (269) /(877) New York Sales Craig Turner (607) /(877) Pennsylvania/Ohio Sales Aaron Wolf (412) /(877) For additional information and advertising policies please go to