CONTACT. New 2018 MEDIA KIT. 1 of 15
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1 New 2018 MEDIA KIT 1 of 15
2 ABOUT Metro Media Partners is the largest out-of-home media provider in Fort Wayne, IN. From downtown to every outlying area, our diverse portfolio includes hundreds of static and moving displays, primarily located in high traffic areas and at key touch points. We provide over 1 million daily impressions across the Fort Wayne market. The scope and depth of our presence around the community provides advertisers with the ability to engage with both mass and targeted audiences at many different locations throughout their daily travels. 2 of 15
3 Why Go Out-of-Home Audience Location Viewability OOH Media connects brands with their audience while they're on the move and provides the ability to target a message where ever you choose within a market. It allows brands to pinpoint accurately who they need to reach, then reach them consistently- up to 5 or more times each day. Out of home allows you to target consumers while they are making purchasing decisions throughout their day. Control where your message is seen whether you are trying to target the masses or a particular area. This allows you to reach your audience and reach them repeatedly. Target downtown, hospitals, shopping centers, malls, colleges, affluent neighborhoods, and business districts. OOH is 100% viewable taking your message and brand into the environment where consumers spend 70% of their time. It ensures your message is seen and seen often. 3 of 15
4 ADVERTISING EXAMPLES How Does It Work Out of home Media helps build confidence in consumers, creates top of mind awareness, and provides repeated exposures over the course of a consumers day or throughout their week. Out of home is a low CPM with high ROI either as a stand -alone or part of a media mix. My experience with Metro Media Partners has been extremely valuable to my company. We added out of home to our marketing for the first time this past year and with their direction, started a re-brand process to bring all of our advertising full circle. Our sales were up 20% for the year. I look forward to future growth with Metro Media Partners and would recommend this company to anyone...except my competitors! - Jared C Belyew, President 4 of 15
5 Media Products and Services Street Furniture Advertising Take your brand and your advertising to the streets where consumers are spending on average 70% of their time. Our products provide companies with low CPM and high ROI. Metro Media Partners has made it their mission to improve communities with functional and attractive street furniture that also allows businesses to promote their products or services. Curbside Billboards Curbside Billboards are just inches from streets at eye level and are located on main roadways in the city at consumer destinations and in residential areas. Curbside Billboards provide 24-hr visibility to vehicular and pedestrian traffic at high circulation locations. They can be used for general market coverage for an entire area, and in some cases Curbside Billboards can be hand-selected to target a specific demographic or geographic area. Bench Advertising Bench advertising offers a wide canvas for ads to deliver street level impact throughout cities and shopping centers. Located in high traffic areas, these eye level advertisements demand attention. This low cost advertising is a great way to target different areas without needing a large budget. Additional Media Products and Services Transit Advertising in the FORT WAYNE market, mobile (Digital + Outdoor), Vehicle Wraps and Signage. 5 of 15
6 By the Numbers 58% Learned about a restaurant from Outdoor Advertising. 45% of People notice street level advertisements each month 24% of consumers say that out of home media is the most trustworthy advertising Consumers time spent with out of home media increased to 66 minutes per day in 2017 Outdoor advertising costs 80% less than TV & Newspaper, & about 50% less than radio. Consumers are 2X more alert and likely to act when they see an ad out of home. 70% of consumers time is spent out of home yet 70% of marketing budget is spent on TV. 63% of consumers rely on Outdoor Advertising whey they travel to direct them to attractions, lodging, and restaurants. 7 of 15
7 Wallen Dupont Road Cook Washington Center St Joe Center Bench Location Shelter Posters Coliseum Blvd. Stellhorn Trier East State West State Lake New Haven Jefferson U.S. 30/24 Covington Creighton Pontiac Downtown Jefferson Pointe Paulding Apple Glen Crossing 8 of 15
8 Examples Street Furniture 9 of 15
9 Examples Curbside Billboards Eye level ADVERTISING that generates 1000 s of daily impressions Proven EFFECTIVE and ExtremelyAFFORDABLE 10 of 15
10 C o n s ume r s sp e n d 70 % o f th e i r ti me Ou t - o f -H ome Do you have a plan to connect with your customers during their daily travels? 11 of 15
11 Bench Advertising 12 of 15
12 Consumers are 2X more alert and likely to act when they see an ad out of home. 13 of 15
13 Digital + Outdoor Website Retargeting Users That Visit Your Site After consumers visit your site, we tag their device and serve them ads for your business for up to 30 days as they continue their online activities. Search Targeting People Searching For Your Products Or Services Golf Courses Fort Wayne If they re searching for your services, we can serve them an ad. Based on consumer behavior we will serve them ads for your business for up to 30 days as they continue their online activities. Geofencing Using the GPS of a mobile device, we place targeted ads on their phones once that phone has entered a defined geographical location. Ads are served to them on their mobile device for the next 30 days. Set up ads around your competitors (Conquesting) Set up ads around your current Metro Media Ads Target specific locations and demographics that best match your target consumers. 14 of 15
14 Contact Please contact Office S. Harrison St. Suite 250 Fort Wayne, IN Get Started Today 15 of 15
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