See Today. What You ll. WHAT IS Geo-Fencing? STRATEGY & INVESTMENT FREQUENTLY ASKED QUESTIONS

Transcription

1 Geo-Fencing

2 What You ll See Today WHAT IS Geo-Fencing? STRATEGY & INVESTMENT FREQUENTLY ASKED QUESTIONS

3 What is Location Based Advertising? What is Location Based Advertising? A new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint a consumer location and provide a location-specific advertisement on their mobile devices. GeoFencing & GeoRetargeting are the most widely used LBA tactics.

4 Terms GeoFencing Based on where a consumer is in real time! Fences are drawn around a predetermined location or business. Call to action ads are served to a consumer s mobile device if they are within the radial fence. GeoRetargeting Based on where a consumer has been. Ads are delivered to consumers that have frequented specific locations in the past. Real-world retargeting based on actual consumer behavior who are shopping or have shopped your local competitors.

5 Why Location Based Mobile Advertising Location Provides Outstanding Context With consumers living on their mobile device, the smartphone is truly the most powerful medium that s so close to the point of purchase it can literally steer traffic and drive sales for your business. Why Location Based Mobile Advertising With consumers living on their mobile device, the smartphone is truly the most powerful medium that s so close to the point of purchase it can literally steer traffic and drive sales for your business.

6 Why AMG? Target consumers by realtime user location using GPS and location history. GPS coordinates ensure pinpoint accuracy of ads served utilizing the best, most precise location data to target people in the right places. Other providers utilize unreliable cell towers and WIFI signals that cannot guarantee local delivery and ad placement

7 Why AMG? Hyperlocal Creative is Key to Success All standard Interactive Advertising Bureau (IAB) ad units supported, including rich media & video.

8 Strategy and Investment You Will Receive: Customized Campaign GeoFencing and/or GeoRetargeting Impressions w/gps pinpoint accuracy Mobile Web Ad Placement Mobile App Ad Placement Real time optimization based on performance Proof of performance reporting, detailing impressions, click thru and CTR How Many People Would You Like To Reach With Your Message?

9 Frequently Asked Questions Q: Does geo-fencing apply to smart phones only or are tablets included? A: We serve ads to both smartphones and tablets Q: Is there a maximum radius businesses can target? A: We can do as small as 100 meters (about 300 feet) and there is no maximum, we can target a whole DMA, state or country. The radius that performs the best (highest CTR) is 1 to 2 miles around a location(s). Q: Is there a maximum number of fences a business can target? A: There is no maximum. Individual reporting is included up to 10 geo fences Q: How do we know where consumers are? A: Each geo-fence (address, park, venue etc.) provides a specific latitude/longitude (lat/long). Consumers that share their GPS data through location-aware mobile apps or sites can be pinpointed through the orbiting Global Positioning System satellite network. Each impression comes with multiple data points, but we only buy impressions with lat/long data that matches our geo-fence. Q: Do consumers have to opt-in to be retargeted? What about privacy? A: Since we depend on display advertising vs. text messages or push notification, there s no need for consumers to opt-in. We don t get access to any personal, identifiable information through the ad call we only focus on location and the context of the place of the consumer. Consumers agree to share their location data in the device as well as in the terms of service of the apps that they download Q: What if someone turns off their GPS locator on their phone, are we able to override? A: If a devices location is not shared (turned off) we cannot capture or serve ads to it. Q: What ad size standards are supported? A: AMG supports all IAB standards, including static, dynamic banners, rich media and video. We have the most scale with 320X50 banner sizes.