PLANNING FOR A MILLAGE

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Job Logan
5 years ago
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1 ROADMAP TO SUCCESS: PLANNING FOR A MILLAGE CAMPAIGN Doreen Hannon, Library Director Debbie Mroz, Library Trustee Lindsay Gerhardt, Public Relations Coordinator

2 This could be you!

3 SUCCESS IS NEVER OWNED; IT IS RENTED, AND THE RENT IS DUE EVERY DAY. ~ RORY VADEN Self-discipline strategist and author of the NYT bestseller Take the Stairs.

4 Salem-South Lyon District Library 20 year Celebration

7 Generic: We encourage/promote reading. Evian: By increasing student reading, we improve academic achievement. We deliver high-quality public education for all ages.

20 Getting the Ball Rolling Citizens-Save-Libraries Grant United for Libraries secured $75,000 from the Neal-Schuman Foundation to support library advocacy at the local level for libraries with troubled budgets. Libby Post, President Communication Services When I met with them, they knew what their goal should be, but didn t know how to get there. After training the board and staff on building their base, developing their message and organizing a campaign, they had a roadmap to success. Michigan Bond Election Workshop: Preparing for Success George K. Baum & Company Public Policy Group Tell the story. The thought of losing something is more powerful than the thought of gaining something of equal value. When you go is as important as what you ask for. Voters vote yes for their dreams and no for their fears.

21 Timeline of events Advocacy / Informational (Feb. August ) 6 12 months prior to the election Feb 2013 celebrated 20 th anniversary & 450 millionth check-out! May 2013 Received Citizens Save Libraries grant July 2013 Training with Libby Post. On the last day, we formed our Advocacy Campaign Committee. August 2013 Vote Yes website & Facebook created; Bank account opened; Friends donated funds.paypal account established. 100 t-shirts made. April 2013 Board discussed need for an additional millage in 2014 June 2013 Budget committee presented scenarios; Board resolved to place a millage request on February 2014 ballot August 1, 2013 Create the Possibilities: Vote Yes committee met for the first time. Started researching printing costs for educational flyer for library

Create the Possibilities Committee - Advocacy The committee will exist to educate and enlist support from the community in order to successfully pass an operating millage for the SSLDL.

22 Create the Possibilities Committee - Advocacy The committee will exist to educate and enlist support from the community in order to successfully pass an operating millage for the SSLDL. Establish and provide support for a web page for the committee Send out at least two mailings to educate supporters about the millage. Obtain voters lists for Salem and South Lyon to identify supportive voters Raise community awareness of the needs of the library Promote the vote through community events, publications and other materials Conduct at least one phone bank to remind supporters of the upcoming vote.

23 A d v o c a c y

27 Timeline of events Informational (August) 6 months prior to the election Submitted questions to the long-range planning committee to generate answers to internal FAQs Pulled list of voters for Salem & South Lyon to know how many educational brochures would be needed (12,325) Updated the entire staff about the campaign. Imagine the Possibilities Sept Began drafting educational literature & campaign getthefacts website Board approved ballot language, educational literature, campaign costs, timeline, & FAQs August

28 Timeline of events Advocacy / Informational (September) 5 months prior to the election Sent first press release to local newspaper Sept Drove truck in the Pumpkinfest parade with bright Vote Yes magnets. Also walkers and a dog(!) wearing bright Vote Yes t-shirts. Started researching advertisement options/costs for local newspaper Began talking at Chamber Meetings Sept-Feb. Created Library display with brochures/bookmarks; Created informational display at City Hall; started putting millage info in e-newsletter Sent ballot language to Washtenaw /Oakland County Sept Booth at Pumpkinfest. Passed out t- shirts/business cards/flyers. Got contact info of supporters. Sept

29 Advocacy

30 A d v o c a c y

32 I n f o r m a t i o n

33 Informational

34 Timeline of events Advocacy / Informational (Oct. Nov.) 3 4 months prior to election We started getting quotes for advocacy mailers. We ended up with 1,000 mailers. We had a 6 ft. banner made for inside the library to remind people to vote We created an informational powerpoint presentation We started planning to attend the Craft Show at the high school December 7 Doreen spoke at a City council meeting that was also televised

35 Timeline of events Informational (December) 2 months prior to election Created an educational display for inside the library Monitored all newspaper articles and online sites for comments and shares Pulled lists of registered voters and ran through smarystreets.com to validate addresses (free for non-profits) Director spoke at elementary school PTO meetings Coordinated educational columns highlighting services in local newspaper through January 2014 Sent addresses to mailer Educational information to all voters addressed to Current Resident

37 Timeline of events Advocacy (December) 2 months prior to election Pulled a list of people who were likely to vote in special elections based off previous elections 2 ND round identification (all voters) Eliminated duplicate addresses, sent to printer to print 1,005 postcards to Library Supporters 1 st round identification (likely voters) Director spoke at Senior Center Dec. 17 & 20

39 Timeline of events Advocacy / Informational (January) 1 month prior to election 1 st phone bank Sunday, Jan. 12 noon-5 pm Eliminated duplicate addresses, sent to printer to print 1,005 postcards January 3 Advocacy letters to the editor began January 23 Started making more Facebook posts reminding people to vote and where to find information Nationbuilder account Informational mailer mailed January 10 Car Wash Sign: Register to vote by January 25 Created large central educational display inside library

40 I n f o r m a t i o n

41 Timeline of events Advocacy / Informational (February) Election month! Created web banner to upload immediately with results Bright fluorescent yellow Vote Yes sticker appeared on front page of local newspaper on February snowmen wearing Vote Yes t-shirts were strategically placed in the community Vote today for Salem SL District Library ed all customers over 18 reminding them to vote 2 nd phone bank Sunday February 23 from 2 6 PM Car Wash Sign: Vote Feb 25 for Salem SL District Library

42 I n f o r m a t i o n A d v o c a c y

43 We had 12 snowmen strategically located in the community four days prior to the election. A d v o c a c y

44 I n f o r m a t i o n

DRAFT Special Election. Information About the 2017 Special Election. CRgov.com/2017Election. More information

DRAFT Special Election. Information About the 2017 Special Election. CRgov.com/2017Election. More information CRgov.com Town of Castle Rock 100 N. Wilcox St. Castle Rock, CO 80104 PRSRT STD U.S. POSTAGE PAID CASTLE ROCK, CO PERMIT NO. 26 Information About the 2017 Special Election 2017 Special Election The Town