HOW TO MAXIMIZE YOUR ADVERTISING PROGRAM

Transcription

1 [[ Issue Effective January 1, 2014 [ DiversiTech Co-op Advertising Program Guide HOW TO MAXIMIZE YOUR ADVERTISING PROGRAM

2 CO-OP ADVERTISING PROGRAM GUIDE DiversiTech Corporation offers the following cooperative advertising program for distributors stocking DiversiTech branded products. To qualify for co-op market support funds, a distributor must purchase at least $100,000 in a calendar year. The co-op fund is calculated at.25% of prior calendar year purchases. We will reimburse the cost of advertising devoted to our products on a 50% basis up to the limit of the distributor s co-op fund. This policy is subject to the guidelines below. Dates Co-op eligible advertisements, activities and promotions are managed on a calendar year basis and claims must be submitted within 30 days of the advertising or event. Claims from the prior calendar year must be submitted by January 31 of the following year to be eligible. Eligible Activities DiversiTech cooperative advertising reimbursement is available for the following activities: distributor catalogs, direct mail programs to contractors, product specific promotions and other advertising efforts directly related to the promotion and sale of DiversiTech branded products. Specific customer or product promotions or incentives require advance approval from DiversiTech. Direct-mail flyers and brochures that include eligible DT products Distributor catalogs that include eligible DT products Newspaper and magazine ads - space and production Signage for buildings, counter areas, trucks, etc. Training meetings for DiversiTech products Trade show expenses for DiversiTech products Customer or end-user events (open houses, etc.) $150 MAX TV and radio ads Cash or sales incentive programs for distributor personnel Sporting events, parties, dinners or golf sponsorships Ads that do not include DiversiTech products Printed materials and advertisements that do not include the DiversiTech logo or a DiversiTech brand logo Wearables or specialty promotional items (pens, hats, etc.) Frequent buyer programs Eligible Products Only the following product categories or products are eligible to receive co-op reimbursement. Advertising that features other products will not be eligible for co-op. DiversiTech equipment pads all Chemicals - all Whips and disconnects Condensate Pumps Condensate Cop Heat Pump Riser Heat Pump Pad PVC pipe SpeediChannel Line Sets Capacitors Contactors Eligible Activity SwitchCap Copper Fittings Air Conditioner Brackets Drain Pans Float Switches High Rise Pan Whips Fuses Tapes Gas Connectors Clear Vinyl Tube 1 No Pre-Approval Plastic Duct Strap Sealants Liquidtight Fittings Liquidtight Conduit SOS switch Disconnects Condensate Pumps Furnace Blocks Coil Cleaners ProFlush Glycols RSM Approval Don't Qualify Pan Treatments & Disinfectant Motors DrainKat and DrainDawg Igniters Anti-Vibration Pads Gallo Gun Access Fittings Timers And Motor Protectors Duct booster Wet Switch Concentric Vent

3 What else do I need to know about the co-op program? All co-op reimbursement is issued as a credit to the distributor s account All terms of this program must be met in order to receive a co-op reimbursement The customer s account with DiversiTech must be current to receive co-op credit Deductions from your co-op fund will occur when your credit is issued No deductions off of DiversiTech invoices are allowed for payments of co-op monies Termination of a distributor automatically terminates that distributor s co-op fund DiversiTech reserves the right to terminate or amend the entire co-op program at any time Unused co-op funds expire on December 31. No claims will be honored after January 31 A distributor must claim 2/3 of available co-op funds by August 31 or forfeit any remaining funds A distributor must buy at least $100,000 per annum from DiversiTech to be eligible for any co-op claim Mechanical Requirements Color images, line art, and logos supplied by DiversiTech or downloaded from our website ( are the only art & logos that may be used. All advertising must include the DiversiTech brand logo, Specialty Chemical logo, or Wagner Motors logo, product illustrations and the distributor s name and locations where the merchandise may be purchased. You must follow the logo and brand guidelines in this program guide to be eligible for co-op reimbursement. Co-op Reimbursement The co-op reimbursement will be based on the invoiced cost of the advertising or promotion including printing, postage, other mailing costs and costs associated with promotional items. EXCLUDED are any special position charges for any production or any non-compliance with the requirements outlined in this co-op program. How To Receive Your Co-op Credit Submit a tear sheet of the ad showing date, description of the advertising, and a copy of the invoice to you for the advertisement. For ads in catalogs or circulars, submit a complete copy of catalog or circular, the date it was distributed, copy of printer s invoice, number of pieces printed, and proof of distribution. DiversiTech reserves the right to refuse payment when any of the above mentioned terms and conditions are not met. Product images and logos are supplied on our website or on CD when requested. Incomplete claims will be returned for required documentation. Send claim to: Co-op Administration/Claims DiversiTech Corporation 6650 Sugarloaf Parkway Duluth GA Co-op claims may also be filed electronically by submitting the required information in an electronic format and sending to co-op@diversitech.com. Be sure to include copies of all invoices and supporting documentation with your electronic claim. 2

4 DiversiTech Brand Identity Guidelines x x arrow thickness = x x The cyan keyline is not to be printed, it is purely to specify the area of space around the logo into which nothing can encroach. Color Whenever possible the DiversiTech logo should be portrayed in the full corporate Colors, on a white background. Pantone 485 C0, M96, Y97, K0 R220, G36, B31 Minimum Size of use Avoid printing the DiversiTech logo at a smaller size than 1 inch, as indicated (fig. 2). In special circumstances DiversiTech may give permission to reduce the logo. fig Single Color If it is not possible for the DiversiTech logo to be used in its corporate Colors, the DiversiTech logo should appear in black and white (fig.1) fig. 1 Reversed When referring to DiversiTech in correspondence and in the body copy of a document, use the same typeface as the text. Use DiversiTech (with a capital D and T ) or DiversiTech Corporation. Do not refer to the corporation or brand as DiversiTech Inc.

5 Logo Representation Guidelines The corporate logo should never be stretched horizontally. The corporate logo should never be stretched vertically. DO NOT PRINT OVER THE LOGO DO NOT PRINT BEHIND THE LOGO DO NOT PRINT BEHIND THE LOGO DO NOT PRINT BEHIND THE LOGO The corporate logo should never be warped or used upside down The corporate logo should never be used with text running over it. The corporate logo should never be used with text running behind it. The corporate logo should never be used with imagery running over it Examples above illustrates the DiversiTech logo. However, these rules apply to all DiversiTech brand logos. 4

6 Logo Representation Guidelines DO NOT use the following graphics previously associated with DiversiTech: America s leading supplier of HVAC parts If you have additional questions regarding DiversiTech Co-op or brands, please contact your local DiversiTech Regional Sales Manager. 5