Marketplace Overview

Transcription

1 Marketplace Overview

2 About Triton Digital Launched in 2006 Now the leading technology and service provider to the digital audio industry Providing technology to build audiences and revenue Streaming CDN Audio Advertising Technology Audience Measurement Pioneered programmatic audio with the launch of the a2x marketplace in January Professionals 10 Office Locations Worldwide 40+ Countries

3 Triton Digital s Programmatic Audio Timeline Triton Digital Founded Triton invents advanced audio audience targeting in partnership with exelate 2013 Triton leads the creation & establishment of DAAST, cochairing the IAB committee & authoring the specs 2015 Triton sells Ad Sales division to DAX U.S. to become pure adtech YIELD-OP Triton launches Yield-Op, the 1 st built-for-audio SSP developed in accordance with the IAB s OpenRTB protocol Triton expands WCM Rankers into LATAM Triton invents programmatic audio; Partners with Xaxis to bring a2x to the world Triton drafted the specs & obligated the inclusion of audio into OpenRTB 2.4 Triton launches Tap Podcast, an ad platform built specifically for the monetization of podcasts, NPR is 1 st client Triton begins integrating DSPs with Yield-Op

4 Preeminent Clients Triton Digital has been a key partner in our journey towards building our digital audio business, providing tools, services and sound advice. - Diego J. Pruneda Paz, Digital Product Management Director The precise targeting capabilities within a2x made the decision to partner with Triton an easy one. The ability to provide our audience with relevant ads will certainly make for a better streaming experience for our audience, and more engaged listeners for advertisers. - Peter Charlton, Group Sales Director

5 Ad Tech Solutions

6 Live Audio Online Audio Solution Content Origination Triton Network User / Player MEDIA GATEWAYS STATION MANAGER MEDIA ENCODER MEDIA PROXY MEDIA RELAY REPLICATESTREAM UNIQUE STREAM UNIQUE STREAM PROGRAM FEED METADATA ENCODED MEDIA STREAM WITH EMBEDDED METADATA REPLICATESTREAM UNIQUE STREAM Transmission REPLICATESTREAM UNIQUE STREAM UNIQUE STREAM Server-side Ad Stitching UNIQUE STREAM Player-side Ad Injection TAP & WCM

7 Yield-Op: Triton s Sell-Side Platform Audio Buyers DSPs AudioTrade Yield-Op Private Deals RaaS Sales Houses AdWave BlueBox AudioMatic a2x Publishers

8 Yield-Op, Triton Digital s SSP Full Real-Time Control on your Inventory, No Conditions, No Questions Asked Your Inventory, Your Rules Manage floors, define access, and set your specific ad quality rules. Maximize Every Opportunity Monitor trends and fine-tune your inventory selling tactics based on real-time market conditions to maximize digital revenue. Negotiate Deals & Activate With Ease Work directly with your preferred partners to develop the best possible deal for both parties, and activate in an instant, without requiring intervention from Triton. DSP Agnostic Work with the DSPs of your choice knowing that Triton Digital is dedicated to ensuring all DSPs connect seamlessly and confident about unbiased interest. Features & Capabilities DSP Agnostic Transparency Open & Private Auctions Global Connectivity Priority Control of Floors Brand Rules & Ad Quality Settings Built-In Industry Separation Built on Latest OpenRTB Specs Support any type of audio codecs and protocols Compatible with all publisher ad servers, including Google DFP Yield-Op is fully transparent in the revenue flow and doesn t charge buy-side fees.

9 Yield-Op: Real-Time Data Analytics For Real-Time Decisions and Selling Tactics Refinement

10 The Marketplace a2x is the world's first programmatic marketplace for digital audio. The marketplace enables you to execute largely nonskippable and brand safe audio ad buys through open auction and private marketplace deals, and contains a wide array of inventory from thousands of podcasters, radio broadcasters, web radios, and online music services from around the globe. IAB DAAST Compliant Compatible with the IAB s DAAST specifications, a2x abides by industry standards for ad delivery, execution, & reporting across a wide variety of devices and platforms. Multi-Channel Web Phone Tablets Consoles Smart Speakers Precise Targeting Format Genre Geography Device Cookie & Mobile Ad ID 1 st & 3 rd Party Data Native Tracking Precisely track ad delivery using Triton Digital s validated solution, consisting of a 1x1 tracker on audio and a separate set of display trackers. Premium Publishers

11 Programmatic Audience Research Through a partnership with real-time analytics platform Metamarkets, we provide Yield-Op buyers with a dashboard and integrated visualization tools to enable them to estimate the number of available and sellable digital audio impressions/avails within the a2x programmatic marketplace, and to assist them in refining and optimizing their programmatic buys.

12 Audience Insights and Packaging by Design Maximizing the Intrinsic Value of Every Listeners Acknowledging that audience insights and enrichment strategy fuels the intrinsic value of audio inventory, our technology is fully compatible with every type of audience management and enrichment platforms: Registration-based Cookie-triggered Mobile Advertising ID triggered IP-derived Longitude/Latitude derived Content inferred PII/ hashed triggered Lookalike: From statistical to deep learning models We are agnostic in term of vendors, strategies, and offer a genuinely unbiased integration, not charging for data activation nor offering any brokering data segments services, working only for the benefits of the publishers.

13 Appendix For Buyers

14 Digital Audio Listening Behaviors An Estimated 64% of Americans (180M) Listen to Digital Audio Monthly 5% 64% 61% 57% 53% 45% 47% 34% 39% 27% 27% 17% 16% 15% 21% 20% 21% 12% 7% 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 ' Source: Edison Research, Infinite Dial 2018, % listening to online audio in the last month, Total Population 12+ Weekly Time Spent Listening Has More than Doubled in Past 10 Years 6: Source: Edison Research, Infinite Dial 2018, Weekly Listeners, Ages : Digital Audio Reaches Out Of Home Audiences 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000, :00:00 AM Source: Webcast Metrics, Q Average Active Sessions, M-F Midnight to Midnight Smart Speaker Ownership has more than Doubled in the Past Year 7% 18% :00:00 AM 2:00:00 AM 3:00:00 AM 4:00:00 AM 5:00:00 AM 6:00:00 AM 7:00:00 AM 8:00:00 AM 9:00:00 AM 10:00:00 AM 11:00:00 AM 12:00:00 PM 1:00:00 PM 2:00:00 PM 3:00:00 PM 4:00:00 PM 5:00:00 PM 6:00:00 PM 7:00:00 PM 8:00:00 PM 9:00:00 PM 10:00:00 PM Estimated 51 Million 11:00:00 PM Source: Edison Research, Infinite Dial 2018, % owning either Alexa or Google Home Devices, Total Population 12+

15 Programmatic Audio Buying Dynamics Consider reach and frequency to build recall Utilize frequency capping where available for addressable audience Have multiple creatives and provide a call-to-action specific to digital Use tracking for both audio and companion units Track your campaign from launch for most detailed reporting

16 Tracking & Attribution Best Practices Track everything (audio and display units) Use player and server side information to provide best results back to your tracking systems Use Macros for a2x: Example of macros include Passing Mobile Ad ID, User Agent, IP Address, Publisher, Station etc. For the most detailed consumer reporting, utilize tracking systems that complement your KPI

17 Reporting Your DSP will be first resource on reporting out on campaigns Examples: Spend/Pace, Delivery Imps by GEO, Device; R & F, Quartiles; and Clicks Triton does provide auxiliary reporting Examples (Aux): Site Level/Station Level/Publisher Level; Format & Genre

18 Marketplace in Summary Inventory from more than 150 audio publishers Support of open auction & programmatic direct deals Integrations with leading global DSPs Preeminent provider of ad tech to the audio industry

19 Thank You For more information, contact