SOPHIE TREINEN, FAO DR. TREVOR NICHOLLS, CABI SUSAN OGUYA, M-FARM JOCK GRAHAM, FARM APPS DR. EDMOND HARTY, DAIRYMASTER AMIT MEHRA, REUTERS MARKET
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1 SOPHIE TREINEN, FAO DR. TREVOR NICHOLLS, CABI SUSAN OGUYA, M-FARM JOCK GRAHAM, FARM APPS DR. EDMOND HARTY, DAIRYMASTER AMIT MEHRA, REUTERS MARKET LIGHT
2 SOPHIE TREINEN Food and Agriculture Organization of the United Nations (FAO)
3 The e-agriculture revolution Sophie Treinen Office of Partnership, Advocacy and Capacity Development Food and Agriculture Organization of the United Nations
4 Definition e-agriculture involves the conceptualization, design, development, evaluation and application of innovative ways to utilize existing or emerging ICTs in order to boost agricultural production and related activities.
5 Mandate Source of images: UNDP -
6 Meeting the challenge with ICTs Provision of readily accessible information Management of large amounts of data, in real-time Two-way, horizontal and vertical communications 1. Problem 2. Query and discussion 3. Solution and new information shared Food and Agriculture Organization of the United Nations
7 Good practices Adapting Content to Local Context Building on Existing Systems and Working with Existing Policies Addressing Diversity Developing Capacity Ensuring Equitable Access and Empowerment Building Partnership Networks Adopting Realistic Approaches to Technology Ensuring Sustainability
8 About e-agriculture A global Community of Practice People networking, and exchanging information, ideas and resources on the use of information and communication technologies (ICT) for sustainable agriculture and food security.
9 Founding partners (2006)
10 Growth of the Community Twitter followers Facebook Likes Registered on
11 Forums Extended knowledge sharing Events: E-learning Publications:
12
13
14 DR. TREVOR NICHOLLS CEO CABI
15 Direct2Farm- magriculture Trevor Nicholls, CEO GFIA, Abu Dhabi, Feb 3 rd KNOWLEDGE FOR LIFE
16 Goal and objectives To establish scalable, self-sustaining services which provide gender-sensitive information and knowledge to farmer households and specialist user groups Overall objective: To strengthen access to actionable, timely, locally-relevant, user-targeted advice through: - Communicating Research into Use - Provision of specialist commercial services to support mobile network operators - Provision of services to the corporate sector - Data collection and analysis
17 CABI Mobile (D2F) in Action GSMA magri Program 1.6 million farmers trialled, 350k active subscribers CABI + ILRI, Digital Green, Handygo CaféMóvel mextension for 150,000 Coffee Growers in India; launched July 2013 Funded by Coffee Board of India & International Coffee Organization, CFC IFFCO Kisan Sanchar Limited (IKSL) & Airtel (India) Content QA role 4 million subscribers
18 Communicating with farmers greater reach, frequency and impact Individual farm visits Farmer Impact field schools Mass media Reach
19 Communicating with farmers.. complementary channels for impact Individual farm visits Impact Farmer field schools Plant clinics Videos Mobile Internet & Social Media TV, Radio Reach
20 SUSAN OGUYA CO-FOUNDER M-FARM
21 Using Simple Data to mpower Susan
22 Untapped Produce Supply Underutilized resources 30M Handsets 4M Households Diverse Crops 70% Rural
23 Mission Increasing the livelihoods of smallholder African farmers
24
25 Impact to date 2X households >60,000 people
26 Team Tech background Founders Business development Social enterprise Advisors Investors
27 DR. EDMOND HARTY MANAGING DIRECTOR DAIRYMASTER
28 MOOMONITOR Better Software Better Apps Better Battery Life Better Range Much More Information DAIRYMASTER BIG DATA & THE FUTURE OF AGRICULTURE
29 THINGS TO MONITOR COW TANK MILKING FEEDING FERTILITY HEALTH DAIRYMASTER BIG DATA & THE FUTURE OF AGRICULTURE
30 MONITOR MILK COOLING Refrigeration Performance Traceability Temperature Transport Volume Collection Detergents Electricity Diagnostics Water Usage Smartphone Batch Quality DAIRYMASTER BIG DATA & THE FUTURE OF AGRICULTURE
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