Optimize Cargo Flow and Reduce Terminal Unit Costs. Presenter s Name Presenter s Title

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1 Optimize Cargo Flow and Reduce Terminal Unit Costs Presenter s Name Presenter s Title

2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Agenda Leadership in Ports Optimize Cargo Flow and Reduce Terminal Unit Costs Results Achieved by Oracle Customers 3

4 Oracle in Ports Did You Know? 3 of the top 5 port operators owning more than 100 ports run Oracle Applications 7 of the top 10 ports run Oracle Applications 8 of the top 10 ports run Oracle Technology 4

5 The Challenges We re Hearing Improve Terminal Performance Terminal performance is key to value creation and customers retention. Good terminal performance entails managing operations productivity, back-office productivity, high assets utilization and efficient workforce. In these times of change, continuous business-process improvement, financial transparency, sound risk management processes and state-of-the-art enabling technology are required S&P Report (March 2007) Reduce Terminal Unit Costs Ports are asset intensive. Managing asset cost effectiveness and their operations uptime are key to shareholders value creation. Focus on cost reduction pressure on pricing.. Datamonitor Transform to High Performance & Secured Global Port Enterprise Ports are critical nodes in global supply chains with the continuing growth in the volume of freight moving through ports. Ports need to excel in collaboration with suppliers and customers, demand and capacity planning, strategic financial modeling, budgeting, and enterprise wide performance monitoring. Acquisitions, joint ventures, and alliances are also reshaping the industry S&P Report (March 2007) 5

6 Industry Quotes Running an asset-intensive company doesn t start and end with the general ledger and financials; domain-specific functionality is a requirement. Process and asset-intensive companies that are evaluating their first, or next, investment in enterprise applications should take a hard look at what Oracle has to offer and let capability, strong references, and attractive cost of ownership lead their decisions. Oracle's E-Business Suite Financials is a robust, global offering with strong functionality that can typically address at least 95 percent of cross-industry accounting requirements users that are looking for global financial applications should consider Oracle E-Business Suite Financials as a viable alternative. Rating: "Strong Positive" Oracle s strong middleware platform & greater support of standards make it a better choice than SAP for customers who will rely on custom development as well as packaged applications. Oracle Financials lets us automate our planning process and data consolidation. Our financial planning and analysis staff can fully perform their roles as analysts and work closer with their operational managers--with greater speed and flexibility. 6

7 Agenda Leadership in Ports Optimize Cargo Flow and Reduce Terminal Unit Costs Results Achieved by Oracle Customers 7

8 Optimize Cargo Flow and Reduce Terminal Unit Costs Requirement Oracle Capability The Oracle Difference Maximize Equipment and Resource Utilization Optimize Management of Container Flows Preventive & Predictive Maintenance, Streamlined Proc., Optimized Equip. & Workforce Assignments Provide a Platform for Connectivity & Collaboration with BPEL and Fusion Middleware Integrated toolset for asset procurement, maintenance, and spare parts mgt.,integrated suite for learning mgt., compliance mgt., and workforce assignment Only Oracle delivers a Web-based real-time transportation mgt., warehouse mgt. and event mgt. that can be integrated with port systems Visibility into Terminal Operating and Financial Metrics Master Data Mgt. Enterprise Performance Mgt., Fusion Middleware Middleware based on open standards for integration, data cleansing, and data analytics Executive dashboard that provides KPIs and supports root cause analysis 8

9 Optimize Cargo Flow and Reduce Terminal Unit Costs Requirement Oracle Capability The Oracle Difference Maximize Equipment and Resource Utilization Optimize Management of Container Flows Preventive & Predictive Maintenance, Streamlined Proc., Optimized Equip. & Workforce Assignments Provide a Platform for Connectivity & Collaboration with BPEL and Fusion Middleware Integrated toolset for asset procurement, maintenance, and spare parts mgt.,integrated suite for learning mgt., compliance mgt., and workforce assignment Only Oracle delivers a Web-based real-time transportation mgt., warehouse mgt. and event mgt. that can be integrated with port systems Visibility into Terminal Operating and Financial Metrics Master Data Mgt. Enterprise Performance Mgt., Fusion Middleware Middleware based on open standards for integration, data cleansing, and data analytics Executive dashboard that provides KPIs and supports root cause analysis 9

10 A Need for Change Leading Business Trends In Ports Reliability Centered Maintenance for High Utilization Integrated Predictive Maintenance & Ops Scheduling Proactive Workplace Safety & Regulatory Compliance Enterprise Management of Spare Parts and Equipment Automated Procedure and Maintenance Logs 10

11 Asset Management Opportunity Improved Productivity 40-55% Improved Safety 20-50% Wrench Time 20-50% Reduced Capital 50-90% Decrease Surplus Stock 50-90% Reduced Unit Costs 10-40% Unplanned Downtime 30-40% Society for Maintenance and Reliability Professionals (SMRP) 11

12 Asset Management At-a-Glance Part of an Asset Lifecycle Management Solution Business Modeling Capital Planning Budgeting Procurement Capital Improvement Logistics Performance Management Maintenance Operation Installation Decommission Disposal Finance Strategy Maintenance Strategy Operating Strategy Plan current and future investments Track costs and cash flow Analyze asset value / ownership Plan and manage maintenance activities, equipment and materials Track asset history Analyze performance Manage production / operating schedules and asset availability Monitor the condition and status of assets 12

13 Traditional Asset Maintenance Maintain Integration, Not Assets ERP Applications General Ledger Procurement Inventory Projects Documents Workflow APIs Custom Interface Custom Interface Custom Interface Custom Interface 3 rd Party Providers Documents Workflow CMS Interfaces Computerized Maintenance Management System (CMMS) Container Terminal Gate 13

14 eam Asset Hub for ERP Subcontracting Receiving Changes to Capitalized Asset Depreciation Time & Attendance Procurement Manufacturing Inventory Projects Teleservice isupplier Time Entry WO Materials, Reqs Linked to WO & Workflow Production & Maint WO Transactions Costs Updates Project / Task, WO Costs Service Request Linked to Work Order Customers Suppliers WO Updates, Catalogs KPIs, Charts, Comparisons Intelligence Employees & Skills Posting Integration Chart of Accounts WO Billing Depreciable Assets Maintainable Assets Balanced Scorecard Human Resources Accounts Payable General Ledger Accounts Receivable Fixed Assets Property Management Requisition & PO Changes, APto-PO Matching & Reconciliation 14

15 Reliability-Centered Maintenance Increase Productivity, Reduce Cost, Improve Product Quality Define Assets Define Failure Codes Analysis Task Selection Task Scheduling Execution Examples Types System Equipment Compo Excess Wear Heat Exposure Condition Based Preventive Reactive Periodic Review Focus attention and resources on most important assets - Preventive or Condition-Based for high value and critical (quay cranes, yard cranes) - Reactive for low value, low priority Select and implement strategy based on asset type and primary usage 15

16 60% Real-time Asset Management Move from Reactive to Condition-Based Maintenance Common Practice 60% Best Practice 50% 40% 30% 20% 10% 0% Reactive Preventive Condition Based 50% 40% 30% 20% 10% 0% Reactive Preventive Condition Based Source: PWC Best Practices for Asset Intensive Industries E X A M P L E Sensors Pressure Process Control System Temp Collect Data OPC Server (or other standard) Translate Oracle Sensor Edge Server Analyze Oracle eam Application Respond 16

17 Define and Track Standard Procedures Comply with Regulatory and Safety Requirements Structured Definition Define SOPs and Required Documentation - Procedures (e.g., safety, hazardous material) - Dependent task planning (e.g., Tag out) - Specifications / drawings - Special handling Manage Work Order Execution - Automatically create audit trail and electronic history Skills Selection - Search and select by technician certifications or competencies Benefits Equip Technicians to Perform Quality Work, on Time and Within Guidelines - Minimize time to locate required documentation - Reduce incident rate - Decrease work order errors - Ensure optimal repair work Monitor & Audit Compliance - Avoid fines and reduce non-compliance risk Assign Qualified or Certified Technicians to Tasks 17

18 Asset Management Intelligence Timely, Accurate, Relevant Performance Measures Real-Time Results Flexible Time Periods Reports Flexible Comparisons Links Daily updates on key performance indicators Actionable information on savings and incremental revenue opportunities Graphs At a glance: - Work order status (open and past due) - Asset downtime - Actual costs 18

19 Oracle Enterprise Asset Management Enables you to Replace Standalone Maintenance Mgmt Systems Drive Maintenance Best Practices Manage the Full Asset Lifecycle Support Compliance and Corporate Governance Provide Simple Self-Service Access 19

20 Europe Container Terminal COMPANY OVERVIEW ECT is the largest and most customer-oriented container terminal operator in Europe, handling most of the containers that pass through the port of Rotterdam. ECT is a member of the Hutchison Port Holdings (HPH) Group, a subsidiary of the multinational conglomerate Hutchison Whampoa Limited (HWL). HPH is the world's leading port investor, developer and operator with interests in a total of 292 berths in 46 ports, spanning 23 countries throughout Asia, the Middle East, Africa, Europe and the Americas. HPH also owns a number of transportation-related service companies. In 2006, the HPH Group handled a combined throughput of 59.3 million TEU worldwide. Port Industry Employees: 2000 RESULTS Cost effective asset lifecycle maintenance within its highly automated terminal operations Higher equipment availability CHALLENGES/OPPORTUNITIES Provides best price-quality ratio Meet customer requirements in every aspect Deploy state-of-the art facilities and technologies to achieve optimum operations output CURRENT SOLUTIONS Oracle E-Business Suite eam 20

21 Optimize Cargo Flow and Reduce Terminal Unit Costs Requirement Oracle Capability The Oracle Difference Maximize Equipment and Resource Utilization Optimize Management of Container Flows Preventive & Predictive Maintenance, Streamlined Proc., Optimized Equip. & Workforce Assignments Provide a Platform for Connectivity & Collaboration with BPEL and Fusion Middleware Integrated toolset for asset procurement, maintenance, and spare parts mgt.,integrated suite for learning mgt., compliance mgt., and workforce assignment Only Oracle delivers a Web-based real-time transportation mgt., warehouse mgt. and event mgt. that can be integrated with port systems Visibility into Terminal Operating and Financial Metrics Master Data Mgt. Enterprise Performance Mgt., Fusion Middleware Middleware based on open standards for integration, data cleansing, and data analytics Executive dashboard that provides KPIs and supports root cause analysis 21

22 P S A No. 1 P A S Synchronization Of Port Processes and Seamless Information Flow GATE VESSEL QUAY CRANE PRIME MOVER YARD CRANE GATE Business Process Management Service Oriented Integration Forwarders Port Godowns Custom / Govt Agencies Shippers Shipping Lines 22

23 Synchronization Of Port Processes and Seamless Information Flow Business Imperatives Architectural Pattern 1. Seamless Information Flow To Enable Optimized Operations Documentation, Operations Planning & Execution, Analytics 2. Enhance responsiveness and customer service Reduce transaction time, work-flow 3. Extend collaboration efforts and information accessibility Customers, Shipping Lines, Forwarders 4. Increase productivity Eliminate double data entry and errors 5. Improve business agility and compliance Create a single source of information for customers, partners, internal users & regulatory agencies Service Orientation Service Oriented Integration Aggregating User Interactions Business Process Management Managing & Connecting Information Services 3 Key Capabilities to deliver the challenges #1 Capture Real-Time Data #2 Synchronization Of Information #3 Single Source of Information & Analytics 23

24 Optimize Extended Port Value Chain Global Transportation Management Platform Load consol/deconsol simulation & planning Load management Activity scheduling Supply Chain Execution Warehouse Management integrated with Transportation Management Fleet & Asset Management Equipment Movement Tracking Transportation asset management (drivers, trucks, trailers, containers, etc) Supply Chain Security Visibility, regulatory compliance, chain of custody Environmental Sustainability Measurement and minimization of impacts Compliance reporting 24

25 Optimize Cargo Flow and Reduce Terminal Unit Costs Requirement Oracle Capability The Oracle Difference Maximize Equipment and Resource Utilization Optimize Management of Container Flows Preventive & Predictive Maintenance, Streamlined Proc., Optimized Equip. & Workforce Assignments Provide a Platform for Connectivity & Collaboration with BPEL and Fusion Middleware Integrated toolset for asset procurement, maintenance, and spare parts mgt.,integrated suite for learning mgt., compliance mgt., and workforce assignment Only Oracle delivers a Web-based real-time transportation mgt., warehouse mgt. and event mgt. that can be integrated with port systems Visibility into Terminal Operating and Financial Metrics Master Data Mgt. Enterprise Performance Mgt., Fusion Middleware Middleware based on open standards for integration, data cleansing, and data analytics Executive dashboard that provides KPIs and supports root cause analysis 25

26 P S A No. 1 P A S Monitoring of Port Processes GATE VESSEL QUAY CRANE PRIME MOVER YARD CRANE GATE Business Process Management Service Oriented Integration Forwarders Port Godowns Custom / Govt Agencies Shippers Shipping Lines 26

27 Interactive Dashboards CRM Business Analytics Solutions Overview Partners Sales Analytics Proactive Detection & Alerts Service Analytics ETL & Business Adapters Financial HR Supply Chain IVR Web CTI Operational Systems Front Line Employees Ad-Hoc Analytics Advanced Reporting Managers Business Analytics Platform Business Analytics Warehouse Mobile Analytics Business Analytics Applications Marketing Analytics Supply Chain Analytics Finance Analytics Customer Interaction Systems Senior Executives Real-Time Predictive Analytics Workforce Analytics Other Operational & Analytic Sources Business Analytic Applications Prebuilt analytic applications for customer and business insight Industry-specific and role-based based on best practices For Siebel, SAP, PeopleSoft, Oracle, and other sources Proven business results, fastest time-to-value, and lowest TCO Business Analytics Platform Actionable and relevant insight for all users New levels of scale and performance Complete, just-in-time intelligence across sources Providing a new class of BI & Analytic capabilities 27

28 Pre-Built Enterprise Analytics Applications Auto Comms & Media Complex Mfg. Consumer Sector Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Analytics Service & Contact Center Analytics Marketing Analytics Financial Analytics Supply Chain Analytics Workforce Analytics Pipeline Analysis Churn Propensity Campaign Campaign Scorecard Scorecard Receivables / Payables Analysis Supplier Performance Employee Productivity Triangulated Forecasting Customer Satisfaction Response Rates Customer Profitability Inventory Analysis Compensation Analysis Sales Team Effectiveness Resolution Rates Product Product Propensity Propensity Product Profitability Procurement Cycle Times Compliance Reporting Up-sell / Cross-sell Discounting Analysis Service Rep Effectiveness Loyalty and Loyalty Attrition and Attrition Regulatory Compliance Inventory Availability Market Basket Service Cost Analysis Market Analysis Basket Analysis Expense Management Employee Expenses Turnover Trends Campaign ROI Lead Conversion Service Trends Campaign ROI Cash Flow Analysis BOM Analysis Workforce Profile Return on Human Capital Other Operational & Analytic Sources 28

29 The Value of Pre-built Analytic Applications Steps Required to Build a BI Solution Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades These steps require different types of BI and DW technology These steps require significant resources with specialized skills / expertise These steps typically take a long time to perfect as knowledge of best practices is learned 29

30 Business Analytics Applications Greatly Improving the Economics of BI Build from Scratch with Traditional BI Tools Training & Roll-out out Define Metrics & Dashboards DW Design Business Analytics Prebuilt Analytic Apps Business Analytics solutions approach: Faster deployment Lower TCO Assured business value Back-end ETL and Mapping Years or quarters Training & Rollout Specific Metrics & Dashboards DW Design Mod Pre-built ETL Tailoring Weeks or months Role-based dashboards and alerts thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt ETL Business Adapters for Siebel, Oracle, PeopleSoft SAP, others 30

31 Financial Analysis Profitability Overview 31

32 Financial Analysis Payables Analytics 32

33 Financial Analysis Receivables Analytics 33

34 Financial Analysis - GL 34

35 Operations KPI Using OBIEE Terminal Operations 35

36 Operations KPI Using OBIEE Terminal Processes 36

37 Port Cost Analysis 37

38 Port Cost Analysis 38

39 Port Customers Analysis 39

40 Optimize Cargo Flow and Reduce Terminal Unit Costs Maximize Equipment and Resource Utilization Oracle provides integrated tool for for asset procurement, maintenance, spare parts management, learning management, compliance management and workforce assignment Optimize Management of Container Flows Only Oracle delivers a web-based real-time transportation management, warehouse management and event management that can be integrated with port systems Visibility into Terminal Operating and Financial Metrics Executive dashboard that provides KPIs and supports root cause analysis 40

41 The Only Complete Ports Solution Platform Processes Customer Results People Partners 41

42 Port Industry Footprint Port Community System Customs Declaration Carrier/LSP Documentation Global Trade Management Security Compliance ISV Partners Oracle Sales & Marketing Analytics Operations KPIs Supply Chain CRM Financials HCM EPM Sales Marketing Financials Intermodal Logistics Transportation Management Forwarding & Brokerage Global Trade Management Strategic Network Optimization Integrated Port Support System Human Resources Facilities Management Infrastructure Analytics (e.g. Mobile Analytics, Dashboards) Hubs (Asset Hub, Operations Hub) Integration Framework (e.g. BPEL) Fleet Management Demand Management Warehouse Management Transportation Sourcing Technology [e.g. Database, Application Server, RAC] Procurement Helpdesk Organization Helpdesk Accidents Reporting Customer Service Center Projects eam Universal Customer Master Container / Cargo Handling System Berth Planning & Operations Yard Planning & Operations Gate Planning & Operations Security Vessel Stowage Rostering 42

43 Market-Leading Middleware Platform Best-Selling 32,000+ Customers Deployed 70% of World s 50 Largest Firms $1B+ Business Highest Rated Only vendor in Gartner and Forrester leader quadrants for all Middleware components. Most Comprehensive Source: Forrester Research ranking of Application Platform Servers, April 2005 SOA Vendor of Choice

44 Oracle s People Advantage 220,000 database customers 1,700 application ISVs 30,000 applications customers 275,000 customers benefiting from shared innovation 30,000 middleware customers 29,000 developers, support engineers and consultants 1,300 participants in early customer adoption programs 5,000 middleware ISVs 950 customers participating in Customer Advisory Boards 9000 database ISVs 35 Fusion strategy council members 425 user groups 500 Industry & Product strategy council members 44

45 Port Industry Partners Trade Community Portal GLOBAL SYSTEM INTEGRATORS All the leading global systems integrators have Applications and Technology practices specializing in Oracle Applications and Technology offerings Container Terminal Operations Bulk Cargo Operations Marine Operations Inland Depot Operations Intermodal Operations Freight Station Operations Engineering Operations Training & Simulations Shipping Documentation & Order Forwarders Documentation & Order Rail Documentation & Orders Government / Customs Documentation Shipper Portal Berth Planning & Vessel Stowage Yard Planning Gate Management Quay & Yard Crane Planning Truck Planning Manpower Planning & Management Command & Control Radio Data Terminal Execution Billing, Reporting and Analysis Berth Planning & Vessel Stowage Yard Planning Gate Management Quay & Yard Crane Planning Truck Planning Manpower Planning & Management Command & Control Radio Data Terminal Execution Billing, Reporting and Analysis Pilot Management Tug Boats Management Gate and Yard Management Documentation Transportation Rail Planning & Control Container Freight Station System Repair & Maintenance Port Planning & Operations Simulator Crane Simulator Crimson Logic Crimson Logic Crimson Logic Crimson Logic Crimson Logic Navis Navis Navis Navis Navis Rostima Navis Navis Navis Tideworks Tideworks Tideworks Tideworks Tideworks Rostima Tideworks Tideworks Tideworks Rostima Oracle eam TSB TSB TSB TCS, TSB TSB Oracle eam TSB TSB 45

46 Agenda Leadership in Ports Optimize Cargo Flow and Reduce Terminal Unit Costs Results Achieved by Oracle Customers 46

47 What Customers are Achieving Grand Award from Hong Kong Information and Communications Technology (ICT) 2006 in ebusiness Category given PSA the edge to achieve greater levels of productivity, translating to higher efficiencies for its customers gained huge efficiency via its community portal developed using Oracle technologies helped lower IT cost and achieved new service level 47

48 The Oracle Difference Only Oracle Offers complete end-to-end FMS, HCM, SCM, CRM and OTM solutions with seamless integration to port operations systems. Has the largest customer installed base. Oracle Applications and Technology are used by the 3 biggest port operators with 100 over ports in the world. Offers proven technology solutions for top port operators, Hutchinson Port Holdings(Hong Kong), PSA(Singapore) and DP World(Dubai), to develop innovative award winning ebusiness solutions. 48