Access a World of telco Knowledge and Expertise. Part of the Orange group

Transcription

1 Access a World of telco Knowledge and Expertise Part of the Orange group

2 Contact us Abdelkader DALI Managing Director Middle East

3 What makes us different

4 What makes us different Sofrecom: distinctively different, exceptionally positioned Sofrecom has an unique position in the global market place Incorporating business and marketing along with both technical and human aspects, for a range of complex professions World leader in the transformation of telecoms operators Sofrecom supports you in all your transformation projects, from the definition of the strategy to its operational implementation 4

5 What makes us different Strong human capital: our network of experts Our knowledge is based on an international network of consultants and experts throughout: 11 local offices worldwide and in the Orange group This community delivers you : 5

6 What makes us different A privileged relationship with our customers Our approach is focused on sharing and exchanging Our customers are our partners We are focused on the notion of local presence for better understanding of the cultures and ecosystems We provide: On-going capacity enhancement Regular knowledge input We lead annual satisfaction surveys to improve us continuously: an excellent rate in % would recommend Sofrecom 6

7 What makes us different An unique asset : part of the Orange Group Sofrecom is a subsidiary of the Orange Group, ranking of the world s most powerful operators with: million customers countries and territories - 15 R&D labs and techno centers across 5 continents employees worldwide We played a key role in the metamorphosis of our parent company: from a national telecoms firm to one of the leading operators in the world We support the Orange Group in its international development by conducting launch and day-to-day operations We rely on expertise from Orange Group and can mobilize specific skills when required 7

8 What makes us different An essential part of our DNA: our international experience Since our beginnings, we have assisted operators worldwide We already have operate d in 100 different countries in Africa, Europe, Asia, South America and the Middle-East Our international footprint Our filiation to Orange Group Our participation to its innovation feed our network of know-how 8

9 Sofrecom, The Know-How Network What makes us different Operating in 100 countries 47 years of experience 200 customers 1,450 consultants across all operator business functions a worldwide network of partners end-to-end approach 11 local offices Customers Leader in transformation Orange subsidiary 9

10 Our Know-How to meet your challenges

11 Our Know-How to meet your challenges Practical solutions regardless of the development stage Because each customer is unique and experiences different development phases, Sofrecom offers numerous solutions to match the customer's positioning and the maturity of its market: Telco operators, regulators and related companies : -who are starting up -who are growing up - who are reinventing, transforming themselves Governments who are launching innovative telecoms projects, such as e-government project 11

12 Our Know-How to meet your challenges Sofrecom customer s engagement model Sofrecom adapts its commitment model to the complexity of customers solutions or the requirement of business solutions Sofrecom can mobilise multidisciplinary teams dedicated to complex projects and set up governance guaranteeing compliance with our commitments Our commitment Customer engagement Contract management Transformation Consultancy Business based KPI Targets of the company Transformation based KPI Projects deliverables 12

13 A wide range of services to meet your needs Our Know-How to meet your challenges Prospective Identify the key elements impacting your activity to direct your strategy and make the winning choices faced with the constant changes in your market Market Watch Market Analysis Market Positioning Engineering watch Business Consulting Design and implement strategic choices to develop your business and optimize your performance Transformation Development Strategy Operational Performance Capacity Building e-gov solutions IT Acquire an open and optimized information system capable of reactively supporting the changes in your activity IT governance -Business and IT process consulting Contract owner assistance BS/OSS Solutions Geographic management of the networks Outsourcing of the IT functions Networks and Services Have available reliable, open-ended and sufficiently configured infrastructures to create value and control costs Network transformation Vendors Management Assistance End-to-end Quality of Service, Integration and Maintenance of value added services platforms 13

14 Together we create, enhance and implement Our Know-How to meet your challenges Propose new services Spot the best opportunities Win new customers and make high-value ones loyal Optimize networks Develop operational efficiency growth value profitability performance sustainable success transformation plan Adapt IT infrastructures Invest in human assets to underpin durable performance 14

15 Spot the best opportunities Our Know-How to meet your challenges Know the market and anticipate its movements Anticipate evolutions of the market, technologies and usages, and identify key factors for success and winning medium- and long-term strategies to help our customers seize new opportunities Guide our customers' strategic decisions and optimize their positioning by careful analysis of rivals' development strategies (direct and indirect, current or potential) to define a winning strategy Find new solutions to stay ahead of the competition Identify value-generating services that match market needs and conditions Qualify and quantify opportunities to evaluate potential business development paths Sofrecom supports you Market Watch Acquire a 360 view of a complex ecosystem. Detect and understand major trends and anticipate their impact on operators' business models Market Intelligence integration Share our market watch experience and help customers deploy their own tools Transfer information management know-how so that customers acquire new skills and become more autonomous 15

16 Propose new services Our Know-How to meet your challenges Make the portfolio of offers more dynamic To keep our customers competitive, we help them to: Exploit the experience of an international operator to develop paid content and services Develop value-added services to capture revenues migrating from voice to data Offer innovative mobile services (m-payment, e-health, etc.) Propose "digital home" ecosystems to bring users a rich yet simple experience to enhance customer preference and usage growth Ensure a consistently optimal user experience and enhance brand appeal by offering the widest possible choice of innovative services Generate value on data services, which drive usages and revenues especially with the younger generation Support changes in consumers' daily habits (money transfers via mobile terminals, contactless payment, health management, etc.) Sofrecom supports you Development strategy Anticipate and react effectively to breakthrough market changes Mobile services development Make mobile offers more appealing by proposing new data services Orange Alliance Benefit from Orange Group's innovations, methodologies and expertise 16

17 Win new customers and make high-value ones loyal Our Know-How to meet your challenges Apply a structured market approach Evaluate the size of the addressable market to better assess the business potential and profitability of a given strategy, while controlling investments costs Define strategies for offers and services using a segmented approach as regards end-users and their usages Analyze the business impact of competitors' marketing and technological choices Control time to market by applying a proven methodology to manage offers and services to win and keep the best customers Size market share and boost profitability Hold high-potential customers at the top end of the consumer market Build a range of services specifically for B2B customers Develop low-fare or low-cost strategies for low-end customers Ensure excellent customer care in order to stand out from competitors Sofrecom supports you Market analysis Analyze the operator ecosystem then optimize strategies Market positioning Measure business potential taking into account market trends Operational performance Improve the quality and effectiveness of offers: - Go To Market - Value management 17

18 Develop operational efficiency Our Know-How to meet your challenges Strengthen and rationalize the organization Manage and optimize business processes from end to end Acquire a reliable, robust information system to manage offers, administer the customer base and bill all fixed/mobile voice/data usage Create an effective revenue assurance system Outsource all or part of the IS, according to the challenges and priorities Employ network infrastructure supervision tools to become more efficient and reactive to optimize performance Optimize cash flow generation Limit revenues losses due to process malfunctions Control IT investments by concentrating them on the core business Sofrecom supports you IT solutions development and integration Build the customer relationship through well-controlled fixed-mobile- Internet convergence IT infrastructures Supervise IT infrastructures and applications to better anticipate, react and optimize IT outsourcing Optimize costs by delegating all or part of IS management to an expert service provider Benefit from Orange's support all along the value chain: procurement, organization, methods, techno-forecasting 18

19 Optimize networks Our Know-How to meet your challenges Control network life cycles Define network architectures that meet current and future operational and technical needs Carefully select network vendors and choose the best techno-economic scenario Challenge vendors' proposals and supervise network deployments from A to Z Adopt a fine network design methodology to attain planning and quality goals Sofrecom supports you Network transformation Reconcile technical performance with economic efficiency on fixed and mobile networks to enhance profitability and customer satisfaction Cope with accelerating market movements driven by new services often using new technologies (3G, LTE, fibre) Differentiate from competitors by improving network coverage, voice/data reception quality, and the overall customer experience Manage data deluges over networks while preserving profitability Vendor management assistance Control network investments and quality of service End-to-end quality of service Ensure customer satisfaction by controlling network quality of service 19

20 Adapt IT infrastructures Our Know-How to meet your challenges Define a reliable, adaptable information system Adapt the IT architecture to enable it to handle new technologies, organizations and activities Sofrecom supports you Anticipate new business challenges and activities when defining IS technical and functional upgrades Industrialize the IT environment by adopting recognized industry standards able to react easily to business evolutions Acquire a reactive, open IS able to adapt to unrelenting market transformations Improve the quality of business IT services and deliver them faster Maximize the re-use of legacy IT resources IT transformation Upgrade the entire IT infrastructure to be able to handle structural and usage changes Consultancy on business and IT processes Match the organization and IT processes to the business strategy IT strategy and governance Structure the evolution of the IS to make it more open and agile Make the IS a differentiating advantage by making life easier for endusers 20

21 Invest in human assets to underpin durable performance Benefit from the end-to-end expertise of a World Class Operator Compare the company's strategic vision with that of Orange Adopt methodological, practical approaches used successfully by other operators in similar situations Facilitate the transfer of skills to local staff to ensure durable operational autonomy Train staff and introduce new forms of collaborative working to create a durable change management system Encourage employee interactions to acquire a clear, shared vision of the company's strategy, development objectives, and skill improvement requirements Our Know-How to meet your challenges Sofrecom supports you Transformation Adapt some or all processes to better meet growth challenges Capacity Building Increase staff efficiency by developing their skills and interactions Motivate employees and make their individual contributions and collective operation more effective Encourage the development of a C-level innovation process Adopt the organizational and human resources approach of a worldleading operator 21

22 An efficient Network of Partners Our Know-How to meet your challenges Sofrecom has created partnerships with the major IT and technology players in the market 22

23 Access a World Class operator resources to empower your business Our Know-How to meet your challenges be part of Orange strategic partnerships with Sofrecom and the Orange group to benefit the best practices and resources of the Orange group Expand your reach Keep your customers and acquire even more being more efficient, at lower cost Evolve to last Develop your people, their loyalty and their capability to fit your company strategy End-to-End QoS Business processes Ad-hoc operational support Value Added Services Roaming Innovation Orange Academy Soft skills Expertise development Strategic workshops or think-tank Corporate university 23

24 Striving for excellence

25 Striving for excellence. Sofrecom complies with international standards ISO version - for all its activities Ethic Intelligence International 2012 for all Sofrecom practices and activities Capability Maturity Model Integration level 2 for the Head Office, Morocco and Vietnam, as officially certified by the Software Engineering Institute SofrecomArgentina has achieved CMMI Level 5 and joins an exclusive club of only 230 companies worldwide 25

26 Striving for excellence. Sofrecom listens to its customers We continually monitor feedback from our customers: this represents an ongoing improvement process We remain attentive to the requirements of our customers We maintain the utmost appreciation for the relationships we form together Sofrecom prides itself on being a results-focused company; performance is paramount 26

27 Striving for excellence. What our customers said «Our contact with Sofrecom scontract engineer was excellent. He was highly reactive and available 24/7! I really appreciated that.» «Sofrecom appears more committed to its customers and now better identifies our needs. I get the impression of renewed energy.» «There is a good business responsiveness and a know-how in various fields thus a wide range of activities. They have the capacity to project worldwide.» «Sofrecom is part of Orange. This is a very strong point, since it benefits from the resources of a large group.» 27

28 Striving for excellence. Our day-to-day commitment to core business values Audacity / Our teams think outside the box boldly driven by some of the finest brains in the business. We dare to think and act differently when dealing with different situations around the world. Driven by a spirit of enterprise, we innovate daily alongside our customers Sharing / We share. Part of our support comes from passing on the knowledge we ve acquired over the last half century Agility / We adapt, working outside regular parameters in order to foresee a bigger picture. The flexibility and adaptability of our organization enables us to develop customized solutions Efficiency / As a Orange subsidiary for almost half a century, we have developed a long term strategic vision and a corporate culture based on results. Our success results from our flexibility and reactivity, backed up by our unrivalled technical know-how Listening / From the design to the implementation of tailor-made solutions, our experts remain very attentive to the technical, geographic and cultural requirements of our customers and partners 28

29 Case studies

30 Sofrecom offers you the benefit of its track record Case studies Contract management Management of the transformation of a national operator to become a world class operator in under 2 years. Development of sales, services and quality (fixed, mobile, Internet services and IT integration) BSS/OSS IT BSS Integration and Maintenance with a new solution suite (Cloud, fixe, mobile, internet, compliant) for several African countries Market watch audit Of a North Africa National Foreign Council to accompany the economic operators and public stakeholder decisions. Evaluation of the internal market intelligence skills and Training in the use of specific methodologies Rebranding and 3G network deployment Audit on a recently acquired Orange subsidiary in Africa, covering marketing, sales, network rollout, service platforms and IT. The rebranding to Orange and the 3G network deployment was rolled out successfully with a handover to local teams AMEA - Africa Vendor Management : deployment of the Next Generation Backbone Network Installation of an 8,000 km fibre network. Our customer saved 6M thanks to Sofrecom through improvements to the equipment manufacturers' initial design. Over 100 persons trained in optical fibre measurements, civil engineering methods and cable laying 30

31 Sofrecom offers you the benefit of its track record Case studies Complete technical audit of the DSL network And business processes in order to enhance customer experience Vendors management For the optimization of a wireless network in order to improve the quality of service for customers and develop operator revenues Greenfield launch Of the first 3G operator in the country, one of the largest in The Middle East Quality of service FTTx strategy study to develop triple play and valueadded services over a Very High Broadband Network, by developing the fixed network with the introduction of new technology such as Fiber To The Home (FTTh), and by leveraging as much as possible on the existing network (e.g. duct, fiber, and active equipment) AMEA - Middle East Network Transformation Optimization, documentation, extension and migration to NGN technology of the overall network of a major operator, in order to launch new fixed/mobile, voice and data services with high quality of services. Definition of a new network architecture strategy at the cutting edge of technology in terms of security, availability and reliability 31

32 Sofrecom offers you the benefit of its track record Case studies Billing and customer Care Integration of the entire system for a leading operator with our Gaïa solution. 6,5% customer base growth within 1 year, 7,3 million bills issued for 11,5 million customers in 24 hours Definition of mobile strategy Development of a quantitative and qualitative analysis of a corporate market to identify the market potential and opportunities for a leading telecom operator Market watch program For a leading operator focusing on innovation and global industry trends. The Global Market intelligence is designed to support the operator s market intelligence department AMEA -Asia Vendors management for the launch of a successful 3G service Deployment of a national optical fibre and microwave radio system network Some km of Optical Fibre and 900km of Mw. Links and NMS, around 200 OF nodes and 55 for Mw nodes, round 28 rings with some 10 regional loops Help in Networks & services consulting by advising on how to control the satisfactory nature of the work, based on an experienced consultant in 3G networks implementation (think, build, run) with access to Orange Group support (technical governance, R&D labs and sourcing organization 32

33 Sofrecom offers you the benefit of its track record Case studies Modernization of infrastructure management At a major European operator. Development of a unique network geographic management expertise, alongside one of the largest European operators Cloud offer Support for a B2B operator in the definition, launch and commercialization of a Cloud offer : design of the offer, management of the relationship with the industrial partner and program management, from the pilot stage to commercialization, from pre-sales to contractualisation, products management and developments Europe Low cost Strategy Strategic input on the definition of the lowcost opportunity, including an execution model with the key enablers platform and brand - which would need to be shared for its improvement and accelerate its local delivery in countries. Low-cost recommendation as part of a wider multi-branding policy were included, as well as a preliminary Business Case Integration and Maintenance End to End IPTV Service Launch and Maintenance the IPTV platform & Integration of and End to End IPTV Service Customer loyalty strategy Operational improvement in the tools for value management in the convergent customer base, change management on the upgrading of the loyalty tools, management of crossfunction projects for enhancing the multichannel customer experience 33