Server Virtualization for Less than $1 Dollar a Day. Dick Csaplar Senior Research Analyst October 28, 2010

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1 Server Virtualization for Less than $1 Dollar a Day Dick Csaplar Senior Research Analyst October 28, 2010

2 Introductions Dick Csaplar Senior Research Analyst, Virtualization and Storage, Aberdeen Group Carol Stafford Vice president of sales for the IBM System z Markus Rex Senior Vice President and General Manager of the Novell Open Platform Solutions Business Unit

3 Webcast Agenda Drivers and Challenges of Virtualization Best-in-Class Virtualization Practices IBM zenterprise Server Overview Novell Virtualization Solutions Q&A

4 Aberdeen Outline Introduction to Aberdeen Research Process Virtualization Survey June, 2010 Best-in-Class Metrics Findings Virtualization Trends Best Practices - Virtualization Application Virtualization Data Management Server Hardware

5 Best-in-Class Maturity Framework Virtualization Benefits Best-in-Class Industry Average Laggard Decrease in application downtime 40% 20% 0% Reduction in IT spending for software, service licensing and support 39% 14% 0% Server concentration 18 to 1 10 to 1 3 to 1

6 Needless to say, organizations are gaining greatly from virtualization Percentage of Respondents (n = 180) 90% Top Benefits derived from Virtualization All Respondents 78% 60% 52% 45% 39% 30% 38% 34% 0% Reduced the number of servers Reduced IT expense Quicker application upgrades Easier Disaster Recovery Reduced downtime Lower power & cooling expense

7 Best Practice Virtualize all your applications What stages of the application lifecycle are you virtualizing? Best-in-Class Industry Average Laggard App Test/Dev/ Pre-Product Apps 93% 81% 46% Web Applications 93% 84% 54% Dept Specific/ Light Apps 93% 69% 46% Mission Critical Apps 67% 61% 28% 53% 44% 29% Database 46% 41% 42% Disaster Recovery 80% 63% 31%

8 Virtualize Large Enterprise Applications Best in Class organizations run their enterprise applications primarily on hypervisors and not directly on the physical server. These applications include: SQL Exchange, and SharePoint They gain the HA/DR advantages of running on a virtual platform Applications like Exchange and SharePoint have multiple roles and virtualizing can not only maximize efficiency but also improve scalability

9 Running Microsoft Applications on a Virtual Environment: Microsoft Exchange Percentage of Respondents (n = 88) 80% Best-in-Class Industry Average Laggard 76% 60% 55% 40% 38% 38% 29% 20% 0% 0% Currently use on a hypervisor Currently use on a physical server

10 Data Growth Virtualization greatly increases the amount of data Up to 70% of the data on virtualized servers is redundant Back-up windows do not get any larger even though the amount of data increases greatly App 3 App 2 App 5 App 1 App 4 App 1 App 2 App 3 App 4 App 5 Hypervisor Software 1

11 Deduplication Best-in-Class organizations are heavily utilizing data deduplication for their storage Almost 3X over Laggard organizations Also heavy use of disk mirroring to replicate data mostly to remote locations Best-in-Class Industry Average Laggard Use Data Deduplication Service 67% 27% 21% Not Considering Data Deduplication 11% 35% 47% 1

12 Server Consolidation One of the primary benefits of virtualizations is server consolidation some report 30 1 Limits to consolidation: Virtualizing all your applications Virtualizing enterprise applications Managing large volumes of data 1

13 Aberdeen s Mainframe Survey February 2010 Current users of mainframes Metrics tracked Power use Processing power Peak utilization Survey respondents fell into two groups: Consolidated - mainframes integrated into general server environment Not Consolidated - Mainframe is managed as a standalone asset 1

14 Benefits of Consolidation 36 survey respondents indicated they consolidated servers and storage using the mainframe as part of their server infrastructure 60 indicated they did not do so Benefits of consolidation: More applications deployed Higher peak utilization Increased data center performance 1

15 How do mainframes help the data center? Modern mainframes Don t just crunch data Can take load from other servers during down time Consolidated group is 80% more likely to have the most modern type of mainframe included in Aberdeen s survey s/390 G5 s/390 G6 zseries z9 z10 Consolidated 0% 3% 32% 13% 45% Not Consolidated 2% 4% 38% 27% 27% 1

16 Differences in Peak Utilization, Overall Performance Conslidated 45% 41% 60% 40% Consolidated 54% Not Consolidated 50% 35% Not Consolidated 34% 40% 30% 34% 25% 30% 20% 20% 15% 10% 10% 5% 0% 0% Ratio of Peak to Average Utilization Change in Overall Performance of Data Center (YoY) 1

17 Applications on Mainframe The mainframe takes on data-heavy tasks and applications Frees up the rest of the data center for other tasks The following applications are significantly more likely to be deployed entirely or partially on a mainframe: Business Intelligence ERP Web Applications WMS/TMS Consolidated 66% 70% 63% 100% Not Consolidated 46% 46% 33% 50% 1

18 Consolidated Infrastructure Supports More Applications CRM 100% App Development Tools ERP 50% Collaboration Data Warehouse 0% Database BI Consolidated Not Consolidated Warehouse Management Software / Transportation Management Software Firewall Web Apps 1

19 Aberdeen Best Practices Recommendations To move your organization from Average or Laggard to being Best-in-Class consider: Virtualize all your applications: Utilize data replication features: Even the largest Gain HA and portability advantages Deduplicate all your data Gain the economic advantages of server consolidation 1

20 Contact Aberdeen Phone: Fax:

21 IBM s zenterprise the virtualization system CAROL STAFFORD Worldwide Vice President, System z 2010 IBM Corporation

22 What are the key issues of today s CIO? 41% of data center managers claim their data centers will max out their energy capacity within one to two years3 Processor power doubles every 18 months, but up to 80% 85% of this power often sits idle2 of digital data is now unstructured4 and requires greater effort to transform it into usable intelligence Aberdeen Group: 70% of virtualized data is redundant IBM Corporation

23 There have been three events in history that have significantly changed the face of Enterprise Computing IBM announces the IBM System 360 Centralized computing for the back office Xerox PARC announces the first personal computer IBM announces the mainframe transition from Bipolar technology to CMOS technology Until now July 22, 2010 IBM announces The IBM System zenterprise the first workload optimized system IBM Corporation

24 IBM zenterprise System: Integrated computing A New Dimension Multi-platform integration Management integration A System of Systems, integrating IBM s leading technologies The world s fastest chip technology and most scalable enterprise system Stack integration 24 The industry s most efficient platform for large scale data center virtualization and simplification 2010 IBM Corporation

25 The IBM zenterprise System A way to lower the cost of distributed workloads and improve manageability Option 1 up to 30 X 1 Deploy on Intel servers purchase virtualization SW separately -OR-distributed workloads on a variety of Intel/Unix servers Option 2- up to 200 X 1 Integrate distributed work on zenterprise Exploit Unified Resource Manager to optimize fit for purpose Simplify, automate, and improve how you virtualize 38% Lower cost of acquisition 98% reduction in network complexity (adapters, cables, switches) Based on IBM analysis of a large Financial Services company Datacenter. See details on ibm.com/systems/zenterprise/ 2010 IBM Corporation Deployment configurations based on IBM studies and will vary based on workload characteristics. Price calculations based on publicly available US list prices, prices will vary by country.

26 Virtualize your enterprise from one control point - the only server manager you need! Manage: Security Deployment Development Disaster Recovery Administration Monitoring z/os 1. Integrated Hypervisors for multiple platforms 2. Platform management across the infrastructure 3. Integrated Disaster recovery methods 2010 IBM Corporation

27 IBM zenterprise System Best-in-class systems and software technologies A System of Systems that unifies IT for predictable service delivery IBM zenterprise 196 (z196) Optimized to host large scale database, transaction, and mission critical applications The most efficient platform for Large-scale Linux consolidation Capable of massive scale up New ease of use z/os V zenterprise Unified Resource Manager zenterprise BladeCenter Extension (zbx) Hypervisor Mgmt & creation of virtual IBM POWER7 and IBM System x networks. Blades* for AIX and Lintel applications Operational controls, service and High performance optimizers and support for HW & Firmware appliances Network Mgmt of private/ secure data DataPower, Business Analytics and support networks Accelerator Energy Monitoring and Mgmt Cross Platform workload Awareness Dedicated pre-configured high performance private network Virtualization Mgmt - single view of System z security 2010 IBM Corporation virtualization across platforms

28 Linux on zenterprise for Large Scale Consolidation: 40 Oracle server cores consolidate to 2 Linux Cores on zenterprise Lower acquisition costs of hardware and software Less than $1.00/day per virtual server (TCA)* Reduce floor space by up to 90% Reduce energy consumption by up to 80% Millions Consolidation on System z $2.0 $1.5 39% savings over Nehalem 74% savings over Nehalem $1.0 $0.5 HW maint HW SW S&S SW OTC $0.0 New X86 28 z10 z196 * Distributed server comparison is based on IBM cost modeling of Linux on zenterprise vs. alternative distributed servers. Given there are multiple factors in this analysis such as utilization rates, application type and local pricing, etc.; savings may vary by user 2010 IBM Corporation

29 Large Retail Client exploits Novell and SAP financials The old way - Challenges/Issues Number of servers growing rapidly SAP workloads had to be coordinated across platforms Many network hops between platforms to get data Data/application planned outages for housekeeping Various software releases, tooling, processes System z10 - much improved Data serving on DB2 for z/os Near zero downtime - Concurrent everything upgrades, backup, reorg, Massive savings in energy, license costs Performance improvements The Future: zenterprise Consistency of business controls and tools Provision, monitor and manage applications end to end Virtualize entire data center - true application insulation Integrated Business Analytics IBM Corporation

30 Bank of Russia Reintegrating payment processing for Russia s national bank Business challenge: With a variety of local payment processing systems running on more than 200 distributed servers in 74 data centers across 11 time zones, the Bank of Russia faced significant challenges in terms of operational efficiency, technical support and security. Solution: Working with IBM and EC-Leasing, the Bank consolidated the entire infrastructure to just four IBM System z9 Enterprise Class (z9 EC) mainframes at two data centers; using a new software landscape under z/os and virtualized Linux servers under z/vm. Benefits: Cut payment processing costs by 95 percent, saving US $400 million Achieved further savings on licensing, maintenance and electricity Reduced workload for technical staff by 85 percent With IBM System z, instead of buying an oversized server and growing into it over the years, we only need to pay for what we use. As volumes increase, we can ask IBM to activate more processors within the mainframe to deal with the demand. - Mr. Mikhail Senatorov, Deputy Chairman, Bank of Russia Solution components: IBM System z9 Enterprise Class IBM z/os IBM z/vm SUSE Linux IBM Global Mirror IBM Metro Mirror IBM Tivoli OMEGAMON IBM WebSphere MQSeries 2010 IBM Corporation

31 The IBM zenterprise System: A New Dimension Designed for today s heterogeneous data centers Enables a mixed set of workloads to be deployed on best fit technologies Delivers lower acquisition and operating costs than a one size fits all approach Reduces risk by extending System z qualities of service across the infrastructure Improves service with tighter integration for multi-tier workloads IBM Corporation

32 IBM zenterprise System The Linux Advantage With SUSE Linux Enterprise Server Markus Rex Senior Vice President & General Manager Open Platform Solutions Novell

33 Linux Mainframe market* Linux on System z has been taken to the next level: 33 No longer kicking the tires Continue to build portfolio on applications Linux on System z approx. 20% of net new MIPS being shipped Over 1,000 ISVs on System z Over 500 ISVs and 3,000 Applications for Linux on System z Novell, Inc. All rights reserved. *Source: Gartner

34 Linux on System z Value Proposition A Linux on System z infrastructure provides significant IT cost savings opportunities: People Cost increase the productivity of the IT staff Software Costs reduce software license fees by consolidating a large number of virtual machines per System z core Energy Costs dramatic reduction in power usage Facilities Costs reduce floor space with dense server consolidation on System z Networking Costs consolidate networks inside the box too 34 Novell, Inc. All rights reserved.

35 zenterprise System - The New z196 Hardware The z196 is impressive look at the results: Huge increases in handling CPU intensive workloads Significantly increased database processing performance 35 Thanks to compiler enhancements so CPU intensive workloads may run up to 30% faster Dedicated workload optimizers yield 5 to 10x improvement in complex query performance Now rivals application server competitors in single threaded application performance (CPU is now the industry s fastest single thread processor) 60% performance improvement running Linux on z 35% lower cost running Linux on z Novell, Inc. All rights reserved.

36 Why SUSE Linux Enterprise Server for System z The optimized Linux operating system for IBM System z 36 SUSE Linux Enterprise The Build Service Advantage New features specific to System z exploiting the z196 Unique Tools (not only) for SUSE Linux Enterprise Server for System z SUSE Linux Enterprise Server #1 (not only) in mainframe Linux market 10+ years of expertise for Linux on System z Ideal for workload consolidation, providing major cost savings SUSE Linux Enterprise: Leading ISV ecosystem TCO: Customer example Flexible Pricing Novell, Inc. All rights reserved.

37 SUSE Linux Enterprise The Build Service* Advantage Open Source Projects Package Selection and Integration Build Service Intel/AMD x86 AMD/Intel x86_64 Itanium Quality Testing Enterprise-Class Software Feature Test Manual Regression POWER Automated Regression System z Novell System Test SUSE Linux Enterprise Contribution Reduces production problems Consolidates IT skills across disparate systems Delivers critical updates in hours not days or weeks * Build Service is the internal entity of the opensuse BuildService infrastructure 37 Novell, Inc. All rights reserved.

38 New Features Specific to System z SLES for System z 11 GA & SP1 Dynamic add/remove of CPU and memory: resources of a Linux guest under z/vm can be adjusted while running. Vertical CPU management: helps get the most performance out of System z servers FICON Hyper PAV enablement: sustained I/O performance improvements DS8000 support- Large volume support architecture: much better performance and data consolidation Support of HPF TCW command interface in DASD driver configuration support: increased performance for database serving Next generation crypto HW device driver exploitation: reduced operations and maintenance costs Suspend / Resume support: better performance, resource utilization, and power savings 38 Novell, Inc. All rights reserved. = SLES unique feature

39 Unique tools (not only) for SUSE Linux Enterprise Server for System z YaST and Integrated Systems Management Configure every aspect of the server AppArmor Security Proactively protect operating system and applications Subscription Management Tool Hosting Subscription and patch management made easy Starter System for System z Starter System for System z is a pre-built installation server High Availability Extension for SLES Included in SLES for System z.net Applications on Linux: Mono Migrate existing.net applications to Linux without having to rewrite code SUSE Studio Create your customized images for System z 39 Novell, Inc. All rights reserved.

40 Linux on System z Market Share Novell Estimate SLES for System z Rules The Market Based on projected IBM IFLs active Excluding IFL replacements Excluding dormant IFLs 5 year projected IBM IFLs active defined IFL installed base in the market ,9% 82,3% Novell, new IFL subscriptions total Competition Projected IBM IFLs active total Novell, new IFL subscriptions total 2005 to Novell, Inc. All rights reserved.

41 SUSE Linux Enterprise Server for System z 10+ years on the Mainframe The first deployments on Linux for the mainframe were file and print servers. The first piece of software that became popular was Samba. The first large commercial customer for SUSE Linux Enterprise Server for S/390 was Telia, the largest telecommunications company in Sweden. Today, companies are running their mission-critical workloads on top of SUSE Linux Enterprise Server for System z. 41 Novell, Inc. All rights reserved.

42 Workload Consolidation and TCO Which Applications? Best Fit Applications Best fit applications are those that leverage the classic strengths of System z servers: High availability High I/O bandwidth capabilities Data exchange using shared memory or fast interconnects such as HiperSockets Good Fit Applications 42 Good fit applications are applications, which are optimized for SUSE Linux Enterprise Server for System z, but also run well on other architectures, such as x86 and POWER*. TCO Application availability on Linux Strategy within the organization Novell, Inc. All rights reserved. Examples of BEST fit applications: WebSphere MQSeries Oracle SAP IBI Web Focus DB2 Connect CICS Transaction Gateway IMS Connect for Java WebLogic Lotus Domino Examples of GOOD fit applications: DB2 Informix WebSphere Application Server Apache Web Server Samba FTP, NFS, file and print, etc.

43 Certified Linux ISV Applications SUSE Linux Enterprise October ,500 ISVs represented Novell catalog: 43 Novell, Inc. All rights reserved.

44 Fortune 500 Insurance Company Global Financial Services Provider Workloads Web Hosting Environment Several other applications Server Business Issues Novell Solution capability underutilized with 78 percent of its distributed servers were using 10 percent computing capacity Spending extra resources and time maintaining costly servers Reduce data center footprint and energy consumption while increasing computing power SUSE Linux Enterprise Server for System z IBM System z with z/vm Company Results 44 can better manage its data center power consumption, and improved utilization to 70 percent Projected savings of $15 million in the next three years 50 percent drop in hardware and operating system support costs 80 percent reduction in floor space and power usage Novell, Inc. All rights reserved.

45 Potential to Save and Grow Comparison x86 vs System z Scenario Today SLES Virtual Server IFLs Capacity Memory Capacity Development & Test % 480 GB 28% Production % 352 GB 21% 19 Server Racks with 1U x86 z10 EC servers applications 120+ software licenses 240+ Gb Ethernet connections 100(?) SAN connections 70kW 240kBTU/hr servers applications 64 software licenses 10 Gb Ethernet connections 12 SAN connections 18kW 60kBTU/hr Consolidation benefits go beyond hardware costs Results vary based on workload and implementation Novell, Inc. All rights reserved. Source: Share Boston 2010, Presentation

46 Flexible Pricing Model Multi-IFL Pricing for SLES for System z A Basic Subscription for SUSE Linux Enterprise Server for System z includes code maintenance, such as patches, fixes and security updates. A Priority Subscription for SUSE Linux Enterprise Server includes Basic Subscription plus 24x7 support services delivered by the Novell Technical Services. 46 Novell, Inc. All rights reserved.

47 Why SUSE Linux Enterprise Server for zenterprise Blade Extension (x86) Save money Reduce total cost of server ownership Consolidate workloads with open source virtualization technologies Attractive support subscription pricing Simplify management Leading software management stack Powerful subscription management tools Built-in support diagnostic tools Minimize risk 47 Reliable, scalable and secure server operating system Open source operating system source code available More and faster new technology development on Linux Novell, Inc. All rights reserved.

48 Pay Less Than $1.00/day for Your Virtual Linux Server 48 Novell, Inc. All rights reserved.

49 10 Years of Success on the Mainframe Customer Examples 49 Novell, Inc. All rights reserved.

50 SUSE Linux Enterprise Server for System z Resources Website: Linux for System z Consolidate and virtualize servers, while leverage efficiencies of Linux, for greater availability and lower TCO Product Page: SUSE Linux Enterprise Server for System z Learn more about features, functions and benefits Starter System for System z Simplify Deployment of Linux on the mainframe with SUSE Linux Enterprise Server for System z Download SUSE Linux Enterprise Server for System z Simplify Deployment of Linux on the mainframe with SUSE Linux Enterprise Server for System z 50 Novell, Inc. All rights reserved. Z

51 Unpublished Work of Novell, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc. Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.

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