Petri Isola Solution Architect

Transcription

1 Petri Isola Solution Architect

2 Episerver CMS Episerver Product Roadmap Near-Term Change Approvals SPA Support Cross-channel Management Product Releases, Release Content and Release Dates are Subject to Change Mid-Term Improved rich-text editor Episerver Campaign Integration Long-Term Simplified block editing Omnichannel content Episerver Commerce Tax processing Improvements Catalog permissions CSR new orders Order services CSR order management Reference solutions Roles security exts. Cloud enablement Episerver Campaign 4 Byte character support STO enhancements Global availability Additional languages Self-service recipient lists WhatsApp integration Facebook integration Multiple A/B tests Episerver Platform Self deploy to preproduction Self-service reporting ISO27001 Cert. WAF management Self-service deploy to production Automatic failover DAM Improvements Episerver Add-ons Additional DAM Integration Additional Payment Provider Ratings/Reviews Integration PIM Integration Marketplace Integration Additional Payment Provider Cloud integrations for ESB/ERP Episerver Social Developer portal Social 2.0 update Rating statistics Reference UI components Campaign personalization Reporting

3 Scalable CMS for agile enterprises 1:1 Personalization CMS Thematic Views Daily Productivity Research Episerver

4 Theme: Scalable CMS for agile enterprises Efficient collaboration on cross-site changes Manage multiple change efforts with confidence Effortlessly ensure compliance Episerver

5 RELEASED Projects Group creation, review and scheduling Comment and feedback on all or individual items Campaign creation, Catalog enrichment, site updates Bulk/schedule publish Collaboration Notifications for all tasks Notification history roll-ups Episerver 5

6 RELEASED Content approval Streamline workflow and enable cross-team collaboration Project or per-item approval processes Enforce governance processes without sacrificing productivity Episerver 6

7 NEW FEATURE Reviewer groups Assign reviewers using existing groups instead of individual users Episerver 7

8 IN PROGRESS Change Approvals Capture changes outside the normal publishing process Ensures review of changes such as ACL Language settings Moved/deleted content Episerver

9 Theme: Daily productivity Speed Efficiency Convenience Extensibility Episerver

10 NEW FEATURE Sticky language setting Minor improvement Remember preference across modules Episerver

11 IN PROGRESS Sticky view mode Minor improvement Remember view mode across pages Episerver

12 RELEASED A/B test anything Seamlessly A/B test everything Layout Content Blocks Product content Campaigns Extensible KPIs: Conversions, AOVs, Revenue, SKU Add to Cart Episerver 12

13 IN PROGRESS Secure form submissions Form submissions usually include PII data Encryption of submissions in Episerver to protect against data theft Global toggle for all site forms Episerver

14 Theme: Scalable 1-to-1 Personalization No-rules personalization to individualize every interaction across channels: Web, , direct print, and in-store Advanced machine learning In-session intelligence will tailored content, recommendations, and product rankings dynamically Seamlessly integrated into Episerver Digital Experience Cloud Episerver

15 RELEASED Visitor groups Rule based visitor segmentation Personalization based on segments Episerver 15

16 RELEASED Self-optimized content Fully automated optimization Multi-variate Multi-armed bandit Episerver 16

17 Ongoing CMS Research New initiatives and problems being evaluated Possible upcoming features Technology previews Episerver

18 RESEARCH New editor Updated modern UI Better alignment of tooling Composition of content Blocks vs Dynamic Content Personalization Structured data vs raw html Episerver

19 RESEARCH Client-side rendering Improved documentation and supported patterns around client side rendering and editing experience to better support new partners and customers Episerver

20 RESEARCH Cognitive Content Using machine learning to enrich assets with keywords, description, emotional content etc. Episerver

21 The Value of Personalization Episerver

22 THE IMPORTANCE OF ANALYTICS

23 THE IMPORTANCE OF ARTIFICIAL INTELLIGENCE

24 24 THE IMPORTANCE OF MACHINE LEARNING

25 WHY DO YOU EVEN WANT THESE 3 TO CONVERGE?

26 IMPROVE SATISFACTION INCREASE LOYALTY

27 27 MOST COMPANIES TREAT THEIR CUSTOMERS LIKE THIS

28 BUT YOU WANT TO TREAT THEM LIKE THIS

29 Start HOW DO YOU START? Finish

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31 Segmentation

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33 SEGMENTATION

34 SEGMENTATION AUTOMATION

35 Helping Differentiate with the Ideal Marriage of Man and Machine Marketer 1. Omnichannel Content Management Strategy and Authoring Campaign Orchestration Cross-channel Execution Multidimensional Segmentation Rules and Triggers Machine 3. Autonomous Personalization Content Personalization Rankings & Recommendations Personalized Cross-channel Outreac Behavioral Search Optimization Real-Time Interaction Management 2. Visitor Intelligence Profile and Persona Big Data Store Episerver

36 Basic/Standard Segmentation Behavioral THE 3 TIERS OF PERSONALIZATION Episerver Hello Joey, Welcome Back Brits, who have too many kids and like to travel This is what they should see Based on what what you ve browsed and what people with similar behaviors like you Here s your product or content that best fits you

37 Basic/Standard Segmentation Behavioral Developers Marketers / Merchandisers AI Episerver Hello Joey, Welcome Back Brits, who have too many kids and like to travel This is what they should see Based on what what you ve browsed and what people with similar behaviors like you Here s your product or content that best fits you

38 Episerver Personalization The right content and the right products for every visitor with autonomous personalization Find Reach Perform Insight Advance

39 Content Recommendations Personalized Search THE INDIVIDUALIZED JOURNEY Triggers Product Recommendations

40 PERFORM (PRODUCT RECOMMENDATIONS) Episerver 40

41 Episerver

42 Episerver

43 Episerver

44 Episerver

45 Episerver

46 50% increase in AOV 65% increase in units per order 5% increase in sales 35% increase in AOV 7% increase in sales 66% increase in units per order

47 WWW WWW A/B Test Female Segment 30 days INTELLIGENT CAMPAIGN WWW WWW A/B Test (REACH & CAMPAIGN) Target Male 30 days Segment Segment WWW Other 30 days Episerver

48 Episerver

49 Increase conversion by up to 25% Drives click through rates up by up to 60% Boost the performance of all your campaigns Shipping Confirmationn Abandon Fully Personalize All Types of s Offers News Browse Rate/Review Episerver Welcome Cross-sell

50 Episerver NEXT GEN

51 Episerver Advance* Content Sequencing SEE THINK DO CARE Episerver * Planned release, not yet available

52 INSIGHT (ACTIONABLE INTELLIGENCE) Episerver 52

53 Collect Individual User Level Data Aggregate to Segmented or Persona Level Identify User Journeys Visualize Relevant Data Take Action and Permeate Through Relevant Systems Episerver

54 MAKING SENSE OF YOUR DATA

55 Image of data visualization DATA VISUALIZATION Episerver

56 Business Leader Marketer Persona Level View Images of marketer, merchandizer, developer and business leader PERSONAS Merchandiser Developer

57 As a digital marketer you will be able to Episerver 57

58 Episerver 58

59 target a multidimensionally segmented audience based on their historical interactions Episerver 59

60 As a merchandiser you will be able to Episerver 60

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62 discoverinterests in certain product categories

63 As a developer you will be able to Episerver 63

64 Episerver 64

65 utilizeand enrichthe Episerver data in any way you like65

66 As a business leader you will be able to Episerver 66

67 Episerver understand and act on your business objectives 67

68 Episerver

69 Episerver

70 Episerver

71 Episerver

72 Episerver

73 Episerver

74 Episerver

75 Episerver

76 Episerver

77 Episerver

78 Episerver

79 Episerver

80 From Data Management to Data Intelligence Data Intelligence Analytics Science Customer profile Visualize Records Calculates what results and happened predicts intent Relies Stores on visitor Data behavior Science Analyticsor Data Analytics or both Case history High Low Mid customer value customer value Search Rankings Interaction preferences Product Recommendations Episerver Transaction history Insight Content Sequencing Event Triggering Recent browsing activity Individual or Group Profiles and Journeys Recent chat activity Social activity Personas and Persona Journeys Multi-Dimensional Segments Episerver Find Episerver Reach Location Episerver and device Advance GDPR compliance Episerver Perform Episerver Campaign Episerver T 3 Engine Machine Learning Algorithms Episerver CMS Episerver Commerce Episerver Profile Store Data Management Platform (DMP)