BACHELOR S S DEGREE GRADUATION PAPER

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1 UNIVERSITY AL. I. CUZA IAŞI FACULTY OF ECONOMY AND BUSINESS ADMINISTRATION SPECIALIZATION ECONOMIC INFORMATICS BACHELOR S S DEGREE GRADUATION PAPER Coordinator: Prof. PhD. Doina Fotache ( fotache@uaic.ro) Graduate: Ciprian Dudău ( ciprian.dudau@yahoo.com) February, 2008

2 ERP PLATFORMS FOR GLOBAL BUSINESS CASE STUDY ON MS DYNAMICS AX 4.0

3 Characteristics of ERP for corporations General overview of ERP market Main vendors and their strategies Case study Microsoft Dynamics AX 4.0

4 Characteristics of global ERP platforms Modular design including many business functions which are integrated in order to obtain an unitary information flow Complete management of enterprise resources at the operational level ( (back-office), and also at the extended level ( (front-office) Comprising of multi-location, location, multi-language, language, and multi-currency features Integration with applications for the Web platform Implementation based on the client-server technology and the multi-tier tier architecture ( (n-tier), and the centralization of all data into an unique relational database

5 Integration of main business processes in ERP Distribution Reception Customer order processing Inventory management Supply Production Warehouse Equipments Human resources Finance and General Ledger (Source: Moscove, S., Core concepts of accounting information systems, John Wiley and Sons, Altamonte Springs, 2003, p. 172)

6 Integration of extended modules with the back-office functionality Extended Enterprise Legend: Vendors SCM/ APS Enterprise ERP SCM PRM CRM /BI Clients Strategic partners APS Advanced Planning and Scheduling BI Business Intelligence CRM Customer Relationship Management ERP Enterprise Resource Planning (Back-Office) PRM Partner Relationship Management SCM Supply Chain Management (includes distribution, logistic and access routes) (Source: Moscove, S., Core concepts of accounting information systems, John Wiley and Sons, Altamonte Springs, 2003, p. 173)

7 The multi-tier tier architecture ( (n-tier)) of ERP Graphical Level of Presentation Final User System HTML, WML, desktop forms, Terminal Server, Citrix etc. Exists at the physical level on the client machine. Marks the line between Client (DL, CI, GLP) and Server (WS, PL, LLP, DAL, DL) Logical Level of Presentation Web Server The logic executed on server, including web services, server-side applications etc. ASP, Java, C#, VB.NET etc. Produces content of HTML, XML, DHTML, WML etc. types. Distributed Logic Is needed to connect to the proxy tier for sending and receiving the calls Proxy Logic (SOAP, CORBA, RMI, COM/DCOM etc.) Interfaţa Client Windows forms, Independent applications etc. Logical Level of Application The objects and rules of application logic Data handling and transformation into informations Data Access Level Interface with the database Handles the data input/output Data Level Data storage, interogation and optimization Performance (indexation, etc.) (Source: Based on Chartier, R., Applications architecture: an n-tier approach, December 2007 )

8 Characteristics of ERP for corporations General overview of ERP market Main vendors and their strategies Case study Microsoft Dynamics AX 4.0

9 Global ERP market trends Buying and upgrade of integrated packages are major goals for european and north-american companies Customer retention is the top vedor priority Applications vendor consolitadion continues Architecture evolution; SOA and middleware are the drivers of the innovation Transition to recuring and variable revenue models (maintenance, incremental licensing, SaaS and services)

10 Top 10 ERP vendors, based on total income (mil. $), in 2006 SAP Oracle Infor Sage Group Microsoft (Dynamics) Lawson Epicor IFS Exact Agresso 2,200 1,873 1, ,304 11, ,000 4,000 6,000 8,000 10,000 12,000 14,000 (Source: Hanerman, P., Wang, R., Teleconference Next-Generation ERP Strategies, Forrester Research, 17 September 2007,

11 Characteristics of ERP for corporations General overview of ERP market Main vendors and their strategies Case study Microsoft Dynamics AX 4.0

12 ERP vendors based on strategic orientation Innovators SAP Microsoft Epicor Consolidators Oracle Infor Sage Group NetSuite

13 Area of coverage of the most important ERP solutions (Source: Hanerman, P., Wang, R., Teleconference Next-Generation ERP Strategies, Forrester Research, 17 September 2007,

14 Characteristics of ERP for corporations General overview of ERP market Main vendors and their strategies Case study Microsoft Dynamics AX 4.0

15 Core strengths of Dynamics AX 4.0 Integrated horizontal applications and many specific verticals Ease of use MS Office/MS Outlook based user interface Internationalization meets legal and language demands for 37 states (growing)( Powerful tools for rapid customization it combines the ERP application with a RAD, object oriented and open-source development environment Integration with many other Microsoft platforms Windows, SQL Server, SQL Reporting Services, SQL Analysis Services, IIS, SharePoint, Office,.NET Framework Low price, lot cheaper than the competitors

16 Two interfaces for two different purposes Windows client All functionality A part of the users Web client A part of the functionality All users

17

18

19 The integrated back-office and front-office office modules (Source: January 2008)

20 Deploying Dynamics AX system in a multinational company (Source: Microsoft, Microsoft Dynamics AX Global Deployment Guide, November 2007,

21 Development environment of Dynamics AX (Source: Based on MBS Academy, Advanced X++ Class Manual, November 2003)

22 Implementation of Dynamics AX Exclusively through the channel partner network Three progresive editions adapted for the simple to complex necessities of organizations: Business Essentials, Advanced Management, and Advanced Management Enterprise Microsoft Solution Finder for AX; 300 accredited partner modules SGBDR: SQL Server or Oracle In Romanian market, by LLP Group Bucharest

23 Conclusions ERP platforms play an essential role in coordinating enterprise resources and business processes Dynamics AX 4.0 increase efficiency of organization s s functions and helps reducing costs, offering the newest technologies and business practices The presence in the Romanian market proofe of maturity and catalyst for the alignment to European and international ional demands

24 References Chartier, R., Applications architecture: an n-tier n approach, December 2007 Hanerman, P., Wang, R., Teleconference Next-Generation ERP Strategies, Forrester Research, 17 September 2007, MBS Academy, Advanced X++ Class Manual, November 2003 Microsoft, Microsoft Dynamics AX Global Deployment Guide, November 2007, Moscove, S., Core concepts of accounting information systems, John Wiley and Sons, Altamonte Springs, January 2008

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