<Insert Picture Here> Jump Start Your Applications Integration Using Oracle Application Integration Architecture (AIA)

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2 <Insert Picture Here> Jump Start Your Applications Integration Using Oracle Application Integration Architecture (AIA) Lionel Dubreuil Director, AIA Product Management Oracle Corporation

3 Agenda Challenges Integration Approaches & Solutions Oracle s Strategy Oracle Application Integration Architecture (AIA) Customer Case Studies Summary <Insert Picture Here> 3

4 CIO Priorities Greater Productivity through Business Process Improvement Business expectations and CIO strategies appear stable, with a continued focus on business process improvement, cost reduction and analytics however business expectations are shifting from greater costbased efficiencies to achieving better resultsbased on enterprise and IT productivity. Today IT is directly accountable for business results one way to improve business processes is through better integration of enterprise applications. Gartner Group, Leading in Times of Transition: The 2010 CIO Agenda - Gartner Group, The 2010 CIO Agenda 4

5 Key Factors Impacting Business Process Integration Why is this the situation? IT Budget Organization Integrated Solutions Applications Technologies 5

6 The Do Nothing Scenario is not an option! IT Budget Integrated Solutions Organization How can Oracle help you deliver? Applications Technologies 6

7 Agenda Challenges Integration Approaches & Solutions Oracle s Strategy Oracle Application Integration Architecture (AIA) Customer Case Studies Summary <Insert Picture Here> 7

8 Application Integration Approaches Current Integration Capabilities Limit Effectiveness 35-65% is integration Source: Should You Build, Buy, Rent, Or Download Your Integration Capability?, Forrester Research, Inc., December

9 Application Integration Approaches Oracle Integration Approaches & Products Style Description Use Cases Toolset Data-centric Integration Initial data synchronization between applications Bulk upload of recurring transactions Integration through native interfaces Integration through Web services Reference data query Providing enterprise data through multiple channels such as web and voice where the application itself has no such capability Applications integration across a wide variety of potentially incompatible technology platforms including integration with third-parties (i.e. for business-to-business scenarios or the use of Software-as-a-Service) eliminates the use of the native interfaces as an option. Geocode or tax lookups, evaluating availability to promise (ATP) for inventory/manufactured goods, or something as a simple as retrieving an account balance. Oracle Golden Gate Oracle Data Integrator Oracle SOA Suite Processcentric Integration Orchestration of transactional data from the point of capture through transformation and movement to back-office systems Drive the movement of transactional data through a process based on a business event. Oracle BPM Suite 9

10 Application Integration Approaches Oracle Application Integration Architecture (AIA) Style Description Examples Data-centric Integration Integration through native interfaces Integration through Web services Initial data synchronization between applications Bulk upload of recurring transactions Providing enterprise data through multiple channels such as web and voice where the application itself has no such capability Applications integration across a wide variety of potentially incompatible technology platforms including integration with third-parties (i.e. for business-to-business scenarios or the use of Software-as-a-Service) eliminates the use of the native interfaces as an option. Integration Accelerators : pre-built content & methodology Reference data query Processcentric Integration Typical use cases include geocode or tax lookups, evaluating availability to promise (ATP) for inventory/manufactured goods, or something as a simple as retrieving an account balance. Orchestration of transactional data from the point of capture through transformation and movement to back-office systems Drive the movement of transactional data through a process based on a business event. 10

11 Agenda Challenges Integration Approaches & Solutions Oracle s Strategy Oracle Application Integration Architecture (AIA) Customer Case Studies Summary <Insert Picture Here> 11

12 Simplifying the Integration Experience Targeted Investments Pre-Built Integration Accelerators Integration Accelerators End-to-End Business Process Templates Between Oracle & Non-Oracle Applications Common Infrastructure Standardized Approach Tools & Technology Applications Open Standards XML Business Objects and Services Certified with Oracle and Non Oracle Applications Certified with Oracle Fusion Middleware 11g 12

13 Oracle Applications Strategy Recommended Actions: Upgrade, Adopt, Extend Upgrade to Latest Oracle Applications Release Adopt Standards-Based Technology Extend Business Value with Co-existence Opportunities E-Business Suite 12.1 VCP 12.1 Demantra 7.3 Oracle SOA Suite and AIA Oracle OBIEE BI Apps Fusion Apps JD Edwards E1 9.0 JD Edwards World A9.2 OTM 6.1 WMS 12.1 Agile PLM 9.3 Oracle ADF & WebCenter Oracle Content Management Oracle Identity Mgmt Oracle Enterprise Mgr Hyperion EPM GRC SCM: VCP Demantra Agile PeopleSoft Enterprise 9.1 Agile PLM for Process 6 Industry Apps CRM On Demand Siebel CRM

14 Agenda Challenges Integration Approaches & Solutions Oracle s Strategy Oracle Application Integration Architecture (AIA) Customer Case Studies Summary <Insert Picture Here> 14

15 Application Integration Architecture Solutions Which Deliver Sustainable Integration Reference Process Models Optimize business performance leveraging Oracle s extensive experience and best practices Foundation Pack Build cross-functional business processes across any of your applications utilizing a standardized approach and methodology Pre-built Integrations Packaged Integration Accelerators For Specific Applications & Processes (PIPs and Direct Integrations) Foundation Pack Pre-built Integrations Reference Process Models Common Objects & Standard Shared Services Developer Utilities SOA/BPM Framework & Methodology Accelerate implementation of discreet business processes using AIA s prebuilt integrations across Oracle Applications SOA Suite Process Integration B2B Integration BPM Suite Process Management SOA Governance Registry & Repository Service Management ODI Suite Bulk Data Processing Data Quality Powered by Oracle Fusion Middleware Leverage Oracle s best-in-class, standardsbased SOA Middleware platform Complete. Open. Integrated. 15

16 AIA Foundation Packs Key Take Away Business Process Driven Approach Top-Down Approach Application-Independent Pre-built Horizontal & Industry specific content Pre-Built Common Object Library Over Services Standards-based (OAGIS, UN/CEFACT, ISO, ) Horizontal & Industry specific Best Practices Methodology & Governance 30+ Design Patterns End-to-End Lifecycle Management Leverages Oracle Enterprise Repository Works with Any Application Application Independent Proven customer installed base 16

17 AIA Pre-Built Integrations Key Take Away Business Process Driven Approach Top-Down Approach Best Practices Business Processes Pre-built Horizontal & Industry specific content Pre-Built End-to-End Business Processes Pre-defined Integration Flows & Artifacts Based on AIA Framework & Methodology New UI & Web Services included Configurable & Extensible Configurable to your unique requirements Extension framework Use as reference template Application Specific Applications Unlimited: E- Business Suite, PeopleSoft, JDE E1, Siebel CRM, CRMOD Industry Apps: Comms, Utilities, Health Sciences Master Data Management: Customer & Product SAP 17

18 AIA Pre-Built Integrations Jump-start Projects, Reduce Risks, Lower Costs Cross Industry Oracle E-Business Suite JD Edwards EnterpriseOne Enterprise Taxation Management PeopleSoft Primavera GLog Transportation Management Siebel CRM Oracle CRM OnDemand Agile PLM Banking Communications Health Sciences Retail Utilities Product Master Customer Master Industry MDM Agile Process Demantra Demand Planning Hyperion SAP Other Oracle Value Chain Planning 18

19 Oracle Application Integration Architecture The Road Forward 7 Cross Industry PIPs 4 Industry PIPs Service Library Certification on 11g R1 Integrated Development Lifecycle with OER Service Constructor Deployment Plan Generator More canonical objects Foundation Pack Industry Extn More Insurance EBOs/EBSs 11g Upgrade for Pre-Built Integrations (3 new, 16 existing) NEW PIPs Design to Release: Agile PLM for Process - OPM Serialization and Tracking: OPSM EBS Oracle Clinical Trials Integration Pack for Siebel Clinical Pre-Built Integrations Released in logical groups Industry Specific Communications Pack Utilities Pack Health Sciences Pack Cross Industry MDM Customer Pack MDM Product Pack Cross Industry Pack Certification on 12g Streamlined Governance Enhanced Developer Productivity Support for Oracle Service Bus *Timeframes are subject to change at any time and not a commitment to deliver. All capabilities and dates are for planning purposes only and may not be used in any contract 19

20 4Business Best Process Driven Approach Key Concepts Canonical Objects Library Integrated Business Governance Solution Practices Methodology 20

21 Documented, Conceptual Best Practice Processes Accelerate your system design, implementation and upgrade projects by starting with AIA s library of pre-built business process models Cross-Industry Reference Process Models Business User View 20+ Enterprise Processes Based on Fusion Activity flows Mapped to Service artifacts Pre-Built Best Practices Business Process Definitions in: Industry Reference Process Models Industry Specific versions Communications Financial Services Health Sciences Insurance Retail Utilities Pain Point Focused Drive Solution Sets Composite Business Flows Specific to AIA Process Integration Packs (Order to Cash, Quote To Order, and Design to Release, for example) Task Level 21

22 Business Process Driven Foundation Integrates Oracle, Third-party and Custom-developed Processes Four Levels of Decomposition Enterprise (L0) Conceptual representation of processes across the entire enterprise Abstract, very high-level summary of all end-to-end processes Business Process Area (L1) Conceptual representation of major end-to-end business process Abstract, high-level view of a specific end-to-end process Business Process (L2) Breakdown and conceptual representation of process Still abstract; no implementation details; however conceptual analytic and implementation requirements may be prescribed Activity (L3) Breakdown of one activity from the detailed business process, depicting related tasks required to perform the activity Detailed; application-specific task flows are shown; tasks are associable with application pages or services; detailed analytics and integration points are represented. SOA and BPEL details can be added. Authoritative and Guiding Source for Industry Process Best Practices Enhanced Telecom Operations Map (etom ), CIM (Common Information Model), Supply Chain Council (SCOR), Value- Chain Group (VCG), Federal Enterprise Architecture Business Reference Model (FEA) And other external industry best practice sources 22

23 4Business Best Process Driven Approach Key Concepts Canonical Objects Library Integrated Business Governance Solution Practices Methodology 23

24 AIA Concepts Advantages of a Canonical Data Model CRM ERP CRM ERP ENTERPRISE BUSINESS OBJECT (Common Data Model) Billing Shipping Billing Shipping Forrester (October 17, 2009) 50-60% of those doing SOA are creating a canonical information model (increased from the 39% rate our 2007 survey found). Source: Mike Gilpin, Vice President, Research Director - Forrester Are you creating a Canonical (or Common ) Information Model? Article (October 17, 2009) 24

25 Enterprise Business Objects Library Prebuilt, Standards Compliant Content Sales Service & Marketing Project Management Procurement Supply Chain & Order Management Financials Human Resources Cross-Industry Support Customer Item Opportunity Quote Sales Order Installed Product Service Request Received Payment Price List Promotion Resource List Resource Schedule Payable Invoice Payment Term AIA 11gR1 ( ) Project Calendar Purchase Order Supplier Bill Of Materials Batch Production Order Demand Forecast Enterprise Business Objects > 130 Requisition Inventory Enterprise Business Services Transaction > 1100 Project Budget Project Invoice Accounting Entry Accounting Period Bank Account Business Calendar Chart Of Accounts Business Unit Department Grade Job Position Payment Customer Interaction Time Sheet Blanket Purchase Agreement Order Currency Exchange Worker Industry Support Communications Insurance Banking & Wealth Management Public Sector Health Sciences Utilities More To Come 25

26 Oracle Enterprise Business Objects Unique Differentiator for Any-to-Any Process Integrations Fusion App EBS Siebel GBU SAP Business Process Models Servi ces BPM Data Content Standards CCTS EDI SID/SWIFT EBO Reconciliation Establish Reference standard Reconcile with Product Determine what to add End Result Common Service Definitions across Applications Order Create Read Update Delete 26

27 4Business Best Process Driven Approach Key Concepts Canonical Objects Library Integrated Business Governance Solution Practices Methodology 27

28 Integrated Business Governance Solution End-to-end SOA Lifecycle From Ideas Through Development To Production And Iterate... AIA 11g Development Lifecycle 28

29 AIA Development Lifecycle Integrated, Automated, Productive and Role Driven Business Process Modeling Functional Definition Service Design & Construction Deployment Plan Generation Install & Deploy Business Analyst Solution Architect Solution Architect/ Developer (Installation) Developer Customer IT BPA Suite Lifecycle Workbench Service Constructor Deployment Plan Generator AIA Installer Each lifecycle stage supports the downstream activities Automation: auto-generate inputs to be consumed by downstream activities Consistency: Information trickles downstream from one stakeholders to another automatically to ensure consistency Productivity: More scalable, productive, and lean PIP development given infrastructural support throughout the lifecycle 29

30 4Business Best Process Driven Approach Key Concepts Canonical Objects Library Integrated Business Governance Solution Practices Methodology 30

31 AIA Foundation Pack Design Patterns Message Processing Patterns Asynchronous messaging Event-driven consumers Competing consumers Service instance routing Guaranteed delivery Request / Response Service / EBO Governance Patterns Compatible / Incompatible changes Schema / Service versioning Service retirement Service decomposition Integration Artifact Extensibility Patterns Schema extensibility Service extensibility Transformation extensibility Business process extensibility Benefits: Guaranteed delivery High throughput & scalability Loosely coupled interaction Benefits: Promotes organizational agility Protects consumers from provider contract changes Eliminates need for consumers and providers to evolve at the same rate Benefits: Pre-defined extensibility points Extensions are upgrade-safe 31

32 AIA Foundation Pack Methodology & Reference Architecture Checklist for an Open, Standards Based Enterprise Architecture Foundation Pack Methodology & Reference Architecture Reconcile semantic differences across all applications in your domain Define standard for standards in your organization (both technical & content) Build canonical business entities Design the business service interface Design a service interaction layer Define integration design patterns Map design patterns to technology Define data integration guidelines Define security model Design performance best practices Benefits Focus more on application design not technology or techniques Minimize risk using a proven methodology Reduce costs Achieve a repeatable, sustainable future-proof architecture model Design utility services (error handling) Define service versioning & evolution guidelines 32

33 Agenda Challenges Integration Approaches & Solutions Oracle s Strategy Oracle Application Integration Architecture (AIA) Customer Case Studies Summary <Insert Picture Here> 33

34 Sampling of AIA Customers Across Industries Life Sciences High Tech Financial Services Industrial Manufacturing Professional Services Communications Public Sector Engineering / Construction Consumer Goods / Retail Other 34

35 Enhance Global, Multi-Channel Business with Access to Real-Time Data Opportunities & Challenges A shoe manufacturer founded which produces and designs clogs made from plastic Customer has a host of various applications need to manage their supply chain (creation to distribution) Various target applications that need to have data fed into / pulled from IT Dept looking for an enterprise-level integration strategy Industry: Consumer Goods Partners: Wipro More Info: Press Release Solution Built enterprise application integration platform using OFM 11g and AIA FP 11gR1 to connect JD Edwards to 4+ core systems (Epicor Retail POS, Manhattan Warehouse Management, Sterling EDI, Demandware Ecommerce) Results Faster order flow Minimizes human overhead for order processing Reduces IT resource required to maintain the overall systems Live in America s and Asia, supporting 10,000+ sales orders/day, Warehouse Shipment Releases/day, Inventory transactions/day, shipment transactions per day 35

36 Dell Reduces Development Costs by 20% and Delivers a Foundation for Success with AIA Opportunities & Challenges Integrate multiple packaged and custom systems spread across the globe Develop the ability to reuse project code Take advantage of best practices from previously successful projects More Info: Dell.com website Industry: High Technology Partners: Deloitte & OCS Solution SOA Suite, AIA Foundation Pack, Oracle Service Bus, Oracle Enterprise Repository (OER) Using SOA infrastructure and AIA to integrate applications (Oracle E-Business Suite) using loosely coupled Web services, that in turn are stored in OER OER feeds service information to other repositories and will also receive information Results Oracle AIA Foundation Pack and Oracle Fusion Middleware help Dell cut development costs by up to 20% Dell and Oracle partnership accelerates deployment of SOA infrastructure by up to 30% SOA development helps Dell reuse project components and transfer knowledge from successful projects Dell SOA and Oracle tools expected to reduce integration time by up to 30% Reliable order management infrastructure improves customer service 36

37 Morrison s Selects SOA to Orchestrate Complex Supply Chain Opportunities & Challenges Morrison s is the fourth largest chain of supermarkets in the United Kingdom with 300 locations (Employees: 118,000, Revenue: $13 million USD) Large, complex Supply Chain environment (merchandising, WMS, financials, stores.) No one standard middleware platform Desire to migrate away from legacy mainframe apps Brittle system with hidden business logic Not easily scalable Need to integrate packaged ERP with Mainframe Apps Industry: Retail Partner: Wipro Solution SOA Suite (BPEL, OSB), AIA Foundation Pack Apps: E-Business Suite, Siebel, PeopleSoft, Oracle Retail, Mainframe applications Decision to integrate both Mainframe and Packaged Oracle ERP apps with canonical data views based on AIA Foundation Pack Results Immediate visibility into process errors Morrisons can more effectively compete with competitors (Tesco, Sainsburys, etc) Lowers TCO for IT infrastructure (skill sets, maintenance, support contracts, etc) Complete refresh of all systems replacing legacy apps with Oracle ERP / Packaged solutions Increased business agility for future growth 37

38 Agenda Challenges Integration Approaches Oracle s Strategy Oracle Application Integration Architecture (AIA) Customer Case Studies Summary <Insert Picture Here> 38

39 Oracle Application Integration Architecture (AIA) Summary Jump-start Integration Projects Lower Integration Costs Integrated Solutions Reduce Integration Risks Path to Fusion Applications 39

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41 The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 41