BUSINESS COMPETITION IN THE MACHINE LEARNING AGE. Matt Zwolenski, CTO, EMC ANZ

Transcription

1 BUSINESS COMPETITION IN THE MACHINE LEARNING AGE Matt Zwolenski, CTO, EMC ANZ 1

2 COMPANIES IN THE TOP 3 RD OF THEIR INDUSTRY IN THE USE OF DATA ANALYTICS ARE 6% MORE PROFITABLE THAN THEIR COMPETITORS 2

3 2 Digital Bank Contacts per Contacts per Year Day Analog Bank Copyright 2014 EMC Corporation. All rights reserved. 3

4 Slide 3 2 punto iniziale del workshop, esigenza di business: Digital Bank User, 20/01/2014

5 IT UNDERPINS THE NEW DIGITAL ERA Smart Mobile Devices Pervasive Telemetry In Products/Things Huge Data Sets Massive On-Demand, Affordable Compute Capability New Levels Of Agility And Affordability

6 THERE ARE MANY WAYS TO LEVERAGE DATA TO CREATE BUSINESS VALUE PRECISION FARMING DRESS THAT DISPLAYS HOW WE FEEL THERMOSTAT THAT KNOWS YOU RE AWAY GLASSES THAT DIRECT US WHERE TO GO CONTACT LENS THAT CONTROLS BLOOD SUGAR FITNESS BAND THAT MEASURES ACTIVITY LEVEL DRONES THAT DELIVER OUR GROCERIES 5

7 THE NEW OPPORTUNITY PRECISION FARMING Product DATA About The Product 6

8 A SHIFT IN BUSINESS VALUE Sports Nutrition First Aid Products Healthcare Provider Sporting Goods Manufacturers Insurance Companies Sporting Goods Retailers 7

9 BIG DATA IS NIGHT AND DAY DIFFERENT Summary, limited data Backward looking Pre-planned Reports & meetings Expansive, full data sets Predicting the future Iterative, agile Applications & products

10 KEYS TO SUCCESS MAXIMIZE OPPORTUNITIES CURRENT SITUATION Unclear business cases Skills deficits Lack of experience Rigid app dev procedures Complex app deployment Data silos Escalating data management costs PEOPLE PROCESS TECHNOLOGY DATA-DRIVEN ENTERPRISE Optimal use cases Trained & experienced staff Agile dev methodology Technology: PaaS, Data Lake solutions Simplified data management 9

11 BRINGING IT ALL TOGETHER IS HARD MAP ANALYTICS USE CASE, ANALYTICS PLATFORMS, & STORAGE Customer Sentiment Analysis Product Recommendation Engine Product Performance & Reliability Supply Chain Optimization Competitive War Games?????? 10

12 HOW CAN WE SIMPLIFY THIS?

13 EMC BUSINESS DATA LAKE PLATFORM DATA SERVICES DATA & ANALYTICS CATALOG MANAGEMENT DATA MANAGER ANALYTICS TOOLBOX DATA GOVERNOR (THIRD PARTY APPLICATIONS) ADVANCED ANALYTICS PIVOTAL BIG DATA SUITE GREENPLUM DATABASE HAWQ APPS AT SCALE REDIS GEMFIRE INGEST DATA PROCESSING SPRING XD SPARK PIVOTAL HD RABBITMQ BDS ON PIVOTAL POLICY MGMT HADOOP INDEX & SEARCH OPEN DATA PLATFORM SECURITY & ACCESS CONTROL VIRTUALIZATION PIVOTAL CLOUD FOUNDRY DATA LAKE FOUNDATION: ISILON ECS CONVERGED VCE VXRACK 12

14 ISILON & VXRACK PLATFORM FOR BIG DATA Drive Operational Simplicity with Performance Maximize Resource Utilization Node reply Architect Scalable Platform NFS SMB SMB NFS DATA INGESTIION name node name node name node name node name node name node HDFS data node COMPUTE HADOOP & APACHE SPARK Apache name node 1 COMMODITIZED SCALE OUT DESIGN 13

15 Who Is Running Hadoop & Isilon In Australia? LARGE RETAILER Retired Mainframe and moved data to Hadoop GOVERNMENT Leveraging Hadoop To Help With Social Welfare CITY COUNCIL IoT Bluetooth Sensor Data Analyzed In Hadoop LEGAL SERVICE PROVIDER Leveraging Hadoop To Fight Crime MAJOR BANK Hadoop + data science leveraged to predict IT service outages UNIVERSITY IN QLD Hadoop & Isilon for data science & analytics CLOUD PROVIDER Leveraging SAP HANA & Hadoop for data visualization UNIVERSITY IN VIC Hadoop & Isilon for data science & analytics EMC CONFIDENTIAL INTERNAL USE ONLY 14

16 WHERE ARE YOU? Let EMC Help You Discover YOUR KILLER USE-CASE with a Big Data Vision Workshop Work with EMC and Your Team to IMPROVE YOUR BUSINESS with a 8-12 Week Proof-of-Value Project START TODAY EMC Business Data Lake 15

17 BRING TOGETHER DATA, ANALYTICS, & APPS BUILD THE RIGHT THING Deliver data consistently & in a standardized way APPS Get at the data quickly Build views and applications each user really needs GAIN INSIGHT All of the data More sophisticated analyses ANALYTICS SPEED DATA LEVERAGE DATA AS A STRATEGIC ASSET Structured, unstructured, dark Generated by the enterprise, imported from outside Historic & real-time New combinations and correlations 16

18