Copyright 2015 EMC Corporation. All rights reserved. STRATEGIC FORUM 2015 PAUL MARITZ CEO, PIVOTAL SOFTWARE

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1 STRATEGIC FORUM 2015 PAUL MARITZ CEO, PIVOTAL SOFTWARE

2 BACK IN MARCH 2013, WE TOLD YOU

3 PIVOTAL IS BEING CREATED TO: Respond to business needs to do new things to generate business value By creating a modern 3 rd generation apps and data platform asset within the Federation model Be a Billion Dollar business in 5 years We are well on our way!

4 AGENDA FOR TODAY What has been guiding us What we have done And the results

5 IT UNDERPINS THE NEW DIGITAL ERA Smart Mobile Devices Pervasive Telemetry In Products/Things Huge Data Sets Massive On-Demand, Affordable Compute Capability New Levels Of Agility And Affordability

6 ANATOMY OF A MODERN DIGITAL BUSINESS BUSINESS DRIVERS New systems of engagement New business models Internet of Things Catch people or things in the act and affect the outcome = $$ CAPABILITIES NEEDED A MAJOR PRESSING CHALLENGE ENABLED BY CEO/CMO How do we become an Existing Systems Compelling, Unique User Experience/Model IT/DEVs How do we architect for agile, digital business? agile, micro-services, A MAJOR PRESSING CHALLENGE People and organization Where/how do we start? Data continuous delivery, containers, security, etc? Platform Agile Product Development Culture The Private/Public Cloud CIO Infinite, inexpensive compute and storage BECOMING A SOLVED PROBLEM Meet future business needs while simplifying and taking Algorithms cost out of legacy? (Code) Avoid lock-in again? People and organization

7 PIVOTAL S ANSWER Modern Product Development Help customers learn by doing it for and with them Data Modern, open, highly parallelized platform Apps Modern, open, highly automated cloud platform

8 WE TOOK KEY INGREDIENTS Labs Extreme Labs Modern Product Development Help customers learn by doing it for and with them Spring Cloud Foundry GemFire Greenplum Data Modern, open, highly parallelized platform Apps Modern, open, highly automated cloud platform

9 AND CREATED THESE CORE OFFERINGS Products based on a subscription business model Anchored in major open source initiatives Big Data Suite A comprehensive Hadoop-based open source suite Labs A unique custom apps and data service business Cloud Foundry Open source apps platform portable across clouds EHC

10 PIVOTAL LABS 450 person, best-of-breed custom apps and data team Teach customers how to fish High demand for deep transformation! Big Data Suite A comprehensive Hadoop-based open source suite Labs A unique custom apps and data service business Cloud Foundry Open source apps platform portable across clouds EHC

11 PIVOTAL LABS ENABLES AGILE DIGITAL BUSINESS Custom development to meet a specific business need eg. a mobile app $100Ks Partnering on multiple projects to impart culture & skills $Ms PLATFORM REVENUE Deep transformation: building entirely new centers of excellence $10Ms Agile development and data services on a modern open cloud platform

12 PIVOTAL CLOUD FOUNDRY Open-source operating system for the cloud Governed by Cloud Foundry Foundation: Federation, IBM, HP, SAP, Intel + 40 others offers a distribution - based on the open source - subscription business model Big Data Suite A comprehensive Hadoop-based open source suite Labs A unique custom apps and data service business Cloud Foundry Open source apps platform portable across clouds EHC

13 CLOUD FOUNDRY - THE HARDWARE ANALOGY... Traffic Management & Load Balancing App Server Linux Message Bus Etc.. Etc.. Etc..... $B s One price: Per app, per Mobile year Services Any cloud Data Services Hybrid/multi-cloud Auto-Scaling & Managed, unmanaged Availability CF... Dev Ops: App & Container Management Physical Servers IBM, HP, Dell,... EHC Modern Infrastructure...

14 PIVOTAL BIG DATA SUITE Suite of software to analyze data at scale Exploiting powerful, lower-cost infrastructure (appliance and cloud) Offering collection of data paradigms, present and future Anchored in open source Based on subscription business model Big Data Suite A comprehensive Hadoop-based open source suite Labs A unique custom apps and data service business Cloud Foundry Open source apps platform portable across clouds EHC

15 WHAT PIVOTAL BIG DATA SUITE ENABLES... Highly fragmented world Many pools of isolated data, data architectures, license models, etc. A single, open data suite RDBs Data Warehouses Hadoop Clusters $10B s PIVOTAL BIG DATA SUITE MPP DB One price:..... Per core, per year Any/all components Open source INDUSTRY STANDARD Appliance HADOOP or CORE cloud (ODP) IN-MEM OBJECT GRID PARALLEL SQL MACHINE LEARNING Business Data Lake

16 HOW WE GO TO MARKET C-SUITE AND LOB Labs Big Data Suite Cloud Foundry DEVELOPER & IT EHC

17 FEDERATION LEVERAGE C-SUITE AND LOB GO TO MARKET LEVERAGE World-wide Coverage C-Suite Access DEVELOPER & IT Complete Value-Proposition Big Data Suite VMware SDDC Labs EHC Cloud Foundry vcloud Air

18 EXAMPLES OF DEEP ENGAGEMENT And more

19 GROWTH OF NEW PIVOTAL PRODUCTS Trajectory ~$1M $80M ( Cloud Foundry & Big Data Suite) New Subscription Products %+ annual growth in Cloud Foundry & Big Data Suite Labs & Svcs Heritage Offerings 65% (includes Xtreme) 30% Labs & Svcs Labs & Svcs Labs drives Platform adoption & scales in support of customers globally Heritage Offerings 2015 Heritage transitions to New Products Bookings ($, M)

20 IN SUMMARY Tapped into real hunger for transformation Uniquely positioned in app dev, cloud, data Aligned with big open source currents Biz model gaining real traction Big Data Suite Labs Cloud Foundry

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