The Internet of Things and the Digital Opportunity for Industries IOT Regional Forum - Brasil

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1 The Internet of Things and the Digital Opportunity for Industries IOT Regional Forum - Brasil Laercio Albuquerque Presidente da CISCO Brasil June 15th, 2016

2 The New Digital Business/City/Country Digital business is the creation of new business designs that connect people, business and things to drive revenue and efficiency. Transform Processes & Business Models Leads To: Innovation Faster Time to Market Empower Workforce Efficiency and Innovation Leads To: Increased Productivity Better Retention Personalize Customer/ Citizen Experience Leads To: Increased Loyalty Greater Insight

3 Digital Business A Board Level Conversation Thrive, Survive, Extinct Continuous Innovation Digital disruption will displace nearly 4 out of the top 10 incumbents by industry over the next five years Digital companies achieve 12% higher market valuation than their competitors

4 IoT Key Enabler of Digitization Across Industries IoT Enabling Transformation Smart Manufacturing Grid Modernization Fleet Management Where is the value? Connect the Unconnected 50Billion Smart Devices by 2020 Hyper-connectivity, IT and OT convergence Over 60% of the IOT value will be generated in Enterprise deployments Smart Cities Transit Mining & Agriculture <1% of data currently used, more can be used for optimization and prediction Transform Business Processes Higher productivity by predictive maintenance and better asset utilization Enable New Business Models Create recurring revenue models with increased customer intimacy Interoperability across silo ed systems required to capture 40% of IOT value Source - McKinsey: The Internet of Things: Mapping The Value Beyond The Hype

5 Imagine a World Where Cities your smart phone indicates the nearest free parking space and covers the parking fees Manufacturing you receive a service call prompted by your washing machine, bulldozer, or vehicle Energy your smart meter automatically alerts you when you when you exceed monthly average... Financial Services your mortgage is processed in minutes versus days/weeks Retail merchandise calls out to you while shopping based on preferences 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6 Transportation Bus Seamless Connectivity Collect Train Control Cisco Digital Fabric Analyze Fleet Management Visualize Efficient Maintenance Act Train Trackside Sensors Trackside Signals Traffic Light Ticketing Passengers 28% additional vehicles on road 49%+ increase in ridership 6 30% 10-12% 20% 21% longer between rolling stock upgrades improved MTBF higher ridership lower CapEx

7 Manufacturing Onsite Machine as a Service Business Visibility Machine health Collect Flexible Manufacturing Cisco Digital Fabric Analyze Near Zero Downtime Visualize Physical access Energy Management Act Asset tracking Safety curtain PLC HMI <14% factories connected to enterprise faster reconfiguration 250M+ attacks on reduced inventory plants in % manufacturers face shortage higher OEE of skilled workers 20x 50% 10%

8 Smart Cities SCC Safety & Security SCC Parking SCC Smart Traffic SCC Lighting Cisco Digital Fabric Collect Analyze Visualize Act Parking Leach Heads Mgt. Public Transport Security Cameras Traffic Mgt. Street Lighting 30% downtown traffic in value over caused 10 years with by parking smart buses search 70% population in value over growth 10 years with smart parking 2050 $82B $28M $53M 44,000 City of Barcelona spend required to modernize with startup innovation cities per state new jobs created

9 IoT is Enabling Digital Transformation Now IOT INDUSTRIES Factory Utilities Oil and Gas Smart and City Sports and Entertainment Transportation Public Safety USE CASES Factory Automation Factory Wireless Factory Security Substation Fan AMI Secure Ops Industrial Wireless City Wi- Fi Smart Meeting Space Stadium Wi-Fi Stadium Vision Rail Roadway Roadside Law Enforcement Schools Border

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