IoT Monetizing with WiFi and Digital Signage

Transcription

1 IoT Monetizing with WiFi and Digital Signage São Paulo, Brazil June 16, 2016 JP João Paulo Albuquerque Melo General Manager SESG LATAM

2 Intelligent Onboarding Connected Stadium Wi-Fi StadiumVision/ SV Mobile

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4 NOTE: THIS IS ACTUAL VIDEO TAKEN OF THE NEW SV 4K DMP

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6 CONNECT/ CUSTOMIZE INFORM INTERACT ANALYZE PERSONALIZE Analytics Mobile Video/Signage Connected Stadium Architecture Connect Engage Analyze Monetize High Density Wi-Fi Connectivity Multi-media Streaming Location Services

7 Customized Adjacent Vertical Solutions S+CC Transportation Retail Education Hospitality Adjacent Markets/Verticals Adjacent Market Value Expansion Purpose Developed Solutions Sports and Entertainment Horizontal Solutions Horizontal Solutions

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9 Intelligent Wi-Fi Onboarding HD Wi-Fi Digital Signage

10 70% of retail customers say they are swayed by in-store messages 52% of customers recall what they see on a digital sign

11 How Important Is the Customer Experience? In 66% 2013 Switched brands due to poor customer experience* In 89% 2016 Of companies will compete 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 based on customer experience**

12 Digital Is Enabling Individualized Shopping Experiences Dept. Store

13 Digitize the Shopping Experience Connect, Inform, Interact and Analyze Detect, Connect and Identify Guests Request Assistance Through Mobile Push Promotions Through Mobile Location Services Map Shopper Paths Video Demos and Product Information Special Messages Facial and Emotional Recognition Count Shoppers Real-Time Inventory

14 Captive Portals Mobile Web MOBILE EXPERIENCES Signage Kiosk App Plug In Native/Hybrid Apps SDK

15 Shoppers Rely on Mobile Devices While Shopping Shoppers want to stay connected while they re 96% here, which 90% makes mobile access 71% the key. of shoppers prefer to shop in locations with free Wi-Fi* Of shoppers use their phones while in store** Gian Fulgoni, Chief Information and Systems Officer Intu Of shoppers say their device has become more important in their instore experience*** * Yankee Group Research ** SessionM Research *** Think with Google: New Research Shows How Digital Connects Shoppers to Local Stores

16 Intelligent Onboarding Value Shoppers Rely on Mobile Devices While Shopping $ $$ $$$ Unknown customers represent new revenue and value creation opportunities. ON-BOARD WIFI PORTAL CONTENT E-COMMERCE / CUSTOMER INFO Portal increases Wi-Fi onboarding by 50% 3 content units engaged per session drives increased basket size 55% customer pull through TO ECOMM Loyal customers demonstrate a higher spend, hence value per customer. However the number of known loyal customers is often low. SERVICES / LOYALTY 60% customer sign up for relevant services & offers $ Portal drives increases App downloads for DOWNLOAD APP more instore engagement and ongoing engagement outside of store

17 ibeacon ibeacon ibeacon ibeacon ibeacon

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19 Harrods Business Strategy

20 The Customer Engagement Journey

21 Categories of Data Value Footfall Average Dwell time Attach rate Peak hours per department Common Path Websites Visited Social Media Tweeted Top department by hour Repeat vs Returning Nationality Click through rate from EMSP Number of unique addresses Click through into Application Top devices Social sentiment in store

22 Data Insights

23 Data Insights

24 Customers Satisfaction on Social Media

25 Digital Signage and Mobile Integration CRM, Harrods Rewards (loyalty program) and Wi-Fi Beacons INTEGRATION richer contextual experiences for customers and staff across mobile and fixed screens

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27 Intelligent Wi-Fi Onboarding HD Wi-Fi Dynamic 4K Digital Signage

28 P Transport Management Water Management Citizen Engagement Lighting Management Waste Management Parking Management Safety and Security Traffic Management Smart City Solutions Connected Sports Solutions Connected Stadium StadiumVision/ SV Mobile Connected Stadium Wi-Fi Wi-Fi Onboarding Connected Analytics

29 Welcome to NBA All Star Weekend Welcome to NBA All Star Weekend Game Interaction Media Facility Mgmt. Traffic Concessions Merchandise Retail Promotions Ticketing Community Park Attractions Lighting Wayfinding Connected Workspaces City Wi-Fi Public Transport Hotel Parking Restaurants Security

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