Sebastian J Gunningham. Senior Vice President Latin America Division Oracle Corporation

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2 Sebastian J Gunningham Senior Vice President Latin America Division Oracle Corporation

3 How is Information Technology Changing the Business Environment in Latin America...

4 Oracle Corporation Two Software Businesses # 1 # 2 Internet Platform Most scalable database offering the lowest cost of ownership with Internet computing E-Business Suite A comprehensive, integrated e-business suite of ERP/Supply Chain and CRM applications

5 What does e-business really mean?

6 The fast beat the slow

7 e-business Today C L E R K S Suppliers Suppliers & Partners Partners Orders/ Information Business Applications Business Web Site Fax

8 e-business Today C L E R K S Suppliers Suppliers & Partners Partners Orders/ Information Business Applications Web Site Fax

9 True e-business EMPLOYEES Marketing Self Service Applications Suppliers Suppliers C U S T O M E R S Website Channel Sales Direct Sales Business Applications Service Business Intelligence Applications Service Service Providers Providers

10 Technology Change Structure e-business Transformation Change Process Change Culture Change

11 Oracle: an e-business Case Study Goal: Grow sales vs. expenses Revenue Growth Traditional business Expense Growth E-Business Expense Growth

12 $2 Billion Dollars in Savings?

13 By Becoming an E-Business Oracle s $2 Billion Dollar Savings Target Previous Goal $ Mil Consolidate IT $200 $250 New Goal $ Mil Sell Side $550 $1,450 Buy Side $150 $200 Inside $100 $100 Total $1,000 $2,000 Note: Based on Oracle estimates.

14 Technology Change

15 Adopt Internet Technology Everywhere Customer-side side Marketing Website Channel Sales Direct Sales Service Internal Self Service Applications 100% Pure Business Applications Internet Business Intelligence Applications Supply-Side Side Suppliers Suppliers Service Service Providers Providers

16 Avoid Point Solutions Marketing HR Requisitions Web Marketing Channel Sales Financials Supply Chain Direct Sales Service Expenses Exchanges

17 Everything Needs to Connect Together Marketing HR?? Requisitions? Web Marketing? Channel Sales? Financials Supply Chain?? Direct Sales? Service? Expenses? Exchanges?

18 Move Data and Applications to the Data Center Application Application Result: Lower Cost Administration and Management Data Center Application and Data

19 Consolidate Your Data 100 Sales Databases 1 Sales Database Fewer Computers Less Software Less People to manage it Better Information at lower cost

20 Consolidate Your Data Centers Result: Lower cost and more efficient

21 Technology Change Results Oracle Savings $200M Oracle Global IT Operating Expense May 99 May 00 Dec. 00 May 01 Approx. Costs People $600M $500M $450M $400M

22 Process Change Process Change

23 Provide Customers with Self-Service Oracle Savings $550M Information Sales Result: Improved Customer Satisfaction and Loyalty at Lower Cost Service

24 Provide Employees with Self-Service Oracle Savings $150M Expenses Orders Hiring Travel bookings Benefits Holiday approvals Action Approve Manager Submit Result: Faster, More Accurate Transactions at Lower Cost Employee

25 Make Suppliers Compete for Business Oracle Savings $50M Supplier Supplier Buyer Supplier Supplier Result: Buy goods more competitively at lower cost Supplier Supplier Reverse-Auction

26 Compete for Your Customer s Business Competitor Customer Competitor You Competitor Result: Quality, prices and/or speed of delivery enable you to win Customer Customer Forward-Auction

27 Join or Create Internet Marketplaces for your Industry Exchange Buyers Result: Increased sales and lower cost purchasing Transactions Auctions Strategic Sourcing Suppliers

28 Structure Change

29 Restructure for Global Efficiency Restructure country infrastructure Sales Support Restructure administrative functions Human Resources Legal Marketing Result: More efficient way of doing business at Lower Cost

30 Manufacture Based On Demand Deliver the fastest at the lowest cost Plan and schedule to meet demand Optimize suppliers globally Manufacture personalized products Distribute products efficiently Result: Deliver personalised products faster and at lower cost

31 Culture Change

32 Think Global company>.com

33 Think Web First Oracle Savings $50M Marketing, Sales, Service, Purchasing, Manufacturing, Human Resources, Financial Management, etc.

34 Think Internet Time Now Now Now Now

35 Technology Change Structure e-business Transformation Change Process Change Culture Change

36 Oracle e-business Blueprint Customer-side side Internal Supply-Side Side Indirect Sales Channel 20% Cost Reduction in Customer Web Interaction Store Direct with Sales Increased Sales Effectiveness Customer Service and Customer Call Satisfaction Center Self Service Applications 20% Reduction in Operating Costs Enterprise Applications with Increased Efficiency Business Intelligence and Applications Product/Service Quality Suppliers Suppliers 20% Reduction in Supply Costs with Increased Efficiency Service and Lower Service Providers Inventory Providers

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