e-business for Any Business...Even Space
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- Erick Heath
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1 e-business for Any Business...Even Space Joe Duffy Group Vice President Oracle Service Industries GSAW 2000
2 Oracle Customers 10 of TOP 10 Bus-to-Consumer Sites 1800 Flowers Amazon CDNOW Schwab Cisco Dell E-Trade NECX OnSale REI 9 of TOP 10 Bus-to-Business Sites Marshall Ind. Cisco Systems Bay Networks Dell Compaq Federal Express IBM W.W. Grainger 3 COM First Union 70% of the Fortune 500 Source: Giga Group 1998, NetMarketing 2 Template. 1/97
3 The Internet Changes Everything Not just a new technology A new way of doing business 3 Template. 1/97
4 The Networked Society Social Cultural Political Commerce Community Environmental Classroom Technological Economical 4 Template. 1/97
5 The Digital Economy by Don Tapscott Convergence Knowledge Digitization Virtualization Molecularization Interaction Prosumption Innovation Disintermediation Immediacy Globalization Discordance 5 Template. 1/97
6 Internet Changes Everything By Peter Cochrane Ubiquitous Secure Anonymous Global Low Cost Fast Chaos 6 Template. 1/97
7 Technology Penetration Time to 10 million users Pager Telephone Fax VCR Cellular PC CD-ROM Web 41 years 38 years 22 years 9 years 9 years 7 years 6 years 3 years USA passed 100 million users 7 Template. 1/97
8 To succeed... you must fundamentally change how you do business Expand market opportunities Improve business process efficiencies Increase satisfaction, retain customers
9 Expand Markets The Challenge... Globalization Market Convergence Competitors Channels Customers Implementations New Business Models Traditional boundaries dissolving Customer-centric Unassisted selling Unified channels Cross-selling Portals 9 Template. 1/97
10 Improve Efficiencies The Challenge... Lower Entry Barriers Efficient Markets Increased competition Margin pressure Dynamic trade Disintermediation Transparent prices New Business Process Models Self-service Buying communities Outsourcing Competency mgt Rapid time to benefit 10 Template. 1/97
11 Retain Customers The Challenge... Fleeting customer loyalty Low switching barriers Differentiated Offering and Service Direct, Lifetime Customer Relationship Complete customer information Increase satisfaction Lifetime profitability Personalization Global, 27x7 Knowledge exchange 11 Template. 1/97
12 With all these changes... How do you Compete?
13 From Traditional to e-business New ways of running your business... Administrative Processes Internal Transactions Local, Regional Self-Service External Focus Business Intelligence Global on the Internet 13 Template. 1/97
14 The e-business E M P L O Y E E S CUSTOMERS Web Web Portal Site Site E-Store Direct Sales Self Service Applications ERP Applications Suppliers Suppliers & Partners Partners Customer Service Business Intelligence Systems Service Service Providers Providers 14 Template. 1/97
15 Why e-business? Mail Speed Counter Cost Call Center Internet Airline tickets: $ > $1.00 Banking: $ > $0.13 Bill Payment: $ > $0.65 Software Dist: $ > $0.20 Sales Call: $ > $1.00 (source: OECD) 15 Template. 1/97
16 Phases of e-business Phase 1 Broadcast Interact Transact Integrate Phase 4 16 Template. 1/97
17 e-business for Space Requires complete internet computing solutions for enterprise operations Agile platform to build e-business applications Applications to run e-businesses Services to implement & run the applications 17 Template. 1/97
18 Increased Challenges Service Value Access Accountability Space Demands Privatization Quality Productivity 18 Template. 1/97
19 e-business Solutions for Space Platform 19 Template. 1/97
20 Platform Platform 20 Template. 1/97
21 Internet Computing PC Browser Multimedia UI App Server Data Server Low Cost Server Hardware Centralized Complexity Consolidated Data in the Network Low Cost Development, Deployment & Maintenance 21 Template. 1/97
22 Sell/Service Side Platform 22 Template. 1/97
23 Sell/Service Side: CRM In Person Call Center Internet Interactive-TV Mail Kiosk Space Sales How do I market my products and services? Who are my customers? Space Service How reliable is my service? Are my customers satisfied? Space Manufacturer How can I be more responsive to sales demands and customers? Internet Commerce, On-line Selling, Customer Service, Marketing, Sales 23 Template. 1/97
24 Buy Side Platform 24 Template. 1/97
25 Buy Side: Internet Procurement Refocus purchasing on strategic sourcing Receiving Payments Purchasing Intelligence Internet Collaborative Sourcing Content Management Empower employees at the desktop Provide contract visibility and compliance Automate the entire Space procurement process Supplier Collaboration Purchasing Self Service Purchasing 25 Template. 1/97 Production and Non- Production Products Source all materials at best value Extends process efficiencies across the supply chain
26 Buy Side: e-business Space Supply Chain Service (Ground Stations, Customer Care) Supply Chain Logistics Demand Management (Marketing) Internet Applications Architecture Order Configuration & Capture Product Engineering (Satellites, Launch Vehicles) Increased Benefit to Complex Operations Just In Time Increased Quality Key to Integration Phase of e-business Manufacturing Planning & Scheduling Internet Procurement (Parts & Services) 26 Template. 1/97
27 Inside Platform 27 Template. 1/97
28 Space Knowledge Management Enterprise Portal Employee Emplo Productivity services (eg. mail) Directory Server (eg. people finder) Employees EXsdfe EXs Abcd Enterprise Portal Access Information Empower Employees Share Information Quicker, Better Decisions Customer Information Systems Business Intelligence Systems ERP Applications Personalized news, Corporate Intranet, Internet access Template. 1/97
29 ERP: Back Office Space Applications Project/Cost Accounting Purchasing Accounts Receivable Business Intelligence Budgeting Accounts Payable Fixed Assets General Ledger Human Resources/Payroll Order Management 29 Template. 1/97
30 e-business Equals... Self-service One Face to Customer 24x7 access Increased Revenues Better Business Results Employee Knowledge Improved Quality Productivity 30 Template. 1/97
31 What Phase is Your Organization? Broadcast Interact Transact Integrate E-Business or Out of Business 31 Template. 1/97
32
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