Delivering Product and Service Advantage. Technology solutions that transform the way you create and service products

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1 Product & Service Advantage Is Our Advantage! John Canosa

2 Delivering Product and Service Advantage Technology solutions that transform the way you create and service products 2

3 PRODUCT SERVICE 3

4 PRODUCT SERVICE 4

5 VALUE REDEFINED 5

6 Forces of Transformation DIGITIZATION Definition: Replacing analog product and service information with a fully accurate virtual representation that can be easily leveraged across the value chain (engineering, factory floor, service) 6

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15 Forces of Transformation PERSONALIZATION REGULATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS 15

16 Forces of Transformation PERSONALIZATION REGULATION DIGITIZATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION GLOBALIZATION CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS 16

17 Forces of Transformation GLOBALIZATION Definition: The general shrinking of the world driven by technology that eliminates economic and geographical divisions and opens new markets 17

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23 Forces of Transformation PERSONALIZATION REGULATION REGULATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION GLOBALIZATION CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS 23

24 Forces of Transformation REGULATION Definition: Enforcement of governmental rules, non-governmental organization policies and industry standards related to environment, health, safety and trade 24

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30 Forces of Transformation PERSONALIZATION PERSONALIZATION REGULATION REGULATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS 30

31 Forces of Transformation PERSONALIZATION Definition: Efficiently tailoring products and services to accommodate regional and personal preferences 31

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37 Forces of Transformation PERSONALIZATION PERSONALIZATION REGULATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS SOFTWARE-INTENSIVE PRODUCTS 37

38 Forces of Transformation SOFTWARE-INTENSIVE PRODUCTS Definition: Integrated systems of hardware and software capable of sophisticated human-to-machine interaction, diagnostics and service data capture, with additional value delivered through enhancements 38

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44 Forces of Transformation PERSONALIZATION REGULATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION CONNECTIVITY CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS SOFTWARE-INTENSIVE PRODUCTS 44

45 Forces of Transformation CONNECTIVITY Definition: Pervasive networks of things often mobile embedded with sensors and individually addressable to enable sophisticated monitoring, control, and communication 45

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51 Forces of Transformation PERSONALIZATION REGULATION DIGITIZATION SERVITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION CONNECTIVITY CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS 51

52 Forces of Transformation SERVITIZATION Definition: Fundamental business model shift in which products evolve to integrated bundles of services capable of delivering new value continuously throughout the customer experience lifecycle 52

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59 Forces of Transformation PERSONALIZATION REGULATION DIGITIZATION SERVITIZATION MANUFACTURERS GLOBALIZATION CONNECTIVITY SOFTWARE-INTENSIVE PRODUCTS 59

60 How Does ThingWorx Address These Forces? PERSONALIZATION REGULATION Compliance is driven directly from device data Online peer analysis/qa for regulated (e.g. medical) devices Required updates/maintenance delivered & installed remotely DIGITIZATION SERVITIZATION Go beyond a better break/fix or predictive maintenance to deliver revenue generating operational end user services MANUFACTURERS Personalization at the end user level Connectivity enables synchronization of user preferences across machines and Web UIs Visibility/permissions management protects private information Remote service enables even small companies to sell/support products globally. Collaboration enables multinationals to work more effectively GLOBALIZATION CONNECTIVITY Bidirectional, interactive, connectivity enables distributed, federated intelligence and data Remote SW updates & configuration mgmt. with remote SW License Management enables hybrid SaaS/In-situ service/functionality delivery SOFTWARE-INTENSIVE PRODUCTS 60

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