COURSE OUTLINE. SCHOOL: School of Engineering Technology and Applied Science. PROGRAM (if applicable): Computer Systems and Network Technology

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1 COURSE OUTLINE SCHOOL: School of Engineering Technology and Applied Science DEPARTMENT: Information and Communication Engineering Technology PROGRAM (if applicable): Computer Systems and Network Technology COURSE TITLE: Business and ICT COURSE CODE: CNET 329 TOTAL COURSE HOURS: 45 PRE-REQUISTITIES/CO-REQUISITES: ENGL 170 COURSE ELIGIBILITY FOR PRIOR LEARNING ASSESSMENT AND RECOGNITION (PLAR): No ORIGINATED BY: Liz Clarke/Mohamed Khan, September 2004 REVISED BY: Mohamed Khan REVISION DATE: July 2008 APPROVED BY: Chairperson/Dean Academic Year: Students should keep all course outlines for each course taken at Centennial College. These may be used to apply for transfer of credit to other educational institutions. A fee may be charged for additional or replacement copies 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 1

2 Course Description: This course provides the learner with an overview of the role that networked technologies and information systems play in business operations in the early 21st Century. Material is presented in the context of ICT and web-based, architecture and e-commerce. The basic structure and internal functions of business will be reviewed, followed by an examination of the development of business systems and their integration namely enterprise resource planning systems (ERP), customer relationship management systems (CRM), supply chain management systems (SCM) and business intelligence ( BI) and the role these systems play in supporting business functions and management decision making. Security and controls on the internet will be discussed. These concepts will be applied through assessment of team-driven case studies in-class and the written analysis of a business case for a real life company marketing a product or service. Course Learning Outcomes: Upon successful completion of this course the learner will have reliably demonstrated the ability to:. 1. Describe the roles and importance of software systems ERPs, CRMs, SCM & BI, in modern business enterprise.. 2. Discuss marketing processes and consumer behavior and the development and promotion of products and services. 3. Discuss information communication technology ( ICT) infrastructure in relation to business functions 4. Discuss and identify key components of information and its dissemination for management decision making 5. Describe the web-based architecture and discuss the role of information system control & security procedures in conducting business using the internet 6. Describe how a small business can establish an e-commerce presence 7. Analyze contemporary business case studies, applying concepts learned from this course to consider the benefits derived from information technology solutions. 8. Demonstrate key employability skills of time management, team work, problem definition and analysis, and communication through group exercises both supervised (in-class) and externally (group project work). Essential Employability Skills: This course supports the students ability to: communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the purpose and meets the needs of the audience. respond to written, spoken, or visual messages in a manner that ensures effective communication. apply a systematic approach to solve problems. use a variety of thinking skills to anticipate and solve problems. locate, select, organize, and document information using appropriate technology and information systems. analyze, evaluate, and apply relevant information from a variety of sources. show respect for the diverse opinions, values, belief systems, and contributions of others. interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals. manage the use of time and other resources to complete projects. take responsibility for one s own actions, decisions, and consequences. Prior Learning Assessment And Recognition Process(es): This course is NOT eligible for PLAR through the Registrar and SETAS offices. Assessment of portfolio and/or testing may be discussed with faculty. 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 2

3 STUDENT ACCOMMODATION All students have the right to study in an environment that is free from discrimination and/or harassment. It is College Policy to provide accommodation based on grounds defined in the Ontario Human Rights Code. Accommodation may include changes or modifications to standard practices. Students with disabilities who require academic accommodations must register with the Centre for Student with Disabilities. Please see the Centre for Students with Disabilities for details. Students requiring accommodation based on human rights grounds should talk with their professors as early as possible. Details are available on the Centennial College website ( ). If students are unable to write an examination due to a medical problem or unforeseen family problems, they should immediately contact their professor or program Chair for advice. In exceptional and well documented circumstances (e.g. unexpected family problems, serious illness, or death of a close family member), students should be able to write a make-up examination to replace an examination missed. Grading and Evaluation: In-Class Group Assignments* 25% Mid-Term Exam 20% Business Case Term Project (Group) ** 25% Final Exam 30% Total 100% * In Class Assignments (25% - ( 6 episodes)) Six classes will include in-class group ( one hour session) work that will be collected at the end of class. Marks for these assignments will be averaged to a grade out of 25. Students absent from class for projects will receive a zero grade for work assigned and due in-class on that day. ** Business Case Project (Group, 25%) Students will work in groups of 4-5, as assigned by the instructor, on an analysis of a real business case. Topics discussed in class week by week will be directly related to the business case analysis. The analysis will be handed in on paper, with proper academic essay formatting. Marks will be deducted for poor research and improper referencing, grammar, and spelling. Guidelines for the project will be written up and distributed The grade for this work will be evaluated using the peer evaluation method. This means that each student WILL provide feedback to their group members and that feedback WILL have an impact on their final grade. Your performance as a team member is critical to your achieving a successful grade for this work. Text And Other Instructional/ Learning Materials 1. Required Texts: e-business: A Canadian Perspective in a Networked World, 3 rd edition ISBN: Gerald Trites and David Pugsley, Pearson Education Canada, Inc., Reference text: Business Essentials,Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke. Pearson Education, Video Clips & other web-based materials links provided in class Use of Dictionaries: Yes 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 3

4 POLICY STATEMENTS College Policies The following statements are selected from Centennial College policies approved by the Board of Governors. Student Responsibilities Students are expected to know the contents of the course outline and to discuss with the professor any areas where clarification is required. Students should keep all course outlines for each course taken at Centennial College. These may be used to apply for transfer of credit to other educational institutions. A fee may be charged for additional or replacement copies. Other Policies Students should familiarize themselves with all College Policies that cover students rights, responsibilities, and the Academic Appeal process. For further information, consult the Academic Matters Section in the full-time and Continuing Education calendars. The Academic Appeal Application form is available from any Enrolment Services Office. Proof of Student Status Students must produce official photo identification at any time during the semester when requested to do so by any professor. (The official piece is the Centennial Student Card.) Continuing Education students do not have Centennial Student Cards, and so they may use other forms of photo identification, such as a driver s license, health card, or other government-issued photo identification. Final Examinations When writing a test or examination, students must put their official photo-id cards in full view for review by the invigilator. Students who do not have official photo-id will be permitted to write the examination with a substitute photo-id, but they will be required to produce photo-id at the program or department office within 24 hours or the next business day following the examination, or else the examination results will be void. More Final Examination Policies are available at Academic Progression Policy for Diploma and Certificate Programs: College Academic Standings will be applied. Please see Academic Policies and Procedures, Full-Time Calendar. Faculty Consultation Professors are available to see students outside of class time. Students can contact professors via voice mail, , or through their program or department office. Information regarding how to contact teachers will be provided at the beginning of the course and is also available in the program or department office. Human Rights Statement It is the policy of the College that all programs will strive for a learning, teaching, and working environment that promotes inclusion, understanding, and respect for all students and employees, consistent with the Ontario Human Rights Code and Centennial College's Statement of Diversity. 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 4

5 Week Topic/Content Readings Instructional Objectives Instructional Strategies/ Tests and Assignments 1 PART FOUR : MANAGING MARKETING Text Ebert Understanding Marketing Processes and Consumer Behaviour Ebert Chapter 12 from CNET 229 Explain the concept of marketing Explain the purpose of a marketing plan and identify the four components of the marketing mix Explain market segmentation and show how it is used in target marketing Explain the purpose and value of market research Describe the key factors that influence the consumer buying process. Describe the international and small business marketing mixes. 2 Developing and Promoting Goods and Services Part One: PART I Ebusiness Models and Strategies 3 Introduction to E- Business Ebert Chapter 13 from CNET 229 Identify a product, distinguish between consumer and industrial products, and explain the product mix Describe the new product development process and trace the stages of the product life cycle Discuss the importance of branding, packaging and labelling Identify the important objectives of promotion and discuss the considerations involved in selecting a promotional mix Describe the key advertising media Outline the tasks involved in personal selling and list the steps in the personal selling process Describe the various types of sales promotions and distinguish between publicity and public relations Trites Chapter 1 Define e-business. Identify and explain the foundations of e-business. Describe how e-business fits into the traditional business 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 5

6 environment. Identify and evaluate the major strategies followed by enterprises that adopt e-business. Explain the benefits of e-business. Discuss the challenges facing e-business and how they are being addressed. 4 Ebusiness Models & Strategies Part II Ebusiness Architecture 5 Evolution and Applications of the Interne 6 Enterprise-Wide and Inter-Enterprise Systems ( ERPs) Trites Chapter 2 Discuss External forces Explain Markets/formats Focus on Customers Identify Core business processes Identify Core products and services Explain Strategic management process Explain Resource management processes Trites Chapter 3 Describe the Internet, its history and overall significance Describe how the Internet is appropriate for e-business Identify the components of the Internet Identify the relationship between the Internet, extranets, and intranets Describe situations in which the Internet, extranets and intranets are used for e-business Explain what a virtual private network is and how it can facilitate e-business transactions Trtites Chapter 4 Describe what is meant by enterprise-wide systems ( ERPs) Describe how enterprise-wide systems fit with e-business strategy Identify the key features of enterprise systems Describe how inter-enterprise systems are created Evaluate the structures for setting up enterprise and interenterprise systems Explain how enterprise and inter-enterprise systems are crucial to e-business 7 Security and Controls Trites Chapter 5 Identify the security risks of Internet-based business Describe generally how e-business is made secure 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 6

7 8 MIDTERM EXAM (worth 20% of final mark work covered to date) 9 Billing and Payment Systems PART III Ebusiness Applications Identify the major components of security systems for e-business Identify and evaluate the major security strategies Explain the major issues in implementing good security Describe the significant types of security tools available Chapters 1-5 Multiple Choice + Written Questions Given in class Trites Chapter 6 Describe the characteristics of payment systems that have been used on the internet. Describe how billing and payment techniques relate to corporate strategy. Identify and describe the emerging billing and payment systems. describe the advantages and disadvantages of these systems. Evaluate the suitability of billing and payments methods for various e-business scenarios. Indicate the trends most likely to prevail in the future. 10 Supply Chain Management 11 Customer Relationship Management ( CRM) Trites Chapter 7 Describe the process and components of supply chain management (SCM). Identify and describe the forces affecting SCM. Explain how e-businesses can use technology in SCM. Contrast the traditional supply chain with the Internet-enabled supply chain. Outline how business process reengineering can be carried out and why it is necessary as part of implementing SCM. Describe partnership strategies and implementation concerns for SCM. Describe order fulfillment/delivery issues related to SCM. Describe the issues that reverse logistics raise in internet-enabled supply chains. Trites Chapter 9 Describe the process of customer relationship management (CRM) and explain its relevance to e-business. Identify the sources of data for CRM and how that data can be turned into information. 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 7

8 12 Business Intelligence ( BI) Outline the goals of CRM and how technology helps to achieve those goals. Name and explain the core internet-enabled CRM technologies. Describe how CRM fits into systems integration. Identify the potential issues that may arise during CRM implementation and how they may be addressed Trites Chapter 10 Explain the importance of business intelligence to business strategy Compare and contrast how business intelligence and ERP systems handle data Name and describe the major functions of business intelligence systems Explain the types of technologies used in business intelligence systems Discuss the implementation of intelligence systems and what stages need to be followed Describe how businesses may use data warehouses and data marts within the business intelligence infrastructure PART IV Conducting Ebusiness 13 E-Commerce and Small Business Trites Chapter 14 Understand how e-commerce can be a benefit to small businesses Discuss the development of strategy for small business e- commerce Explain how a small business can establish an e-commerce presence. Identify and describe some of the useful services and sources of information on the Internet for small businesses Describe the barriers to e-commerce for small businesses and how they can be overcome. 14. Review course material Comprehensive Includes material from Trites Exam Format & topic outline 15. FINAL EXAM (30%) Multiple Choice + Written Questions emphasis on post Final Exam Mid-Term material scheduled 7/14/08 THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) Page No. 8

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