PRIVA IN CIRCULARITY Jan Westra strategic business developer
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1 PRIVA IN CIRCULARITY Jan Westra strategic business developer
2 V OUR MISSION We create an optimal environment in which people and plants experience the best way to grow, using leadingedge technology, products and knowledge. We are proud that our solutions result in lower use of natural resources like energy and water.
3 V OUR VISION Mankind is growing with towards 9 billion in By then, about twothird of the world population will live in cities. Amongst them will be a large middle class, demanding a healthy environment and access to safe and nutritious food.
4 V OUR AMBITION To be known as the leading technology and service provider for sustainable urban deltas: circular economies based on greentech and smart buildings.
5 FACTS AND FIGURES Worldwide 15 offices, > 400 distributors Represented in > 100 countries Horticulture 450 employees Hardware Climate and process control, fertilizer units and UV disinfection Software Control software and online services Services Consulting, training and support Utility Buildings Indoor Growing
6 HORTICULTURE EXAMPLES Leen van Velden flowers Varieties of seasonal flowers Osterloh Strawberries Strawberries for larger retailers CombiVliet Tomatos 97 ha high-tech greenhouses "The new process computer, Priva Compass, felt good, right from the start. It fits my business perfectly. Ulrich Osterloh s passion: be the best strawberry producer in Germany, or better still, in all of Europe. One of the largest and most progressive tomato companies in the world with a long-term vision.
7 FULL RANGE OF HORTICULTURE SOLUTIONS Greenhouse Automation > Process management > Climate > Light > CO 2 > Irrigation > Operation Water Management > Fertilizer dosing > UV disinfection > Bicarbonate removal > Recirculation > Pesticides removal Management Information > Insight in production and labor > Improve performance > Production forecasts > Decrease labor costs
8 BUILDING AUTOMATION EXAMPLES The Rotterdam Sustainable building automation Marks & Spencer Effective energy monitoring Westminster Abbey Performance and cost benefits Sustainable and comfortable living, working and shopping in the Netherland s largest multifunctional building. Higher comfort with less effort.
9 REDUCTION OF ENERGY USAGE IN UTILITY BUILDINGS Priva BI Metrics > Insight into performance of installations > Identify areas for improvement Cloud Energy Optimizer > Get the most out of the technical facilities for heating and cooling Priva TC Energy > Visualize energy flows in a building
10 URBAN AND INDOOR FARMING EXAMPLES Urban Farmers De Schilde Largest rooftop farm in Europe 80 Acres Farms Indoor grown fruits and vegetables Medicinal herbs Canadian grown medicinal herbs 1200 square meters high tech greenhouse and 370 square meters indoor fish farm with maximum re-use of hydroponics and fertilizers. If one container farm equals two acres of farmland, imagine what you can grow with 80 Acres. Health Canada Licensed Producers of medicinal herbs in North America.
11 SOLUTIONS FOR INDOOR GROWING HVAC Irrigation Lighting > Create the optimum indoor climate > Heating > Ventilation > Air conditioning > The right composition of water at the right time > Maximum recirculation > Create an optimum lighting strategy by controlling (LED) lighting and simulating the plant s ideal day- and night rhythm
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14 WATER CONTROL SOFT FRUIT Recycling (until higher Na-levels) with disinfection No (<95%) flushing of pesticides to surface water/sewer Smart irrigation indoors moved to outdoors for soft fruit
15 A matter of perspective..
16 COOPERATION: OBLIGATORY WHEN LIVING BELOW SEA LEVEL
17 Hoogeland Greenhouses heating an urban area
18 Source: National Geographic
19 BEST OF BOTH WORLDS
20 ReGen Villages Self-sustaining communities
21 Delft Blue Water Reuse of waste water for food production
22 An ecopark on Curaçao
23 Indoor growing Climate, light, water and energy
24 THE NETHERLANDS: The greenest city in the world
25 Thank you for your attention
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