UNIVERSIDAD ANAHUAC MEXICO NORTE UNIVERSITY AUTHORIZED NAME VALIDITY GENERAL OBJECTIVES OF THE CURRICULAR PLAN

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1 UNIVERSIDAD ANAHUAC MEXIC NRTE UNIVERSITY AUTHRIZED NAME MASTER F SCIAL RESPNSIBILITY LEVEL AND NAME F THE CURRICULAR PLAN VALIDITY BACHELR S DEGREE R EQUIVALENT ACADEMIC BACKGRUND FR ADMISSIN MDALITY CURSE LENGTH NN-CLASSRM 11 WEEKS CDE 2011 GENERAL BJECTIVES F THE CURRICULAR PLAN The graduate of the MS Social Responsibility is a person of integrity, with a deep human and moral education, inspired by the perennial values of Christianity, with the necessary knowledge, skills and abilities to do his/her activity responsibly, in a practical way, with global perspective and business approach. General bjectives Graduates of the MS in Social Responsibility will: 1. Manage socially responsible organizations in three sectors - government, business and third sector - to direct their intellectual capital and interest groups to the achievement of economic profitability and the improvement of people and the environment. 2. Propose and implement strategies to permeate the processes of the organization in three sectors - government, business and third sector -, with social responsibility, demonstrating the economic, social and sustainable profitability generated through its products and services. 3. Manage organizational change to ensure the prevalence of a culture of dignity, the respect for human rights, the promotion of ethical performance, the quality of life at work, the relationship with the community and interest groups, care for resources, the preservation of the environment, intersectoral partnerships, and honest, transparent, collaborative market practices. 4. Design, perform and assess self-financing projects to meet economic, social and social welfare indicators, as well as the theoretical-methodological guidelines that are required at national and international levels for international cooperation and financing. 5. Design, implement and assess plans to encourage the alignment of communication materials to the values and principles of the socially responsible organization, encouraging responsible consumption, providing clear information regarding use risks and guarantees, promoting sustainable products and social welfare campaigns, and assessing the impact of its products and services on society.

2 GRADUATE PRFILE As a result of their studies at the University, in the following academic areas, graduates are expected to: Academic Area. Human Resources 1. Redirect the policies and processes in the area of human resources at government, private and third sector organizations, to ensure fair working conditions, equal opportunities, job security, and the balance between work and family. 2. Manage human resources and volunteering at socially responsible organizations, encouraging collaborators participation, teamwork, sense of belonging, responsible freedom, decision making and self-management schemes. 3. Propose actions to optimize talent and expertise of human resources and volunteers at government, private and third sector organizations, for professional and social development, based on the needs identified, incorporating training and education. Academic Area. Legal and Ethical Behavior 4. Arrange the corporate government for socially responsible organizations, to promote and monitor the ethical performance of human resources and interest groups, in order to have a government structure for strategic management and monitoring of their ethical, economic, social and environmental performance. 5. Support the implementation of international, national and local laws and regulations, and ethical regulation agreements applicable to the organization and the sector. 6. Propose and implement actions to achieve consistency among human resources, interest groups, the organizational code of conduct, and the materials of internal and external communication. 7. Propose and implement actions to encourage socially responsible management and integrity management in the value chain. Academic Area. Sustainable Development: Economic, Social and Environmental 8. Manage organizations and programs in three sectors: government, business and third sector, in order to permeate their processes with social responsibility guidelines and criteria. 9. Identify organizational needs and design sustainable improvement projects, policy proposals and strategies. 10. Analyze the economic framework of organizations in three sectors, as well as the criteria and strategies involved in the achievement of economic and financial profitability. 11. Do strategic and financial planning of socially responsible organizations in three sectors, under profitability criteria. 12. Do actions to improve the economic, social and environmental performance of organizations, and the construction of sustainable society where it operates, promoting the responsible use of water, energy and office supplies, promoting environmental efficiency criteria. 13. Apply social responsibility criteria for the selection, evaluation and reversal of the value chain. 14. Integrate social and articulation programs with the community, establishing specific responsibilities and functions to allow for involvement with the community. 15. Guide decision making to increase value through the creation of welfare, improving the immediate environment and quality of life of the members of the organization. 16. Design social projects in the framework of national and international cooperation, in order to foster social welfare and minimize poverty.

3 Academic Area. Methodological Tools 17. Analyze social responsibility practices of government, business and third sector organizations, their successes achieved, their areas of improvement and the knowledge generated in this area. 18. Use techniques and instruments prepared ex post facto, in order to obtain information from people and groups in communities and organizations, so that their objectivity, representativeness and accuracy enable diagnosis and decision making. 19. Analyze and interpret the information collected from social and organizational reality through statistical software used in social sciences, simplifying objective, useful and reliable decision making. Academic Area. Cooperation Programs 20. Design plans for negotiating fundraising with national and international institutions. 21. Propose intersectoral synergies to improve and benefit socially responsible programs and projects. Academic Area. Marketing 22. Encourage marketing through honest, transparent and collaborative practices, and foster human dignity and organizational values in marketing and advertising. 23. Integrate social and cause marketing plans to meet the criteria of social responsibility, respecting consumer rights and adopting measures to ensure health and safety. 24. Integrate communication plans to disseminate the organizational image among key audiences, regulating its image according to social responsibility criteria.

4 UNIVERSIDAD ANAHUAC MASTER F SCIAL RESPNSIBILITY LIST F SUBJECTS R LEARNING UNITS * CDE SERIAL NUMBER CMPULSRY SUBJECTS THERETICAL HURS CREDITS FACILITIES PRACTICAL Information analysis and interpretation for decision making rganizational quality of life Communication, dissemination and image International cooperation for development Self-sustaining projects development Sustainable development The qualified user of documentary information Financing schemes INV5143 CM5125 MER5020 NEI5110 SC5114 SC5115 INV5144 ADM5146 INV SC5119 SC5118 ADM5151 SC5117 SC Business ethics Change, Leadership and Human Capital Management Volunteer Management and Corporate Volunteering Social responsibility and corporate governance Economic framework and profitability FIL5017 ADM5147 ADM5148 SC5116 EC5010 SC5119 Marketing with Purpose Social Marketing MER5019 MER5020 MER5020 Negotiation ADM5149 Accreditation standards for social responsibility Strategic Planning SC5117 ADM5150 EC5010 SC5115 EC5010 SC5116 Financial planning FIN5124 CN5110 Care profitability ADM5151 EC5010 SC5115

5 Social profitability Social responsibility Accounting and tax Workshop Techniques and instruments for obtaining information TTAL CREDITS SC5118 SC5119 CN5110 EC5010 SC INV * ther BLCK CREDITS CMPULSRY 93 TTAL CREDITS 93 Credits in this curriculum can be susceptible for accreditation in national or foreign institutions as long as they respect the terms established by the Student Exchange Regulations and / or General Regulations provided by the SEP. The subjects in this curriculum can be susceptible for accreditation without any equivalency, as long as they have been passed by the student and are common to other curriculums of the National Education System in terms of the Agreement 286, guideline no. 21. Clock hours can be taught on a weekly or intensive basis according to the University s schedule.

6 PRPSAL FR ASSESSMENT AND PERIDICAL UPDATE F THE CURRICULAR PLAN Progressive evaluations will be performed on the curricular plan of the MS Social Responsibility in order to gather sufficient and reliable information to ensure it is kept up to date, guaranteeing its continuous improvement. bjectives 1. Assess the curricular plan as the product of a design or planning phase by the academic personnel of the School or Faculty and institutionally by the Academic Vice-Rectory. 2. Assess the curriculum systematically in order to obtain objective information to identify its efficiency, relevance and effectiveness levels, which are essential for feedback purposes and modification of the educational process. 3. Identify precisely and objectively any changes in the students knowledge, skills, abilities and attitudes, from admission to graduation to be able to assess the level of compliance with the learning outcomes in the curriculum and the corresponding competencies in accordance with the curricular plan. This is the assessment of student learning. 4. Identify the effectiveness of the teaching methodologies, according to the achievement of the learning outcomes, and if weaknesses are identified, the assessment will guide the modifications to be made to this methodology, in order to improve it. This is the assessment of faculty activity and administration regarding the teaching activity. Instruments 1. For the internal evaluation of the curricular plan, the technique used is on the basis of judgment by institutional experts and the Consultative Council, whom assess the congruency of the plan s elements, validity, sequence and content structure. 2. To measure the achievement of students competencies, all kinds of instruments will be used (tests, checklists, measurement scales, etc.), provided that they accurately assess the learning acquisition in terms of content and content usage. The assessment of student learning during the courses is the professors responsibility. 3. To measure the efficiency of teaching, the integrated system for professor evaluation, which has been established by the University, will be used. 4. To measure the efficiency of the teacher support services and the educational administration, the institution will design instruments to measure precisely the different ways in which the University supports and encourages university teaching. At the end of every academic cycle and at graduation of every student generation, the institution will apply instruments to obtain information about the professional profile achieved; instruments such as examinations of general knowledge, questionnaires for graduate follow-up and opinion surveys regarding organizations that graduates join for work. The information derived from this assessment process will be used as feedback and as a framework for the modification or renewal of the curricular plan. Gloria Santos Mateos HEAD F CURRICULAR EVALUATIN DEPARTMENT, SEP