Postgraduate Diploma in Marketing

Transcription

1 Postgraduate Diploma in Marketing Individual Assignment December 2017 Managing Global Marketing (MGM) Examination /Assignment Registration Period Examination / Assignment Registration Grace Period 01st to 26th October th of October to 31st of October 2017 Assignment Submission Period 06th to 12th November 2017 Late Submission Period 20th to 26th November 2017 Assignment Acceptance time period Weekend and Weekday from 9.00am to 3.00pm Presentation Date address to send soft copy N/A mgm.pgd@slim.lk GUIDELINES Assignment Submission: You are required to register for examinations / assignments within the above given period. Assignments will not be accepted if you have not registered for the exam/assignment. Assignments should be submitted to SLIM within the Assignment Submission Periods indicated above. Assignments will not be accepted after the late submission period under any circumstances. SLIM will issue an acknowledgement slip upon the submission of your assignment and it must be retained by the student as proof of submitting the assignment. Assignment Cover Page: Attached cover page format should be used, printed in the relevant colour (Stage 1-Blue/Stage 2-Green/ Stage 3-Pink). The Assignment Marking Sheet should be attached after the cover page followed by the Assignment checklist & declaration form. Page 1 of 7

2 A Soft copy of your assignment should be sent to the above mentioned address for which you will receive an automated reply of receipt of the assignment. If you have not received the automated reply, please verify with course coordinator. The soft copy is only a reference document that will not be considered as an assignment submission. IMPORTANT NOTES If you have not submitted the assignment your results for the respective subject will appear as Fail in the final grading. In case of absent at the examination, relevant student has to re-do the assignment in order to pass the subject in the next examination. If you are a student of an Accredited Study Center, you can submit the assignment to the accredited study center and presentation date and time will be notified to the accredited center once all assignments received to SLIM Home in parallel to the SLIM web site. Current University students are allowed to submit the assignment without attending lectures since they register as self-study students but they have to attend the individual presentation sessions. Refer Student deliverables indicated below for specific details about assignment submission and presentations. Page 2 of 7

3 Assignment Topic: From Local to International Expansion CONTENT Culture is the sum total of beliefs, values and customs that are transmitted from generation to generation. Components of culture such as language, religion, attitudes etc. would play an important role in consumer buying behaviour and therefore international marketers should pay more attention on elements of culture. Geert Hofstede s cultural dimensions shed light on certain similarities across different foreign markets and relates to different social organizations such as the family, office, peers etc. Both B2B and B2C marketers try to gain insights from these dimensions and change their approach to comply with cultural norms. You are working for a construction company based in Sri Lanka and the organization is looking at expanding to Bangladesh, Vietnam and Myanmar. The company is mainly targeting businesses and the governments in these three countries. Prepare a report to the Top Management on the following by selecting one country out of the above (Bangladesh, Vietnam and Myanmar) TASK ONE Select a country of your choice out of Bangladesh, Vietnam and Myanmar and give an overview of the country. Guideline Note 01 This overview would include general facts about the country such as the population, government type, economic indicators and other factors which will provide a general overview of the country TASK TWO Analyse the culture of the selected country by using Hofstede s cultural dimensions and state how these dimensions would affect your organization Guideline Note 02 You are required to do a comparison between your home country and the selected country using Hofstede s dimensions. Prepare a detailed discussion of how these dimensions will affect your organization when doing business in the selected country. Remember to discuss about the impact of these dimensions on consumer behaviour as well as employee behaviour. Page 3 of 7

4 TASK THREE When entering the selected market the organization has few entry options available. The management is looking at the options of wholly owned subsidiary, joint venture and acquisition. Discuss advantages and disadvantages of each of these strategies. Select one strategy which is more appropriate for your organization and include a strong justification in your answer. Guideline Note 03 First part of this task requests you to discuss advantages and disadvantages of the mentioned entry methods. You will have to consider various elements such as government regulations, competitor s entry strategy etc when justifying the most suitable entry strategy. IMPORTANT: Please refrain from copying-and-pasting information from the Internet or another source and make sure to reference your work according to the Harvard referencing format. Word Allocation for each task Task Task one 20% Task two 40% Task three 40% Total ( word count ) 100% Content Weightage Note: Please refer the given assignment marking scheme for marks allocation. Assignment checklist & declaration Page 4 of 7

5 This document is intended as a guide to check and improve your assignment. Review your assignment together with the specific guidelines and criteria (marking schedule) that are mentioned in the programme handbook given to you. You are expected to confirm that your assignment fulfils the below requirements. Please tick ( ) in the cages as necessary. Student Name Registration No ( As per registration book ) Cover page with relevant colour code of the stage Stage 1 Blue Stage 2 Green Stage 3 Pink Assignment checklist & declaration form ( This sheet) Assignment marking scheme is attached Assignment sheet is attached Table of contents Body of the assignment References Course fee paid in full (coaching/registration/exam and membership) Exam registration completed Assignment ed to relevant address (You will receive an automated reply of receipt for the assignment. If you have not received the automated reply, please verify with course coordinator. The soft copy is only a reference document that will not be considered as an assignment submission) I m fully aware that any misleading information provided in the above checklist will lead to the rejection of my assignment. I, the undersigned, confirm that I have read and understood the statement about plagiarism which is outlined in the students handbook. I confirm that the work that I have submitted accompanying this report is wholly my own, and that any quotations or sections of text taken from the published or unpublished work of any other person is duly and fully acknowledged therein. Signature: Date: Page 5 of 7

6 Assignment Marking Scheme December 2017 Subject Student Registration Number Managing Global Dynamics (MGM) Criteria Allocated Aligning to the purpose of the assignment 20 Some of the answer addresses to the purpose of the question 1-5 This has addressed the purpose of the assignment 6-10 Has addressed the purpose of the assignment coherently This has addressed the purpose of assignment comprehensively Clarity of expression 20 An attempt to organize in a logical manner 1-5 Satisfactory showing of logical manner and organization 6-10 Shows higher level of Carefully and logically organized Shows coherent structure with clearly expressed ideas Using examples/evidences 20 Shows a little use of examples 1-5 Some use of examples. Some evaluation attempted 6-10 Some use of examples. Well evaluated Shows appropriate examples are fully and reliably evaluated Critical analysis of concepts, theories, conclusions 20 Demonstrates limited evidence of critical analysis 1-5 Demonstrates some critical analysis of relevant theory 6-10 Demonstrates application of theory through critical analysis Demonstrates application of critical analysis well integrated Following assignment guidelines 20 Limited follow-up of assignment guidelines 1-5 Some level of follow-up of assignment guidelines 6-10 Good display of adherence to assignment guidelines Excellent adherence to assignment guidelines Marks Awarded Special Remarks Total 100 Signature of the Examiner Page 6 of 7

7 Managing Global Dynamics (MGM) Assignment Topic Student Name Reg. No. December 2017 Examination Postgraduate Diploma in Marketing Sri Lanka Institute of Marketing Page 7 of 7