DEALER MARKETING LETTER, U.S. NO. 484A, CANADA NO. 435A. SUBJECT: HAY & FORAGE ORDER WRITING PROGRAM - MODEL YEAR Phase 2 (Revised 8/15/16)

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1 May 2, 20 DEALER MARKETING LETTER, U.S. NO. 484A, CANADA NO. 435A NEW HOLLAND DEALERS, NORTH AMERICA SUBJECT: HAY & FORAGE ORDER WRITING PROGRAM - MODEL YEAR 20 - Phase 2 (Revised 8/15/) Quality Hay. Proven. Leadership. These words define New Holland Hay and Forage equipment. New Holland continues to embrace the hay and forage market with innovative products, a comprehensive offering of Major and Supporting Haytools, a core dealer network, and a solid wheelbase of knowledge. New Holland dealers who sell and service New Holland hay and forage equipment have a huge responsibility, but also have a lot to be proud of! The Model Year 20 Hay & Forage Order Writing Program is designed to assist you with planning your inventory and pre-sell needs. New Holland is fully committed to partner with you to overcome this competitive environment. This year, there will be two order writing phases to provide more opportunity to plan your orders and overall business. In addition, unprecedented terms and carryover will weather current uncertainty in the marketplace. Order Writing Program Summary Phase 1: May 1, 20 through May 31, 20 Phase 2: August 15, 20 through September, 20 All orders in either phase 1 or 2 count toward total order writing objectives All orders receive a 2% order writing incentive Each order must include a delivery request date of September 1, 20 through August 31, 20 Priority slotting for retail orders (YSR - customer retails & YSP - dealer retails) Haytool Pool Funds Available for dealers who achieve their order writing objectives for major haytools NEW: Dealers who achieved their Total Major Haytools order writing objectives during the May Phase 1 will receive an additional $200 per unit in pool funds for each major haytool order Floor Plan Terms & Carry-Over Incentive Carry-Over is earned for dealers achieving 100% of their total Major & Supporting Haytool objectives and 25% of their total Major & Supporting Haytool objectives during Phase 1 NEW: All orders will be due June 1, 2018 for those Dealers that achieved 100% of both Total Major and Total Supporting Haytools objectives during the Phase 1 period Refer to the attachment for complete details of the Model Year 20 order writing program. The specific order writing objectives for your dealership will be communicated via and reviewed by your Territory Business Manager. Good Selling! Seth T. Doman Hay & Forage Marketing Segment Manager New Holland, North America Attachment CNH Industrial America LLC 500 Diller Avenue, P.O. Box 1895 New Holland, PA Telephone: (7)

2 Model Year 20 Hay & Forage Order Writing Program Important: Select SAP Contract CONT USA and CONT CAN to ensure correct pricing and terms. Dealer Request Date must be after September 1, 20. Qualifying Major Haytools: Round Balers, Discbine Disc Mower-Conditioners, Speedrower Self-Propelled Windrowers, MegaCutter Mounted Disc Mower-Conditioners, Small Square Balers, BigBaler Large Square Balers, and Haybine Sickle Mower-Conditioners Qualifying Supporting Haytools: SP Balewagons, Pull-Type Forage Harvesters, Disc Mowers, Rakes, Tedders, Pull-Type Windrow Mergers, Manure Spreaders, Forage Blowers, Bale Throwers and Crop-Chopper Flail Harvesters *Heads for SP Windrowers, Sickle Mower Conditioners, and Pull-Type Forage Harvesters are not calculated in your objectives* PHASE 1 Order Period Wholesale Discount Floor Plan Terms Price List Date Qualified Order Types All Qualifying Models May 1, 20 to May 31, 20 2% OW Terms (See Chart) or Achieve OW in May Phase 1: June 1, 2018 September 1, 20 YIN & YDD YSR, YSP, YLS, & YRT PHASE 2 Order Period Wholesale Discount Terms Price List Date Qualified Order Types All Qualifying Models August 15, 20 to September, 20 2% OW Terms (see chart) September 1, 20 YIN & YDD YSR, YSP, YLS, & YRT Requested Delivery Period: September 1, 20 through August 31, 20 MY20 products will ship after September 1, 20, with priority given to retail orders. Request dates for orders placed during the order period should be evenly distributed: o New Holland seeks to slot orders according to requested delivery dates as best as possible 100% Orders Placed May Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Phase 2 & PHASE 1 Shipment Remaining Phase Remaining Phase 2 Orders 1 Orders 33% of orders requested for delivery 33% of orders requested for 33% of orders requested for delivery delivery Please refer to monthly production planning as some models/configurations have limited builds throughout the model year. A chart is provided in this attachment. 2

3 New Holland will work to accommodate your request dates as best as possible, but production is allocated on a monthly basis and not all request dates will be able to be met due to volumes and availability. Customer retail orders (YSR) will have priority over all other order types. This also applies if a retail order is placed outside of the normal order writing program period (May 20 and August/September 20) but remains subject to production availability and manufacturing lead times. Pricing: Please refer to the Model Year 20 Price & Data Pages dated September 1, 20. Price Protection: Customer Retail (YSR) orders will be price and program protected provided that all program guidelines have been met, including a customer name and address entered on the order. o MY20 YSR orders are price and program protected as of 09/01/, not the creation date during order entry. o YSR orders will be exempt from any future surcharges and price increases. Dealer Retail (YSP) orders protect retail programs in effect at the time of the order entry. o Dealer Incentives YSP orders are subject to future surcharges and price increases. Dealer Order Writing Program Objectives: Individual dealership objectives will be resent by August 15, 20 for both Major and Supporting Haytools during the Order Writing Period. This will provide an updated view of current objective status. Objectives will be established based on: o Global Order Excellence (GOE) Dealer Business Plans. o A two year average sales history both Major and Supporting Haytools. o Available units from slotted orders and current dealer inventory levels o Adjustment for market forecast, New Holland share targets and planned inventory levels. All orders placed during Phase 1 & Phase 2 Order Writing Program will count towards the Dealer Order Writing Objectives. Dealers who achieve 100% of both Total Major and Total Supporting Haytools will lock in achieved Terms/Carry-Over, 2% OW discount, and Pool Fund tier level on new orders, until the next Model Year order writing. This is subject to Model Year 20 production availability. Order writing program objectives will be based on dealership complex level 3 (volume level). Haytool Pool Funds Major Haytools Only: Haytool discretionary pool funds are available for qualifying dealers who achieve their order writing objective for Major Haytools. NEW: Dealers who achieved their Total Major Haytools order writing objectives during the May Phase 1 will receive an additional $200 per unit in pool funds for each major haytool order. Haytool pool funds may be used at dealer discretion allowing a maximum allowance at the time of settlement. Refer to the charts in this section for the allowances on conventional and commercial haytools. Dealers will receive Major Haytools order objectives for Phase 1 & 2, but the total order writing objective for Major Haytools determines the eligibility for earning pool funds. Dealers are encouraged to utilize funds to provide aggressive pricing to conquest & target customers. Heads and Supporting Haytools do not qualify for this program. 3

4 Orders placed on Credit Hold will not apply for the Haytool Pool Funds unless the credit hold is released by September 30, 20. Conventional Haytools: Disc Mower-Conditioners, Sickle Mower-Conditioners, Round Balers and Small Square Balers # of Major units ordered Per Unit Pool Funds Award If Total Major Haytool Objectives were achieved in May Phase 1 (Additional Per Unit Award) 1-3 $100 $ $200 AND $ $250 $ $400 $ $500 $ $600 $ $700 $ $800 $200 Haytool Pool Funds may be used at dealer discretion allowing up to $1,500 per unit for Conventional Haytools from September 1, 20 through August 31, 20. Commercial Haytools: SP Windrowers & Large Square Balers # of Major units ordered Per Unit Pool Funds Award If Total Major Haytool Objectives were achieved in May Phase 1 (Additional Per Unit Award) AND 1-2 $1,000 $ $1,500 $ $2,000 $ $2,500 $200 + $3,000 $200 Haytool Pool Funds may be used at dealer discretion allowing up to $5,000 per unit for Commercial Haytools from September 1, 20 through August 31, 20. Floor Plan Terms: Stock YIN orders placed during the order writing program and shipped in shipment period #1 from September 1, 20 through May 31, 20 will be due on October 1, 20. Units shipped during shipment period #2 from June 1, 20 through August 31, 20 will be due on June 1, Stock "YIN" orders placed after August 31, 20 qualify for six months floor-plan terms, from the date of invoice. These orders are not eligible for carry-over and are subject to production availability. Retail settlement terms for YSR and YSP will be due 30 days from invoice date NEW: All orders will be due June 1, 2018 for those Dealers that achieved 100% of both Total Major and Total Supporting Haytools objectives during the Phase 1 period. 4

5 Shipment Period #1 Shipment Period #2 Year Month Shipped Sept Oct Nov Dec Jan Feb Mar Apr May Jun July Aug Due: October 1, 20 Due: June 1, 2018 Carry-Over: Dealers that achieved 100% of both Total Major and Total Supporting Haytool order writing objectives are eligible for carry-over. o Dealers must also achieve 25% of both Total Major and Total Supporting Haytool order writing objectives during Phase 1 to be eligible for carry-over. Units shipped in shipment period #1 from September 1, 20 to May 31, 20 will be eligible for 50% carry-over of net dollar shipment balance for all hay and forage shipments; excluding SP Forage Harvesters and heads. Units eligible for carry-over will have terms extended until June 1, Configuration Changes Dealers that ordered their Total haytool order writing objective for Major and Supporting Haytools during Phase 1 may request to make model or configuration changes: o Orders slotted between August and December 20 Minor configuration changes can be submitted in equipment for approval o Orders slotted between January to August 20 Configuration changes or model replacement is available o Contact DSS for this period September October November December January February March April May June July August Slotted orders for this period are locked into Model. Minor configuration changes can be requested in equipment and subject to plant approval Slotted orders for this period can have model and configurations modified, if adjusted by the end of Order Writing Phase 2 in August. Beyond August, all modifications are subject to plant approval. 5

6 Production Planning Schedule: Major Haytools & Supporting Haytools New Holland reserves the right to change the MY20 production schedule at any time Legend: Production scheduled Production Filled No production scheduled Plant Productline Model Forage ARTSWAY Blower F62B SP GRAND ISLAND Windrower Dura (NE), USA Merger Merger 419 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sickle MC SP Bale Wagon SP Windrower H7150 H9870 H9880 SR0 SR200 CAN SR220 SR240 CAN HS MANUFACTURING SPW Headers Box Spreader Pull-Type Merger SR260 Durabine 4 Durabine 419 HS 14 HS HS S 2600S 3400S HB425V HB550V M2080 M2090 H5410 H5420 H5430 Wheel Rake H5980 KVERNELAND GROUP MODENA Disc MC MC512F MC530F NEW HOLLAND (PA), USA Rakes Tedder PR3114 PR3223 PR3226 PT34 PT3625 PT3836 Bale Thrower 72 Box Spreader Disc Mower Conditioner Discbine 313 Discbine 3 H7220 H7230 H7320 H7330 6

7 Disc Mower PT Forage Harvester Pull Type Forage Headers H6730 H6740 H6750 H6830 FP230 FP240 27P 29P 3PN 824 RolaBar Rakes Round Baler 57 Sickle MC Small Square Baler BR Utility BC5050 BC5060 BC5070 BC5080 SITREX Disc Mower HM234 HM235 HM236 Wheel Rakes DV 8 DV 1020 DV 1225 DV 1428 DV 31 DV 1833 PC 819 PC 1022 PC 1225 SUPER STEEL Rakes 2 ZEDELGEM, BELGIUM Large Square Baler BB230 BB330 BB340 7