We re ready. Are you?
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1 We re ready. Are you? Kwek Hyen Chee Director, Business Analytics & Systems Development SMRT Buses Ltd Fuji Foo Solution Evangelist NEC Asia Pacific 27 May Cisco and/or its affiliates. All rights reserved. 1
2 Overview of SMRT Corporation 2015 Cisco and/or its affiliates. All rights reserved. 2
3 SMRT Corporation Ltd SMRT Corporation Ltd (SMRT) is Singapore s premier multi-modal land transport provider, with core businesses in rail operations, maintenance and engineering; bus, taxi and automotive services; as well as integrated businesses in transit retail, media, lifestyle marketing & e-commerce, and commercial properties. We are committed to Service Excellence as we strive towards our vision of Moving People, Enhancing Lives. VISION Moving People, Enhancing Lives MISSION To be the PEOPLE S CHOICE by delivering a WORLD-CLASS transport service and lifestyle experience that is SAFE, RELIABLE and CUSTOMER-CENTRIC 2015 Cisco and/or its affiliates. All rights reserved. 3
4 Structure of SMRT Corporation Ltd SMRT has two main groups of businesses: Public Transport Operations (PTO), and non-pto. PUBLIC TRANSPORT OPERATIONS Rail Operations SMRT Trains and SMRT Light Rail provide MRT and LRT services. Bus Operations SMRT Buses provides public bus services Transit-Oriented Retail & Advertising SMRT Trains and SMRT Light Rail provide MRT and LRT services. NON-PUBLIC TRANSPORT OPERATIONS Taxi Operations Commercial Business Engineering Services Other Services 2015 Cisco and/or its affiliates. All rights reserved. 4
5 Overview of SMRT Buses Bus Services Commuters Staff Count Fleet Size Operates 104 Revenue Services 51 Trunk 23 Feeder 20 Premium & Express 10 Night Rider & Special Services Manages 3 Depots 2 Temp Parks 5 Interchanges Serves 368 Million bus Commuters Annually More than 1 million Bus Commuters Daily Employs 2,950 staff Currently operates 1,445 buses 2015 Cisco and/or its affiliates. All rights reserved. 5
6 Our Value Proposition Competency and Commitment Build on 40 years of Public Bus Transport Experience Expertise and Knowledge of the operating environment Safe, Reliable and Customer-Centric Customer as our Operational Focus (Build a Culture of Service Excellence) People as our Key Differentiator (Develop a Competent, Committed and Professional Workforce) Innovation as our Leading Edge (Leverage on Technology as a key Enabler) 2015 Cisco and/or its affiliates. All rights reserved. 6
7 International Bus Benchmarking Group Comprehensive programme of benchmarking urban bus operations. IBBG consortium is made up of 15 medium and large bus organisations located around the world from 14 cities. The group is jointly owned and driven by the members, with project management, administration, and research carried out by the Railway and Transport Strategy Centre (RTSC) at Imperial College London. Mr. Tan Kian Heong, Managing Director (Designate), SMRT Buses was nominated to be President of IBBG for the year 2015/2016 S/N Performance Areas Rank 1 Passenger km per Planning Capacity km 1 2 Vehicle Accident per Million Vehicle km 1 3 Vehicle Accident per Million Vehicle Hour 1 4 Total Cost per Total Vehicle km US$PPP 1 5 Total Vehicle Hours per Vehicle Maintenance Hour 1 6 % of Total Fleet Used in Peak Hours 2 7 Operating Cost per Total Vehicle km US$PPP 2 8 Operating Cost per Total Vehicle Hour US$PPP 2 9 Diesel Fuel Efficiency 2 SMRT Buses is Ranked Top by IBBG in Key Performance Indicators for Operations Efficiency and Safety 2015 Cisco and/or its affiliates. All rights reserved. 7
8 SMRT NEC Ops-Tech Collaboration 2015 Cisco and/or its affiliates. All rights reserved. 8
9 SMRT NEC Ops-Tech Collaboration 2015 Cisco and/or its affiliates. All rights reserved. 9
10 SMRT NEC Ops-Tech Collaboration 2015 Cisco and/or its affiliates. All rights reserved. 10
11 Personalising Learning Journey with Internet of Things 2015 Cisco and/or its affiliates. All rights reserved. 11
12 Professional Learning & Training Management System Volume, Variety Velocity, Veracity Value Outcome Individual Data - Demographics - Telematics Drivers Profiling - Complaints/ Compliments - Traffic Offences - Staff Absenteeism - Eco-Driving / Fuel Efficiency System Data - Accident Investigations - Operational Performance Reports - Social Media Analysis - Customer Satisfaction Report - Organisation Climate Surveys Distill & Sense Make through Data Analytics - Improve Operational Performance Results Improve Safety Records - Develop Skills and Competencies - Improve Fuel Efficiency - Reduce Absenteeism - Reduce Complaints - Increase Compliments - Improve Productivity - Improve Operational Performance - Improve Customer Satisfactions and Service Standards 2015 Cisco and/or its affiliates. All rights reserved. 12
13 2015 Cisco and/or its affiliates. All rights reserved. 13
14 Professional Learning & Training Management System Operations Capabilities Analytics Systems Training Capabilities Telematics System Individual Dynamic monitoring of Bus Captains safe driving proficiency Bus Captain Management System (BCMS) Individual Big Data Analysis of Bus Captain driving performance and identification of training needs Professional Learning & Training Management System Simulation Training Individual Customized and Evidence Based Training Team-Based Networked scenarios for BSRF integrated training for both BC and Svc Controller Vocational Training Systems Approach Service Control Management System (SCMS) Team Service and EWT performance Evidence Based Customized to Individual Needs Continuous Learning and Development Proactive Approach Full capabilities in training pedagogy and curriculum design accredited by WDA supported by continuous skills development and learning management for the following bus careers Scenario Based Team Based 2015 Cisco and/or its affiliates. All rights reserved. 14
15 Professional Learning & Training Management System Performance Monitoring & Analysis Expert System Telematics System Individual Dynamic monitoring of Bus Captains safe driving proficiency Bus Captain Profiling Using Big Data Analysis Customized Training based on Individual Needs Bus Captain Management System (BCMS) Individual Big Data Analysis of Bus Captain driving performance and identification of training needs Training Philosophy Proactive Approach to Skills Training and Competency Development Evidence Based Customized to Individual Needs Proactive Approach Scenario Based Team Based 2015 Cisco and/or its affiliates. All rights reserved. 15
16 Professional Learning & Training Management System Expert System Risk Indexing Proactive schedule of risky drivers for training to reduce future accidents Find out correlation between numerous driver s attributes and accident Estimate the risk of causing bus accidents or on board incidents Identify risky drivers from the highest probability of accidents High Risk Proactive Training Mastery of Skills idsc Simulation Training SINGAPORE BTEC Individual Customized and Evidence Based Training Team-Based Networked scenarios for BSRF integrated training for both BC and Svc Controller Practical Driving & Training Vocational Training School Systems Approach Evidence Based Low Risk Customized to Individual Needs Proactive Approach Individual Defensive Driving Theory Defensive Driving Practical Intervention Through Predictive Training / Action Scenario Based Team Based 2015 Cisco and/or its affiliates. All rights reserved. 16
17 Enhancing Commuter Experience with Internet of Things 2015 Cisco and/or its affiliates. All rights reserved. 17
18 Big Data + Artificial Intelligence 2015 Cisco and/or its affiliates. All rights reserved.
19 Commuter Centricity High Tech features and innovative solutions deployed at Woodlands Temporary Bus Interchange to enhance customer experience and improve operational performance 4 th Generation Interactive Panel equipped with video call function for customer service and assistance Commuter and Community Centric platform in 4 languages Friendly to wheelchair users CCTVs placed at queue berths to monitor crowd numbers Crowd analytics allows us to manage the queue at the interchange to reduce passenger waiting time at the interchange Buggy Service for elderly and commuters who need mobility assistance Commuter can request for buggy service through interactive panel 2015 Cisco and/or its affiliates. All rights reserved. 19
20 Commuter Centricity SMART Technologies employed to strengthen workforce health and improve working environment Phase 1 Phase 2 Bus Alighting Bay System Parking Lot System Sensors installed Display Panels showing available alighting bays and number of available parking lot in each zone o Boost safety as it reduces the likelihood of 2 drivers heading for the same alighting berth o Reduce time spent by BC to look for available parking lot Sensors installed at each alighting bay and parking lot Collates data and transmit the availability of the bay to the display panels Bus Fleet Identification provides an automatic, seamless and integrated way of asset tracking Bus Captain Identification uses biometrics to capture bus captain attendance and actual bus departure timing Crowd Analytics provides a consolidated view of operation solution with granular information 2015 Cisco and/or its affiliates. All rights reserved. 20
21 Smart Interchange - Living Lab Smart Bus Unloading Guidance System Provide real-time smart guidance to bus drivers for the ease of knowing which unloading bay is available and expedite the commuters alighting process. Unified Comms For Commuters Assistance Provide unified communications to further support the operations process of providing commuters assistance. Solar-battery Amenities Provide alternative energy source, obtained through solar panel and stored battery. Automatic Bus License Plate, Gender, Age & Crowd Level Detection Provide real-time bus asset tracking, age, gender and crowd level detection for operation efficiency and security purposes via video analytics. Smart Bus Parking Guidance System Provide real-time parking guidance to allow bus drivers to know which parking zone is available and expedite the parking process. Real-Time Information Panels Provide necessary and timely information to commuters through interactive panels with real time bus and other information and interactive 3D Wayfinding. Smart Energy Monitoring and Calibration Provide energy monitoring and with the capability of auto-calibration adjustment to amenities such as fans, lights. By leveraging on the temperature, humility and light sensor. Virtual Interactive Kiosk Provide commuters to seek for assistance and charge their devices when in need. Software-Defined Networking (SDN) Solves existing network problems to enable highly complex social systems and increasingly intricate systems built with ICT) to be constructed more simply and flexibly. Bus Captain Identification Provide a seamless way of logging identification, attendance and authorization authentication Cisco and/or its affiliates. All rights reserved. 21
22 Thank you.
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