Discover why your statistical intellect is in even more. demand now, than ever before. Natalie Mendes

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1 Discover why your statistical intellect is in even more demand now, than ever before Natalie Mendes

2 Natalie Mendes is SAS Australia and New Zealand Product Marketing Manager for Analytics. Her primary efforts are centered on insuring SAS continues to deliver market viable and industry leading business analytics offerings. Natalie completed a bachelors in Statistics and Computer Science at Swinburne University in Melbourne in which helped obtain her first professional role as an assistant statistician at Victoria s Country Fire Authority. From there, Natalie secured a role at ANZBank as a credit risk analyst, developing credit scorecards and determining the risk of a customer to repay loans. As a SAS programmer (in those days), Natalie moved industries and became a pre-sales business solutions specialist, selling leading edge SAS software and solving complex business problems for large and small businesses. To name a few: Social Network Analytics for Telcos Credit Risk for Banking Customer Segmentation for Retail Natalie has been in the business analytics industry for 18 years and continues to help customers solve business problems, using the power of analytics to delve deep inside data to uncover insightful information and provide for accurate decision making. Natalie Mendes

3 FACTS ABOUT ME Natalie Mendes SAS Product Marketing Manager Analytics A/NZ Started out as SAS coder and used SAS at university» Australian Football Statistics Bachelor of Applied Science (Stats and Computing) 18 years in analytics Banking, Telco, Government and Retail industries

4 A SAS FACT 22.5 tons per year

5 2 THINGS TO TAKE AWAY FROM TODAY Everyone is applying data-driven decision making Your analytics skills are in demand now and in the future

6 2 THINGS TO TAKE AWAY FROM TODAY Everyone is applying statistical, analytical, machine learning decision making Everyone is applying data-driven decision making

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8 Data-driven decision making Competitive Advantage What is the best that can happen? Optimise What will happen next? Predict Why is this happening? Explore Alerts What actions are needed? Raw data Clean data Standard reports Ad hoc reports Query drill down Degree of Intelligence Where exactly is the problem? How many, how often, where? What happened?

9 Credit Risk Fraud Predictive Asset Maintenance Customer Segmentation Targeted Acquisition / Retention / Attrition

10 CRYSTAL BALL BIGGER, BETTER, FASTER Collaborative, modern, Web-based clients Scalable analytics where you want them Fast, modern, and trusted algorithms Simplified user experience Outreach and talent pool expansion

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12 BETTER

13 WRITE DOWN THE FIRST 3 WORDS YOU SEE

14 BETTER Text-based data accounts for 80% of all data available for analysis.

15 FASTER Raw Materials Factory Finished Goods INPUTS PROCESS OUTPUT Looking for efficiency and repeatability & to produce something of the highest value at the lowest cost possible.

16 2 THINGS TO TAKE AWAY FROM TODAY Your analytics skills are in demand now and in the future

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19 5. Know how to develop a predictive model using regressions or decision trees 4. Know how to develop a segmentation model 3. Know how to use SAS with R 2. Know how to describe data and access it fast 1. Know how to articulate your analytical results to drive business outcome

20 THANK-YOU sas.com