Theatre Marketing and Box Office Form

Transcription

1 Theatre Marketing and Box Office Form THIS IS THE PRACTICE MARKETING FORM. THE FORM THAT YOU WILL NEED TO SUBMIT TO CAPITAL FRINGE IS FOUND ON THE CAPITAL FRINGE WEBSITE, UNDER 'RENTAL PROCESS' As part of the services that we provide, Capital Fringe provides support for engaging your audience through best practice techniques with copy editing, social media listing, and general event announcements. We will take what you provide below, and host it on our website, share it through our social media networks and newsletter recipients to get the word out about your production. While the bulk of the marketing and promoting of your production is your responsibility, we want to help you grow your audience and develop your voice and community engagement. The questions below help with this. You can only fill out this form ONCE! If you need to make any updates, please David Carter, Program Manager at Please proof read this information carefully before submitting it. We will use what you write! If you have any questions, pick up the phone or write an we are here to help and offer guidance. All information must be relayed to Capital Fringe Five weeks from your opening or by the date listed on your agreement in Attachment B, whichever occurs first. * Required 1. address * The Basics This is where you tell me more about who is involved with the work. These are the people that should be helping you draw a crowd. Does your Playwright have a following? How about your director? This information can draw an audience. The more specific you are with each piece of information, the better we (and your audience) will understand your work. 2. SHOW/EVENT TITLE * 3. COMPANY/ARTIST NAME * 4. PLAYWRIGHT NAME(S) *

2 5. DIRECTOR / CHOREOGRAPHER * 6. PRINCIPAL CAST MEMBERS * 7. OTHERS THAT ARE MEMBERS OF YOUR CREATIVE TEAM (IE, DESIGNERS, DRAMATURGS, ETC) * The Story This is where you share the actual marketing blurbs you should have honed and crafted, as well as tell us more about the work and why it is being produced now. While we will use the blurbs, often times, the most penetrating promotion is just a simple, plain spoken expression. You want to hook your audience by promoting an engaging narrative WORD MARKETING BLURB / TEASER *

3 WORD MARKETING BLURB * 10. USING VERY DIRECT LANGUAGE, WHAT IS THE STORY? * 11. WHY DID YOU CHOOSE THIS STORY TO TELL? * 12. WHY SHOULD SOMEONE SEE IT NOW? * 13. WHAT IDEAS SHOULD SHOULD SOMEONE WALK AWAY WITH AFTER SEEING THIS PRODUCTION? *

4 14. IDEALLY, WHO IS YOUR TARGET AUDIENCE? BE SPECIFIC. * 15. WHAT ELSE SHOULD WE KNOW ABOUT THE SHOW? (IE. CRAZY SCENIC ELEMENTS, FUNNY JOKES, INTERESTING VISUALS, A BACK STAGE STORY THAT YOU WOULD WANT TO SHARE) * The Media It can be helpful to follow the Marketing Rule of Seven: a patron needs to see/hear about a product seven times before committing to any action. You will want to capitalize on any media or following that you already have. Often. Clearly. Concisely. Should you not have any of the below platforms, simply enter N/A. 16. COMPANY OR SHOW WEBSITE * 17. COMPANY OR SHOW INSTAGRAM * 18. COMPANY OR SHOW TWITTER * 19. COMPANY OR SHOW FACEBOOK * 20. COMPANY OR SHOW SNAPCHAT *

5 21. WILL YOU BE INVITING PRESS? WHO? * MISC. By answering the above, you have already completed the bulk of a marketing strategy! Before we get to Box Office material, we should cover a few more details that will help us to promote your work. Will you be providing any accessibility services to your audience? (check all that apply) We will follow up for more detailed information upon receipt of this form. 22. ACCESSABILTY American Sign Language Assisted Listening Devices Audio Description Large Print Text Programs Autism Friendly Performances Currently, we are not providing accessibility services Other: 23. IS YOUR PRODUCTION A PREMIERE? * World Premiere North American Premiere United States Premiere Washington, DC Premiere This show is not a premiere 24. WHAT AGE IS APPROPRIATE FOR YOUR WORK? * Appropriate for all ages Appropriate for kids age 13 and up Not appropriate for kids Other: BOX OFFICE Capital Fringe uses OvationTix for its Box Office needs. This ticketing system is unique in that it allows for Capital Fringe to manage the sale of your tickets while providing you with realtime access to the sales, the

6 ability to issue Complimentary (comp) tickets, and generate reports to download date on your audience: s, addresses, phone numbers, so you can continue to expend your network and reach. Please do note that OvationTix applies a Fee for all online sales. This fee will be applied against your ticket sales. After you complete this information, the Program Manager, David Carter, will generate your OvationTix access so you can start to use the ticketing system. Upon completion of this form, please do send a completed and signed W9 tax form. This form allows for Capital Fringe to payout your ticket sales. 25. PRIMARY CONTACT FOR THE BOX OFFICE * 26. STANDARD TICKET PRICE * 27. DISCOUNTED TICKET PRICE (IF APPLICABLE) 28. FRINGE BUTTON DISCOUNTED PRICE (IF APPLICABLE) 29. Please provide the name and address for your the Ticket payout. (This should be the same as the information listed on your W9) * 30. W9 / TAX INFORMATION * Once I complete this form, I will send to David@capitalfringe.org a completed W9 form so that I can get paid! Images Your production images must be submitted to david@capitalfringe.org. Images need to be submitted at least five weeks before your rental begins. Use the subject line: FRINGE THEATRE : MARKETING IMAGES : [your show title here]. We are not able to list your show online or begin promotion without these images. Capital Fringe will create a webpage showcasing your work, on its site. For your capitalfringe.org listing, we require an image that is: + jpeg format + at least 72dpi pixels wide x 540 pixels high

7 + It should NOT CONTAIN TEXT + Save image as the title of your show + WEB (ie. HamletWEB) Capital Fringe will create a Facebook event for you, linking you as a co host. For your Facebook event, we require an image that is: + jpeg format + at least 300 dpi pixels wide x 1080 pixels high + It should NOT CONTAIN TEXT + Save image as the title of your show + FB (ie. HamletFB) Capital Fringe will sell your event tickets through OvationTix. For your OvationTix ticketing landing page, we require an image that is: + jpeg format + at least 72dpi pixels wide x 200 pixels high + It should NOT CONTAIN TEXT + Save image as the title of your show + OT (ie. HamletOT) A copy of your responses will be ed to the address you provided Powered by