Automate Sales, Marketing and Customer Service

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Darrell Mosley
6 years ago
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1 Automate Sales, Marketing and Customer Service

Automate Sales, Marke ng and Customer Service Empower Your People with the Right & Updated Information We Build CRM to Match Your Needs Appeasing Millennials who are born with a silver spoon of

2 Automate Sales, Marke ng and Customer Service Empower Your People with the Right & Updated Information We Build CRM to Match Your Needs Appeasing Millennials who are born with a silver spoon of Information Technology will not be easier. Even Generation X are also no more lagging behind, when it comes to leveraging the latest media connecting devices and technologies. With increasing connectivity through Internet, information is now just a click away from them. Friendly consumer laws and active enforcement agencies are also doing fare contribution in empowering them. Thus, driving customer engagement for successful outcomes from marketing, sales and customer service in this digital era demands sensitive and collaborative effort on real-time and to make it happen businesses from all quadrants are focusing on adopting the right CRM platform. Before we go into the discussion on the right and wrong, and what is required and what's not in a CRM, it would be important to understand responsibilities and challenges of different business operations. Marke ng Marketing is the heart and soul of a business. No matter, how innovatively a business manufactures or develops products or services, and how skilled and capable its workforce is, without successful promotion and advertising, nothing is going to make any sense. However, marketing doesn't mean ignoring the needs of consumers and producing products or services randomly. One of the fundamental of marketing is to know and understand consumers and offer them what they need and when they need and where they need. Forget the age old saying an absolute marketer is one who can sell a comb to a bald person. It can be a good motivational quote for your sales and marketing people but not the right marketing strategy.

3 Responsibilities Challenges Strategy building Market research Product development Communica on Events Lack of systematic approach Less insights and more assumptions Lack of adaptation Copying competitors blindly Ignoring customers No targeted approach Ignoring online social connectivity Techvedic Marketing CRM Capabilities A business decision maker must give heed to all above aspects before adopting a CRM solution to get the effectual result. Prominent capabilities of a marketing CRM are highlighted below: Marketing resource management Multichannel campaigns Lead management Sales and marketing collaboration Social marketing Marketing analytics Sales Customer acquisition rate is an important aspect that reflects the success of any marketing campaign. From managing leads, qualifying and converting leads to discovering more sales opportunities every task demands agility, collaboration and precision in equal measure. Considering the multi-device communication channel adopted by your targeted audience, you need to upgrade your sales CRM. At the same time you have to keep in mind that your people have quick and easy access to information that they need to process the leads or requests pushed by buyers. Alignment of the delivery system with the sales is also important to make sure that products or services reach to the buyers at the right point and at the right time.

4 Responsibilities Knowing USPs Sales planning Identifying target market Identifying competitors Sales Reporting Mapping-member's KPI Evaluating team's performance Identifying obstacles Tracking progress on periodic basis Challenges Inability to understand opportunities Managing perceived risk Responding to new decision makers Designing a compelling win theme Understanding client's perspectives towards a sales proposal Techvedic Sales CRM Capabilities Lead management Contact management Calendaring and events Automatic address book Notes and comments Lightning fast search Custom fields and filters File sharing

SUPPORT and SERVICE @ Support & Service Pre-sales and post-sales support are the prominent weapons, if you want to stay in the battlefield. This is how you can make a difference.

5 SUPPORT and Support & Service Pre-sales and post-sales support are the prominent weapons, if you want to stay in the battlefield. This is how you can make a difference. First impression could be the last impression, the saying has become irrelevant in today's prevalent rivalry. Yes, far beyond sales and marketing, you have to make sure that your customers are getting consistently better experience with your products or services. Responsibilities Welcoming new customers courteously with timely onboarding services Advising customers to get the warranted performance Investigating and solving customers' problems Handling customer complaints or any major incidents Issuing refunds or compensation to customers Challenges Multi-channel technology adoption Data collection and analytics Customer churning Streamlining customer feedback processes Improving customer experience

Techvedic Support & Service CRM Capabilities Lead or Customer Preview Your customer service representatives can stay

This will help them to serve customers better and provide them with the information that they need.

Click-to-Call Your customer support representatives can connect with any prospects or customers with just the click of a

6 Techvedic Support & Service CRM Capabilities Lead or Customer Preview Your customer service representatives can stay informed about the profile, query, request, or complaint status linked with the callers. This will help them to serve customers better and provide them with the information that they need. Whether you run an inbound or outbound operations, the feature can give an edge to your business. Click-to-Call Your customer support representatives can connect with any prospects or customers with just the click of a button without leaving the CRM, and save valuable time that often gets wasted in searching for the calls and pulling out the relevant conversation history. Automatic Status Sync Status of any requests or complaints lodged by a prospect or customer gets updated on real-time without fail. Thus, leveraging the latest information, your customer support representatives can serve the customers in the best manner. Real-time Reporting Let your managers have the 360-degree view of the entire business operations how agents are performing, how the campaigns are running and to what extent the endeavors are getting materialized. This will help them to take the right decisions to drive sales and customer satisfaction.

Quality Management Tools Monitor interactions or conversations between a rep and a customer, happening through multiple channels, intervene if required, and make sure that the

7 Quality Management Tools Monitor interactions or conversations between a rep and a customer, happening through multiple channels, intervene if required, and make sure that the business objectives are met without diluting quality protocols in terms of behavior, adherence, timeliness, etc. This will help you to build better relationship with customers.

Online Intelligence TM ABOUT TECHVEDIC Techvedic is an Informa on and

business services, IT outsourcing services, merchant payment services,

small and medium businesses, government and non profits organiza ons.

also offers strategic support, that is, consulta on, planning,

8 Online Intelligence TM ABOUT TECHVEDIC Techvedic is an Informa on and Communica on Technology based enterprise that offers IT and IT enabled business services, IT outsourcing services, merchant payment services, digital media services and cloud based telecom services to startups, small and medium businesses, government and non profits organiza ons. To help clients, adopt and leverage the technology services, Techvedic also offers strategic support, that is, consulta on, planning, deployment, integra on,migra on, training and maintenance TM Online Intelligence

IMPORTANCE OF CRM SOFTWARE

IMPORTANCE OF CRM SOFTWARE 18 Reasons Why An Organization Needs CRM BY TECHONESTOP Believe me: If you are a business owner, this article - Importance of CRM Software will definitely help you to grow your