10118NAT. Diploma of. Social Media Marketing. RTO: CRICOS: 03010G

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1 10118NAT Diploma of Social Media Marketing RTO: CRICOS: 03010G

2 Curated by three leading global social media industry experts, the Diploma of Social Media Marketing is engaging, comprehensive, forward thinking, and fills a clear gap in business and marketing qualifications. Through this Diploma, you will not only learn all there is to know about social media, you will build a social media marketing strategy and implementation plan which you can immediately apply to your career and/or business. Diploma of Social Media Marketing 10118NAT Social media appeals to a wide array of student segments, including job seekers, high school graduates, advertising or marketing professionals, business owners and social media newcomers. Whether you want to build a highly comprehensive portfolio to win the job of your dreams, launch a new business, or manage an array of clients within a large organisation, this course will help you gain the practical skills required to strategise, manage and execute powerful digital and social media marketing campaigns. Course Overview Study Mode Duration Start Date Campus Location Assessment Online On Campus Up to 9 Months Times may vary depending on your prior experience and formal qualifications Various Intake and Start Dates available Brisbane Quizzes Activities Case Study Material Possible Career Outcomes Managerial Roles Digital Marketing Manager Head of Digital Marketing Social Media Marketing Manager Social Media Consultant Head of Social Media Upskill Roles Brand Manager Social Media Strategist Social Media / Community Manager Content Marketing Manager Content Strategist Digital Marketing Strategist Entry Level Roles Digital Marketing Assistant Digital / Social Media Coordinator Communications Assistant 2

3 10118NAT Diploma of Social Media Marketing What You ll Learn Key core marketing concepts and strategies such as establishment of the marketing mix and interpreting the market trends and developments How to conduct a marketing audit to ensure your approaches are hitting the mark The approach to plan, implement and manage blog and content marketing Learning Management System How to establish and build a strong personal brand in social media, including the key mainstream mediums Key strategies to plan, implement and manage marketing, mainstream and niche social media marketing strategies Prerequisites There are no mandatory requirements to enter into this course. However, having completed Year 12, hold a Certificate IV or have work experience in the field is recommended as minimum requirement to study at the Diploma level. Access to a computer, the Internet and an active address and capacity to complete the assessment items within the required timeframes is required. uses the Australian Core Skills Framework (ACSF) to identify the Learner s Language, Literacy and Numeracy (LLN) levels upon enrolment. Ted Shelton ACCOUNT DIRECTOR AT TWITTER SOCIAL MEDIA GRADUATE You know you re learning from the best! Hands down the single best course in social media anyone can take. I love the fact that the course is written by social media experts you know you re learning from the best. I would highly recommend this course for anyone working in the digital marketing space. 3

4 10118NAT Diploma of Social Media Marketing Course Outline Diploma of Social Media Marketing is made up of eight units of competency comprising of five core enterprise units of competency and three elective national units of competency. Unit Code SMMBCM501A SMMMSM502A SMMNSM503A SMMBPB504A SMMEMS505A BSBMKG502 BSBMKG507 BSBMKG515 Unit Title Plan, implement and manage blog and content marketing Plan, implement and manage mainstream social media marketing strategies Plan, implement and manage niche social media marketing strategies Establish and build a strong personal brand in social media Plan, implement and manage marketing Establish and adjust the marketing mix Interpret market trends and developments Conduct a marketing audit 4

5 10118NAT Diploma of Social Media Marketing Flexible Payment Options We offer flexible payment options allowing students to select a payment method best suitable to their financial means. Course fees can be paid in person, by phone, internet banking, or credit card. Fee for Service Option 1 - Upfront 100% Payment You can pay course fees in full upfront through your own pocket either by direct debit or credit card. Enrollment Options How can you apply to enrol straight away? Take the next step and enquire today at info@queensford.edu.au or call us on One of our Course Advisors will answer any questions and can give you up to date course information, possible career pathways, study and payment options. Option 2 - Payment Plan You can pay course fees through convenient instalments weekly, fortnightly, monthly or per every semester. Terms and conditions apply. Option 3 - Direct Debit A direct debit or direct withdrawal of funds can be arranged and scheduled from your nominated bank account. Option 4 - Credit Card We accept payments via MasterCard or Visa. Are you eligible to receive VET-FEE HELP? VET FEE-HELP is a student loan scheme for the Vocational Education and Training (VET) Sector that is part of the Higher Education Loan Program (HELP). More information about VET FEE-HELP can be found here at studyassist.gov.au You can pay course fees through the Australian Government s VET FEE-HELP loan scheme. One of our Course Advisors can help check your eligibility to see if you can start studying now and pay for your course later. 5

6 WHY QUEENSFORD COLLEGE is an established Registered Training Organisation providing training in English/ ELICOS and certificates, Business, Management, Accounting, Community Services and Hospitality Qualifications to both domestic and international students. At we are committed to the success of our students with the sole vision of Empowering Your Future. We offer you an education that will prepare you for success, expose you to new ideas and equip you with skills and knowledge to achieve your career goals. 6

7 Stand out with a Nationally Recognised Qualification As a Registered Training Organisation (RTO), Queensford College offers nationally recognised qualifications. These courses provide the appropriate competency outcomes and satisfactory basis for assessment and they meet national assurance requirements. Explore your pathway to University provides quality pathway programs leading into Australian Universities. Pathways are established credit agreements with partnering tertiary institutions that include credit for your previous studies at Queensford College. For more information on University Pathways please visit the website. Engaging Expert trainers trainers are industry experts who are well connected in their fields. We are passionate about creating an inspiring learning environment that motivates you to excel and succeed in your chosen course. Experience work focused learning Our training programs have been carefully tailored to meet the needs of the modern day workforce. Not only do we provide in-depth theoretical concepts, we also incorporate practical applications of vocational study. The methods we employ can be applied immediately by our students in achieving both life and career goals. Affordable payment options As one of the leading training providers, offers affordable education. We offer flexible payment options allowing students to select a payment method best suited to their financial means. Online resources designed to Support you Students in will have access to their portal called the Learning Management System (LMS). It is a software application that allows to provide you with a range of focused information. You can access LMS 24/7 for your studies, as long as you have internet access. This means after your class, you can do extra study to progress through your course. applies all new technological learning methods for the future leaders of tomorrow. 7

8 BRISBANE ADELAIDE BRISBANE Level 2, 359 Queen Street Brisbane QLD 4000 ADELAIDE Level 11, 90 King William Street Adelaide SA 5000 TOOWOOMBA 10 Russell Street Toowoomba QLD Copyright 2015 Malekhu Investments Pty Ltd v. 1.1 June 2016