BECOME A WHAT IS YOUR NICHE? DIPLOMA OF SOCIAL MEDIA MARKETING #10118NAT

Transcription

1 BECOME A QUALIFIED SOCIAL MEDIA MARKETER WHAT IS YOUR NICHE? DIPLOMA OF SOCIAL MEDIA MARKETING #10118NAT

2 CONTENTS TABLE OF 1 OUR VISION 2 CAREERS 3 HOW DOES IT WORK? 4 COURSE STRUCTURE 5 COURSE STRUCTURE 6 COURSE STRUCTURE 7 ENROLMENT 8 YOUR FREE CONSULT 9 TESTIMONIALS In under 12 months you can go from beginner to social media marketing expert and be 100% industry ready in the largest job growth industry when you complete the Diploma of Social Media Marketing. College of Social Media Marketing RTO code 31939(Rose Training Aus)

3 1. OUR VISION JOIN THE REVOLUTION! Here at the College of Social Media Marketing your future is important to us, and we believe in creating fully equipped expert social media marketers who are 100% job ready! GROW CREATE GRADUATE Accelerated learning-beginner to expert level in under 12 months Your professional network and gain industry placement opportunities. Compelling end to end Social Media Marketing campaigns using real brands. Comprehensive Social media Marketing portfolio using the tools and templates provided in the course. The best lead generation results from Facebook, Twitter, Instagram, LinkedIn and beyond. In under 12 months with a formal industry accredited qualification A diploma that articulates to 1 year of (selected) University Bachelor's degrees. A COURSE CREATED BY HIGHLY SUCCESSFUL SOCIAL MEDIA EXPERTS Eric T Tung (USA) SMB level consultant Speaker and thought leader Deborah Lee (UK) Enterprise level strategist speaker and consultant Trevor Young (AUS) Content marketing specialist Author and speaker WHO IS THIS COURSE FOR? We help marketers, creative freelancers and small business owners become strategically social. Our course material, industry working templates, hands on experience and personalised blended course delivery will give you all the tools you need to get working on your business and delivering results right away! This course is for marketing teams and individuals looking to up-skill as well as small business owners who want to market their personal brands strategically and cost effectively using Social Media. Learn from our expert marketing trainers and join our vast industry network today! Nadia info@collegeofsocialmediamarketing.com.au rosetraining.com.au (07)

4 2. SOCIAL MEDIA CAREER PATHWAYS (07) WHY GET FORMALLY ACCREDITED NOW? AUS SKILLS SHORTAGE BENEFITS Work anywhere in the world Become accredited in a high demand jobs industry Secure an industry placement with us, working with 66% professional marketing teams through our vast network of business's Australia wide. Articulates to 8 QCE points and 1 year of selected university INCREASE IN SOCIAL MEDIA SPECIALISTS JOB ADVERTISEMENTS IN 12 MONTHS degrees majoring in Marketing, Business or Communication. MANAGERIAL ROLES UPSKILLED ROLES ENTRY LEVEL ROLES HEAD OF SOCIAL MEDIA DIGITAL MARKETING MANAGER SOCIAL MEDIA MANAGER MARKETING MANAGER SOCIAL MEDIA STRATEGIST CONTENT MARKETING STRATEGIST SOCIAL MEDIA COMMUNITY MANAGER BRAND MANAGER DIGITAL COORDINATOR DIGITAL MARKETING ASSISTANT COMMUNICATIONS ASSISTANT $100-$200K+ SALARY $100-$200K+ SALARY $50-75K+ SALARY 2.2BN USERS GLOBALLY 7.7M USERS IN AUS 100M ACTIVE DAILY USERS FACEBOOK/COLLEGE OF SOCIAL MEDIA MARKETING INSTAGRAM/COLLEGESMM

5 3. HOW DOES MY COURSE WORK? (07) START ANYTIME, ANYWHERE... VIP ACCESS TO OUR EVENTS FREE ACCESS TO OUR LIVE NETWORKING EVENTS AND HALF DAY WORKSHOPS. VIP ACCESS TO OUR INTERACTIVE WEBINARS 6 INTERACTIVE LIVE MASTER CLASS WEBINARS. 1. BUILD YOUR OWN FB CAMPAIGN 2. GROW YOUR FOLLOWING 3. CREATE COMPELLING VIDEO CONTENT 4. LAUNCH YOUR PERSONAL BRAND 5. MASTER MARKETING 6. DOMINATE THE MARKET WITH SEO IMMEDIATE START ON ENROLMENT IMMEDIATELY ACCESS OUR ONLINE, EASY TO USE LEARNING PLATFORM TO VIEW ALL COURSE LEARNING RESOURCES, RECORDED CLASSES AND ASSESSMENT TEMPLATES. 12 MONTHS ACCESS 12 MONTHS ACCESS: ON ROTATION FORTNIGHTLY GRADUATE WITHIN 12 MONTHS FACEBOOK/COLLEGE OF SOCIAL MEDIA MARKETING INSTAGRAM/COLLEGESMM

6 4. COURSE STRUCTURE 5 CORE SOCIAL MEDIA UNITS: 3 ELECTIVE BUSINESS UNITS 1. CONTENT IS KING, BUT CONTEXT IS GOD UNIT ONE: SMMBCM501A: PLAN, IMPLEMENT AND MANAGE BLOG AND CONTENT MARKETING Determine content marketing and blog requirements and opportunities. Identify and select key content marketing and blog platform Develop a social media content marketing strategy and implementation plan. Implement and manage the content marketing and blog strategy. Write compelling copy that tells a story and adds value Optimise a website, blog and social media content so that it appears in Google searches. 2. BUILD IT, NURTURE IT, ENGAGE THEM, AND THEY WILL COME AND STAY UNIT TWO: SMMBCM502A: PLAN, IMPLEMENT AND MANAGE MAINSTREAM SOCIAL MEDIA MARKETING STRATEGIES Tweet, post, gram and snap excellent online content to promote a brands/ business's products and services to generate leads. Develop a mainstream social media strategy and implementation plan. Learn about the latest Social Media global trends. Use powerful ad manager tools on Facebook, LinkedIN and Instagram to create custom audiences, set up sales funnels and generate leads. 3. WE ARE LIVING IN A WORLD OF NICHES UNIT THREE: SMMBCM502A: PLAN, IMPLEMENT AND MANAGE NICHE SOCIAL MEDIA MARKETING STRATEGIES Look beyond Facebook, Instagram and LinkedIn and learn to use the growing niche platforms such as Whatsapp, Snapchat, Vimeo to access new target audiences and produce creative marketing campaigns. Develop a niche Social Media Marketing strategy and implementation plan. info@collegeofsocialmediamarketing.com.au rosetraining.com.au (07)

7 5. COURSETO STRUCTURE [X] STEPS [RESULT] 4. I AM MY BRAND AND MY BRAND IS ME UNIT FOUR: SMMBCM504A: ESTABLISH AND BUILD A STRONG PERSONAL BRAND IN SOCIAL MEDIA Create, market and manage a personal brand strategy. Personalise and launch branding creatives tailored for your business. Learn how to connect online and offline with your target audience as a strong personal brand. Position your dominance in the market. Discover your Unique Selling Point. 5. GET PERSONAL: CHECK YOUR INBOX Build a list of hungry subscribers. UNIT FIVE: SMMBCM505A: PLAN, IMPLEMENT AND MANAGE MARKETING Create custom audiences. A/B split testing. Develop an content marketing strategy plan to implement right away. Learn the tools of the trade including Mail Chimp, Active Campaign and how to create landing pages. Measure and evaluate effectiveness of your marketing strategy. info@collegeofsocialmedia.com.au rosetraining.com.au (07)

8 6. [X] COURSE STEPS STRUCTURE TO [RESULT] 6. IF YOU CAN'T MEASURE IT, YOU CAN'T IMPROVE UNIT SIX: BSBMKG507: INTERPRET MARKET TRENDS AND DEVELOPMENTS Learn the tools and techniques to analyse the external environment of an organisation. Learn how to interpret market trends and developments within the specific context of your organisation or business. Interpret trends and market developments. Analyse qualitative results and report on market data. 7. YOUR TARGET MARKET IS WAITING UNIT SEVEN: BSBMKG502: ESTABLISH AND ADJUST THE MARKETING MIX Evaluate each component of marketing mix. Determine the marketing mix for specific markets. Monitor and adjust the marketing mix. 8. A MAN WHO STOPS ADVERTISING TO SAVE MONEY IS LIKE A MAN WHO STOPS A CLOCK TO SAVE TIME UNIT EIGHT: BSBMKG501: MANAGE BUDGETS AND FINANCIAL PLANS Plan financial management approaches. Implement financial management approaches Monitor and control finances. Review and evaluate financial management processes. info@collegeofsocialmediamarketing.com.au rosetraining.com.au (07)

9 7. [X] STEPS ENROL TO NOW [RESULT] 1 FILL OUT AN ENROLMENT FORM ONLINE 2 PAY YOUR DEPOSIT ONLINE OR OVER THE PHONE CHAT TO US FOR FLEXIBLE PAYMENT OPTIONS 3 SIGN UP FOR A USI AND GET STARTED ON OUR ONLINE LEARNING PLATFORM ABOUT OUR TEAM Nadia is our Social Media Marketing Coordinator and trainer at College of Social Media Marketing. She has worked in the media and arts industry for the last 10 years, as an entertainment radio journalist and producer, digital marketing copywriter and teacher, with a Masters degree. Nadia Vanek (AUS) Social Media Coordinator/ trainer Her background in communications, journalism and digital marketing have led Nadia to a passionate career in Social Media Marketing consulting and training as well as running her own creative entertainment solutions business. info@collegeofsocialmediamarketing.com.au rosetraining.com.au (07)

10 8. WANT MORE? REGISTER HERE FOR YOUR FREE CONSULTATION! WITH ONE OF OUR INDUSTRY TRAINERS DURING THIS CONSULTATION YOU WILL: Receive a free Social Media Platform audit Discuss your career business goals and options in real time with a real trainer. Take action and find out how you can get started on your career and business dreams today using the power of Social Media Marketing! If you want to get Strategically Social and Take Action US at : info@collegeofsocialmediamarketing.com.au or CALL US on: (07)

11 9. TESTIMONIALS OUR PARTNERS AND SPONSORS rosetraining.com.au (07)