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1 New ways to help your business XEROX CORPORATION. All rights reserved. XEROX, The Document Company, DataGlyph, DocuTech, WorkCentre Pro, Phaser, DocuPrint, The New Business of Printing, igen3, and FreeFlow are trademarks of XEROX CORPORATION. DocuColor is a licensed trademark of Xerox Corporation. Document Intensive Business Processes SM is a service mark of Xerox Corporation. 05/04 708P87740EUROGBE

2 Like many organisations, Today, Xerox is more relevant to more businesses than In the production environment, Xerox continues to Our unwavering commitment to innovation in the dramatic shifts in the global ever before. No matter what size, or what industry you re lead The New Business of Printing, helping thousands workplace is backed by a $1 billion annual investment business landscape have in, we can help you significantly reduce costs, speed up of organisations capitalise on the dynamic world of in research and development all focused on delivering required Xerox to rethink, and grow your business in a number of lasting ways. digital printing on-demand publishing and one-to-one better ways to do great work. redefine and reinvent itself personalised communications. These advanced over the past few years. In the office environment, our portfolio includes capabilities are enabled by our workflow solutions, I invite you to read about the new Xerox and discover We ve done that by focusing award-winning colour and black-and-white multifunction production services and breakthrough systems such as for yourself new ways that we can help your business. on you, our customers. systems, printers and copiers. We combine these the Xerox DocuColor igen3 Digital Production Press. offerings with software from Xerox and our partners What has emerged is a new Xerox, one that better to simplify work processes such as scanning contracts Through our consulting and managed services, we understands your document-related needs, and uses into a digital archive. provide unparalleled expertise in producing and smart documents and smart processes to help your business in ways that just might surprise you. managing documents that are critical to the success of every organisation. Armando Zagalo de Lima P RESIDENT, XEROX E UROPE A new way to look at Xerox.

3 Document costs are as much as 15% of your annual revenue. We found 25,000 of annual costs hiding in envelopes. Imagine the opportunities. Most business owners, executives, and managers can cite operational costs to the penny. But they are shocked to discover that document costs can add up to a double digit percentage of revenue. It all adds up. Consider every document your people use to run your business and communicate with customers, employees, suppliers, channel partners, and shareholders. Now think of your people and all the time spent creating, storing, printing, copying, scanning, faxing, and delivering them. Add it all up and it s a very important number. In businesses with documentintensive work, it s as much as 15% of annual revenue. 1 We can help you spend less and get more. We look at how your organisation works with documents, and we find ways to make it more efficient and more effective. It s as simple as that. As part of a thorough document assessment for this bank, we looked at all of the different envelopes it used in the course of a year different sizes, different window placements, different logos. We taped the envelope variations all 600 of them up on a wall for the client to see. The problem was obvious. The solution was like new-found money. We focus on people doing document-intensive work. 25% Xerox has delivered document-related cost savings of 25% on average. 2 If your business spends 15% of revenue on documents, think what that can do for your bottom line. In most businesses today, 90% of customer communications is through documents. 3 That s a lot of people and a lot of documents. We see if they have the right process and the right tools to get their work done in the most efficient and effective manner. In most cases, there s plenty of room for improvement. Sometimes, we find more printers, copiers, scanners and faxes than people. For one customer, we reduced their machine count on one floor from 60 to 10. We configured our multifunction systems and printers and placed them strategically so people would have the document capabilities they needed to get their work done better and faster. We call it balanced deployment and it helped them save thousands of euros a year in paper, supplies and maintenance. We find millions of dollars hiding in warehouses. They re disguised as pallets of marketing and sales materials, business forms, product and service literature. The plan was to print plenty of them on offset presses to get the cost-per-piece down. But now they sit in a warehouse in varying stages of information decay and unplanned obsolescence. One Xerox customer calculates that they will save 14 million over the next three years using Xerox on-demand printing to change their document production model from print and store to print on-demand. The opportunities go far beyond cost savings 1 Source: InfoTrends/CAP Ventures 2 Source: Xerox Office Document Assessment Results 3 Source: Palo Alto Research Centre Incorporated

4 Let s talk about better ways to work. 4.5 Trillion How s your paperless office? 4.5 trillion hard-copy pages (prints and copies) will be produced in businesses around the world in 2007, according to IDC. Imagine a stack of paper reaching well beyond the moon. For most businesses, the incredible amount of paper and digital documents creates a serious management problem and a workflow bottleneck that can grind an important process to a halt. The documents and revenue connection. Customer contracts, loan applications, order forms, all have to move through a review and approval process, often involving paper and digital documents. Decisions must be made. If the approving parties don t have all of the documents they need readily available, the decision is stalled. So is the revenue stream. By focusing on what we call document-intensive business processes SM, we can help you significantly reduce steps, labour and/or time, simplify document management, and help transform the way you work. Making time for your new customers. Working with a brokerage house, we helped cut the time it takes to open a new customer account in half. How? By using XML-based forms and Xerox DataGlyphs to accelerate the capture and management of their new customer information. Saving time where the paperwork meets the network. Xerox can help you work seamlessly with paper and digital documents in the same process. Our scanning solutions convert paper into digital documents quickly and easily. They can be indexed and stored, current, secure, and available to authorised people on a moment s notice. It can be as simple as scanning your meeting notes to the team via . Or it can be as advanced as developing an integrated, highly automated document workflow that speeds up your business and increases productivity. The results can be dramatic. That saves a lot of document management time and dramatically reduces copying and faxing. This not only simplifies the process, it gives their brokers the potential to generate more revenue on a daily basis. Dramatically fewer copies and faxes? You probably didn t expect that from Xerox. Making paper smarter. DataGlyphs contain encrypted information that tells the scanner what the document is, where the document should be stored, how it should be indexed, who can access it, etc. It s paper that knows where it s going when it reaches the digital world.

5 More opportunities. Brand building and revenue growth. Think of all of your branded communications. Your marketing and sales materials, statements and invoices, product and service literature, recruitment, application, and order forms. Every one of these documents makes an impression. Communicate with the power of colour. Whether it s for one million monthly statements or one big idea, simple, affordable Xerox digital colour makes important communications more effective. Add the measurable impact of personalisation. The combination of marketing databases and Xerox full-colour variable information printing enables you to communicate with thousands of customers on a one-to-one basis. More relevant information and highly targeted offers, that s the key to building lasting relationships. Communicate with the people who matter most, one-to-one. An insurance company wanted to launch a high-value plan to a limited number of high-net-worth clients. Rather than send out generic brochures to their brokers, they asked Xerox to help them create a Web-based personalised, customised sales collateral system. In three simple steps, a broker can go online, input their information, their prospect s information, and get an on-screen proof of their full-colour brochure with customised, personalised content in place all in 60 seconds. Initial results have been so positive that the customer has made Xerox personalised communications an integral part of their sales strategy. Growing sales and revenue! It s amazing what you can do with documents. Elena s Vacation Amusement park mega marathon! David s Vacation Personalised communications have been proven to dramatically increase response rates, especially when combined with colour and customised content as much as 500%! 4 Snorkeling in the Carribean! Donte s Vacation Colorado: A climber s dream! If it involves documents, it involves Xerox. Delivering The New Business of Printing For commercial printers, service bureaus, creative agencies, and in-plant printing operations, Xerox provides a world of new revenue opportunities. We call it The New Business of Printing. It s using Xerox digital technology and Xerox FreeFlow digital workflow solutions to provide high-value business communications services. These include: On-Demand Publishing Customised Personalised Communications Cross-Media Publishing Content Management Services We streamline and simplify the way you work with paper and digital documents the way you capture, store, retrieve and share them with people anywhere in the world. Investing in new ways to transform the way you work. We re digitising the document, automating the flow of business information through smarter document processes, and providing more affordable colour, simpler collaboration, and innovative document tools for a more mobile work force. Investing in innovative people. Xerox people use their extensive document knowledge and our portfolio of technology, software and services to provide innovative solutions that deliver measurable business results. Investing in next generation document technology. Xerox people draw on our awardwinning portfolio of WorkCentre Pro multifunction systems, Phaser printers, DocuTech, DocuPrint and DocuColor production printers and the incredible DocuColor igen3 Digital Production Press. Our creativity in the design and development of paper and specialty media streamlines and simplifies critical printing and business processes. And, oh yes, we still make the world s best copiers. 4 Source: Romano/Broudy DPC/RIT Study

6 Helping you get more for your money. Xerox Europe Today Making a smart purchasing decision in today s environment is a challenging proposition. Here are some things you should consider. Xerox has the broadest and deepest product portfolio in the industry. That means we have more ways to address your specific requirements. Plus, we offer world-class document outsourcing services that help you focus on what you do best. These services are customised to your exact requirements and delivered with quality-driven management processes to achieve pre-determined performance goals that ensure your satisfaction. Our unsurpassed field sales and service force of some 25,000 people worldwide are intimately involved with their clients on a daily basis. In addition, you can count on our Welcome Centres and our awardwinning e-service around the world. We re applying Lean Six Sigma principles across our entire company to make doing business with Xerox simple and enjoyable every step of the way. We have the people, technology, proven processes, service, supplies and support to help you get the most out of every euro you spend on documents. That s the added-value Xerox provides. Better business results are just a click away. Go to or contact your Xerox representative. Discover what Xerox can do for you. More service. President, Xerox Europe Armando Zagalo de Lima European Headquarters Xerox Europe Oxford Road Uxbridge UB8 1HS +44 (0) About Xerox Europe Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing. Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and Holland and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. Employees About 16,000 in Europe. Product Award Highlights It s satisfying to earn accolades from editors and product reviewers. Among recent highlights: Editor s Choice Award from PC World (Belgium), for WorkCentre M15i Best Buy Awards from Computer Shopper (UK), for Phaser 8400N and Phaser 6100 Editor s Choice Award from Computerwelt (Austria), for Phaser 8400 VIP Award from PC Professionale (Italy), for the Phaser 4500 DT Editor s Choice Award from Desktop Dialog (Germany), for Phaser 8400 The Independent (UK) named the Phaser 6250, Best Luxury Buy More support. More value.

I invite you to read about the new Xerox and discover for yourself new ways that we can help your business.

I invite you to read about the new Xerox and discover for yourself new ways that we can help your business. Like many organizations, dramatic shifts in the global business landscape have required Xerox to rethink, redefine and reinvent itself over the past few years. We ve done that by focusing on you, our customers.

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