Menu Engineering & Design

Transcription

1 SYSCO MENU SERVICES Menu Engineering & Design At Sysco, we believe every restaurant should have a menu that illustrates their story in a profitable way. The key is to make the menu work for a restaurant even before the server comes to the table. The menu is the only form of advertising that is read by 100% of restaurant customers. Menu Services has everything from a self-service tool to a team of menu experts and designers to analyze and create your personalized handcrafted menu. Our menu engineering rigor maximizes a restaurant s profitability by scientifically leading a customer to buy specific menu items. Diners spend an average of 109 seconds scanning a menu. Sysco Menu Services can assist you with creating an effective pricing strategy for your customer based on the current food costs, knowledge of the marketplace and realistic profit goals. Some of the key areas we focus on are: Pop boxes and icons Item and page positioning Key accounting concepts like food costs and gross profit p: e: info@syscomenuservices.com

2 Our experts can work with you on menu pricing models and strategy to make sure you have the right price and provide some good rules of thumb like: Basic menu categories Pricing of higher priced items compared to lower priced items Pricing guidelines for appetizers and desserts Inf luence buying habits. Inf luence your customer s perception. Key marketing tool to drive profits. We are here to help your customer update their menu on a regular basis to stay on top of fluctuations in pricing and current market trends. Sysco Menu Services is one more way Sysco is bringing more to the table. For more information please reach out to us at info@syscomenuservices.com p: e: info@syscomenuservices.com

3 Social Media & Marketing This section is designed to provide you with the tools necessary to assist in marketing your customer s restaurant. There are many forms of marketing in today s environment. There is the traditional marketing initiatives: Billboards, phones directories, print media, television, flyers, etc, as well as the digital mediums that are becoming more mainstream, such as Facebook, YELP, Google, YouTube, Twitter and Foursquare to just name a few. These mediums are typically less expensive, however require an engaged effort to effectively realize impact. It is very important to determine what marketing campaigns you are planning to use and once chosen, a continuous, focused use of the content will increase patron traffic. By using a variety of these techniques to call attention to your restaurant, you can significantly enhance your image throughout the community. Always remember that the best marketing program is delivering guest satisfaction through outstanding restaurant operations every day, one guest at a time. However, in addition to a well-run operation, using all forms of marketing can truly deliver more customers and increased sales and profits. The first steps to building a successful marketing plan are: Step 1: Choose your marking tool(s). Determine what marketing mediums you will chose to engage. A combination of some of the traditional marketing platforms, along with the digital (social) mediums will provide different avenues to market your restaurant, as well as offsetting some of the hard costs associated with the continuous management of these marketing mediums. Be prepared. Don t rush yourself. Be sure your store is in running order and your staff is hired and trained. Step 2: Establish a budget. Traditional marketing (print, tv, etc) have larger upfront costs and traditionally require renewals in order to continue in that marketing medium. While digital social marketing mediums may also require upfront costs, the renewal or ongoing marketing efforts may be less, as if effectively managed, your customers will help push along the marketing efforts of your restaurant with your customers own use of digital social media. Social Media Advertising and marketing for a profitable restaurant now and building long term success for the future! Being a successful restaurateur in these competitive and challenging economic times requires the operator to be more savvy than ever. They must use all available resources to gain a competitive edge and stay ahead of the competition.

4 It is not only about the basic elements of having great food, great location, great service and a clean restaurant any longer. Competition is tough. The operator of today is using the latest in social media and digital marketing to ensure a greater chance of success. As a Sysco associate, it is more important than ever to educate your customer on the tools of the trade in the digital age. Facebook, Twitter, YouTube, Pinterest, YELP, Google, FourSquare and Instagram are just a few of the many digital mediums available today. Many others are popping up every day. Utilization of all these resources, as well as introduction and involvement in the Sysco Business Review program, is critical to the ongoing success of our customers.

5 The following information is a guide to some of the basic social and digital media and marketing that, once engaged and properly executed, can lead to increased success for the operator.