HARNESSING DIGITAL. Nov 2016
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1 HARNESSING DIGITAL Nov 2016
2 Who is WSI Founded in 1995 Celebrating 20+ successful years in the business World s largest digital agency network Operating in 80 countries
3 Award Winning Work
4 Our Corporate Partners
5 The world has changed during the last 20 years
6 DIGITAL LANDSCAPE
7 Almost 4000 Marketing Technology Solutions
8 DIGITAL LANDSCAPE
9 DIGITAL LANDSCAPE
10 DIGITAL LANDSCAPE
11 DIGITAL LANDSCAPE
12 DIGITAL LANDSCAPE
13 DIGITAL LANDSCAPE
14 DIGITAL LANDSCAPE
15 DIGITAL LANDSCAPE
16 WSI Model Digital Guide a Digital Sherpa
17 Your Digital Guide Book Digital Minds by WSI s Digital Consultants International best seller 4 languages Amazon leader
18 This is not just for high tech companies 75% of the digital economy is delivered by traditional companies in traditional industries
19 A Few Ideas.
20 Begin with Strategy Business leaders often choose Tactics before Strategy
21
22 Ready, Fire, Aim The digital equivalent to this in the offline world
23 Or this
24 Or this
25 Or this
26 "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." Sun Tzu The Art of War
27 What do you know about your competition?
28 Examine your Competitor s Strategy Competitor s site traffic SEO PPC Social Time on site Bounce rate Visitor interests & demographics Advertising spend Which ads are performing best
29 Capitalize on latest trends
30 Opportunity in Mobile
31 Mobile Required - Responsive or Adaptive site
32 Mobile Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices
33 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile
34 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile Accelerated Mobile Pages
35 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Native Apps Mobile
36 Social Have you claimed your properties? Consistency of content critical for SEO Twitter Google+ Pinterest LinkedIn Facebook YouTube Instagram
37 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning My Business Bing Places Apple Maps Facebook Local Directories GPS
38 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard)
39 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard) Social Selling Lead generation shift
40 How do we drive traffic?
41 Search Engine Optimization
42 Search Engine Optimization
43 Search Engine Optimization
44 AdaptiveSEO Methodology
45 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
46 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
47
48
49 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
50 Facebook knows more than we can see!
51 Facebook Lookalike Engine
52 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
53
54 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
55 Geo-Tagging
56 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
57 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
58 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
59 The Power of 2 Pixels!
60 The Marketer s Secret Weapon
61 Google Remarketing
62 INSERT REMARKETING IMAGE
63 Facebook Retargeting
64 The Power of 2 Pixels! Increases campaign cost by 15-20% Increases performance by 50% Powerful branding impact is the bonus
65 You ve paid for the traffic Are you squeezing the lemon?
66 Marketing Automation 100 VISITORS 5% LEADS/ SALES
67 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES
68 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES MARKETING AUTOMATION ANOTHER 5% LEADS/ SALES What is the value of your list?
69 Testing Landing Page Optimization Digital Alchemy Traffic costs don t change, but results do! Multivariate analysis DIGITAL ALCHEMY
70 Landing Page Optimization
71 Landing Page Optimization
72 PAGE A:
73 PAGE B:
74 WHICH PAGE PEFORMED THE BEST? A B
75 PAGE B GENERATED: 24% MORE SALES 47% INCREASE IN REVENUE PER VISITOR A B
76 PAGE A:
77 PAGE B:
78 WHICH PAGE PEFORMED THE BEST? A B
79 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE PAGE A GENERATED: A B
80 ORDER TODAY
81 MARKETERS ALWAYS MEASURE!
82 Yet the Internet is still in its infancy the real opportunity is ahead
83 The Internet is Still in its Infancy The Internet will grow more in the next 5 years than it has in the last 25 years combined! -Ray Kurzweil
84 Who is Ray 5 Best selling books Thirty-year track record of accurate predictions. Called "the restless genius" by The Wall Street Journal Called "the ultimate thinking machine" by Forbes magazine, Called the "rightful heir to Thomas Edison." by Inc magazine Heads Google s X-Labs
85
86
87
88 100,000 Kilos today 32 nd square
89 461 billion metric tons a mountain of opportunity
90 Q&A
91 Thank You
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