HARNESSING DIGITAL. Nov 2016

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1 HARNESSING DIGITAL Nov 2016

2 Who is WSI Founded in 1995 Celebrating 20+ successful years in the business World s largest digital agency network Operating in 80 countries

3 Award Winning Work

4 Our Corporate Partners

5 The world has changed during the last 20 years

6 DIGITAL LANDSCAPE

7 Almost 4000 Marketing Technology Solutions

8 DIGITAL LANDSCAPE

9 DIGITAL LANDSCAPE

10 DIGITAL LANDSCAPE

11 DIGITAL LANDSCAPE

12 DIGITAL LANDSCAPE

13 DIGITAL LANDSCAPE

14 DIGITAL LANDSCAPE

15 DIGITAL LANDSCAPE

16 WSI Model Digital Guide a Digital Sherpa

17 Your Digital Guide Book Digital Minds by WSI s Digital Consultants International best seller 4 languages Amazon leader

18 This is not just for high tech companies 75% of the digital economy is delivered by traditional companies in traditional industries

19 A Few Ideas.

20 Begin with Strategy Business leaders often choose Tactics before Strategy

21

22 Ready, Fire, Aim The digital equivalent to this in the offline world

23 Or this

24 Or this

25 Or this

26 "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." Sun Tzu The Art of War

27 What do you know about your competition?

28 Examine your Competitor s Strategy Competitor s site traffic SEO PPC Social Time on site Bounce rate Visitor interests & demographics Advertising spend Which ads are performing best

29 Capitalize on latest trends

30 Opportunity in Mobile

31 Mobile Required - Responsive or Adaptive site

32 Mobile Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices

33 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile

34 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile Accelerated Mobile Pages

35 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Native Apps Mobile

36 Social Have you claimed your properties? Consistency of content critical for SEO Twitter Google+ Pinterest LinkedIn Facebook YouTube Instagram

37 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning My Business Bing Places Apple Maps Facebook Local Directories GPS

38 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard)

39 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard) Social Selling Lead generation shift

40 How do we drive traffic?

41 Search Engine Optimization

42 Search Engine Optimization

43 Search Engine Optimization

44 AdaptiveSEO Methodology

45 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

46 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

47

48

49 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

50 Facebook knows more than we can see!

51 Facebook Lookalike Engine

52 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

53

54 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

55 Geo-Tagging

56 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

57 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

58 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

59 The Power of 2 Pixels!

60 The Marketer s Secret Weapon

61 Google Remarketing

62 INSERT REMARKETING IMAGE

63 Facebook Retargeting

64 The Power of 2 Pixels! Increases campaign cost by 15-20% Increases performance by 50% Powerful branding impact is the bonus

65 You ve paid for the traffic Are you squeezing the lemon?

66 Marketing Automation 100 VISITORS 5% LEADS/ SALES

67 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES

68 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES MARKETING AUTOMATION ANOTHER 5% LEADS/ SALES What is the value of your list?

69 Testing Landing Page Optimization Digital Alchemy Traffic costs don t change, but results do! Multivariate analysis DIGITAL ALCHEMY

70 Landing Page Optimization

71 Landing Page Optimization

72 PAGE A:

73 PAGE B:

74 WHICH PAGE PEFORMED THE BEST? A B

75 PAGE B GENERATED: 24% MORE SALES 47% INCREASE IN REVENUE PER VISITOR A B

76 PAGE A:

77 PAGE B:

78 WHICH PAGE PEFORMED THE BEST? A B

79 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE PAGE A GENERATED: A B

80 ORDER TODAY

81 MARKETERS ALWAYS MEASURE!

82 Yet the Internet is still in its infancy the real opportunity is ahead

83 The Internet is Still in its Infancy The Internet will grow more in the next 5 years than it has in the last 25 years combined! -Ray Kurzweil

84 Who is Ray 5 Best selling books Thirty-year track record of accurate predictions. Called "the restless genius" by The Wall Street Journal Called "the ultimate thinking machine" by Forbes magazine, Called the "rightful heir to Thomas Edison." by Inc magazine Heads Google s X-Labs

85

86

87

88 100,000 Kilos today 32 nd square

89 461 billion metric tons a mountain of opportunity

90 Q&A

91 Thank You

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