HARNESSING DIGITAL MARKETING. May 2018
|
|
|
- Damian Webb
- 5 years ago
- Views:
Transcription
1 HARNESSING DIGITAL MARKETING May 2018
2 Who is MetroCreate Founded in 2008 Celebrating 10 successful years in the business Located on Mass Ave in Arlington Exhibiting at booth 323 today
3 Our Corporate Partners
4 The world has changed during the last 20 years
5 DIGITAL LANDSCAPE
6 DIGITAL LANDSCAPE
7 DIGITAL LANDSCAPE
8 DIGITAL LANDSCAPE
9 DIGITAL LANDSCAPE
10 DIGITAL LANDSCAPE
11 DIGITAL LANDSCAPE
12 DIGITAL LANDSCAPE
13 MetroCreate Model Digital Guide a Digital Sherpa
14 This is not just for high tech companies 75% of the digital economy is delivered by traditional companies in traditional industries
15 A Few Ideas.
16 Begin with Strategy Business leaders often choose Tactics before Strategy
17 "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." Sun Tzu The Art of War
18 Begin with Strategy
19
20 Ready, Fire, Aim The digital equivalent to this in the offline world
21 Or this
22 Or this
23 Or this
24 Great resources available for research Appoint 1 person to own the strategy (one of your smartest) It s as much about the questions as the answers
25 Opportunity in Mobile % of Time Spent in Media vs. % of Advertising Spending, USA, 2016
26 OVER 78% OF SITES NEED TO BE RE-DEVELOPED FOR MOBILE 46% of Fortune 500 Companies still not mobile enabled!
27 Mobile Required - Responsive or Adaptive site
28 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile 2015
29 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Native Apps Mobile
30 Social Have you claimed your properties? Consistency of content critical for SEO Twitter Google+ Pinterest LinkedIn Facebook YouTube Instagram
31 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning My Business Bing Places Apple Maps Facebook Local Directories GPS
32 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard)
33 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard) Social Selling Lead generation shift
34 How do we drive traffic? 2015 WSI. All rights reserved.
35 Search Engine Optimization
36 Search Engine Optimization
37 Search Engine Optimization
38 AdaptiveSEO Methodology
39 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
40 Facebook knows more than we can see!
41 Facebook Lookalike Engine
42 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
43 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
44 Geo-Tagging
45 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
46 WHAT DO WE KNOW ABOUT OUR PROSPECTS?
47 Remarketing Secret Weapon
48 Remarketing Secret Weapon Increases campaign cost by 15-20% Increases performance by 50% Powerful branding impact is the bonus
49 Inbound Marketing Content marketing inbound marketing Platform leverage
50 Marketing Automation 100 VISITORS 5% LEADS/ SALES
51 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES
52 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES MARKETING AUTOMATION ANOTHER 5% LEADS/ SALES What is the value of your list?
53 Testing Landing Page Optimization Digital Alchemy Traffic costs don t change, but results do! Multivariate analysis DIGITAL ALCHEMY
54 Landing Page Optimization
55 Landing Page Optimization
56 PAGE A:
57 PAGE B:
58 WHICH PAGE PEFORMED THE BEST? A B
59 PAGE B GENERATED: 24% MORE SALES 47% INCREASE IN REVENUE PER VISITOR A B
60 PAGE A:
61 PAGE B:
62 WHICH PAGE PEFORMED THE BEST? A B
63 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE PAGE A GENERATED: A B 2015 WSI. All rights reserved.
64 ORDER TODAY
65 MARKETERS ALWAYS MEASURE!
66 Yet the Internet is still in its infancy the real opportunity is ahead
67 The Internet is Still in its Infancy The Internet will grow more in the next 5 years than it has in the last 25 years combined! -Ray Kurzweil
68 What Next?
69 A = Looking to Learn MetroCreate Blog MetroCreate Ebook or Infographics currently available on metrocreate.com Schedule a consultation with me today or some other time at expo.metrocreate.com This deck is available at metrocreate.com/2018expo
70 B = Ready to Explore Opportunity Competitive Analysis 2015 WSI. All rights reserved.
71 C = Lets Get to Work
72 Q&A
73 Thank You
74 Book a free consultation at: WSI. All rights reserved.
75 Download the deck at: WSI. All rights reserved.
HARNESSING DIGITAL. Nov 2016
HARNESSING DIGITAL Nov 2016 Who is WSI Founded in 1995 Celebrating 20+ successful years in the business World s largest digital agency network Operating in 80 countries Award Winning Work Our Corporate
Shannon Robinson Owner / Digital Strategist at CloverLabs
Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience
Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies
Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,
Founder & Executive Director Content Marketing Institute. Chief Content Officer MarketingProfs. SponSored by
Founder & Executive Director Content Marketing Institute Chief Content Officer MarketingProfs 2 Percentage of B2B Respondents Using Content Marketing 9% do not use content marketing 91% use content marketing
Digital Marketing PRECISION EXAMS
PRECISION EXAMS Digital Marketing EXAM INFORMATION Items 36 Points 41 Prerequisites NONE Grade Level 11-12 Course Length ONE SEMESTER Career Cluster MARKETING ARTS, A/V TECHNOLOGY AND COMMUNICATION Performance
Digital Marketing PRECISION EXAMS
PRECISION EXAMS Digital Marketing EXAM INFORMATION Items 36 Points 41 Prerequisites NONE Grade Level 11-12 Course Length ONE SEMESTER Career Cluster MARKETING ARTS, A/V TECHNOLOGY AND COMMUNICATION Performance
An Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
Sanbrains is an Offline Marketing Services provider and has good Offline Advertising Strategies. Visit: https://www.sanbrains.com/services-search-engine-optimization/
Offline Marketing Services Offline Advertising Strategies Digital marketing campaign is a field which basically deals with creating online techniques for the reasons of branding and increasing the visibility
[ BUSINESS NETWORKING EVENT ]
![[ BUSINESS NETWORKING EVENT ]](/thumbs/75/72882562.jpg "[ BUSINESS NETWORKING EVENT ]")
DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone
Business Startup. Bitmin Case Study. How The Smarketers Helped BitMin Achieve Inbound Success
Bitmin Case Study How The Smarketers Helped BitMin Achieve Inbound Success About BITMIN BitMin is a global cloud advisory and technology services firm. It is primarily looking to serve clients interested
2016 Audience Survey Results. Melissa Roberts
2016 Audience Survey Results Melissa Roberts melissar@pennwell.com 918.831.9727 1 2 Agenda A look at the Media Landscape Marketing Objectives Results from 2016 Audience Survey Best Practices Examples 3
DIGITAL MARKETING 1.0
Marketing Is Contest For People's Attention Seth Godin DIGITAL MARKETING 1.0 Step By Step Guide Of Digital Marketing UDAY RAUNIYAR TABLE OF CONTENT INTRODUCTION History Introduction Assets TACTICS Search
KWETU Marketing Agency EXPERIENCE > PASSION > RESULTS
KWETU Marketing Agency EXPERIENCE > PASSION > RESULTS About Us We re a digital consulting agency that assists brands flourish in the digital world by offering certified, effective & affordable online services
CUSTOMER ACQUISITION BLUEPRINT
MARKETING FOR TAX RESOLUTION CLIENTS IN THE NEW ECONOMY CUSTOMER ACQUISITION BLUEPRINT HUGO FERNANDEZ CEO, JUST DIGITAL INC. The Real Definition Of MARKETING Communicating Value Communicating value to
4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley
Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo
ADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
500 Social Media Marketing Tips Essential Advice Hints And Strategy For Business Facebook Twitter Pinterest Google Youtube Instagram Linkedin And More
500 Social Media Marketing Tips Essential Advice Hints And Strategy For Business Facebook Twitter Pinterest We have made it easy for you to find a PDF Ebooks without any digging. And by having access to
Client Presentation. What You Need To Know
Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content
COURSE BROCHURE. PDDM Professional Diploma in Digital Marketing Training & Certification
COURSE BROCHURE PDDM Professional Diploma in Digital Marketing Training & Certification What is PDDM? Digital marketing is a term used to describe the integrated marketing services used to attract, engage
demosite.com/ September 18 to September 25, 2018
demosite.com/ September 18 to September 25, 2018 YOUR GROWTH REPORT Improving any website is a non-stop journey. Select what makes the most sense for you to improve right now, because trying to do everything
Digital Marketing Solutions
Digital Marketing Solutions For Kia Dealerships Before internet marketing, you knew your active shoppers because they were on your lot. Today, buyers are online, shopping in a way that can feel hard to
SOCIAL MEDIA PLAN. Specific. Measurable. Achievable.
SOCIAL MEDIA PLAN Specific. Measurable. Achievable. www.bcr8ivemedia.com 2 ABOUT US BCR8IVE MEDIA was developed out of a need to help business owners with their Digital Media content which include Graphic
Digital Marketing Training for Students, Startups Entrepreneur, and Businessmen.
Digital Marketing Courses Digital Marketing Training for Students, Startups Entrepreneur, and Businessmen. By : Vijayendra Kumar S Introduction What is Digital Marketing? How Digital Marketing works? Advanced
DIGINEXA ACADEMY A PIONEER DIGITAL MARKETING TRAINING ACADEMY WEBSITE:
Complete Guide to Digital Marketing Synopsis - 2 Hours Digital Marketing Overview Marketing Process Why opt Digital Marketing v/s Traditional Marketing Digital Marketing Process Digital Marketing Channels,
The Missing Link: Using SEO to Support Brand, PR &
The Missing Link: Using SEO to Support Brand, PR & Social @JamesFinlayson This year, so far, we ve built 4.7k links on sites like these The Mirror The Metro The Sun New York Post Washington Post Daily
Keyword Strategy Workbook
Using data to confirm your content marketing strategy. Keyword Strategy Workbook Stop guessing. Use this process to develop better content. The internet has changed how organizations make buying decisions
The Digital Dozen. 12 Key Strategies to Promote Your Bank Online Presented by: Eric Cook, MBA March 18, 2017
The Digital Dozen 12 Key Strategies to Promote Your Bank Online Presented by: Eric Cook, MBA March 18, 2017 @EricCook #ICBALive17 Recovering Banker of 15 years MBA & 03 Graduate School of Banking (GSB,
MARKETING SERVICES & PRICING
MARKETING SERVICES & PRICING CONTENTS SEARCH ENGINE OPTIMISATION (LOCAL PLANS) 2 SEARCH ENGINE OPTIMISATION (NATIONAL PLANS) 6 SEARCH ENGINE OPTIMISATION (SPANISH PLANS) 12 DASHBOARD 22 FORM ANALYTICS
Build a Digital Marketing Strategy That Gets Results WHITEPAPER
3 Media Web Build a Digital Marketing Strategy That Gets Results WHITEPAPER WHITEPAPER Build a Digital Marketing Strategy That Gets Results While great websites can lead to leads, sales and overall marketing
STATISTICS Cheat Sheet
STATISTICS Cheat Sheet Social Media Statistics There are more than 2 billion active social media users 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).
Advanced Social Media Marketing for Business
Advanced Social Media Marketing for Business About This Certificate Program Certificate Title: Advanced Social Media Marketing for Business Class Dates and Locations: Virtual, 2/4/2019 5/19/2019 Term /
We would recommend you read this blog because it gives an insight of the following:
Digital marketing is one of the growing fields of online business today. It will continue dominating in the coming years, therefore will generate enough job opportunities in Digital Marketing. Before the
Maximized Marketing. Digital Domination Services Line Items
Maximized Marketing Digital Domination Services Line Items At Maximized Marketing, we have worked with dealerships all over the country just like yours and helped them increase their rankings. We have
Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing
Introduction of Digital Marketing Difference between traditional marketing and digital marketing? Understanding the process of Digital Marketing Website Creation Definition about Internet, Website, Domain,
Introduction to Digital Marketing. Presented By K. Rakesh
Introduction to Digital Marketing Presented By K. Rakesh What are we going to Learn? What is Digital Marketing Why use Digital Marketing Digital Marketing Strategies Who can do this course Career Opportunities
Sanbrains provides Best Digital Marketing Campaign Services India Visit : https://www.sanbrains.com/services-digital-marketing/
Digital Marketing Campaign Services India Digital marketing campaign is a field which basically deals with creating online techniques for the reasons of branding and increasing the visibility of a company
Inbound Marketing Certification
Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed
Scaling Your Business Through Paid Social
Scaling Your Business Through Paid Social Patrick Hounsell Chief Digital Officer Agenda Market Trends The Opportunity Taking Advantage Of The Opportunity Emergence Of Facebook As An Acquisition Platform
ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE
ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE Scott Samples Manager, Marketing Communications Martin Health System J.K. Lloyd President & Co-Founder Eruptr Stephen Moegling Partner, Account
Building Your Brand Through Strategic Management of Your Digital Personality
Building Your Brand Through Strategic Management of Your Digital Personality Jay Rieckmann Principle, Thrive Creative Labs thrivecreativelabs.com This year, the Outdoor Industry Association released their
TIPS FOR MANAGING SOCIAL MEDIA
TIPS FOR MANAGING SOCIAL MEDIA SMS @ SMS FOR SMALL BUSINESSES SMS @ SMS @ @ NEWBERN CONSULTING SEDRIK NEWBERN SCOTT VENTURA NEWBERNCONSULTING.COM CONTENTS Introduction Focus First on the Social in Social
Digital Marketing support for Ecommerce. Businesses
Digital Marketing support for Ecommerce Businesses Are your goals similar? Improve brand awareness in particular countries Decrease shopping cart abandonment by 3 percent in six months Increase email open
Developing and Maintaining Customer Relationships through Social Media. Peter webdoc Martin
Developing and Maintaining Customer Relationships through Social Media. Peter webdoc Martin 1 out of every 5 minutes spent online is on social. Ask Your Customers If They Are Happy Social continues to
A Secret System To Make Money Using the Internet For Any Business"
A Secret System To Make Money Using the Internet For Any Business" Roger Paje Internet Client Generation Traditional Way of Making Money Networking Ads Prayer Product/Service 99% of business owners think
A PROPERTY MANAGER S GUIDE TO SOCIAL RENTING
A PROPERTY MANAGER S GUIDE TO SOCIAL RENTING 7 Steps to Social Media Success Social media is a powerful tool for property managers in finding new residents and communicating with current ones. Actively
Optimize. How to interpret your digital review
! How to interpret your digital review Digital review objective The objective of your digital review is to help you gain a better understanding of the gaps in digital activity and focus that might be preventing
who we are A few of the companies we are proud to call partners.
who we are A few of the companies we are proud to call partners. PLATINUM LEVEL CLIENT certifications & recognitions Built on earned expertise at the individual level. Fish Where The Fish Are Start by
MSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
Advanced Marketing Lab
Advanced Marketing Lab An introduction to online marketing and digital analytics Serena Pasqualetto serena.pasqualetto@unipd.it LESSON #1 About Serena Pasqualetto Serena Pasqualetto is an Online Marketing
MANUFACTURING B2B MANUFACTURING CONTENT MARKETING 2016 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY
MANUFACTURING B2B MANUFACTURING CONTENT MARKETING 2016 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Welcome...3 Section 1: Usage & Effectiveness...4 Section 2: Strategy & Organization...8
THE DIGITAL MARKETING HANDS-ON MASTERCLASS
THE DIGITAL MARKETING HANDS-ON MASTERCLASS SECTOR / SALES AND MARKETING NON-TECHNICAL & CERTIFIED TRAINING COURSE In simplistic terms, digital marketing is the promotion of products or brands via one or
MSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go Programs Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear, however, is where to start. Between social media,
Social Media In The Construction Industry
Social Media In The Construction Industry In August 2012 asked its members to take part in a social media survey. The aim was to find out who currently uses it, what for and if they plan to use social
11 Essential Destinations Along The Buyer s Journey
11 Essential Destinations Along The Buyer s Journey Meet Your Customers Wherever They Are In The Journey Be Found: Is your brand is found wherever your prospects search? Be Evaluated: Does your website,
Leveraging social media in real estate marketing.
Social media and marketing for the anti-social and the technologically impaired. Leveraging social media in real estate marketing. Sponsored by: August 21, 2014 What s on tap for today? Getting started
Ann Oleson, CEO Jay Kelly, President
CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING
Marketing Communications Roadmap
Marketing Communications Roadmap For the Construction Industry Marketing Communications is a coordinated effort to deliver a brand story through a variety of channels. It influences the purchase decisions
Social Media Audit Guidelines and Checklist
Social Media Audit Guidelines and Checklist Client: Date of Audit: Purpose of Audit- Questions to Have in Mind What the company is trying to achieve through social media marketing? How good the company
DIGITAL MARKETING PACKAGE
DIGITAL MARKETING PACKAGE DIGITAL MARKETING PACKAGE The RAWR Agency is a full-service Advertising & Marketing firm. Think of us as your outsourced marketing department. We focus on your leads, so you can
SEED Certified Digital Marketing Specialist
SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune - 411004. India www.seedinfotech.com Course Name Duration : 84Hrs. Product Code: ST-MD-60001 Everything is
The Complete Digital Marketing Course Duration: Hours
The Complete Digital Marketing Course Duration: 70 80 Hours This course is suitable for your marketing/sales team who wish to design and create end-to-end digital marketing strategies for your organization.
Social Media Explosion
Logo Here Social Media Explosion 207 Regent Street London W1B 3HH 0207 390 0210 www.bmoozd.com Start HOW TO EFFECTIVELY USE SOCIAL MEDIA www.bmoozd.com Even a Caveman Can Do it? The concept of social media
Social Media Marketing. ACCORD Corporation Bridgette Winicki
Social Media Marketing ACCORD Corporation Bridgette Winicki Outline General Information Getting Started Different Social Media Accounts Benefits of using How to Create an Account for it Getting the Best
Digital Marketing Menu
Digital Marketing Menu We understand that navigating the digital marketing landscape can sometimes be confusing. We re here to make your digital marketing process easier and more enjoyable. Level 1, 230
Effective Websites and Social Media Marketing. Owen Salerno Suzie s Farm
Effective Websites and Social Media Marketing Owen Salerno Suzie s Farm Content is King (if you remember one thing from today, let it be that) Why do you need a website? Help customers find you in the
Pay Per Click. September 2016
Pay Per Click September 2016 How Pay Per Click advertising works Pay Per Click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time a person clicks one of their ads.
ADVANCED PROGRAMME IN DIGITAL MARKETING. Programa Superior
ADVANCED PROGRAMME IN DIGITAL MARKETING Programa Superior ADVANCED PROGRAMME IN DIGITAL MARKETING 1. Designing and Creating a Digital Marketing Plan History of Digital Marketing and Advertising Competitive
DATA-DRIVEN STUDENT RECRUITMENT SOLUTIONS INBOUND MARKETING CHECKLIST
DATA-DRIVEN STUDENT RECRUITMENT SOLUTIONS INBOUND MARKETING CHECKLIST Inbound marketing is fast becoming a staple of successful online student recruitment. A popular alternative to self-promotional advertising,
8 ELITE SOCIAL AD PLAYS TO STAND OUT AND GET NOTICED DURING MARCH MADNESS
8 ELITE SOCIAL AD PLAYS TO STAND OUT AND GET NOTICED DURING MARCH MADNESS Introduction NCAA March Madness men s basketball fans devoured 17.8 million hours of live video by the time the tournament ended
DIGITAL MARKETING BASICS SHERRY BONELLI, early bird digital marketing
DIGITAL MARKETING BASICS SHERRY BONELLI, early bird digital marketing Digital Marketing Basics Agenda What is digital marketing? Mobile-friendly website Types of Digital Marketing Online Business Directories/Citations
IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice
IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice In the business world, space is no longer the final frontier. For now, that title belongs to the Internet. As beneficial
ELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW
We re full of bright ideas! ELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW WWW.ELLEV.COM INFO@ELLEV.COM 843.902.7107 WELCOME HERE IS A BIT ABOUT WHAT WE DO AND HOW WE SUCCESSFULLY MARKET YOUR BUSINESS
INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING
INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING INTRODUCTION This course provides a technical outline and discussion of the basics of online marketing. The outline includes an introduction to digital marketing
ng.com
www.esgroupmarke ng.com -515-574-2354 Welcome to Our Wheelhouse We saw an opportunity to change an industry and turn the tide on overused buzzwords and empty promises. At ES Group, we re passionate about
Digital Marketing Strategies for Law Firms
Digital Marketing Strategies for Law Firms Overview The purpose of digital marketing is to generate leads and raise brand awareness. Some strategies are more effective for a Law firms. This Ebook outlines
STRANDS AND STANDARDS
STRANDS AND STANDARDS DIGITAL MARKETING Course Description The Digital Marketing course is designed to give students a general background in digital marketing and an introduction to the rapidly growing
Michael Seaton Principal, Level C Digital
Trust in Digital Michael Seaton Principal, Level C Digital Instructor, Digital Marketing, University of Toronto Scotiabank, Canada Post, CNIB, S&P Co-Chair, Digital Analytics Association, Canada Board
INBOUND MARKETING 101: BRINGING CUSTOMERS TO YOUR BRAND
INBOUND MARKETING 101: BRINGING CUSTOMERS TO YOUR BRAND HOW YOU CAN USE INBOUND MARKETING TO ATTRACT CUSTOMERS AND INCREASE SALES WHEN IT COMES to growing your customer base, traditional advertising, as
HOW TO MASTER DIGITAL MARKETING
HOW TO MASTER DIGITAL MARKETING Defining Industry Terms Intimidated by marketing industry terms and techie business lingo? Well then, this handy dandy cheat sheet is for you. You re welcome. Organic SEO
BRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
DETAILED MODULE WISE CONTENT
DETAILED MODULE WISE CONTENT Module 1- Introduction to Digital Marketing The Introduction to Digital Marketing module introduces the foundational aspects of digital marketing and covers areas including:
Table of Contents: 1. Get found 2. Convert web visitors to patients 3. Analyze what works
Table of Contents: 1. Get found a. Your website b. Your blog c. Social media 2. Convert web visitors to patients a. Creating landing pages b. Choosing a marketing firm specializing in inbound marketing
Planningyour Marketing Funnel
Planningyour Marketing Funnel John Daniels Introductions What are your marketing challenges? What do you want from today? Marketing in a "big bowl of 55% of Visitors Read Your Articles wrong"... Are Conversion
WHAT EVERY B2B MARKETER NEEDS TO KNOW
WHAT EVERY B2B MARKETER NEEDS TO KNOW The news is out: B2B marketing isn t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects,
ReachLocal Digital Marketing Program Overview
ReachLocal Digital Marketing Program Overview Grow Your Dealership by Attracting New & Engaged Consumers 1 Grow Your Dealership with Us Nicole Jobes ReachLocal Account Team Senior Internet Marketing Consultant
DataCaptive Copyright 2018, All rights reserved. The COMPLETE GUIDE to Craft The Best SOCIAL MEDIA STRATEGY
DataCaptive Copyright 2018, All rights reserved The COMPLETE GUIDE to Craft The Best SOCIAL MEDIA STRATEGY TABLE OF CONTENTS 1. Executive summary...1 2. Overview of social media...2 3. Five Easy steps
LOCAL BUZZ. Local Buzz June 2016 Release. Did you know that optimization of local listings can help you get found by your potential customers faster?
Did you know that optimization of local listings can help you get found by your potential customers faster? Local Buzz June 2016 Release i Table of Contents What is Local Buzz?... 1 Local Buzz is Good
THE IDEAL DIGITAL AGENCY
HO E RE THE IDEAL DIGITAL AGENCY We create ideas, nurture them, prove them and put them into action. But we don t stop there. We measure stats. We analyze patterns. And we constantly fine tune the experience
12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset. Patty Cisco, MBA, Principal
12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset Patty Cisco, MBA, Principal Our SEO isn t working! I don t know what good conversion looks like People can t find us! The
LOCAL SEO REPORT CARD
LOCAL SEO REPORT CARD Despite the immense percentage of local searches, there are still many businesses who are surprisingly inactive when it comes to local search marketing. INTERMEDIATE 2 ABOUT POWERED
ONLINE EVALUATION FOR: Name
ONLINE EVALUATION FOR: Name Address URL Phone This product is fulfilled by Platypus - Media, Advertising & Design. Platypus has been working with local BBB s for over 20 years. We specialize in providing
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
Helping Brokers & Consultants Grow. How employers are making better buying decisions & finding the right partners
Helping Brokers & Consultants Grow How employers are making better buying decisions & finding the right partners 1 Will the webinar be recorded? Yes! We will send you a link to the recording after the
Certificate Program in Digital Marketing
Certificate Program in Digital Marketing Months 3 months Hours 72 hours Fees Rs. 40,000 all inclusive 1. Introduction to Digital Media & Fundamentals The media shift from traditional media to Digital Understanding
Developing an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ
Digital Marketing Masterclass. Social Media ROI
Digital Marketing Masterclass Social Media ROI The Web is more a social creation than a technical one. I designed it for a social effect - to help people work togetherand not as a technical toy. Tim Berners-Lee
SO YOU WANT TO HIRE A DIGITAL MARKETING AGENCY...
SO YOU WANT TO HIRE A DIGITAL MARKETING AGENCY... LET S TALK GOALS. To build a successful partnership with a digital marketing agency, you need to know what you want. Having a clear picture of what your
LYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
Advanced Tech Tools for Stretching Your Marketing Budget
Advanced Tech Tools for Stretching Your Marketing Budget Heather Rappaport, CCEP Assistant Director, Sales & Business Operations, UNLV Steven Kaczmarczyk Assistant Director, Conferencing & College Events,