USP Marketing Consultancy

Transcription

1 USP Marketing Consultancy Specialised market research and consultancy Corporate Presentation

2 USP Marketing Consultancy: Specialist in construction, DIY, finishing & installation Market specialist Network Tailormade services Promise is a promise Customer focus Full service Result driven Financially healthy Market specialist Full service Focus International experience Market specialist in the Call centre with 50 seats. Consultancy based 70% of our turnover comes construction, installation & energy, DIY, finishing, real estate and housing market since experienced employees. ISO 9001 & ESOMAR. Online B2C panels. Group discussion facilities. Qualitative and quantitative market research. Extensive international network of fieldwork dedicated market research from a clear market specialisation in the construction, installation & energy, DIY, finishing segments. from international project. Recent research projects in France, the UK, Belgium, Germany, Spain, Italy, Scandinavia, Eastern Europe and China. partners. Corporate Presentation USP Marketing Consultancy 2

3 USP Marketing Consultancy: Types of dedicated research & typical assignments Market developments Concept research Brand / corporate image Push pull marketing Expansion possibilities Advertising effectiveness Employee satisfaction Customer journey Customer satisfaction MARKETING MANAGEMENT PROCESS Market Analysis Marketing Strategy Marketing Tactics (Mix) Marketing Evaluation Market size determination Market exploration Trends & developments Competition research Target group analysis Segmentation research Positioning studies Brand research Concept research Distribution research Media reach research Price research Image study Satisfaction study Campaign evaluations Feasibility study 3

4 USP Marketing Consultancy: International experience 4

5 USP Marketing Consultancy: Customers of USP Wet finish Dry finish DIY HVAC installation Electrical Installation Construction & Infra Insulation & chemicals 5

6 USP Marketing Consultancy: Reference projects construction Customer satisfaction (continuous throughout the year) Quantitative (Phone & online) Heras present Concept testing of new BIM software Qualitative (focus group) Supplier of insulation materials European customer journey study in 6 European countries and the US & Canada (Qualitative & Quantitative) European construction trends 2030 in UK, Germany, Belgium, France, Netherlands Qualitative (desk research & in-depth interviews) DMU research amongst engineers, architects and contractors. Qualitative (indepth interviews) & in 6 countries. European Architectural Barometer in 8 European countries Arch-Vision present (every quarter) 6

7 USP Marketing Consultancy: Reference projects installation Product concept testing in Germany, Italy and the Netherlands Qualitative (Group discussions Wavin Brand awareness and image survey in UAE, KSA & Qatar Qualitative (In-depth interviews) and Quantitative (Phone) International Brand Image survey (5 European countries) Trilux 2015 Market entry study (South- Korea & USA) Survey on decision making and perception of materials in 4 European countries Qualitative (in-depth interviews & group discussions) Teppfa 2015 Distribution research 4 countries Qualitative (desk research + interviews) 7

8 USP Marketing Consultancy: Reference projects dry & wet finishing Brand Image Survey in 7 countries Brand Image Survey in 10 countries (world wide) Dorma 2015 Paint monitor in Germany, the Netherlands, Denmark and Belgium PPG Coatings New product development Eastern Europe and Russia Qualitative & Quantitative (Phone) Market potential research in 7 countries Qualitative & quantitative (Phone) fischer 2015 Product introduction research Quantitative (Phone & online) VELUX Market size research professional project market Net Promoter Score research France, Germany & Poland Quantitative (online) Forbo

9 USP Marketing Consultancy: Multi client studies The European Architectural Barometer, an international market research project conducted among 1,600 architects in Europe on a yearly base. This study is conducted in Germany, France, Italy, Spain, the United Kingdom, the Netherlands, Belgium and Poland four times a year. 2 main topics are covered in each report: Forecast s European building volumes Specific marketing topic ranging from love brands to Sustainability and from BIM to Media consumption. Each month 2,200 successful interviews with consumers are conducted across 11 countries: Austria, Belgium, Denmark, Germany, France, Italy, Poland, Netherlands, Spain, Sweden and the United Kingdom. This means that 26,400 interviews are conducted among European consumers on a yearly basis. The report covers 3 main topics: The development of the market in terms of purchase volume and purchase channels. In-depth insight on topics which are actual in the market, like branding, customer journey and so on. Dedicated product chapter covering purchase channels, volumes, e-commerce and so on. USP conducts 1,200 interviews quarterly, with USP HVAC is founder companies of: from Germany, United Kingdom, France, the Netherlands, Belgium and Poland. The findings will be published in reports every quarter, covering the following 2 topics: The economic developments at and outlooks of installation companies (turnover and order book developments), crucial to benchmark your own turnover developments in the different countries. Specific relevant marketing theme from Love brands to Sustainability and from BIM to Media consumption. Other Non paint Monitor European Insulation Monitor European Architectural Omnibus Subsidiary in Germany, BauInfoConsult USP is founder of: 9

10 USP Marketing Consultancy: Testimonials We had a good internal discussion due to good market data. The report was an excellent piece of work en delivered under high time pressure: a good result. We even decided to organise a separate workshop (together with the Board) to get further insights and determine our strategy for the coming years. Internally it was expected we would get some sort of customer satisfaction research. But in retrospect we were positively surprised about the strategic quality of the project delivered by USP. USP has both market knowledge and knowledge of how to conduct solid research. Furthermore they are internationally oriented which is a clear advantage to our organisation. The results of the customer satisfaction and position research USP conducted for us, created a solid base for us to better monitor and serve our target groups. Meeting the demand from the market is essential to us!" "USP gives a lot of attention for aftercare. Once the report is delivered they always give us a call to ask if everything is clear. If there are further questions they can immediately answer them or they will look into them. During the project they regularly keep us informed about the progress." on behalf of 'Client' 10

11 11 April 2017, USP Marketing Consultancy B.V. The information in this publication is strictly confidential and all relevant copyrights, database rights and other (intellectual) property rights are explicitly reserved. No part of this publication may be reproduced and/or published without the prior written permission of USP Marketing Consultancy B.V. 11