Corporate Performance Management Keynote speakers: Billy Beane, NY Times Best-seller Money Ball Potential Topics to be Addressed

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1 and Exhibit Opportunities For sponsoring companies, CFO Conferences provides unique and high-touch lead-generation tools, allowing consultants and solution providers to have real sit-down time with hard-to-reach C-suite executives and their colleagues. Keynote speakers: Billy Beane, General Manager, Oakland Athletics and topic of the NY Times Best-seller Money Ball Potential Topics to be Addressed: Metrics for an Uncertain Environment Analytics in the Final Mile Chief Performance Officer Analytic in Portfolio Management Customer Analytics Project Budgeting Corporate Performance Management Predictive and Pervasive: Analytics for an Uncertain Environment Armed with consistent and correct data, CFOs can bring discipline, objectivity, and consistency to business-unit planning and performance management. There are two problems getting in the way: the volatility in the economy and the lack of buy-in throughout the organization. The 2009 Performance Management Conference will offer insights and practical guidance to finance executives on how they can produce the most predictive analytics possible despite economic gyrations and how they can persuade the entire company to embrace them. Through presentations from leading thought leaders in the business intelligence arena and case studies from some of the most successful companies in Corporate America, the 2009 Performance Management Conference will highlight the latest uses of analytics. The takeaway for finance executives is clear: a working knowledge of leading edge analytics will allow them to give shareholders what they want a competitive return on investment and an increase in the value of the company.

2 The CFO Advantage The power of the purse is in the hands of the CFO. CFO Conferences provides an intimate networking platform with the most influential, yet hardest to reach corporate executives, throughout the U.S. Whether you re looking to establish thought leadership in finance or to showcase best-practice case studies in a high-touch setting, CFO Conferences offers you premier opportunities in multiple locations year-round. Our connection to CFO magazine gives you unrivaled access to over 450,000 senior finance executives as well as superior content a seamless conference program that creates the CFO Advantage. Past CFO Conference Sponsors American Express Aon Barclays Global Investors BBT Booz Allen Hamilton Business Objects CapGemini Cigna Cisco CIT Cognos Crowe CSC Deloitte Ernst & Young Expedia Fidelity Fiserv Health General Electric George Group GMAC Houlihan Lokey IBM IDA Ireland J.H. Cohn Jones Lang lasalle Keane KPMG Lawson Lucent Mellon Mercer Merrill Microsoft MMO Nasdaq Oracle PrudentialFinancial PricewaterhouseCoopers QlickView Reuters Russell Investments SAP SAS Tata Tatum Thomson Financial Towers Perrin Travelocity UnitedHealthcare Wipro Workday

3 Platinum Sponsor: $75,000 Host an exclusive invitation only dinner for a select group of conference attendees. CFO will personally invite a handpicked list of senior finance executives from the attendee list of the conference for an intimate dinner hosted by the Platinum Sponsor. *sponsor responsible for all food and beverage costs. Panel participation: one panelist from your organization will participate in the Vendor Panel during the General Session Present one 50-minute custom workshop run concurrently Logo on conference delegates tote bag 8 x 10 exhibition booth space at the conference Promotion on CFO Conferences Website, in CFO magazine Conference Conclusions Paper will be produced by CFO Research Services with full distribution rights available to sponsor, includes sponsor s Perspective statement and logo on cover. Escort up to 10 of your favorite clients or prospects to the conference. Sponsor will receive 10 VIP passes

4 Corporate Sponsor: $40,000 Panel participation: one panelist from your organization will participate in the Vendor Panel during the General Session Present one 50-minute custom workshop run concurrently 8 x 10 exhibition booth space at the conference Promotion on CFO Conferences Website, in CFO magazine Escort up to 10 of your favorite clients or prospects to the Invitational Breakfast or Lunch : $40,000 Host an exclusive invitation only Breakfast or Luncheon for a select group of conference attendees. CFO will personally invite a hand-picked list of senior finance executives from the attendee list of the conference for an intimate meal hosted by the sponsor. The Sponsor will select which attendees to invite. *Sponsor is responsible for all food and beverage costs. Conference brochure: your company will be featured in the conference brochure that is mailed to carefully targeted segment of the CFO Readership Website promotion: your company will appear on the CFO Conference Website with a link to your site Escort up to 10 of your favorite clients or prospects to the

5 Breakfast Workshop : $30,000 Host a 50 minute executive education breakfast workshop. The Breakfast workshop is open to all attendees. Attendees receive CPE credits for attending the breakfast workshop. CFO will provide all food and beverages. Sponsor will be promoted as Breakfast Workshop Sponsor in all event marketing. Promotion on CFO Conferences Website, in CFO magazine Escort up to 10 of your favorite clients or prospects to the Luncheon : $30,000 Host the daily luncheon at the conference. Sponsor will have a 10 minute introduction welcoming all attendees. The Luncheon is open to all attendees. CFO to provide all food and beverages. One luncheon per sponsorship. Sponsor will be promoted as Luncheon Sponsor in all event marketing. Promotion on CFO Conferences Website, in CFO magazine Escort up to 10 of your favorite clients or prospects to the

6 Associate Sponsor: $25,000 Present one 50-minute custom workshop run concurrently 6 tabletop space at the conference for small pop-up booth or similar Promotion on CFO Conferences Website, in CFO magazine Acknowledgement of sponsorship on 2 page post-conference CFO magazine advertorial Escort up to 10 of your favorite clients or prospects to the Exhibitor Sponsor: $6,000 6 tabletop space at the conference for tabletop display Promotion on CFO Conferences Website Escort up to 5 of your favorite clients or prospects to the conference. Sponsor will receive 5 VIP passes. (a $6,475 value)

7 Additional Sponsor Opportunities Add-ons for Events invitation-only dinner invitation-only breakfast or lunch breakfast workshop or sponsored lunch cocktail reception preconference-workshop sponsor speaker dinner sponsor 8 x 10 exhibition booth 6 tabletop exhibit Ancillary Opportunities Onsite Conference registration bag exclusive Binder ad full page Binder ads half page Conference badges exclusive Conference lanyard exclusive Registration bag insert Daily refreshment breaks (2 breaks per day) Co-sponsor with CFO water bottle Co-sponsor with CFO notepad at conference General Sessions Co-sponsor pens at conference General Sessions Attendee conference hotel Internet connection (Wi-Fi if available) 1x attendee room drop at conference hotel Ancillary Opportunities Post-conference Post-conference USB with speaker handouts exclusive 2-page PDF Conference Conclusions Paper 2-page PDF Conference Conclusions Paper and USB with handouts exclusive