top 10 signs of november 2017

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1 S N A P S H O T N O V E M B E R Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships. S I G N M E S H. C O M top 10 signs of november 2017

2 consumer 1 insights Consumer insights around media, purchase and lifestyle behavior

3 Gen Z Girls Want Instagram-Worthy Gifts Sweety High, an online content platform for young people carried out a survey with over 600 girls aged between 13 and 22 to discover more about what influenced their gift-giving and receiving behavior. They found that 58% of girls aged 13 to 16 wanted gifts that would bring them more likes and shares, or that are Instagramworthy. This number decreased as they got older. They also discovered that slightly more girls would rather receive a digital gadget as a holiday gift over beauty products (51% Vs 49%). W H A T I S H A P P E N I N G Source:

4 The intelligent humanoid robot Sophia which was built by Hanson Robotics, announced her own citizenship during a panel discussion in Saudi Arabia, saying I am very honoured and proud of this unique distinction. This is historical to be the first robot in the world to be recognized with a citizenship. However, it is not discussed yet if robots in Saudi Arabia will have the same rights as human citizens or if there is going to be a special system. Source: H A P P E N I N G W H A T I S Saudi Arabia Grants Citizenship To A Robot

5 business 2 innovation Signs and innovations around new products, services and ventures

6 Uber Credit Card From now on anyone can apply to Uber s new added service: credit cards. The cards include rewards and discounts for different types of purchases, including 4% on dining, 3% on hotels and air travel, 2% for online purchases and 1% on all other purchases. Except for these rewards the credit card will also include subscription credits for online streaming services, insurance for phone damages and theft if the user pays his phone bill with the Uber card, exclusive access to events in the US and no foreign transaction fees when the card is used abroad. W H A T I S H A P P E N I N G Source:

7 Intelligent Sneakers This new pair of sneakers has the capability of warming up the bottom of the shoe, along with assessing the potential foot injuries. The shoes get connected to the smartphone for analyzing the wearer s steps count plus the calories that are getting burnt meanwhile. Through the app, it is possible to turn on the heat in the shoe s soles, tighten the shoelaces, assess the cause of potential injury. For launching and bringing the shoe to life, Digitsole Smartshoe ran a Kickstarter campaign and surpassed its $50,000 goal. W H A T I S H A P P E N I N G Source:

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 Pizza Hut s Pizza Parka To show how their new delivery bags work, Pizza Hut is giving away limited edition Pizza Parkas made of the same material and insulation as the bags. Customers who placed their order through the official website or app had the chance to win one of the jackets until the end of October this year. In the jackets sleeve there is an order window integrated which can hold a smartphone for easier ordering and a splash guard to protect it from the weather. W H A T I S H A P P E N I N G Source:

10 Traffic-Responsive Billboard To deliver the right message for the moment to drivers across the UK, McDonald s new billboard changes depending on the traffic. W H A T I S H A P P E N I N G Drivers are often in very different moods and states of mind depending on how their journey goes. McDonald s chose to address this by launching a new campaign featuring responsive billboards. During peak times when traffic is building, the billboards will display different messages to reflect the heavier traffic, meaning each message shown will resonate a little more with drivers. Source:

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 Amazon Opens Pop Up In The UK To celebrate the start of the Christmas shopping season and the UK s biggest annual deals event, Amazon opened a pop up named "Home of Black Friday" in London's Soho district. Amazon offered a range of games to customers, where they could win prizes and could participate in one of the many themed workshops, from foodie fun to crafts tutorials. The pop-up store had a experts team for offering advice to customers on gifting and lifestyle. W H A T I S H A P P E N I N G Source:

13 Visa Payment Solutions For Internet Of Things Future The company has expanded its Visa Ready program into the range of connecting devices from car apps to a ring that lets the customer pay for things in store. The program provides IoT device manufacturers with a path to embed secure payments into their connected devices, enabling anything from a watch to a car to initiate payments, says the company. W H A T I S H A P P E N I N G Source:

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 Intel And Warner Bros. Working For In-Car Immersive Experiences The companies will be developing AV Entertainment Experience in the prototype car that will showcase what entertainment in the vehicle could look like in the future. The passengers of future will not only watch movies, TV shows and play games in an autonomous vehicle, but eventually, they will also engage with fully immersive AR and VR experiences as well. W H A T I S H A P P E N I N G Source: signme.sh/u_is8pjuh

16 FIFA EWorld Cup 2018 EA Sports and FIFA recently announced their plans of conducting an esports competition of EA s FIFA game in parallel to the football world cup. Competitors will be given a chance to compete for their spot in the tournament during the period from November 2017 to July They can qualify for the competition based on their FIFA Ultimate Team (FUT) champions weekend league online performance and also through live qualifying events to be conducted within a mentioned time period. W H A T I S H A P P E N I N G Source: signme.sh/ialzgw_6b

17 want more? request a demo R E Q U E S T A D E M O This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com

18 about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. A B O U T S I G N M E S H Find out more about signmesh The companies behind