CONNECTED SCREENS White Paper : usages, performance and adoption. ThinkandGo NFC August 2017

Transcription

1 CONNECTED SCREENS White Paper : usages, performance and adoption ThinkandGo NFC August 2017

2 2017 is year 1 of Connected Screens Over the last few years, digital signage and connected objects have grown exponentially to become part of everyone's life. Recognizing this trend, 4 years ago, T&G created a new patented generation of screens compiling both of these technologies to allow any NFC devices to talk to pixels. The result was the birth of what we call: connected screens. Connected screens engage consumers, in a split second, anywhere. Our first deployment phase started 2 years ago, mainly in France and Asia: finding the right usages, the right places, the right partners was challenging but we managed to deploy over 300 screens globally and have reached our transaction milestone this year! Ingenico, the global leader in seamless payment, significantly helped us to introduce payment on screens, opening up exciting new usages. We start seeing connected screens everywhere: in retail (in-store retail, supermarkets/hypermarkets ), including malls (one of the most popular markets for connected screens!), in transport, in real estate/corporate, in bank/finance, in betting/gaming, in hospitality, or in telcos - where most of the usages include payment or non-payment, such as drive-to-store, click-tobrick, retailtainment, consumer engagement The announcement in June 2017 from Mediatransports - French leading communication group in public transportation - of their decision/intention to deploy connected screens in French train stations shows that connected screens are indeed becoming today s reality. Screens will deliver services! We now feel that 2017 is the right time to step back and build a first assessment of connected screens usages, performances and adoption by highlighting key figures collected across different projects. We hope you will enjoy this short dive into the world of connected screens and screen commerce! Vincent Berge Founder &CEO ThinkandGo NFC Our customers include Carrefour, Leclerc, Intermarché, Casino, Highco, Mediaperformance, Orange, Telecom Italia, Telkomsel, LaPoste, SNCF, FDJ, IGT, Visa, Mastercard, BNP Paribas, Société Générale, Hammerson, Unibail, Rodamco, Redevco, JCDecaux

3 We position Think&Go at the heart of 4 growing driving forces NFC & NFC Payment IoT Screens are everywhere Impulse Marketing

4 Key figures showing interesting momentum & ROI 1. NFC Payment Trends in France 2. Connected Objects Trends 3. Connected Screens Trends 4. Case Study: Wall of Surprises 5. Testimonials

5 #1 NFC Payment Trends in France Sources: GIE Bank Cards, April Ingenico Group

6 Consumer adoption 42.6M NFC payment cards in April 17 65% of total payment cards +15% vs April 16 1 in 2 people paid using NFC in April 17

7 Retailer adoption 544K merchants equiped with NFC terminals 38% of merchants +37% vs April 16 6 in 10 merchants used NFC payment in April 17

8 NFC transactions 85.8M NFC payments in April % vs April average payment

9 Source: Ingenico A growing adoption of NFC around the world increase in contactless payment in the UK in 2016 of new cards are contactless in China of adult population owns a payment card in Brazil of retailers accept contactless payments in Canada of Australian people have made a contactless payment

10 #2 Connected Object Trends Sources: objetsonnecte.net, lexpansion.lexpress.fr

11 The exponential growth of connected objects in the world 6.38bn 8.38bn 12bn

12 Connected objects driven by the consumer market 3.9bn 5.2bn 7.3bn 12.8bn

13 Connected object usage rate in France 52% of people use more than 1 connected object Source: l Express

14 #3 Connected Screen Trends

15 Consumer insights from a survey by Attentive Ads (Oct 2016) 59% would like to grab content (press, books, music) 53% love this new shopping experience Consumers expectations using connected screens 45% look for promotions 25% ready to buy on screen

16 2017 is year 1 of Connected Screens +300 screens around the world +50K users +300K transactions +15K payment transactions

17 Top 5: connected objects most used on our screens #1 #2 #3 #4 #5 TRANSPORT CARDS PRIVATE /LOYALTY CARDS PAYMENT CARDS SMART PHONES CONNECTED WATCHES

18 Most-used marketing offers

19 Our MALLS Top 5 RETAIL TELCOS Market Segments BANK PUBLIC PLACES

20 #4 Customer Stories Wall of Surprises We have run pilot projects in different French malls, where we have deployed our wall of surprises, displaying offers. The following slides present some KPIs.

21 1 mall in Paris: constant growth in retailer adoption offers retailers 0 sept-16 Sept 16 oct-16 Oct 16 nov-16 Nov 16 déc-16 Dec 16 janv-17 Jan 17 févr-17 Feb 17 mars-17 Mar avr-17 Apr Retailers Offers

22 along with constant growth in consumer adoption 59, transactions ,400 users users transactions on screen sept-16 oct-16 nov-16 déc-16 janv-17 févr-17 mars-17 avr-17 Sept 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17

23 Reach, attractivity & conversion Global reach because it works with any NFC device 100% REACH Payment card Transport card Smartphone Connected objects Easy-to-use, from 7 to 77 years old

24 Reach, attractivity & conversion 20% SALES CONVERSION RATE* 1 in 5 coupons grabbed on the wall becomes a sale in-store *100 times higher than web or mobile couponing

25 Reach, attractivity & conversion 21% ATTRACTIVITY RATE 1 in 5 people interact with the screen when walking by

26 Consumer Data Acquisition CONSUMERS ENROLLED PER MONTH Consumer enrolment facilitated by our screens CRM data in less than 1 second

27 Most common usages 80% of transactions are GIFTS or COUPONS

28 Retailer ROI Between Sept 16 and May 17 over 7,800 interactions converted into sales

29 Retailer ROI Retailers measure an average Client Acquisition Cost of 1.7

30 Breakdown by performance Up to 94% conversion rate 35% on average % 14% 25% 13% Attractivity Conversion Rate 0 Gift/Free experience Coupons Games Votes

31 Retailers talk about ROI Modern, dynamic, generates traffic Sales Conversion rate = 35% Client Acquisition Cost = 1.8 Generates traffic and up-sales, Sales Conversion rate = 40% Client Acquisition Cost = 1.5

32 #5 Consumer/ Retailer Testimonials

33 Overall retailer satisfaction 80% satisfaction rate 8 in 10 retailers are satisfied or very satisfied with the performance

34 From the retailers perspective It brings me an additional shopper stream. They come for the promotion and buy other products as well. It was additional revenue for this month. Store mgr, Yves Rocher Watch all testimonials at

35 From the consumers perspective Interactive GREAT Very interesting EVEN A CHILD CAN USE IT Simple Like a game

36 From the retail consultant s perspective Shoppers come initially out of curiosity, and then come back again & again! The wall incites people to discover new brands and offers that they wouldn t be aware of otherwise.

37 Key Summary Points Connected objects and NFC are growing rapidly: cards, transport cards, payment cards, hotel keys, company badges, and phones! (Apple announced NFC, June 2017) Screens are growing, and need to engage. Connected screens engage 100% of consumers, allowing amazing performances and ROI: retailers measure an average client acquisition cost of 1.7! Connected screen momentum is growing in the following markets: malls, retail, transport, corporates, gaming/betting, telcos, and digital signage - distributing more and more services to consumers.

38 WE WOULD LOVE TO HEAR FROM YOU