Digital Marketing in Iran. 1 st Qtr 2017

Transcription

1 Digital Marketing in Iran 1 st Qtr 2017

2 Businesses and marketers who seek to lead the vanguard of change always lookout for what s new and changing. Keeping up with trends can help you compete and decide where to invest your money. The following are digital trends in Iran.

3 Internet User Rate in Iran* Internet users (as a percentage of population) had increased more than 1700% in last 16 years in Iran. In 2016 share of internet users in Iran population reached to more that 68%. 68.5% (2016) 3.8% (2000) *Reference: InternetWorldStats (IWS)

4 The Number of Internet Users in Iran in 2016* 56,700,000 Share of Iran Population: 68.5% *Reference: InternetWorldStats (IWS)

5 Iranians spend 5 to 9 hours a day in the digital world* *Reference: Tasnimnews.com

6 The Most Popular Social Media in Iran Iranians spend 5 to 9 hours a day in the digital world.

7 The Most Popular Mobile Messaging App in Iran Telegram is the most popular mobile messaging app in Iran. It is estimated that more than 45 million Iranians are Telegram users *. On average 60% of the time which Iranians spend on Telegram is for entertainment purposes. Data shows that the Telegram Messenger now has 170,000 Persian channels, 11,000 of which have more than 5,000 members *. Telegram currently consumes 40% of Iran s internet bandwidth. * Reference: financialtribune.com Reference: Tasnimnews.com

8 In Iran: +45 million user Share of Population: 54% 60% of the time is for entertainment purposes 170,000 channels 11,000 channels have +5,000 members 40% internet Bandwidth consumption

9 The Most Popular Social Media in Iran Instagram is the most popular social media in Iran for sharing photos & videos. About 12 to 14 million users in Iran use Instagram. It is estimated that 7.5 million of them are aged between 16 and 35 *. * Reference: mehrnews.com

10 Instagram Instagram is an online mobile photosharing site that allows its users to share pictures and videos either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April and over 300 million as of December The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.

11 In Iran: 10~14 million user Share of Population: 12~17%

12 News

13 Iran s Telegram Registration Requirement for Members Channels Administrators of channels and similar services on social media which have 5,000 or more followers in Iran are obliged to register their identity validation with the Ministry of Culture form January Telecoms Minister Mahmoud Vaezi had said that the measure aims to stop the spread of fake news.

14 Telegram Is Sending News and Update Messages to Iranian Users in Persian Recently, Iranian Users receive the news, update messages and the description of Telegram new features in Persian.

15 Telegram's New Audio Messaging Feature Blocked in Iran Iran has blocked access to a new free voicemessaging feature from the popular messaging app Telegram, just days after it was released in the country. Telegram completed rolling out its free encrypted voice calls to users globally. But in a statement on April 17, the company said mobile operators and home internet providers had begun blocking the new feature the previous day. Mahmoud Vaezi, Iran s Minister of Information and Telecommunications, told reporters that the block is a result of a judicial ruling issued to all phone operators, according to the semi-official Iranian Students News Agency.

16 Instagram lets you post up to 10 photos or videos as 1 swipeable carousel Instagram launched the ability to share a mix of up to 10 photos or videos as a single carousel post that friends can swipe through. You can think of them as Instagram albums that collect permanent photos or videos around a theme. Now when Instagram users go to post to the feed, they ll see a button for selecting multiple photos. Users can then edit up to 10 photos and videos individually or with a single filter on everything, chooe their order, and tag friends in each. A single caption and location, as well as likes and comments, will apply to the whole post.

17 Instagram on Android gets offline mode 80% of Instagram s users, 600 million users, are outside the US, so it needed a way to provide a better experience for users with limited network connectivity or no data plan. Recently, Instagram announced it s built support for using most of its features without Internet access. Much of this functionality is now available on Android, which is the preferred device type in the developing world. More will come in the following months, and Instagram tells me its exploring an ios version.

18 Instagram touts 700 million Users, 100 million added since December 2016 Instagram has become quite competitive lately with new features that take on Snapchat directly, and now the social network has shared that it has 700 million users which is a new milestone. 700 million number is up from 600 million in December Instagram also shared that it now sees 1 million monthly active advertisers on the platform (but still no ipad app) with new business booking features planned for the future.

19 Top 10 Websites in Iran

20 Top 10 Websites in Iran 1 Google.com 2 Varzesh3.com 3 Digikala.com 4 Yahoo.com 6 Aparat.com 7 Blogfa.com 8 Shaparak.ir 9 Instagram.com 5 Wikipedia.org 10 Beytoote.com

21 Varzesh3.com Digikala.com Varzesh3 is a sport news website for Persians which is publicly available for users who want to be aware of the most reliable and updated sport news. Referred to trusted sources it is the most visited Persian website in Iran. Launched in Feb. 2007, Digikala is a fast growing market leader in e- commerce in Iran which is now one of the most visited online store in the Middle East. Digikala is known for its unique business model, reliable platform and customer-centric approach. Price match policy, free and easy return service, rich and unbiased product content and reviews are offered by Digikala.

22 Aparat.com Blogfa.com Aparat is one of the video sharing services in Iran which began on April 13, It provides video uploading and sharing, video channel management and fast video streaming. Blogfa is Persian free weblog hosting platform that supports both Persian and English languages and allows users to add or embed hyperlinks and multimedia in their blogs.

23 Shaparak.ir Beytoote.com Shaparak is a electronic card payment network, that started its work since 2012 under the supervision of Central Bank of I.R.I in order to control and supervise the electronic payment network in the country intensively. Beytoote is a Persian website which provides it visitors with various and most updated kinds of contents. The contents are generally categorized to news, entertainment, psychology, fashion, decoration, cooking, health and etc.

24 Digital Marketing a multidisciplinary marketing approach

25 Digital marketing is a multidisciplinary marketing approach. It includes various techniques and tools such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, marketing. In order to achieve success in digital marketing, It is important to select the suitable tools and employ them together in the right way. Keep in mind that employing a single tool will lead to failure in the most cases. Regarding the knowledge and experience, digital marketing agencies are the best option among all the marketing agencies. They could help brands and companies to select the right digital marketing tools, allocate the sufficient budget to each one, and employ them in an effective way. Sisarv marcom agency, as a digital marketing company, helped several businesses to advertise and communicate their brand online and find the right approach in these years.

26 Influencer Marketing A New Digital Marketing Tool in Iran

27 Targeting and reaching consumers has become increasingly difficult for marketers. There is no end to the proliferation of content, information and entertainment vying for our attention. So, how does a brand most effectively apply its advertising dollars in a way that transcends obstacles and consumer skepticism? The answer is trusted influencers. In 2017, Influencer Marketing will play a newly central role in the marketing mix. With the right execution, it will become one of the most effective and measurable digital tactics with the ability to deliver brand awareness, sales lift and direct sales attribution.

28 Influencer Marketing in Iran

29 Influencer marketing in Iran is a digital marketing trend which is not older than two years. This also counts for the trend on a global scale, which means that it is one of the first most recent marketing techniques were Iran can count itself as a globalized market. In many ways, the emerging market of Iran can be compared to that of a developed country, in which influencer marketing has been added to a sizeable sector of skills where Iran is very competitive in. Influencers and their impact on various audiences are not a new concept though as they have also existed before the digital age and social media. In the past years, popular people such as actors and athletes have frequently been hired for promoting a product or service. There are some key differences between actors, athletes and other popular people as influencers on social media platforms.

30 Actors for instance seem to cause more sales among customers and persuade them into buying a certain product or service. Though influencers seem to usually not enjoy as much popularity and acceptance as they are thought of, they very often go for the decision to advertise a product or service. Speaking in general terms, Iran s main influencers are mostly either entertainers, photographers or are specialized in fitness or cosmetics. Iranian influencers first and furthermost make use of Instagram as a means of reaching their audience, followed by Telegram and Aparat, which can be regarded as the Iranian version of YouTube. On-demand entertainment posts seem to be the biggest reason for Iranian target audiences to visit platforms such as Instagram, as it has mostly influencers in the entertainment category, who are also referred to as so-called viners.

31 The reason is that entertainment influencers on Instagram usually have much more followers than influencers in other categories, which is why this trend has been caused in first place as the amount of Iran-based viners on Instagram exceeds a staggering onemillion mark. Viners usually publish humorous posts to make the audience laugh, they write, publish or re-publish quotes, sarcastic memes, life-hacks and similar posts. Since there is a lot of response to this jack-of-all-trades kind of content and audience-gainer that can communicate with a highly diverse and wide audience on Instagram compared to more specialized subjects such as fitness, nutrition or photography, viners usually are the best bet for creating brand awareness for products or services. On the other hand, specialized influencers such as fitness trainers are

32 more appropriate for helping people in a decision-making process in particular, for example what nutrition plan they should follow, what kind of sports they should pursue or also what kind of cosmetics they should buy.

33 Why You Need a Digital Marketing Agency for Influencer Marketing?

34 Why You Need a Digital Marketing Agency for Influencer Marketing? If really searching for an influencer in Iran to promote your brand to a wider audience who are going to buy your product or service, it is of essential importance to work side by side with an agency that has strong local knowledge and experience with this type of business process. The reason is that a brand might not have enough information and insight with choosing the right influencers, while on the other hand influencers might not have enough experience with choosing the right brand for their kind of audience and the kind of influence they cause. Therefore, an experienced agency is needed to consult both sides on the subject. Sisarv Marcom Agency can help you with finding adequate influencers in Iran to promote your brand with optimal performance.

35 Some of the top reasons brands benefit from partnering with a digital marketing agency Digital Marketing Agencies can dedicate more time to digital marketing than you are cost-effective vs. by going in-house are experts for multiple products are really adaptable answer to YOU

36 About Us Sisarv is a digital marketing and communications agency based in Tehran, Iran, with over 5 years of experience. The core of our marketing services are comprised of digital marketing, branding, online communications and advertising. In 2015, Sisarv received the Sheikh Bahai national award in the field of digital marketing, branding, and the use of new media in healthcare. Our brand is also the first digital marketing agency in Iran with professional experience in healthcare and medical tourism. We can provide you with various solutions after evaluating all digital assets that play part in improving its operations in Iran. This includes improving brand awareness and traffic generation along with a full range of online and offline advertising solutions.

37 Quick Facts Founded in 2011 by Siamak Farkoush (CEO and Co-founder) and Soroush Ayoubi (Chairman and Co-founder) National award winning agency for top entrepreneurship, digital marketing, branding and the use of new media

38 Contact Us Sisarv Marcom Agency 19 Giti St. #101, Golestan St. Africa Blvd, Tehran Iran. Phone: (+9821)

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