A WAY OF SEEING FURTHER

Transcription

1 A WAY OF SEEING FURTHER

2 We are a global design agency dedicated to luxury, yet we are not a luxury agency. Simplicity is the value that builds our relationship with our customers: A WAY OF BEING SIMPLER We are creative craftsmen guided by the desire to be visionary in our analyses and right in our designs: A WAY OF BEING FAIRER We consider design to be a strategic discipline aiming to reveal each brand to its audiences: A WAY OF SEEING FURTHER

3 GLOBAL DESIGN BRAND STRATEGY BRAND PLATFORM / POSITIONING BRAND ARCHITECTURE VISUAL EXPRESSION TERRITORY DIGITAL STRATEGY / CONTENT STRATEGY ACTIVATION TRAINING BRANDING PACKAGING RETAIL MERCHANDISING DIGITAL BRAND CONTENT CORPORATE IDENTITY PACKAGING IDENTITY VOLUME DESIGN INNOVATION BRAND ACTIVATION RETAIL & ARCHITECTURAL CONCEPT CUSTOMER JOURNEY & EXPERIENCE MERCHANDISING PHYGITAL UX/UI INTERFACE DESIGN EDITORIAL & SOCIAL STRATEGY DIGITAL EXPERIENCE CONTENT PRODUCTION INFLUENCING

4 OUR BEST-SELLERS VAN CLEEF AND ARPELS Corporate identity / Style book 20 An identity that s been telling the story of the brand for 20 years

5 OUR BEST-SELLERS AUDEMARS PIGUET Brand territory / Corporate identity 900 In 5 years, the brand s revenue increased from 500 to 900 million euros in value strategy

6 OUR BEST-SELLERS CASA DRAGONES Corporate identity / Packaging identity n 1 The world s number 1 sipping tequila

7 OUR BEST-SELLERS ROGER & GALLET Retail concept shops including 25 in Asia opened in one year

8 OUR BEST-SELLERS VALENTINO E-press lounge 5Simultaneous EMEA press launch in 5 market-adapted versions

9 By integrating the whole design value chain into our expertise, we consider each brand as a whole in order to create or assert its identity, reveal its value and increase its audience A COMPREHENSIVE OFFER Our team of experts, with complementary skills and ways of thinking, forms an ambitious creative pool designed to respond to all your needs and to guide your brand in all its dimensions A MULTIFACETED OFFER Structured in a way that combines strategic vision, creative excellence and uncompromising support, we are committed to taking you just as far as you can go A TAILOR-MADE OFFER

10 BRAND STRATEGY CREATIVE STRATEGY FOR STRATEGIC RECOMMENDATIONS UNDERSTAND a history, a heritage, an ambition IDENTIFY a territory, values, uniqueness CREATE OR TRANSFORM a brand image, a creative language, a relational strategy, a universe of products ATTRACT OR CONVINCE customers, partners, in uencers DEVELOP strong, unique, desirable and desired brands

11 BRAND STRATEGY BRAND TERRITORY CORPORATE IDENTITY EXPRESSION OF CHARACTER AUDEMARS PIGUET

12 AUDEMARS PIGUET BRAND TERRITORY / CORPORATE IDENTITY THE MEANING AFFIRM ITS UNIQUENESS Lean on the Audemars Piguet heritage, go back to its roots to draw on its uniqueness. THE VISION ROOTS AND WINGS Appropriate the cradle of ne watchmaking through its historical home, Le Brassus, to echo the excellence of its know-how and heritage. THE EXPERIENCE IMAGINING AS A MEANS OF REMEMBERING A balanced letter design consistent from letter to letter. Unique and complementary identity attributes. * Visuel Fred & Farid THE COHERENCE A BRAND TERRITORY BEARER OF HISTORY A powerful and utterly unprecedented brand territory on the Haute Horlogerie market. A WAY OF SEEING FURTHER

13 BRAND STRATEGY CORPORATE IDENTITY / PACKAGING IDENTITY RETAIL CONCEPT / MERCHANDISING CONCEPT OLFACTORY VISION BY KILIAN

14 BY KILIAN CORPORATE IDENTITY / PACKAGING IDENTITY RETAIL CONCEPT / MERCHANDISING CONCEPT THE MEANING A SHARED IDEAL By Kilian is above all the story of an encounter, between Kilian Hennessy and Franck Basset, and of their merging an idea or even an ideal of creating a unique perfume as if creating a masterpiece. THE VISION BRINGING A VISION TO LIFE Devising the brand s deployment in an intensive creative process constantly inspired by the designer s vision. A Creative Lab methodology to explore the boldest ideas in terms of product development. THE EXPERIENCE DAZZLING A merchandising concept allowing the By Kilian brand to cultivate its image but also to respond to implementation opportunities. THE COHERENCE INTERNATIONAL In barely 10 years, By Kilian has become one of the major players in high-end perfume. A WAY OF SEEING FURTHER

15 BRAND STRATEGY BRAND ACTIVATION DO SON: STUFF OF DREAMS DIPTYQUE

16 DIPTYQUE BRAND EXPERIENCE THE MEANING ENRICH WITH MEMORIES AND FLOWERS By honouring a stalwart Diptyque fragrance for summer: the Do Son collection. THE VISION BELIEVE IN THE IMAGINARY By capitalising on the imagination of the brand and its founders, a real tribute to Vietnamese inspirations. THE EXPERIENCE DELICATE AND SENSORIAL By covering the products with custom sleeves. By creating a world of visual expression inspired by materials speci c to Asian markets. THE COHERENCE POETIC APPLICATION By extending the journey through the creation of all tools of brand activation. A WAY OF SEEING FURTHER

17 BRAND STRATEGY CORPORATE IDENTITY / PACKAGING IDENTITY OFF & ON-TRADE ACTIVATION THE ART OF UPSCALING MOËT & CHANDON

18 MOËT & CHANDON CORPORATE IDENTITY / PACKAGING IDENTITY / OFF & ON-TRADE ACTIVATION THE MEANING MAKING DESIRED VALUE THE PERCEIVED VALUE Guide the brand in its upscaling strategy through the evolution of its identity expression and packaging. THE VISION OPTIMISE THE BRAND S LANGUAGE Organise, prioritize and harmonize the use of the brand s codes. THE EXPERIENCE REASSERTING KNOW-HOW AND LEADERSHIP Attributes and guidelines creation Redesign of all corporate tools, the Art of Gifting Evolution of secondary identity Design of the packaging identity for the Grand Vintage line Reinvention of brand activation codes. THE COHERENCE ALL ASPECTS OF BRAND EXPRESSION Four years of support in Brut Impérial s annual multi-segment brand experience. A renewed and increasingly e ective storytelling each year. A WAY OF SEEING FURTHER

19 BRAND STRATEGY BRAND WEBSITE SEASIDE DREAMING BENETEAU

20 BENETEAU BRAND WEBSITE THE MEANING MORE THAN A WEBSITE, A BRAND BOOK Establish its positioning through a sleek, upscale site, the main vehicle for the brand s image. THE VISION THE FLAGSHIP With a boat, sailors buy into a history so they can sail o and write their own histories. All the components of the brand are tailored on the website to develop the overall storytelling. THE EXPERIENCE HIGH STANDARDS The new Beneteau website o ers an experience that s both exciting and functional. Guided by an inspiring and motivating narrative, users move along a careful user experience adapted to their desires, leading them to their fateful meeting with the brand so they can try out and then buy the boat of their dreams. THE COHERENCE POETIC APPLICATION With a showcase in its image, the brand and its values have been highlighted and spread throughout the ecosystem. A solid foundation for the deployment of a digital relational strategy and acquisition. A WAY OF SEEING FURTHER

21 To find out more, contact us SALES MANAGER ÉLODIE STAELS , RUE DE RICHELIEU PARIS